FELLICIA

What FELLICIA does

FELLICIA is a direct-to-consumer women's athleisure and activewear brand operating in India through a Shopify-powered e-commerce storefront at fellicia.in. The company is the flagship consumer brand of Sarthak Fashion, a Surat-based textile manufacturing and export firm with decades of fabric production experience. FELLICIA targets modern Indian women seeking versatile apparel that transitions between home, travel, fitness, and social occasions, and addresses this through four product collections: GHAR (cotton loop knit loungewear at 260 GSM), ACTIVEWEAR (performance tights with pockets), CO-ORDS (matching tee-and-shorts sets), and SATIN SHIRTS (crepe satin partywear).

The product line spans price points from Rs. 629 for GHAR T-shirts up to Rs. 1,899-2,199 for premium pieces, with typical discounts of 36-50% off original MSRP and an additional 5% incentive for prepaid orders. Core technical components are limited to standard Shopify e-commerce infrastructure, with no proprietary technology, AI capabilities, mobile app, or API surface disclosed. Distribution is exclusively online and direct — no physical retail, third-party marketplaces, or wholesale channels are referenced, while delivery is fulfilled from the parent company's Surat operations/warehouse.

The business model is a straightforward D2C unit-pricing model with no subscription, licensing, or recurring component. Customer acquisition is conducted primarily through organic social channels (Instagram @felliciaparis, Facebook @felliciaindia) with WhatsApp used for post-sale support. Customer quality signals include an average 4.6/5.0 rating with 129 verified reviews on co-ord sets and 95% positive feedback on fabric softness. FELLICIA operates with a very small team of 5 employees, has no disclosed external funding, and does not disclose revenue. The brand is positioned with Paris-inspired aesthetics to differentiate within the Indian women's apparel market.

Name

FELLICIA

Legal name

SARTHAK FASHION

Website

https://fellicia.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FELLICIA is an India-focused direct-to-consumer women's athleisure and activewear brand, operated by textile exporter Sarthak Fashion and sold exclusively via its Shopify storefront across four collections: GHAR loungewear, ACTIVEWEAR, CO-ORDS, and SATIN SHIRTS.

Ownership category

akta.pro rank

Product category

Women's Athleisure and Activewear Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)

akta.pro secondary industries

Athleisure & Performance Apparel Retail (CRAAABAE), Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's athleisure apparel
• Direct-to-consumer fashion
• Premium activewear brand
• Cotton loungewear clothing
• E-commerce apparel store

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: FELLICIA generates revenue through one-time product sales via its D2C e-commerce platform. Products include athleisure wear, activewear, co-ord sets, satin shirts, t-shirts, shorts, joggers, and sweatshirts sold at various price points ranging from Rs. 629 to Rs. 2,199. The company offers periodic discounts and promotions (up to 50% off on certain collections) and provides free shipping on all orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FELLICIA is a women's athleisure and activewear direct-to-consumer (D2C) brand that designs, brands, and sells premium apparel through its own Shopify-powered online store at fellicia.in. The brand offers four distinct collections: GHAR (cotton loop knit loungewear), ACTIVEWEAR (performance tights), CO-ORDS (matching sets), and SATIN SHIRTS (partywear), all manufactured using fabrics developed with parent company Sarthak Fashion's textile expertise.

Product overview

FELLICIA is a premium athleisure and activewear D2C brand for women, launched by Sarthak Fashion (a fabric export-oriented firm). The brand operates as a unified fashion e-commerce platform offering four distinct product collections: GHAR (loungewear/comfort wear with 100% cotton loop knit products), ACTIVEWEAR (performance athletic wear including tights), CO-ORDS (coordinated matching sets), and SATIN SHIRTS (premium partywear). All products are sold directly through their Shopify-powered online store with home delivery across India.

Differentiator

Problem solved

Functional benefit

Products and services

• GHAR Comfort Collection Premium comfort loungewear collection for women featuring 100% cotton loop knit fabric at 260 GSM, including T-shirts (Rs. 629-1,199), shorts (Rs. 999), jogger pants (Rs. 1,129-1,399), and sweatshirts (Rs. 1,249-1,399). Designed for everyday home wear, lounging, and work-from-home styling.
• ACTIVEWEAR Collection Performance athletic wear for women including Performance Tights with Pocket (Rs. 1,199, original Rs. 1,899) in various designs such as Deep Forest, Chocolate, Burgundy Maze, and Nebula Purple. Functional design with pockets, targeted at active lifestyles and fitness activities.
• CO-ORDS Collection Coordinated outfit sets combining matching tops and bottoms, such as 100% Cotton Loop Knit Tee & Shorts Co-ord Set (Rs. 1,899, original Rs. 3,499) in colors including Azure Blue, Navy Blue, Black, and Maroon. Designed for versatile styling and casual matching wear.
• Satin Shirts Collection Premium women partywear satin shirts crafted from smooth crepe satin fabric at 100 GSM (Rs. 1,199, original Rs. 1,899). Available in prints including Royal Bloom, Lavender Noir, Moon Blossom, and Purple Haze. Features elegant prints and a modern relaxed silhouette for formal and party occasions.

Quantifiable outcome

• Average customer rating of 4.6/5.0 with 129 verified reviews on co-ord sets
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers FELLICIA's online e-commerce platform, providing the infrastructure for product listings, shopping cart, checkout, payment processing, and order management. FELLICIA is explicitly identified as being hosted on Shopify Inc. The partnership is fundamental to the company's D2C business model.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BlissClub: India-based D2C women's activewear and athleisure brand selling directly online. Most directly comparable to FELLICIA's ACTIVEWEAR line and broader athleisure positioning targeting Indian women.
• Bewakoof: India D2C casualwear and athleisure brand with broad apparel categories and a similar direct-to-consumer online model. Overlaps in loungewear, casual wear, and youth/women segments.
• HRX: Indian activewear and athleisure brand (Hrithik Roshan-backed) targeting similar performance and lifestyle apparel consumers with overlapping product categories including tights and active tops.
• The Souled Store: Indian D2C casualwear and athleisure brand operating its own e-commerce storefront with broad product categories. Comparable D2C distribution model and target demographic.
• Nua: D2C brand focused on women's wellness, comfort, and athleisure apparel in India. Comparable target customer (modern Indian women) and D2C-only distribution model.

Broad incumbents

• Nike: Global athletic apparel giant with major women's activewear and athleisure lines. Comparable in product categories (performance tights, athletic apparel) and target consumer, though operates at vastly different scale and price tiers.
• Lululemon: Global premium athleisure leader. Comparable in category (women's athleisure/activewear) and premium fabric positioning, though serves a global premium segment with significantly larger scale.

Emerging players

• Clovia: Indian women's apparel D2C brand covering intimate wear, loungewear, and activewear. Overlaps with FELLICIA on women's loungewear and comfort apparel.
• Zivame: Indian women's intimate apparel and loungewear D2C brand. Comparable D2C approach and women's focus, with overlap in loungewear and comfort wear categories.
• Urbanic: India-based D2C women's fashion brand with its own e-commerce platform and marketplace presence. Comparable women's apparel D2C model targeting style-conscious urban Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/felliciaindia
• Instagraminstagram.com/felliciaparis?igsh=YXowNTZoaDFieTZr
• LinkedInlinkedin.com/company/fellicia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FELLICIA