91 East

What 91 East does

91 East Productions is a woman-owned, New York State Certified video production company founded approximately 20 years ago by Naomi Hogarty and headquartered across dual offices in NYC and the Hamptons. The company provides end-to-end video production and post-production services — including commercials, branded content, campaign work, and non-profit storytelling — to a diverse client base spanning media brands (VH1, ESPN, GQ), healthcare systems (Stony Brook Medicine, Blythedale Children's Hospital), retail (Tanger Outlets), the Hamptons International Film Festival, and advertising agencies (Austin Williams).

The company's core production capability rests on a conventional broadcast and digital video stack: in-house camera, lighting, and post-production resources complemented by an extensive on-demand freelancer network. Its primary technical differentiator is a proprietary 120-Degree Arc Array Camera Rig used for specialized capture work. Production is supported by standard post-production tooling (Avid, Pro Tools, motion graphics) and the company maintains editorial capacity for campaigns and long-form content.

91 East operates a project-based professional services revenue model, billing clients per engagement with no disclosed retainer or subscription pricing. Go-to-market is direct relationship-driven sales supplemented by long-standing agency and event partnerships. The company's NYS Certified woman-owned business designation functions as a procurement lever for corporate and public-sector supplier diversity mandates. Headcount stands at 7 employees, with the remainder of capacity delivered through a flexible freelancer bench scaled to project demand.

Name

91 East

Legal name

91 East Productions

Website

https://91east.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

91 East Productions is a woman-owned, NYS Certified video production company serving media, healthcare, retail, and non-profit clients across NYC and the Hamptons via project-based commercial, branded, and campaign work.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Post-production services
• Commercial video production
• Branded content production
• Creative media production

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Production Services: End-to-end video production services including creative ideation, filming, production support, editorial, visual effects, motion graphics, music, voiceover, finishing and delivery for commercials, branded content, promos, and documentary content
2. Branded Content Production: Custom branded content creation for advertising and marketing campaigns, working with agencies and direct clients to produce video content from concept through execution
3. Post-Production Services: Editorial, animation, design, motion graphics, voiceover, audio mixing and delivery services, available as standalone services or as part of full production packages

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

91 East Productions is a full-service boutique video production and post-production agency offering end-to-end services from creative ideation through filming, production, editorial, visual effects, motion graphics, music, voiceover, finishing, and delivery. The company produces commercials, branded content, promotional videos, short films, multi-channel campaigns, and non-profit storytelling for enterprise clients, agencies, TV networks, and government institutions across the New York City and Hamptons markets.

Product overview

91 East Productions is a New York-based video production company offering a comprehensive suite of services for creating digital content, commercials, promos, short films, campaigns, and non-profit storytelling. Their core offerings include Video Production Services, Post-Production (with Avid editorial suites, motion graphics, animation, and audio), Creative Services (TV/communications, promos, branding IDs, social media vignettes), Production Services (location scouting, casting, crew), Branded Content, and Campaigns. They specialize in medical/healthcare video production and serve as the official production company for the Hamptons International Film Festival. The company is woman-owned and operates with scalable, flexible production support.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Full-service video production including commercials, promos, short films, campaigns, and non-profit storytelling with scalable production services and an extensive network of freelance talent, delivered on time and on budget for enterprise clients, agencies, and networks.
• Post-Production Full-service editorial with Avid editorial suites, motion graphics, animation, design, voiceover, and audio production powered by pro-tools, supported by a full-time expert editor and motion graphics team and a dedicated VO booth.
• Production Services Pre-production through production support including location scouting, casting, interviews, lighting, staging, prop and equipment rentals, and direct access to an experienced crew across East and West Coast productions.
• Creative Services Creative development of TV/video commercials, promos, branding IDs, social media vignettes, and behind-the-scenes content, working as creative partners to bring ideas to life from concept through execution.
• Branded Content Collaborative branded content creation working directly with clients to capture compelling content for advertising and marketing campaigns, from concept through production.
• Campaigns Multi-channel campaign creation with cohesive visual assets that transcend video to print, social, and websites, creating immersive brand experiences for enterprise clients.
• Medical/Healthcare Video Production Specialized video production for the medical and healthcare sector with a human-centered, intimate storytelling approach focused on doctors, nurses, parents, patients, and staff, serving hospitals, healthcare systems, medical associations, and pharmaceutical companies.
• Hamptons International Film Festival Official Production Official production company services for the Hamptons International Film Festival, producing festival ads, creative video packages, red carpet coverage, private event documentation, and all festival content annually.

Quantifiable outcome

• Record-breaking attendance at Molloy College recruitment events following 'Live Your Story' campaign
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Hamptons International Film FestivalflagshipStrategic or Co-development Partner91 East is the official production company of the Hamptons International Film Festival, providing ongoing production services for festival ads, creative video packages, red carpet coverage, event documentation, and all festival content. This is a core, ongoing partnership delivering consistent annual production work.
• Austin Williams (Advertising Agency)coreGTM or Marketing PartnerAustin Williams is an advertising agency that hires 91 East Productions for client campaigns. The partnership has produced work for Community First Credit Union, Molloy College, and other agency clients. Multiple testimonials reference this collaborative relationship.
• Flug (Creative Partner)minorStrategic or Co-development Partner91 East collaborated with Flug on the Community First Credit Union OWN IT campaign, combining 91 East's production expertise with Flug's creative capabilities to create innovative content using a 120-camera arc array system.
• I Love NYminorGTM or Marketing Partner91 East partnered with I Love NY and the Long Island Wine Council to create a video campaign showcasing East End Long Island vineyards, featuring documentary-style vignettes of winemakers.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bullion Productions: A boutique production company creating commercials and branded content with a strong emphasis on storytelling and human-centered narratives; highly comparable in niche positioning and service mix.
• EPOCH Films: A boutique NYC production company producing commercials, branded content, and short-form work for agencies and brands; similar boutique footprint and full-service creative/post capabilities.
• Hexagon Productions: A boutique NYC-based video production company offering commercials, branded content, and documentary work for advertising agencies and brands—closely comparable in scale, full-service model, and client mix to 91 East.
• Tool of North America: A boutique creative production company producing commercials, branded content, and music videos for agencies and brands; similar boutique scale, full-service offering, and East Coast positioning to 91 East.
• Furlined: A boutique commercial production company producing high-end advertising and branded content for agencies and direct-to-brand clients; comparable boutique production model with overlapping healthcare, retail, and consumer client mix.
• Arts & Sciences: A boutique creative production company known for commercials, branded content, and design-driven filmmaking; comparable full-service creative-to-delivery model and agency/client relationships.
• M ss ng P eces: A creative production company producing commercials, branded content, and experiential campaigns; comparable in offering full-service creative through post with a NYC base and brand-client orientation.

Broad incumbents

• Radical Media: A larger, established creative production company spanning commercials, long-form documentaries, and branded content for major networks and global brands; competes in the same production category at a meaningfully larger scale than 91 East.
• Anonymous Content: A large, established production company producing commercials, feature films, and television; competes for the same enterprise brand assignments as 91 East but operates at greater scale with broader content capabilities.

Others

• Austin Williams: An advertising agency that contracts 91 East for production on client campaigns (Molloy College, Community First Credit Union); listed as a GTM/marketing partner and representative of the agency channel through which boutique production companies win work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/search
• Facebookfacebook.com/91eastproductions
• Instagraminstagram.com/91eastproductions
• LinkedInlinkedin.com/company/91-east

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91 East