airtango media

What airtango media does

airtango media is a German private limited company operating the largest fitness-focused Digital Out-of-Home (DOOH) media and in-studio entertainment network in the DACH region (Germany, Austria, Switzerland). Founded in 2016 by Steffen Knödler and Gerhard Borchers in Crailsheim, the company runs a modular platform centered on airtango Video — networked TV screens in fitness studios displaying curated, gym-optimized content (sports, travel, nature, lifestyle, news via Sportschau) — and is supplemented by myairtango (centralized studio communication CMS), airtango Navigator (interactive touchscreen booking terminal), airtango Music (GEMA-free streaming via sonicsense partnership), and the airtango Media advertising sales unit. The network spans 7,000+ screens across 1,800+ studio locations plus 258 university sites, reaching 3.4M+ people monthly, with flagship deployments at Clever Fit (500+ studios), RSG Group (220+), Fitness First (200+), and Pfitzenmeier (48).

The business model blends four revenue streams: DOOH advertising sales (national brands, SMEs via TextAds self-service, and programmatic via SSPs) shared with studio partners; one-time hardware sales of proprietary player boxes; recurring music subscriptions (sonicEASY and sonicPRO tiers); and content licensing arrangements. Studios receive the core TV service free in exchange for advertising rights, which underpins a GTM anchored on enterprise sales to fitness franchise operators, supplemented by field sales to independent studios, channel partnerships (Deutsche Hochschulwerbung for universities, MiiO Media for Pfitzenmeier), and a strong event-driven presence at FIBO, the world's largest fitness trade show. The group structure comprises parent airtango AG with wholly-owned operating subsidiaries airtango Instore TV GmbH (content/production) and airtango Media GmbH (ad sales), with League-M Europe as a minority shareholder of the media subsidiary; the company employs approximately 20 staff across Crailsheim and Holzkirchen and has raised €1.2M in disclosed funding (December 2020).

Name

airtango media

Legal name

airtango Instore TV GmbH

Website

https://airtango.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

airtango media operates the largest fitness-focused Digital Out-of-Home and in-studio TV network in the DACH region, reaching 3.4M+ people monthly across 7,000+ screens in 1,800+ fitness studio and university locations. It serves fitness franchise operators (Clever Fit, Fitness First, RSG Group, Pfitzenmeier), national and SME advertisers, and studio members via its Video, Navigator, myairtango, and Music product suite.

Ownership category

akta.pro rank

Product category

Digital Signage and In-Store Entertainment

NAICS

Indoor and Outdoor Display Advertising (54185), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Arts, Entertainment, and Recreation (71), Media Buying Agencies (541830)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Digital signage solutions
• In-store entertainment
• Digital out-of-home advertising
• Music streaming services
• Content management platform

Headquarters

HQ city

Holzkirchen, Bavaria

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Advertising Revenue: Digital Out-of-Home (DOOH) advertising sales across fitness studio screen network. Includes programmatic advertising, local/regional campaigns via TextAds self-booking portal, and national brand campaigns. Revenue shared with studio partners.
2. Hardware Sales: One-time sale of player boxes and TV-box systems for studio installations. Studios pay once for hardware with no ongoing fees.
3. Music Subscription: Subscription-based music streaming services (sonicEASY and sonicPRO) offering GEMA-free or GEMA-subject music. Multiple tiers with varying channel counts and features.
4. Content Licensing: Licensing of curated video content (sports, travel, nature, lifestyle) to fitness studios. Studios receive content in exchange for advertising rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

airtango media operates a digital signage and in-store entertainment platform purpose-built for fitness studios in the DACH region. It delivers curated TV content (sports, travel, nature, lifestyle, Bundesliga highlights) to over 7,000 screens across 1,800+ fitness studio and university locations, paired with GEMA-free music streaming, interactive touchscreen booking terminals, and a centralized content management system. The business monetizes primarily through Digital Out-of-Home (DOOH) advertising sold on the studio screen network, with studios receiving hardware and content in exchange for ad inventory rights.

Product overview

airtango media is a digital entertainment and communication platform for the fitness, sports, and health industry in the DACH region. The company operates a modular ecosystem centered around airtango Video (in-store TV with premium content from sports, travel, nature, and lifestyle), supplemented by four key modules: myairtango (centralized studio communication management), airtango Navigator (interactive digital touchpoint for offers and bookings), airtango Music (streaming audio entertainment), and airtango media (advertising network with 7,000+ screens across 1,800+ locations). The platform is accessible via web browser (airtango.live) and will include a native mobile app. Music offerings are extended through partnership with sonicsense (sonicEASY streaming, sonicPRO music server). Studios receive content free of charge in exchange for advertising rights, with additional revenue from local ad sales.

Differentiator

Problem solved

Functional benefit

Brands

• myairtango: Digital studio communication platform for managing content on screens, allowing studio operators to centrally control and customize their in-studio messaging without prior experience.
• airtango Navigator
• airtango music

Products and services

• airtango Video Premium in-store TV content system delivering curated video entertainment (sports, travel, nature, lifestyle, Bundesliga highlights) to fitness studios, sports, and health centers. Studios receive content free of charge in exchange for advertising rights.
• airtango Navigator Interactive digital touchpoint for fitness studios displaying offers, classes, and partner products via a touchscreen terminal with intuitive guidance, QR codes for direct booking, and advertising space for partners.
• myairtango Central studio communication management platform enabling studios to design and control their digital communication. Content runs automatically on screens with no prior knowledge required.
• airtango Music Background music streaming service for fitness studios with hand-selected tracks across multiple genres, available as GEMA/AKM/SUISA-free stream (sonicEASY) or with maximum flexibility (sonicPRO music server).
• airtango media advertising network Digital media network for advertising in fitness studios, universities, and gas stations across the DACH region. Offers 7,000+ screens in 1,800+ locations for targeted advertising campaigns via direct sales, programmatic, and self-service TextAds portal.
• airtango.live Streaming Platform Web-based streaming platform accessible via browser for laptops, PCs, and mobile devices, delivering live and on-demand content to fitness studio displays.

