Bloemendal Assurantiën B.V.

What Bloemendal Assurantiën B.V. does

Bloemendal Assurantiën B.V. is an independent Dutch insurance advisory firm founded in 1946, headquartered in Den Ham with a second branch in Vriezenveen, serving private individuals and small/medium-sized businesses in the Twenterand region of the Netherlands. The firm operates as an onafhankelijk (independent) tussenpersoon (intermediary), placing and servicing insurance policies with multiple carriers and earning commissions on placements and renewals. Its product portfolio spans personal lines (home, contents, liability, motor, health, travel, recreation, income protection, funeral) and commercial lines (property, liability, transport, employee benefits, cyber, professional liability, business interruption, motor fleet), supported by a designated personal advisor model for each client.

The firm's technology stack consists of a customer-facing digital portal ('Uw Kluis', launched in phases in 2026 and replacing the legacy 'MijnBloemendal' system) for policy and document access, supplemented by an online health insurance comparator powered by partner Upiva. Underlying operations rely on standard intermediary tooling with no proprietary AI, underwriting engine, or API platform disclosed. Core carrier relationships include a 50-year partnership with a.s.r. (celebrated February 2026) and a strategic placement relationship with cooperative insurer Nh1816.

Bloemendal is a family-owned private limited company (B.V.) with no external funding. Remmelt Hofman became co-owner in 2019. Two affiliated but distinct entities share the Bloemendal name: Bloemendal Makelaardij (real estate brokerage, established 2001) and Bloemendal Hypotheken (mortgage advisory, established 2011, with an additional Hardenberg location opened in 2017). The firm is regulated by the AFM (registration 12002646) and is a member of Kifid (membership 300.000485).

Name

Bloemendal Assurantiën B.V.

Legal name

Bloemendal Assurantiën B.V.

Website

https://bloemendal.nu

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloemendal Assurantiën B.V. is an independent Dutch insurance intermediary founded in 1946, advising private individuals and small/medium businesses in the Twenterand region from offices in Den Ham and Vriezenveen on a commission-based, multi-carrier model.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Ham

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Advisory and Intermediation: Bloemendal acts as an independent insurance advisor (tussenpersoon) earning commissions from insurance providers for placing policies and servicing customers. They offer advice on a wide range of insurance products including property, liability, motor, health, travel, and commercial insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bloemendal Assurantiën B.V. is an independent insurance advisor (tussenpersoon) that places and services insurance policies on behalf of private individuals (Particulieren) and businesses / self-employed professionals (Bedrijven en Zelfstandig Ondernemers). The firm advises on and arranges property, liability, motor, health, travel, leisure, income protection, pension and commercial insurance lines with multiple insurers, and supports customers with ongoing policy administration, proactive expiration management and damage claim handling. Service is delivered through two physical branches in Den Ham and Vriezenveen, supplemented by a digital client portal (Uw Kluis) and an online health insurance comparator (Zorgvergelijker) powered by Upiva.

Product overview

Bloemendal Assurantiën B.V. is an independent insurance advisory firm founded in 1946, serving both private individuals (Particulieren) and businesses/self-employed clients (Bedrijven en Zelfstandig Ondernemers). The firm operates two physical branches in Den Ham and Vriezenveen and maintains a digital client portal branded as 'Uw Kluis' (formerly 'MijnBloemendal') for policy and document access. An online health insurance comparator (Zorgvergelijker) is offered via the Upiva platform for both private and business segments. The product portfolio is structured as a single advisory practice with named service lines for personal and commercial insurance, supplemented by digital tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Particulieren (Personal Insurance Advisory) Insurance advisory and intermediation service for individual consumers, covering home, contents, liability, motor vehicle, travel, recreation (caravan, camper, boat), income protection, funeral, health and pension insurance needs. Each customer is assigned a personal advisor who reviews policies, prevents coverage gaps or overlaps and supports damage claims.
• Bedrijven en Zelfstandig Ondernemers (Business & Self-Employed Insurance Advisory) Insurance advisory and risk analysis services for companies and self-employed entrepreneurs (ZZP/MKB), covering property, transport, liability, employee insurance (including cyber and professional liability), business interruption and motor fleet. Includes full risk inventory, coverage review and ongoing claims support for the business.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Nh1816 VerzekeringencoreStrategic or Co-development Partner · 21 October 2020Nh1816 is the cooperative insurer where Bloemendal places many of its customer policies. Bloemendal participates in Nh1816's 'Samen Betekend' donation program for community initiatives. The partnership includes joint marketing activities and the Nh1816 app for customers.
• a.s.r.coreStrategic or Co-development Partner · 5 February 197650-year partnership (celebrated February 2026) between Bloemendal and a.s.r. insurance company. Bloemendal places customer policies with a.s.r. and receives account management support.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Independer: Leading Dutch online insurance comparison platform that lets consumers compare and purchase P&C, health and other insurance products directly. Competes with Bloemendal for the same Dutch insurance shoppers via a digital self-service model that contrasts with the firm's personal-advisor approach.
• Pricewise: Dutch insurance and financial services comparison platform providing online quotes for health, car, home and other insurance. Competes for the same Dutch private and SMB insurance customers as Bloemendal using a fully digital, non-advised distribution model.
• Aevitae: Dutch independent insurance services company providing intermediary and advisory services to employers and individuals. Comparable to Bloemendal as a specialized insurance intermediary operating in the Dutch market with multi-carrier access.
• Voogd & Voogd Verzekeringen: Long-established Dutch independent insurance intermediary with multiple regional offices and a comparable tussenpersoon model advising private and business clients across P&C, life and health lines. Closely matches Bloemendal on business model, customer segments and family/regional heritage.

Broad incumbents

• FBTO: Dutch direct insurance brand (part of Achmea) offering modular insurance products to consumers and small businesses. Overlaps with Bloemendal's private and ZZP/MKB segments across health, home, motor and travel insurance.
• Univé: Dutch mutual insurance cooperative serving private and small business customers through regional agents and offices across the Netherlands. Competes for the same household and MKB customers as Bloemendal but with significantly greater scale and a cooperative rather than brokerage structure.
• NN Group: Large Dutch insurance company offering life, health, pension and banking products across the Netherlands and Europe. Overlaps with Bloemendal on life, health and pension advisory lines but operates at vastly greater scale as a carrier rather than intermediary.
• Centraal Beheer: Major Dutch direct insurer (part of Achmea) offering P&C, health, life and business insurance directly to consumers without intermediaries. Competes with Bloemendal on the same product lines but through direct digital and call-center channels at significant scale.
• Aon Netherlands: Global insurance brokerage and risk advisory firm with substantial Dutch operations serving mid-market and corporate clients. Competes with Bloemendal for business insurance customers (especially the Bedrijven/ZZP segment) but at significantly larger scale.
• Allianz Nederland: Subsidiary of global insurer Allianz offering P&C, life and health insurance products in the Netherlands through direct and broker channels. Competes with Bloemendal across most product lines as a large established carrier rather than independent broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloemendal-assuranti%C3%A3%C2%ABn-b.v.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloemendal Assurantiën B.V.