90 Plus Project

What 90 Plus Project does

90 Plus Project is a 501(c)(3) non-profit, sports-based youth development (SBYD) organization founded in Spokane, Washington around 2014-2015 and operating for ten years as of 2024. It uses soccer as the engagement vehicle for a broader youth-development mission spanning character, leadership, and mental wellness, and explicitly distinguishes itself from a traditional soccer club by prioritizing "people development" over "player development." It serves youth from kindergarten through age 19 across three program tiers: Recreational (K-5, volunteer-parent coached, community/character focused), Developmental (U8-U19, licensed coaches, competitive league play), and Advanced (U13-U19, elite coaching with video analysis, individual development plans, and college placement support).

Its program surface extends well beyond the three core tiers and includes seasonal summer camps (Developmental Camp, Girls Leadership Camp, Goalkeeper & Finishing Camp, High School SAQ Camp, Chess Camp), free after-school clinics at 30+ Spokane Public Schools elementary sites, a Summer Jamboree community event, a P.L.U.S. Reading literacy program, a Unified Soccer partnership with Special Olympics, and a Give & Go equipment-redistribution initiative with international reach into Uganda, Mexico, Rwanda, and Malawi. The organization also runs a youth job-training program (Battle Royale Nerf events, summer camp counselor roles) paying $17-20+/hour. The indoor center at 518 West 3rd Avenue (hosted by Zeal Church) and the HUB Sports Center provide year-round training capacity, with the indoor center also available for $10/hour outside-group rental.

The technology footprint is deliberately thin: there is no proprietary platform, with TeamSnap handling registration/scheduling and Squarespace hosting the website. Revenue is generated from sliding-scale program tuition (recreational up to $199/year, developmental $150-$999+, advanced $500-$1,299), individual and monthly recurring donations, a tiered corporate-sponsorship program (Premier and Supporting), merchandise sales through the 90+ online and uniform stores, and facility rentals. The firm employs approximately 16 people including 6 core staff (Executive Director Russ Davis, Director of Programming Aaron Lewis, League Director Stefan Andersson, Community Engagement Coordinator Beth O'Dell, Administration Mackenzie Sherstad, and AmeriCorps Program Coordinator Moses McAninch) supplemented by volunteer parent-coaches. GTM is community-led via word-of-mouth, parent networks, school partnerships, and newsletter ("The Plus") rather than a formal sales motion.

Name

90 Plus Project

Legal name

90+ Project

Website

https://90plusproject.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

90 Plus Project is a 501(c)(3) non-profit sports-based youth development organization in Spokane, Washington that uses soccer to deliver character, leadership, and athletic programming to K-5 through U19 youth on a sliding-scale fee model, supplemented by donations, sponsorships, and community partnerships.

Ownership category

akta.pro rank

Product category

Youth Soccer Development

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer programs
• Sports-based youth development
• Community soccer leagues
• Youth athletics training
• Nonprofit sports organization

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Tuition Fees: Recreational and developmental soccer program fees charged to families. All fees operate on sliding scale based on family income. Recreational: up to $199/year for Fall/Spring season. Developmental: $150-$999+ depending on age group. Advanced: $500-$1,299 for older age groups.
2. Merchandise Sales: Online store selling 90+ branded merchandise. Uniform store for replacement items. Revenue from branded apparel and gear.
3. Donations and Sponsorships: Corporate sponsors (Premier and Supporting), individual donations, monthly recurring donations. Non-profit funding model supporting equity mission. Donations support scholarships and equipment library.
4. Facility Rental: Indoor center booking for $10 deposit per 1-hour session. Revenue from renting indoor soccer space to outside groups during off-hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

90 Plus Project is a sports-based youth development (SBYD) nonprofit that uses soccer to deliver year-round recreational, developmental, and advanced programs for youth in Spokane, Washington. The organization sells seasonal soccer league participation, summer and specialty camps, indoor facility rental, and branded merchandise, integrating character development, leadership, and mental wellness into every program. Sliding-scale tuition and scholarships ensure access regardless of family income.

