Fork In The Road Restaurant
- Company typePrivate
- Founded-
- HeadquartersMukwonago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fork In The Road Restaurant firmographics
Firmographics- Name
- Fork In The Road Restaurant
- Website
- https://forkintheroadrestaurant.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fork In The Road Restaurant industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Fork In The Road Restaurant is headquartered
LocationHeadquarters
- HQ city
- Mukwonago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fork In The Road Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Restaurant generates revenue from serving prepared food and beverages to dine-in customers. One-time transaction model per visit.
- Carryout Orders: Large dish carryout menu available as PDF download. Customers order food for takeout, generating additional revenue stream.
- Gift Cards: Gift cards available for purchase via phone during business hours. Creates future revenue recognition when redeemed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fork In The Road Restaurant product offering
Product offeringCore offering
Fork In The Road Restaurant is a single-location American bistro in Mukwonago, Wisconsin that operates a scratch kitchen serving American comfort food, craft beers, and cocktails/martinis for dine-in lunch and dinner, Tuesday through Saturday. In addition to in-restaurant dining, the restaurant offers phone-based large-dish carry-out catering via a PDF menu and sells gift cards over the phone during limited business hours.
Product overview
Fork In The Road Restaurant operates as a single-location American bistro with a scratch kitchen, offering dine-in lunch and dinner service along with carry-out and catering options. The product portfolio consists of the core restaurant dining experience supported by the Everyday Menu (featuring starters, salads, sandwiches, entrees, fish, and desserts), a dedicated Kid's Menu with child-friendly options, daily rotating soups, Large Carry Out service for bulk orders, and gift cards. The restaurant is located in Mukwonago, WI, and accepts reservations by phone. This is not a technology platform or SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Fork In The Road Restaurant dine-in service Full-service American bistro dine-in experience featuring scratch-kitchen American comfort food, craft beers, and an extensive martini/cocktail list. Lunch and dinner served Tuesday–Saturday at 215 N. Rochester Street, Mukwonago, WI; reservations recommended via phone (262-363-7849). Aimed at local families, friends, and adult diners seeking a warm neighborhood atmosphere.
- Everyday Menu Full daily menu offering starters (wings, pretzels, cheese curds, dips), Greens (house salads with protein options), Features (daily specials like Tuesday mac & cheese and prime rib sandwich), Get a Grip (handheld sandwiches), Home Eats (comfort entrees), Fish (seafood), and Sweets (desserts). Targeted at dine-in and carry-out customers ordering lunch or dinner.
- Kid's Menu Children's menu priced at $7.50, including Mac & Cheese, Chicken Strips, Pulled Piggy Sliders, Italian Dunkers, and Cheese Burger Sliders, served with a choice of milk, juice, or fountain drink and a cookie. Gluten-free options available. Aimed at families dining in with children.
- Today's Soups Daily rotating soup offerings available as a side or add-on item alongside the everyday menu, available Tuesday–Saturday. Targeted at dine-in customers seeking a starter or accompanying side.
- Large Carry Out catering and bulk take-out Catering and bulk take-out service featuring large-dish portions. Menu distributed as a downloadable PDF; orders placed by phone for local pickup. Aimed at hosts, small-event organizers, and households ordering family-style or party-sized meals.
- Fork In The Road Gift Cards Stored-value gift cards redeemable at Fork In The Road Restaurant for dine-in or carry-out purchases. Purchased by phone (262.363.7849) during restricted business hours (9am–11am and 2pm–5pm). Targeted at gift-givers and the recipients who redeem them at the restaurant.
Companies that use Fork In The Road Restaurant
Customer profileSegments1 record
Ideal customer profiles3 records
Fork In The Road Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fork In The Road Restaurant partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fork In The Road Restaurant competitors and assessment
Company assessmentBroad incumbents
- The Cheesecake Factory: Iconic American casual dining chain with an expansive scratch-prepared menu and full bar program; comparable to Fork In The Road in menu breadth, scratch preparation, and bar-driven revenue mix.
- Texas Roadhouse: High-volume American steakhouse chain with strong small-market presence and scratch-made elements; comparable to Fork In The Road in menu overlap (steaks, burgers, comfort sides) and small/mid-market trade area profile.
- Olive Garden: Largest U.S. casual dining chain with broad American-Italian menu and full bar; competes for the same family/group dine-in occasions as Fork In The Road but at lower price points and a national scale.
- Applebee's: Large national casual dining chain offering American comfort food and a broad bar program; competes for the same neighborhood casual dining occasions as Fork In The Road but at significantly lower price points and with standardized menus.
- Cracker Barrel: National American comfort food concept with a strong small-town and highway-adjacent footprint; comparable to Fork In The Road in comfort food menu and small-market positioning, but at a much larger scale and different format.
Direct peers
- Not Your Average Joe's: Independent-spirited American bistro chain serving scratch-made comfort food and craft beverages in suburban and small-market locations, comparable to Fork In The Road's independent neighborhood bistro positioning.
- Cheddar's Scratch Kitchen: Casual dining chain built around scratch kitchen American comfort food at mid-market price points, directly comparable to Fork In The Road's scratch kitchen, comfort food positioning, and broad menu pricing.
- First Watch: Daytime-focused American scratch-kitchen concept with broad menu and beverage program; comparable to Fork In The Road in its scratch cooking philosophy and American comfort food focus, though operating on a different daypart.
- Seasons 52: Full-service American bistro emphasizing seasonally rotating scratch menus and a polished bar program; comparable to Fork In The Road's scratch kitchen American bistro concept and craft cocktail/martini offering.
- BJ's Restaurant & Brewhouse: Casual dining American restaurant pairing scratch-made food with craft beer and cocktails, closely comparable to Fork In The Road's combination of house-made cuisine and craft beverage focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fork In The Road Restaurant social profiles
Digital presenceFork In The Road Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fork In The Road Restaurant leadership team
Management profileNumber of profiles
Fork In The Road Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fork In The Road Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fork In The Road Restaurant
What does Fork In The Road Restaurant do?
Fork In The Road Restaurant is a single-location American bistro in Mukwonago, Wisconsin that operates a scratch kitchen serving American comfort food, craft beers, and cocktails/martinis for dine-in lunch and dinner, Tuesday through Saturday. In addition to in-restaurant dining, the restaurant offers phone-based large-dish carry-out catering via a PDF menu and sells gift cards over the phone during limited business hours.
Is Fork In The Road Restaurant a public or private company?
Fork In The Road Restaurant is a private company. It is classified as unknown and is currently operating.
When was Fork In The Road Restaurant founded?
Fork In The Road Restaurant was founded in -1. It employs 11 to 50 people.
Where is Fork In The Road Restaurant based?
Fork In The Road Restaurant is headquartered in Mukwonago, United States, in the North America region.
How does Fork In The Road Restaurant make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are carryout Orders and gift Cards.
Who are Fork In The Road Restaurant's main competitors?
Broad incumbents on record are The Cheesecake Factory, Texas Roadhouse, Olive Garden, Applebee's and Cracker Barrel. Direct peers are Not Your Average Joe's, Cheddar's Scratch Kitchen, First Watch, Seasons 52 and BJ's Restaurant & Brewhouse.
Does Fork In The Road Restaurant have an API?
No public API is recorded for Fork In The Road Restaurant.
What industry is Fork In The Road Restaurant in?
Fork In The Road Restaurant's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.