72 West Motors & Rv’s

What 72 West Motors & Rv’s does

72 West Motors & RVs is a privately held, family-owned RV dealership headquartered at 1743 W. Highway 72 in Fredericktown, Missouri. With a headcount of approximately six employees, the company operates a single physical retail location serving southeastern Missouri and surrounding regional markets, supplemented by free delivery within a 100-mile radius. Its core business is the sale of new and used recreational vehicles — travel trailers, fifth wheels, and toy haulers — sourced from multiple manufacturers including Forest River (Cherokee, Wildcat, Grand Surveyor, Sabre lines), Winnebago (Access, Micro Minnie, Thrive), EAST TO WEST (Acclaim), Modern Buggy RV (Hopper), and Prime Time RV (Tracer). The company also retails E-Bikes as an adjacent product category.

The business model is direct-to-consumer retail anchored on a transparent "What You See Is What You Pay" pricing philosophy designed to eliminate negotiation friction. Revenue is generated across five streams: new RV sales, used RV sales (including trade-ins and consignment), parts sales, service/repair/winterization, and usage-based RV rentals. Financing is facilitated through third-party lenders. Ancillary services — parts, maintenance, repair, trade-in valuation, and consignment — extend the customer lifecycle beyond the initial point of sale and create repeat-visit economics typical of vehicle dealerships.

Distribution and marketing are omnichannel within the constraints of a small operator: the physical lot is the primary sales venue, while the company website hosts full inventory browsing with filtering by type/length/features, and the company maintains organic social media presence on Facebook, Instagram, and YouTube for top-of-funnel engagement. Rotating banner promotions highlight no-hidden-fees messaging, consignment, free delivery, and new Winnebago inventory. The customer base is composed of individual RV enthusiasts and outdoor adventurers in the Midwest, with no disclosed enterprise or commercial fleet customers.

Name

72 West Motors & Rv’s

Legal name

72 West Motors & RVs

Website

https://72westmotorsandrvs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

72 West Motors & RVs is a small family-owned RV dealership in Fredericktown, Missouri, selling new and used travel trailers, fifth wheels, toy haulers, and E-Bikes from multiple manufacturers, with parts, service, rentals, financing, and trade-in services for regional consumers.

Ownership category

akta.pro rank

Product category

RV Dealership

NAICS

Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers) (THADAIAC)

Keywords

• Recreational vehicle sales
• RV dealership
• Travel trailer retail
• Fifth wheel dealer
• RV parts and service

Headquarters

HQ city

Fredericktown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Revenue from selling new recreational vehicles from manufacturers including Forest River, Winnebago, East to West, Modern Buggy RV, Prime Time RV, and others. Features transparent pricing with no hidden fees.
2. Used RV Sales: Revenue from selling pre-owned recreational vehicles, including trade-ins and consignment units.
3. RV Service and Repair: Revenue from maintenance, repair, and winterization services for RVs.
4. RV Parts Sales: Revenue from selling RV parts and accessories.
5. RV Rentals: Revenue from renting recreational vehicles to customers for their adventures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

72 West Motors & RVs sells new and used recreational vehicles, including travel trailers, fifth wheels, toy haulers, and e-bikes, from multiple manufacturers (Forest River, Winnebago, EAST TO WEST, Modern Buggy RV, Prime Time RV). The dealership supplements sales with RV rentals, parts, repair and winterization services, financing assistance, and trade-in or consignment programs.

Product overview

72 West Motors & RVs is an RV dealership offering a comprehensive portfolio of recreational vehicles and related services. Their product portfolio centers on multiple RV brands including Forest River RV (with sub-brands Cherokee Black Label, Cherokee Grey Wolf, Cherokee Wolf Den, Cherokee Wolf Den Black Label, Cherokee Wolf Pack, Cherokee Wolf Pup, Cherokee Wolf Pup Black Label, Grand Surveyor, Sabre, and Wildcat), Winnebago (Access, Micro Minnie, Thrive), EAST TO WEST (Acclaim), Modern Buggy RV (Hopper), and Prime Time RV (Tracer). Product categories span travel trailers, fifth wheels, toy haulers (both travel trailer and fifth wheel formats), and E-bikes. Core offerings include new and used vehicle sales with no hidden fees, complemented by add-on services including RV rentals, parts and service maintenance, financing, and trade-in/consignment programs. The dealership emphasizes affordable pricing and free delivery within 100 miles.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used RV Sales Sale of new and pre-owned recreational vehicles from multiple manufacturers (Forest River, Winnebago, EAST TO WEST, Modern Buggy RV, Prime Time RV, Keystone) including travel trailers, fifth wheels, toy haulers, and e-bikes. Targeted at individual consumers and families seeking RVs for personal use.
• RV Rentals Rental program allowing customers to use recreational vehicles for camping and travel without committing to full ownership.
• RV Parts and Service Parts department plus maintenance, repair, and winterization services for all RV types to keep vehicles road-ready.
• RV Financing Financing assistance for RV purchases via third-party lenders, with online application availability and monthly payment estimates.
• RV Trade-In and Consignment Trade-in valuation and consignment services for customers looking to sell their existing recreational vehicles through the dealership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Blue Ox: Manufacturer of towing products, hitches, and RV accessories. Comparable as an ecosystem participant serving RV owners with complementary products and parts the dealership also sells.
• RV Trader: Largest online RV marketplace connecting buyers and sellers. Comparable as an alternative channel for RV transactions that competes with traditional dealer relationships and pricing.
• Good Sam: RV membership club and services provider owned by Camping World, offering roadside assistance, insurance, and discounts. Comparable as an adjacent ecosystem service targeting the same RV consumer base.

Broad incumbents

• Lazydays Holdings: Major RV dealership chain with locations across the US, offering new and used RVs, service, and financing. Comparable business model in RV retail at significantly larger scale.
• Camping World Holdings: The largest US RV dealer and related services retailer, operating hundreds of locations nationwide. Directly comparable as an RV retailer with sales, service, parts, and financing, but vastly larger scale and broader product portfolio.
• Cruise America: Largest RV rental company in North America with nationwide fleet operations. Comparable because 72 West also offers RV rentals, though Cruise America is rental-only at much larger scale.
• General RV Center: One of the largest family-owned RV dealers in the US with multiple supercenters. Closely comparable as a family-owned multi-brand RV dealer but operating at much greater scale and geographic reach.

Regional players

• Bish's RV: Regional RV dealership group with locations across the Midwest and Mountain West. Comparable as a multi-brand RV retailer serving similar customer demographics in smaller markets.
• McClain's RV: Family-owned RV dealership group serving Oklahoma and surrounding states. Comparable as a regional multi-brand RV retailer with similar service, parts, and consignment offerings.
• Paul Sherry RV: Independent RV dealer serving the Midwest with new and used inventory from multiple manufacturers. Comparable as a small-scale independent RV retailer with multi-brand offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC_gp8QQi7ZQZz3WQKBKx2Ww
• Facebookfacebook.com/72westrvs
• Instagraminstagram.com/72westmotorsandrvs
• LinkedInlinkedin.com/company/72-west-motors-&-rv%E2%80%99s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 72 West Motors & Rv’s