Austin Williams

Name

Austin Williams

Legal name

Austin Williams

Website

https://austinwilliams.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Other Services Related to Advertising (541890), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAFAF

Customer Journey Orchestration & Campaign Management

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAFAFAE

Data & Analytics for CRM (Attribution, BI, Predictive)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAHALAC

Data Analytics & Business Intelligence Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Digital marketing agency
• Brand development services
• Media planning buying
• Programmatic advertising
• Search engine optimization

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Full-service agency providing comprehensive marketing services including brand development, digital marketing, media planning/buying, SEO, web development, public relations, and analytics to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Austin Williams is a full-service New York digital marketing agency that provides integrated marketing services including brand development, digital marketing strategy, content marketing, media planning and buying, paid search, SEO, social media management, programmatic media, public relations, reputation management, research and analytics, and web development. The agency's offering is supported by two proprietary technology platforms—BroadTrax™ for cross-channel attribution and AW Programmatic Premier™ for programmatic buying—plus real-time analytics dashboards integrated with client CRMs. Services are delivered primarily to healthcare, higher education, financial services, and professional services clients in the Northeast U.S.

Product overview

Austin Williams is a full-service New York digital marketing agency offering an integrated portfolio of marketing services. The agency's core offerings span brand development, content marketing, digital marketing strategy, media planning and buying, public relations, reputation management, research and analytics, search engine optimization, web development, paid search, social media management, and programmatic media. Supporting these service lines are proprietary technology platforms: AW Programmatic Premier™ for programmatic advertising with direct access to major ad networks, and BroadTrax™ for cross-channel attribution measurement of traditional media. The agency also provides real-time analytics dashboards, comprehensive tracking and reporting services, and ADA compliance consulting. Services are delivered across healthcare, higher education, financial services, and professional services industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand development services covering brand identity creation, messaging strategy, and brand positioning for clients in healthcare, higher education, financial services, and professional services sectors.
• Content Marketing Content marketing services spanning content strategy, creation, and distribution to support SEO and integrated digital marketing campaigns.
• Digital Marketing & Strategy Comprehensive digital marketing strategy development and execution integrating SEO, content, social media, paid search, and analytics.
• Media Planning & Buying Strategic media planning and buying services spanning digital and traditional channels including television, radio, out-of-home, and digital placements.
• Public Relations Public relations services including media relations, press releases, and strategic communications.
• Reputation Management Online reputation management services including review monitoring, response strategies, and brand sentiment management.
• Research & Analytics Marketing research and analytics services including market research, performance analytics, and proprietary real-time dashboard technology for 24/7 campaign monitoring.
• Search Engine Optimization (SEO) Full-service SEO including local SEO, on-page and technical SEO, offsite SEO, and AI optimization for visibility in traditional search engines and AI-powered search experiences.
• Web Development Website design and development services with responsive design philosophy, intelligent information architecture, UX optimization, security best practices, and ADA/GDPR compliance.
• Paid Search Pay-per-click campaign management certified in Google Ads, Google Analytics, and Bing Ads. Operates as a Google Premiere Partner with dedicated Google representative access.
• Social Media Management & Marketing Paid and earned social media services across Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, Snapchat, and YouTube, with Facebook Blueprint and beta partner certifications.
• Programmatic Media Buying Programmatic media buying services using the proprietary AW Programmatic Premier™ platform with access to all major advertising networks and custom targeting data from multiple providers.
• ADA Compliance Consulting Website accessibility compliance services ensuring adherence to Americans with Disabilities Act (ADA) Title III and Web Content Accessibility Guidelines (WCAG 2.0 AA) standards.
• AW Programmatic Premier™ Proprietary Platform Proprietary in-house programmatic advertising platform providing direct access to Google, Facebook, Yahoo, Amazon Shopping, comScore, Experian, Datalogix, Oracle, Acxiom, and American Express for display, retargeting, native, social, and streaming video ad buys at reduced cost via elimination of middlemen.
• BroadTrax™ Cross-Channel Attribution Technology Proprietary first-of-its-kind technology that attributes digital engagement to traditional channels like radio and television, enabling measurement and optimization of campaigns that include offline media.

Quantifiable outcome

• PM Pediatrics achieved fastest-growing business status with 11 locations added across three states and 1M patients treated
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified team in Google Ads and Google Analytics. As a Google Premiere Partner, assigned dedicated Google representative with exclusive access to in-depth training, strategic product support, and new beta product offerings.
• HubSpotcoreTechnology or IntegrationHubSpot Partner providing inbound marketing and CRM services to clients.
• Facebook/MetacoreTechnology or IntegrationFacebook Blueprint partner with certified expertise in Facebook and Instagram advertising platforms.
• UpcityminorGTM or Marketing PartnerFeatured profile on Upcity platform with client reviews demonstrating reputation and service quality.
• 4A's (American Association of Advertising Agencies)coreGTM or Marketing PartnerActive member of the American Association of Advertising Agencies, demonstrating industry standing and adherence to professional standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wpromote: Mid-size full-service digital marketing agency offering SEO, paid media, content, and analytics with proprietary tech — directly comparable in service mix, mid-market enterprise focus, and proprietary-platform positioning.
• Hanapin Marketing: Digital marketing agency specializing in paid media, programmatic, and analytics with proprietary tech and vertical expertise — overlaps directly in paid search, programmatic, and analytics services.
• Response Media: Independent full-service digital marketing agency offering media, analytics, creative, and technology services to enterprise and mid-market clients in verticals including healthcare and financial services.
• Sensis Agency: Full-service digital agency serving healthcare, higher education, financial services, and government verticals — virtually identical vertical mix and integrated service model.
• SmartSites: Full-service digital agency combining web development, SEO, PPC, and social — highly comparable integrated service portfolio aimed at mid-market and enterprise clients.
• AMP Agency: Boutique-to-mid full-service digital agency serving mid-market and enterprise clients across creative, media, and analytics — closely aligned in scale, integrated services model, and Northeast US roots.

Broad incumbents

• Lithium (now part of MRM): Mid-to-large digital and customer experience agency serving enterprise clients in healthcare, financial services, and beyond — directly comparable vertical mix and integrated service model.
• Tinuiti: Large independent performance marketing agency covering paid search, paid social, programmatic, SEO, and analytics — overlaps on full digital media buying but operates at materially greater scale.
• Razorfish: Large digital agency under Publicis Groupe offering strategy, creative, media, and analytics — overlaps on full-service integrated marketing but with global enterprise scale and broader portfolio.
• iCrossing: Global digital marketing agency offering strategy, creative, media, and analytics — competes for similar enterprise digital mandates but at significantly larger scale across multiple geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Austin_Williams
• YouTubeyoutube.com/channel/UCqwWG_jygdwJJQckb5ZGMuQ
• Facebookfacebook.com/Austin.Williams.Advertising
• LinkedInlinkedin.com/company/austinwilliams
• Instagraminstagram.com/austinwilliamsny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Williams