Product overview

90 Plus Project is a sports-based youth development (SBYD) organization that operates as a single unified nonprofit entity offering multiple interconnected programs centered around soccer and youth empowerment. The core offerings consist of three-tiered soccer programs (Recreational, Developmental, and Advanced) that form the foundation of the organization, supplemented by seasonal camps (Summer Camp, Developmental Camp, Girls Leadership Camp, Goalkeeper & Finishing Camp, High School SAQ Camp, Chess Camp), free community programs (Spokane Public School Free Clinics, Summer Jamboree), educational initiatives (P.L.U.S. Reading Program, Library Activity Time), and facility services (90+ Indoor Center rental). Additional programs include the Give and Go equipment redistribution initiative, Unified Soccer for inclusive play, workforce development (90+ Job Training, Battle Royale, Summer Camp Counselor positions), and merchandise sales through the 90+ Online Store and Uniform Store. All programs integrate character development, leadership training, and mental wellness components, unified by the organization's mission to maximize youth impact while eliminating barriers to participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Soccer Program Entry-level K-5th grade soccer program emphasizing skill development, team play, sportsmanship, and character building through small-sided games. Coached by volunteer parents under guidance of licensed trainers, on a sliding scale up to $199/year covering Fall and Spring seasons including a full kit.
• Developmental Soccer Program Competitive-level soccer for U8-U19 players with licensed coaching, year-round play, additional travel, and higher competition. Focuses on complete player development while maintaining developmental philosophy through competitive play. Sliding scale tuition by age group and income ($150-$999+/year).
• Advanced Soccer Program Highest competitive tier for U13-U19 players committed to advancing technical skills with high-level coaching that inspires creativity, decision making, and competitiveness. Includes individual development plans, video analysis, and college placement assistance. Sliding scale tuition $500-$1,299.
• 90+ Indoor Center Rental Indoor soccer facility at 518 West 3rd Ave available for 1-hour rental sessions with a $10 deposit. Used for 90+ winter training and rentable to outside groups.
• 90+ Online Store (Branded Merchandise) Online retail storefront for 90+ branded merchandise and gear sold to families and supporters.
• 90+ Uniform Store Replacement uniform items store allowing players to order worn or misplaced uniform pieces during league play and tournaments.
• Give and Go Program Equipment collection and redistribution program that collects used soccer gear (cleats, balls, shin guards, jerseys) and redistributes to children in underserved local and global communities, with international partnerships in Uganda, Mexico, Rwanda, and Malawi.
• Spokane Public Schools Free Clinics Free after-school soccer programming for K-5 students at 30+ Spokane Public Schools elementary sites, held 3:15pm-4:15pm.
• P.L.U.S. Reading Program Summer reading challenge (Players. Learning. Unlocks. Strength.) where participants read 90+ minutes weekly and track progress for rewards including free meals from Red Robin.
• Summer Camp Multi-week summer soccer camp held in June and July with sessions including June 22-25, July 6-9, and July 20-23.
• Developmental Soccer Camp Skill-development camp for dedicated players preparing to advance in soccer abilities, held July 13-17.
• Girls Leadership Camp Leadership-focused camp combining soccer with character and leadership development for high school girls (June 22-26) and middle school girls (June 29-July 1).
• Goalkeeper & Finishing Camp Specialized camp focused on goalkeeper training (shot stopping, foot skills, crosses) and finishing techniques for field players (2015 birth year and older), held June 29-July 1.
• High School Speed, Agility and Quickness Camp Athletic development camp for high school athletes building speed, agility, and explosiveness for competitive performance, held August 11-13.
• Chess Camp Strategic thinking camp held July 27-31, 2026 offering tactical development through chess for youth of all ages.
• Summer Jamboree Free community soccer event held on select Fridays throughout summer (June 26, July 10, July 24) at various Spokane locations.
• Unified Soccer (SBSFC) Inclusive soccer program partnering with Special Olympics Unified Sports, allowing players with and without intellectual disabilities to play together.
• Player Assessment Nights Free assessment days for U13+ players not connected to 90+ to experience training and be evaluated for inclusion on Developmental or Advanced teams.
• Coaching Education Program Coach development program with monthly training events, internal coaching clinics, drill library, external courses, seasonal reviews, and curriculum discussions for volunteer and staff coaches.
• Referee Education Scholarships Scholarship program supporting youth development of refereeing skills and officiating education.
• 90+ Job Training Program Youth employment program providing job experience, soft skills training (team building, communication, resumes, networking), and on-the-job training for teens.

