Azter

What Azter does

Azter is a Brazilian direct-to-consumer men's fashion e-commerce brand operating exclusively through its own online storefront at azter.com.br. The company is structured as a sole proprietorship under the legal name Gabriel Oliveira and serves individual consumers across Brazil, targeting men seeking contemporary streetwear, casual, and semi-formal clothing. Product assortment spans t-shirts, polos, shirts, pants (including oversized, tailored, skinny, and twill fits), bermudas, matching sets, caps, cold-weather layers (hoodies, jackets, overcoats, windbreakers), sneakers, and formal wear, with a seasonal Summer / Reveillon collection. Prices range from approximately R$39 for basic t-shirts to R$419 for premium denim and outerwear, with free shipping above R$299 and credit-card installment options up to 12x.

The business is built entirely on the Nuvemshop (Mitiendanube) shared SaaS e-commerce platform, with no proprietary technology, no mobile app, no API, and no disclosed integrations beyond standard Correios shipping and PIX/Mercado Pago payment rails. Go-to-market is product-led and organic: the storefront emphasizes product photography, customer reviews, size guides, and an Instagram presence (@azterstore), with no evidence of paid advertising, marketplace listings, wholesale partnerships, or physical retail. The company claims more than 4,000 active customers and supports them via WhatsApp and email. There are no disclosed funding rounds, investors, leadership team beyond the proprietor, M&A activity, or patents/trademarks, consistent with a micro-scale, solo-operator D2C brand.

Revenue mechanics are purely transactional: one-time unit sales of clothing items priced individually in BRL, with no subscription, recurring, or licensing components. Geographic scope is single-country (Brazil), distribution is single-channel (owned website), and customer segmentation is horizontal across one persona (men's streetwear / casual buyers). The operational footprint is minimal — no disclosed employees beyond the proprietor and no headcount data — which constrains both scale and growth optionality absent external capital or partnerships.

Name

Azter

Legal name

Gabriel Oliveira

Website

https://azter.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Azter is a Brazilian direct-to-consumer e-commerce brand operating azter.com.br on the Nuvemshop platform, selling men's streetwear, casual, and formal clothing priced R$39–R$419 to individual consumers across Brazil under a sole proprietorship owned by Gabriel Oliveira.

Ownership category

akta.pro rank

Product category

Men's Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear Retail (CRAAADAB), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Men's fashion retail
• Online clothing store
• Streetwear apparel
• Direct-to-consumer fashion
• Brazilian e-commerce

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: Azter generates revenue through direct one-time product sales via its online storefront. Customers purchase individual clothing items at set prices, with occasional discounts and promotions. The business model is purely transactional with no subscription or recurring revenue components mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Azter is a Brazilian online fashion retailer that sells men's streetwear, casual, and formal clothing—including t-shirts, shirts, pants, shorts, matching sets, caps, cold-weather outerwear, sneakers, and seasonal collections—directly to consumers through its own e-commerce store at azter.com.br, with prices in BRL, installment payments, free shipping above R$299, and easy returns.

Product overview

Azter is a Brazilian online fashion e-commerce store (loja online) that operates on the Mitienda Nube platform. The company offers a diverse portfolio of men's clothing and fashion items organized into core product categories including T-shirts and casual tops (Camisetas), formal and casual shirts (Camisas), various pants and trousers (Calças), shorts (Bermudas), matching sets (Conjuntos), caps (Bonés), cold weather items (Peças de frio), sneakers (Tênis), and formal wear (Social). The store also features seasonal collections such as their Summer/New Year's Eve collection. Azter's business model centers on direct-to-consumer online retail with shipping across Brazil, offering multiple payment options including credit cards, PIX, and Mercado Pago.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisetas (T-shirts & Casual Tops)

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Dafiti: Brazilian online fashion and footwear retailer offering apparel, shoes, and accessories. Highly comparable to Azter in channel (pure-play e-commerce), customer base (Brazilian fashion consumers), and product category overlap including sneakers and casual menswear.
• Kanui: Brazilian online menswear and streetwear retailer with a deep catalog of t-shirts, pants, and accessories. Closely comparable to Azter on channel (pure-play e-commerce), target customer (young male shoppers), and product category breadth.
• Reserva: Brazilian premium menswear and streetwear brand with a strong DTC and physical retail presence. Directly comparable to Azter as both target male consumers seeking contemporary casual and streetwear at accessible price points in Brazil.
• Zattini: Major Brazilian online fashion marketplace operating across multiple categories including men's apparel and footwear. Comparable to Azter as a DTC-style online fashion retailer in Brazil with strong catalog breadth and installment-payment offerings.

Broad incumbents

• Hering: Established Brazilian basics and casual apparel brand with extensive men's line. Comparable to Azter in core product category (basic tees, casual menswear) but operates at vastly larger scale with physical retail and broader product portfolio.
• Renner: Brazil's largest department store chain with substantial men's fashion assortment. Comparable to Azter in target customer and product categories but operates as a broad incumbent with physical stores, private labels, and significant scale advantages.
• C&A Brasil: Brazilian arm of global fashion retailer offering affordable men's and women's apparel. Comparable to Azter in price tier and broad casual menswear category, but at much larger scale with strong brand recognition and omnichannel presence.
• Riachuelo: Major Brazilian fashion retailer offering accessible-price apparel for men, women, and children. Comparable to Azter in price-point positioning and basic menswear catalog but operates at scale with extensive physical and digital retail.

Emerging players

• ASOS: Global online fashion retailer with strong men's streetwear and casual assortment. Comparable to Azter on channel (pure-play e-commerce), target demographic (young style-conscious men), and assortment approach (trend-driven, multiple price tiers).
• Shein: Global ultra-fast-fashion DTC platform with massive Brazilian customer base. Competes with Azter in the accessible streetwear and casual menswear category through aggressive pricing and trend-driven assortment, primarily online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/azterstore
• LinkedInlinkedin.com/company/azter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azter