Quantifiable outcome

• Studios save annual GEMA/media fees through GEMA-free music program
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, minor and core.

• MiiO Media (Pfitzenmeier Fitness Group)flagshipStrategic or Co-development Partner · 1 April 2026Strategic cooperation with Pfitzenmeier Fitness Group covering 48 facilities under Pfitzenmeier, VeniceBeach, and FitBase brands. Integration into myairtango platform with centralized content control and national/regional/programmatic advertising.
• HAKROminorGTM or Marketing Partner · 1 April 2026FIBO 2026 partner - workwear and merchandising partner.
• Red BullminorGTM or Marketing Partner · 1 April 2026FIBO 2026 partner - beverage and energy drink sponsor.
• Fitness FirstflagshipChannel Partner/ Reseller/ Distributor · 9 March 2026Digital offensive with unified content system for 200+ clubs in Germany and Austria. One of the largest rollouts of digital studio communication in DACH region. Central platform for campaigns, training offers, and brand messaging.
• beneFit FitnesscoreChannel Partner/ Reseller/ Distributor · 1 September 2025Strategic partnership covering 14 studios (9 owned, 5 franchise). Digital communication and advertising monetization with premium video content. beneFit is one of the largest fitness providers in Germany.
• Sportschau (ARD)coreStrategic or Co-development Partner · 23 July 2025Partnership to broadcast Sportschau news content multiple times per hour across 1,200+ fitness studios and 5,250+ screens in Germany. Provides high-quality sports journalism content to enhance member engagement.
• Clever FitflagshipChannel Partner/ Reseller/ Distributor · 25 June 2025Partnership extension from January 2020 covering digital entertainment and communication network across 500+ studios. Includes airtango Navigator integration. Clever Fit operates over 500 studios with 1M+ members.
• RSG GroupflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Long-term collaboration equipping 220+ studios in Germany and Austria (John Reed, McFit, and other brands) with airtango video system.
• sonicsensecoreTechnology or Integration · 1 February 2024Long-term partnership for audio solutions. sonicsense provides GEMA-free and GEMA-subject music programs (sonicEASY and sonicPRO) complementing airtango video content. Includes new FitnessPlayer for course offerings.
• Zoom MediaminorGTM or Marketing Partner · 1 January 2024Media partnership announced in news section of airtango media website.
• Rhein FireminorGTM or Marketing Partner · 1 January 2024Extended partnership as team partner. European football team using airtango Media for advertising.
• FC Bayern BasketballcoreGTM or Marketing Partner · 1 January 2024Official media partner of FC Bayern Basketball team.
• Red Bull Media HousecoreStrategic or Co-development Partner · 1 January 2024Content provider for action sports content (Mountainbiking, Air Race, Parachuting) popular in fitness studios.
• Deutsche Hochschulwerbung (DHW)coreChannel Partner/ Reseller/ Distributor · 11 March 2020Strategic partnership for target-group-appropriate video advertising in livepoint systems. DHW integrated airtango products into their portfolio reaching 2.8M+ students in Germany.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• YCD Multimedia: YCD Multimedia provides enterprise digital signage and in-store media solutions for retail and fitness, comparable to airtango's myairtango and Navigator platform layer. Larger, more diversified incumbent.
• Mood Media: Mood Media is a global leader in in-store media solutions including background music, digital signage, and DOOH. Overlaps with airtango's music (sonicEASY/sonicPRO) and DOOH advertising offerings, but at much larger scale across multiple verticals.
• Stingray Digital: Stingray Digital is a global music, media, and technology company offering in-store music services and digital signage comparable to airtango Music's subscription tier. Larger incumbent with broader geographic reach than airtango.

Direct peers

• Kitcast: Kitcast is a digital signage platform specifically targeted at fitness studios and gyms, providing in-studio content screens. Comparable to airtango Video / myairtango in that it monetizes fitness studio screens with curated content and advertising.
• Zoom Media: Zoom Media operates DOOH advertising networks in fitness and health clubs across North America. Directly comparable to airtango's DACH fitness DOOH business model: studio-screen-based advertising sold to brands targeting health-conscious audiences.
• Soundtrack Your Brand: Soundtrack Your Brand provides licensed background music streaming for businesses including fitness and retail, comparable to airtango Music's subscription GEMA-free offering. Both target commercial venues needing licensed music with scheduling and zoning.

Emerging players

• Vibenomics: Vibenomics operates an in-store audio and digital out-of-home advertising network for grocery and retail locations, with comparable programmatic + direct ad sales mechanics to airtango Media's DOOH advertising business. Different vertical (grocery vs fitness) but similar model.
• ScreenCloud: ScreenCloud is a cloud-based digital signage platform enabling businesses to manage screens centrally, comparable to airtango's myairtango CMS for fitness studios. Targets multiple verticals including fitness, retail, and corporate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airtango-media
• Instagraminstagram.com/airtango_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about airtango media