Quantifiable outcome

• 10 years of operation serving Spokane youth
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered premier sponsor, supporting partner, core and minor.

• Battle Royale Spokanepremier sponsorGTM or Marketing PartnerPremier sponsor of the 90+ Project. Battle Royale Nerf program operated at 90+ facilities, providing youth job opportunities ($17-20+/hour).
• New Communitypremier sponsorGTM or Marketing PartnerPremier sponsor providing community support.
• Dorian Studiopremier sponsorGTM or Marketing PartnerPremier sponsor providing creative/design services support.
• USL Spokanepremier sponsorStrategic or Co-development PartnerPremier sponsor - professional soccer organization in Spokane providing visibility and connection to broader soccer community.
• Knightlight Candlessupporting partnerGTM or Marketing Partner50% of the 90+ Candle in the Curious Candles product line goes to 90+ Project.
• Rebuy Apparelsupporting partnerGTM or Marketing Partner15% of all Rebuy Apparel 90+ branded hats go to 90+ Project.
• Spokane Public SchoolscoreStrategic or Co-development PartnerPartnership for free after-school soccer clinics at 30+ elementary schools K-5th grade. Critical pipeline for community outreach and player acquisition.
• Zeal ChurchcoreStrategic or Co-development PartnerHosts the 90+ indoor training center facility at 518 West 3rd Ave downtown.
• HUB Sports CenterminorStrategic or Co-development PartnerWinter training location for Zone Two (older developmental and advanced players).
• AmeriCorpsminorStrategic or Co-development PartnerMoses McAninch serves as 90+ Program Coordinator partnered with AmeriCorps.
• International Partners (Uganda, Mexico, Rwanda, Malawi)minorOthersGlobal Give & Go program: donated jerseys and soccer equipment to youth in Uganda (Kampala), Mexico (Tijuana orphanage), Rwanda, and Malawi (adult team).
• Multiple Local Businesses (Supporting Sponsors)minorGTM or Marketing PartnerVarious local sponsors including Surface Experts Spokane, Cambia Health Solutions, Shout Mortgage, Farmgirlfit, Papa Murphy, Kalispel, Spokane Rotary Club, and many others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DC SCORES: Washington D.C.-based nonprofit delivering after-school soccer, poetry, and service-learning programs to elementary and middle school youth. Closely matches 90+'s school-partnership, free-clinic, and people-development-first model.
• America SCORES: National nonprofit combining soccer with poetry, service learning, and character development for underserved youth. Directly comparable to 90+ as a sports-based youth development organization using soccer as the engagement vehicle for low-income families.
• Soccer in the Streets: Atlanta-based nonprofit connecting underserved youth to the soccer community through field-building, after-school programs, and league play. Operates the same community-led, equity-focused youth soccer model as 90+.
• Street Soccer USA: National nonprofit using soccer to empower individuals experiencing homelessness and poverty. Comparable as a soccer-based youth and community development nonprofit with sliding-scale access.

Emerging players

• Up2Us Sports: National nonprofit focused on sports-based youth development, including training coaches and placing them in underserved communities. Shares the SBYD mission philosophy and uses sport to drive positive youth outcomes.

Broad incumbents

• US Club Soccer: National soccer organization providing league and competition structure for member clubs. Relevant peer as 90+'s Developmental and Advanced teams play in affiliated leagues; a competing structural model for club-based youth soccer.
• US Youth Soccer: Official youth soccer governing body in the U.S. and largest member of U.S. Soccer. Comparable as the broader ecosystem of competitive youth soccer in which 90+ operates and competes for players and recognition.
• National Alliance for Youth Sports (NAYS): National nonprofit supporting youth sports administration, coach education, and parent training. Comparable to 90+'s Coaching Education Program as a broader SBYD/character-development adjacent organization.
• Right To Play: Global nonprofit using sport and play to educate and empower children facing adversity. Comparable mission and methodology to 90+, but operates internationally at much larger scale with focus on developing countries.

Others

• Special Olympics Unified Sports: Global inclusive sports program that 90+ explicitly partners with for Unified Soccer. Adjacent rather than competitive: shares the inclusive, character-driven youth sport mission but operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/90-plus-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90 Plus Project