College Park Skyhawks
The College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating a 3,500-seat professional basketball franchise at Gateway Center Arena in College Park, Georgia, offering ticketing, memberships, merchandise, and community-driven youth programs across south Atlanta.
- Company typePrivate
- Founded-
- HeadquartersCollege Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What College Park Skyhawks does
The College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating a professional basketball franchise at Gateway Center Arena, a 3,500-seat multipurpose venue in College Park, Georgia (south Atlanta). The team plays 24 home games per season against 30 other G League affiliates spanning the U.S., Mexico, and Canada, and is wholly owned and operated by the Atlanta Hawks with co-ownership involvement from recording artist 2 Chainz (Tauheed Epps). Its operational footprint is anchored by the Gateway Center Arena, which also functions as the premier event facility in south Atlanta and is operated as a cashless venue.
The franchise monetizes attendance through a layered ticketing stack: single-game tickets distributed via Ticketmaster, full-season and half-season memberships sold direct through cpskyhawks.com/membership, 8-game mini plans with Theme Night, Weekend, and Weekday variants, and group packages (10+) routed through dedicated group-sales representatives. Adjacent revenue comes from merchandise sold through the Hawks Shop e-commerce platform, presenting-sponsor and corporate partnerships (e.g., Georgia Natural Gas, Aviation Institute of Maintenance, Aaron's, CareSource, Attorney Ken Nugent), and concessions at the cashless arena. The technical surface is the Skyhawks mobile app on iOS and Android, which implements a mobile-only ticketing system with Apple Wallet and Google Pay integration alongside schedule, live stats, scores, and standings.
The customer base spans general basketball fans and families (the primary segment), school groups attending Education Day games, corporate groups booking 10+ ticket packages, 501(c)(3) nonprofits receiving community ticket donations within Georgia and a 75-mile radius of State Farm Arena, and College Park residents who receive complimentary tickets on Resident Nights. Distribution combines direct-to-consumer e-commerce, mobile ticketing, owned social channels (Instagram, YouTube, Facebook, X, TikTok), and a Skyhawks Insider email newsletter, with a Ticketmaster marketplace serving as the bottom-of-funnel acquisition channel.
College Park Skyhawks firmographics
Firmographics- Name
- College Park Skyhawks
- Legal name
- College Park Skyhawks
- Website
- https://cpskyhawks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating a 3,500-seat professional basketball franchise at Gateway Center Arena in College Park, Georgia, offering ticketing, memberships, merchandise, and community-driven youth programs across south Atlanta.
- Ownership category
- akta.pro rank
College Park Skyhawks industry classification
Industry- Product category
- Professional Basketball
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Collegiate & Scholastic Tournament Organizers (MPAKADAG)
Keywords
Where College Park Skyhawks is headquartered
LocationHeadquarters
- HQ city
- College Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
College Park Skyhawks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from single game tickets, season ticket memberships, half-season memberships, group tickets (10+), and mini plans (8-game packages) sold through Ticketmaster and direct channels.
- Merchandise Sales: Sale of Skyhawks branded merchandise through Hawks Shop e-commerce platform.
- Sponsorships and Corporate Partnerships: Revenue from corporate sponsorships including presenting sponsors for theme nights, resident nights, and special events.
- Concessions and Arena Revenue: Food and beverage sales at Gateway Center Arena, which operates as a cashless venue accepting major credit cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets |
| Subscription | Annual | Season and Half-Season Memberships |
| Subscription | Multi-year contract | Mini Plans (8-Game Packages) |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets (10+) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
College Park Skyhawks product offering
Product offeringCore offering
The College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating a professional basketball team that plays 24 home games per season at Gateway Center Arena in College Park, Georgia. The team sells single game tickets, season ticket memberships, group tickets, and mini plans for live basketball entertainment, along with team merchandise through the Hawks Shop. The organization also runs community programs including Education Day events, youth basketball clinics, and school adoption initiatives.
Product overview
College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating as a professional basketball organization. The team's primary products and services include single game tickets, season ticket memberships, group tickets, and mini plans (8-game packages) for home games at Gateway Center Arena (a 3,500-seat multipurpose venue). The organization also offers merchandise through the Hawks Shop, community programs including Youth Basketball Clinics and Education Day events, and group experiences such as Court of Dreams and fundraising packages. The team plays 24 home games each season in a competitive G League featuring 31 affiliates across the U.S., Mexico, and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game tickets for College Park Skyhawks home games at Gateway Center Arena, sold through Ticketmaster.
- Season Ticket Memberships Full-season and half-season ticket packages offering exclusive benefits including VIP Member Events and merchandise discounts.
- Group Tickets Group packages for 10 or more people with discounted pricing and exclusive experiences including court access, recognition, and fundraising options.
- Skyhawks Mini Plans 8-game plan packages offering flexibility with options including Theme Night Plan, Weekend Plan, and Weekday Plan.
- Skyhawks Merchandise Official team merchandise including apparel and collectibles available through the Hawks Shop.
- Education Day Annual field trip tradition offering school groups an NBA G League basketball experience with educational activities and an 11 AM tip-off.
Quantifiable outcome
- Daeqwon Plowden and Kevon Harris became first players in franchise history selected to G League Next Up Game
- +2 more outcomes
Companies that use College Park Skyhawks
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
College Park Skyhawks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
College Park Skyhawks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CareSourcecoreNonprofit managed care organization serving 430,000 Georgians. Partners with Skyhawks for Education Day games, donating 250 tickets to Atlanta Public Schools students and faculty. Sponsors in-game elements including Well Check free throw contests and halftime skills challenges with $500 school donations.
