The Belrose Hotel

What The Belrose Hotel does

The Belrose Hotel is a single-venue Australian suburban hospitality business operated by Bayfield Hotels Pty Ltd at 5 Hews Parade, Belrose, NSW. Its core offering is a full-service pub and restaurant serving Northern Sydney residents and visitors, with daily trading hours spanning roughly 96 hours per week. The business packages dine-in food and beverage, a dedicated function hire stream for birthdays and corporate events, live sports broadcasting for foot traffic during games, and a downstream takeaway channel via the affiliated Bayfield's Liquor Superstore operated by the parent group.

Revenue is generated transactionally across food-and-beverage sales, function hire (with per-event catering), sporting-event traffic, and group-affiliated bottle shop revenue. Pricing is menu-based pay-as-you-go with promotional cadence including weekday buy-one-get-one-free mains, weekend buy-one-get-half-price mains, and a 50%-off birthday-month food bill program conditioned on mailing-list signup. Distribution relies on a physical storefront, OpenTable for reservations, direct function enquiry intake, and a small set of digital marketing channels (Facebook, Instagram, email newsletter).

The venue is a strategic subsidiary within the privately held Bayfield Hotels Group, which also owns Dee Why Hotel and Bayfield's Liquor Superstore, providing group-level marketing and operational scale. There is no proprietary technology stack beyond a third-party-built website and standard hospitality POS; the business model is a conventional bricks-and-mortar Australian pub with limited differentiation beyond its local brand position, promotional pricing, and group affiliation.

Name

The Belrose Hotel

Legal name

Bayfield Hotels Pty Ltd

Website

https://belrosehotel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Belrose Hotel is a single-venue pub and restaurant in Belrose, NSW, operated by Bayfield Hotels Pty Ltd, serving Northern Sydney locals and visitors with dine-in dining, function hire, live sports viewing, and an affiliated bottle shop under the Bayfield Hotels Group.

Ownership category

akta.pro rank

Product category

Pub and Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Beer, Wine, and Liquor Retailers (4453)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Pub dining services
• Function venue hire
• Live sports broadcasting
• Bottle shop retail
• Hospitality venue operations

Headquarters

HQ city

Belrose

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Sales: Restaurant and bar sales from dine-in meals, daily specials, schnitzels and pub fare. Revenue generated from food sales with promotional offers including buy-one-get-one-free and half-price deals.
2. Function Hire: Revenue from hosting private functions including birthdays, corporate events, and special occasions with dedicated function spaces and catering options.
3. Bottle Shop Sales: Retail alcohol sales through Bayfield's Liquor Superstore partnership, offering takeaway beverages to customers.
4. Live Sports Viewing: Patron revenue from hosting sports enthusiasts for live game viewing, driving food and beverage sales during sporting events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Belrose Hotel is a neighborhood pub and hospitality venue offering eat-in dining and bar service with daily specials, schnitzels and main meal promotions; private function hire for birthdays and corporate events with dedicated function spaces and catering; live sports broadcasting of AFL, NRL and other fixtures; and an affiliated Bayfield's Liquor Superstore for takeaway alcohol sales. Trading hours run Mon-Sat 10am-12am and Sunday 10am-10pm.

Product overview

The Belrose Hotel is a single-venue hospitality business operated by Bayfield Hotels Group. The core offering comprises eat-in dining and bar services at the Belrose venue, supplemented by event hosting (Functions), live sports broadcasting (Live Sports Schedule), and an off-site bottle shop (Bayfield's Liquor Superstore). Customer engagement programs include a Birthday Offer (50% off food bill via mailing list signup) and Daily Specials promotional pricing. The venue integrates with OpenTable for online table reservations and Google Maps for customer navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Belrose Hotel — Eat-In Pub and Bar Full-service neighbourhood pub offering dine-in meals (schnitzels, daily specials, main meals with promotional pricing), bar service with standard and promotional beverage offerings, live sports broadcasting of AFL, NRL and other fixtures, and a centralised Northern Sydney location with parking. Targeted at local adult residents and visitors seeking casual dining, drinks and entertainment.
• Functions and Private Event Hire Private function venue hire with dedicated function spaces and catering via customisable function menus, targeted at individuals hosting celebrations (birthdays, engagements) and small-to-mid-sized organisations planning corporate or private functions in Northern Sydney.
• Bayfield's Liquor Superstore (affiliated takeaway bottle shop) Affiliated off-site liquor retail outlet under the same Bayfield Hotels Group umbrella, offering takeaway alcoholic beverages to consumers in the Belrose and surrounding Northern Sydney area at competitive prices.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bayfield Hotels GroupcoreStrategic or Co-development PartnerParent company operating The Belrose Hotel. Bayfield Hotels Pty Ltd (ACN 059 698 672) is the operator and owner of Belrose Hotel and related entities. Group includes Dee Why Hotel and Bayfield's Liquor Superstore.
• Dee Why HotelminorStrategic or Co-development PartnerSister venue under Bayfield Hotels Group. Cross-promotional relationship between affiliated hotel venues.
• Bayfield's Liquor SuperstorecoreChannel Partner/ Reseller/ DistributorAffiliated liquor retail outlet under Bayfield Hotels Group. Promoted on Belrose Hotel website with dedicated marketing space. Provides takeaway alcohol sales to hotel patrons.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• 4 Pines Brewing Company: Brewery-owned pub format combining craft beer, dine-in food, and venue-based experiences. Comparable as an emerging operator in the dine-in/drinking venue space with overlapping customer profile to The Belrose Hotel.

Broad incumbents

• Solotel: Sydney hospitality group running a portfolio of pubs, bars, and event venues. Comparable as a multi-venue operator combining neighbourhood pub trade with functions and events in the Sydney market.
• Merivale: Sydney-focused hospitality group operating hotels, pubs, and restaurants across the metropolitan area. Comparable through its pub-format venues with F&B, functions, and late trading, but operates at materially larger scale and broader portfolio.
• Public Hospitality Group: Australian hospitality platform operating a portfolio of pubs, bars, and event venues. Comparable as a multi-venue operator with similar F&B, function, and sports programming mix at scaled group level.
• ALH Group (Endeavor Group): Australia's largest pub operator with hundreds of venues combining dining, bars, sports viewing, and gaming. Relevant as the dominant scale incumbent shaping competitive dynamics, supplier terms, and customer expectations in the Australian pub segment.

Direct peers

• The Norfolk Hotel (Sydney): Inner-Sydney pub combining bistro dining, sports viewing, and private event hire. Comparable in its mix of F&B-led trade with events, serving a similar patron profile in the Sydney market.
• Dee Why Hotel: Sister venue under Bayfield Hotels Group offering the same dine-in, bar, function, live sports, and bottle shop model in Dee Why, NSW. Most directly comparable peer given shared parent, shared supplier arrangements, and near-identical operating playbook.
• The Oaks Hotel (Neutral Bay): Lower North Shore Sydney pub offering dine-in meals, multiple bar areas, sports viewing, and functions. Comparable venue profile, customer mix, and North Shore location relative to The Belrose Hotel.
• Woollahra Hotel: Eastern Suburbs Sydney pub with a multi-level venue offering dining, bars, functions, and late trading. Comparable venue profile in the Sydney metropolitan pub market, though positioned at a higher price point.
• The Bavarian: Australian pub-format chain combining dine-in meals, beer-focused offering, sports viewing, and function capabilities. Comparable as a multi-site operator targeting similar dine-in, sports-driven use cases as The Belrose Hotel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BelroseHotel
• Instagraminstagram.com/belrosehotel
• LinkedInlinkedin.com/company/the-belrose-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Belrose Hotel