flug

What flug does

Linktree Pty Ltd, founded in 2016 and headquartered in Collingwood, Victoria, Australia, operates a link-in-bio platform that enables more than 70 million users to consolidate multiple social media links, content, and monetization features into a single customizable URL. The platform's core technology is a SaaS link-aggregation service with a free tier and tiered paid subscriptions (Pro, Premium) that add advanced features such as custom QR codes, enhanced analytics, custom branding, and priority support. The product surface extends well beyond a simple link page: it includes a Social Planner (via the Plann by Linktree integration) for cross-platform scheduling, an analytics suite with AI-driven Smart Insights, commerce modules (Linktree Shops, Digital Products, Courses, Bookings, Sponsored Links), and integrations with payment processors (Stripe, PayPal, Square) and music streaming platforms (Spotify, Apple Music, Tidal).

Revenue is generated through subscription recurring fees on Pro and Premium plans, percentage-based transaction fees on digital product and course sales, and affiliate commissions on Linktree Shops. The customer base is highly horizontal, spanning individual creators, musicians, small businesses, nonprofits, and enterprise brands. The company maintains legal entities in Australia (Linktree Pty Ltd) and the United States (Linktree Inc.), and is actively investing in product expansion (Digital Card, Insights Chat, Plann), enterprise GTM, and regulatory compliance (EU Digital Services Act).

Name

flug

Legal name

Linktree Pty Ltd (ABN 68 608 721 562)

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Linktree operates a link-in-bio SaaS platform serving 70M+ creators, brands, and SMBs, enabling them to consolidate social links, monetize audiences, and schedule content via tiered Pro/Premium subscriptions and commerce take-rates.

Ownership category

akta.pro rank

Product category

Marketing and Lead Generation Services

NAICS

Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Account-Based Marketing (ABM) Services (BPAFAKAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Marketing services
• Lead generation
• B2B marketing
• Demand generation
• Business marketing

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Subscription Plans: Tiered subscription model with Starter (free), Pro, and Premium plans. Paid plans offer advanced features like custom QR codes, enhanced analytics, and priority support. Billed monthly or annually.
2. Transaction Fees: Percentage-based transaction fees applied to digital product sales, course sales, and other commerce conducted through the platform. Fees vary by plan tier.
3. Affiliate Commissions: Creators earn commission from affiliate links and sponsored content through Linktree Shops feature. Linktree also earns commissions on affiliate sales.
4. Payment Processing: External payment processors (Stripe, PayPal, Square) charge processing fees on transactions. Terms and conditions apply.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Flug provides marketing and lead generation services for businesses. The company supports client marketing strategy and lead acquisition activities intended to drive business growth across customer-facing initiatives.

Product overview

Linktree is a unified link-in-bio platform that allows creators to consolidate all their content links, social media profiles, websites, stores, and monetization tools into a single customizable URL. The core product is the Linktree profile (Link in Bio), which serves as a centralized hub for managing digital presence. The platform includes multiple integrated modules: Social Planner (powered by Plann) for scheduling content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube; Analytics suite with Smart Insights for tracking performance; and monetization tools including Linktree Shop, Courses, Digital Products, Sponsored Links, and Bookings. Additional features include QR Code Generator, Link Shortener, Contact Forms, Audience Management, and Email Integrations with Mailchimp, Klaviyo, and Kit. The platform offers tiered subscription plans (free, Pro, Premium) plus an Enterprise solution for larger organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Lead Generation Services Flug provides marketing and lead generation services for businesses, supporting customer acquisition and growth through specialized marketing expertise and lead generation strategies.

Quantifiable outcome

• 200% increase in donations for nonprofits using Linktree
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for digital products, courses, and commerce features. Linktree has partnered with Stripe for payout processing on paid digital products. Users must set up Stripe accounts to receive payments for their digital product sales.
• PayPalcoreTechnology or IntegrationExternal payment processor for transactions on Linktree platform alongside Stripe and Square.
• SquarecoreTechnology or IntegrationExternal payment processor for transactions on Linktree platform alongside Stripe and PayPal.
• Plann by LinktreeminorStrategic or Co-development PartnerSocial scheduling tool acquired/integrated by Linktree enabling users to plan, create and schedule social media posts. Available as separate product with Linktree integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belkins: Belkins is a B2B lead generation agency that provides appointment setting, outbound prospecting, and demand-generation services to SaaS and B2B clients. It is directly comparable to Flug as a specialist outsourced lead-gen service provider.
• Martal Group: Martal Group is a B2B lead generation and sales agency focused on SaaS and technology clients, providing outbound SDR services and demand generation. Directly comparable as a specialist lead-gen services competitor.
• Callbox: Callbox provides multi-channel B2B lead generation, appointment setting, and data services to enterprise and mid-market clients. Comparable to Flug as a full-service lead-generation services firm.

Emerging players

• Demandbase: Demandbase is an account-based marketing (ABM) platform combining data, advertising, and sales intelligence. Comparable to Flug as an adjacent ABM and lead-gen specialist, though it operates a SaaS platform rather than pure services.
• 6sense: 6sense is an ABM and predictive lead-scoring platform that helps B2B teams identify and engage in-market buyers. Comparable to Flug as a lead-generation and demand-gen capability provider, though delivered as a SaaS platform.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform combining B2B data, lead generation, and outbound sequencing. Comparable to Flug as a lead-generation capability, delivered as a self-serve SaaS platform.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform with lead generation, email, and automation capabilities. Comparable to Flug as a demand-generation solution provider, though it operates at much larger scale and across multiple marketing functions.
• ZoomInfo: ZoomInfo is a leading B2B data and intelligence platform with lead generation, prospecting, and demand-gen capabilities. Comparable to Flug as a B2B lead-gen enabler, though operating as a data and SaaS incumbent at much larger scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/we-are-flug
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flug