- Goodwill of North GeorgiacoreServes 45-county territory with 100+ stores and 14 career centers. Partnership spanning 1.5 years includes Pop Up Shops, donation drives, Curriculum Night at West Clayton Elementary with Mobile Career Center, and Job Shadowing Night where residents shadow Skyhawks business staff.
- West Clayton Elementary SchoolcoreColli's Classroom school adoption program in third year, impacting 480 students and 90 staff. Includes supply drops, PE takeovers, reading days, Curriculum Night, and Youth Empowerment Day with mentorship workshops and basketball clinics.
- Georgia Natural GasminorPresenting sponsor for Resident Nights where College Park residents receive complimentary tickets and branded merchandise (fanny packs) by showing ID.
- Aviation Institute of Maintenance (AIM)minorPresenting sponsor for Youth Sports Day featuring postgame basketball clinic for kids ages 8-15 run by Atlanta Hawks Basketball Academy.
- Yung JocminorCollege Park native and Atlanta hip-hop artist performed at Fan Appreciation Night halftime. Previously helped tip off the season during schedule release. Committed community leader hosting Southside Day initiative providing 2,000+ laptops to students.
- Attorney Ken NugentminorOfficial Personal Injury Attorney of the College Park Skyhawks presenting select home games.
- Aaron'sminorPresenting sponsor for Fan Appreciation Night game on March 25, 2026 against the Osceola Magic.
- Atlanta Hawks Basketball AcademycoreRun by Atlanta Hawks, provides basketball clinics for kids ages 8-15 and supports Youth Sports Day presented by Aviation Institute of Maintenance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
College Park Skyhawks competitors and assessment
Company assessmentDirect peers
- Delaware Blue Coats: NBA G League affiliate of the Philadelphia 76ers. Mirrors the Skyhawks' model of a parent-NBA-team-branded affiliate running its own ticketing, community, and sponsorship programs in a defined local market.
- Long Island Nets: NBA G League affiliate of the Brooklyn Nets. Same league structure, similar venue scale and ticket/membership/sponsorship mix, and direct comparable for NBA-affiliated minor-league basketball economics.
- Santa Cruz Warriors: NBA G League affiliate of the Golden State Warriors. Well-known G League brand with mature community and youth-development programming — useful comparable for programming depth and fan-development strategy.
- Capital City Go-Go: NBA G League affiliate of the Washington Wizards. Closest direct peer in terms of operating within a mid-sized NBA-adjacent metro with strong parent-team overlap dynamics and similar community-programming emphasis.
- Greensboro Swarm: NBA G League affiliate of the Charlotte Hornets. Comparable regional-market G League team with similar venue scale, ticket/membership product structure, and Southeast US geographic orientation.
- Austin Spurs: NBA G League affiliate of the San Antonio Spurs. Operates with the same single-affiliate-team business model (tickets, memberships, sponsorships, merchandise, community programs) in a comparably sized mid-tier market, making it the closest structural comparable.
- Memphis Hustle: NBA G League affiliate of the Memphis Grizzlies. Direct comparable in scale, geographic profile (mid-sized Southeast US city), and parent-affiliate operational integration.
- Sioux Falls Skyforce: NBA G League affiliate of the Miami Heat and one of the longest-tenured G League franchises. Useful comparable for established G League economics and ticketing/sponsorship mix.
Regional players
- Atlanta Dream: WNBA team also based in the Atlanta metro. Competes with the Skyhawks for local sponsorship dollars, women's-and-family sports audience, and arena-driven community programming within the same regional market.
Broad incumbents
- Atlanta Hawks: Parent NBA franchise that owns and operates the College Park Skyhawks. Operates in the same metro with overlapping sponsors, fan base, and front-office staff, and serves as both the developmental pipeline and the broader competitive reference for the Skyhawks' commercial model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
College Park Skyhawks social profiles
Digital presenceCollege Park Skyhawks financial estimates
Financial estimateRevenue estimate
Valuation estimate
College Park Skyhawks leadership team
Management profileNumber of profiles
Profiles7 records
College Park Skyhawks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
College Park Skyhawks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about College Park Skyhawks
What does College Park Skyhawks do?
The College Park Skyhawks is the NBA G League affiliate of the Atlanta Hawks, operating a professional basketball team that plays 24 home games per season at Gateway Center Arena in College Park, Georgia. The team sells single game tickets, season ticket memberships, group tickets, and mini plans for live basketball entertainment, along with team merchandise through the Hawks Shop. The organization also runs community programs including Education Day events, youth basketball clinics, and school adoption initiatives.
Is College Park Skyhawks a public or private company?
College Park Skyhawks is a private company. It is classified as corporate owned and is currently operating.
When was College Park Skyhawks founded?
College Park Skyhawks was founded in -1. It employs 11 to 50 people.
Where is College Park Skyhawks based?
College Park Skyhawks is headquartered in College Park, United States, in the North America region.
How does College Park Skyhawks make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorships and Corporate Partnerships and concessions and Arena Revenue.
Who are College Park Skyhawks's main competitors?
Direct peers on record are Delaware Blue Coats, Long Island Nets, Santa Cruz Warriors, Capital City Go-Go, Greensboro Swarm, Austin Spurs, Memphis Hustle and Sioux Falls Skyforce. Atlanta Dream is listed as a regional player. Atlanta Hawks is listed as a broad incumbent.
Does College Park Skyhawks have an API?
No public API is recorded for College Park Skyhawks.
What industry is College Park Skyhawks in?
College Park Skyhawks's product category is Professional Basketball. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKADAG, Collegiate & Scholastic Tournament Organizers. Its NAICS code is 71121 and its SIC code is 7997.