Sercotel Sorolla Palace

What Sercotel Sorolla Palace does

Sercotel Sorolla Palace is a property within the Sercotel Hoteles chain, a privately held Spanish hotel operator headquartered in Spain that runs 81 urban 3- and 4-star hotels across 56 destinations in Spain and Andorra. The chain serves three distinct customer segments: individual leisure travelers seeking centrally located city accommodations, corporate clients using the dedicated Sercotel Empresas / Rewards Corporate portal for employee travel and MICE events, and travel agencies accessing the Sercotel Agencias B2B booking platform with immediate confirmation and competitive commissions.

The company's product portfolio combines physical hotel operations with a digital booking ecosystem. Core products include per-night room reservations via the sercotelhoteles.com website, the Sercotel Rewards loyalty program offering up to 20% discounts and flexible cancellation from the first booking, the Sercotel Empresas corporate program, the Sercotel Agencias agency portal, and Sercotel Eventos y MICE for meetings and events. Distribution relies on direct digital channels (brand website, 24/7 phone reservations at +34 900 93 80 38), the in-house loyalty program, content marketing through the "Beyond The Map" blog, email/newsletter campaigns, and seasonal promotional offers (up to 35% summer discounts). A partnership with Civitatis extends the offering to transfers and excursions.

Revenue is generated primarily through per-night room bookings at unit pricing ranging from approximately €53 to €149 depending on hotel, room type, and season, with corporate rates, loyalty discounts, and seasonal promotions layered on top. No public financials, parent entity, ownership structure, or funding history is disclosed in the available source material. The firm is treated as a private operator with no stock listing, no disclosed M&A activity, no named leadership team, and no stated technology stack beyond standard web/booking infrastructure and an OpenID Connect-based loyalty authentication layer.

Name

Sercotel Sorolla Palace

Legal name

Sercotel Hoteles

Website

https://hotelsorollapalace.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sercotel Sorolla Palace is a property of Sercotel Hoteles, a private Spanish hotel chain operating 81 urban 3- and 4-star hotels across 56 destinations in Spain and Andorra, serving individual travelers, corporate clients, and travel agencies through direct booking, loyalty, and B2B portals.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Urban hotel chain
• Hotel accommodations
• Loyalty program
• Corporate travel
• Event venues

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Room Bookings: Core revenue from room night sales across 81 hotels in 56 destinations, with pricing ranging from approximately €53 to €149 per night depending on hotel category and season. Flexible cancellation policies and corporate rates available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sercotel Sorolla Palace operates as one of 81 urban 3 and 4-star hotels within the Sercotel Hoteles chain, providing centrally-located room accommodations across 56 destinations in Spain and Andorra. The business sells hotel room nights directly through its brand website, phone reservations, and loyalty program, supplemented by dedicated B2B portals for corporate clients and travel agencies, plus meeting and event venue hire. Pricing ranges from approximately €53 to €149 per night depending on property, room type, and season.

Product overview

Sercotel is a hotel chain operating 81 urban hotels in 56 destinations across Spain and Andorra as 3 and 4-star properties. The portfolio includes a core booking platform complemented by specialized sub-products: Sercotel Rewards (loyalty program), Sercotel Empresas (corporate bookings), Sercotel Agencias (travel agency portal), and Sercotel Eventos y MICE (meeting/event venues). Individual properties include hotels in major cities like Madrid, Barcelona, Bilbao, Málaga, Sevilla, Granada, and Las Palmas de Gran Canaria. The brand offers direct booking through their website with 24/7 customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Sercotel Rewards: Loyalty program offering up to 20% discount on reservations, flexible cancellation, and personalized attention
• Sercotel Empresas
• Sercotel Agencias
• Sercotel Eventos y MICE

Products and services

• Sercotel Hotels

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CivitatisminorChannel Partner/ Reseller/ DistributorThird-party excursion and transportation booking partner integrated into Sercotel website. Civitatis provides transfer and shuttle services for hotel guests, extending service offering beyond accommodation to complete travel experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senator Hotels & Resorts: Spanish hotel chain operating a mix of urban and beachfront 3-4 star hotels across Spain. Comparable to Sercotel in tier, domestic Iberian focus and combination of city and resort properties.
• H10 Hotels: Spanish hotel chain operating primarily 4-star urban and coastal hotels concentrated in Spain. Closest head-to-head competitor to Sercotel in city-center Spanish destinations, similar mid-upper scale positioning and similar Iberian-only geographic profile.
• Vincci Hoteles: Spanish 4-star urban hotel chain with properties across Spain's main cities and select international destinations. Directly comparable to Sercotel in city-center 4-star positioning, Iberian focus and mid-scale leisure/business traveler mix.
• Petit Palace Hotels: Spanish boutique hotel chain focused on 3-4 star urban hotels in major Spanish cities. Comparable to Sercotel in urban Spanish city-center focus, mid-scale tier and corporate/leisure traveler mix, though slightly more boutique-flavored.
• Catalonia Hotels & Resorts: Spain-based hotel chain with a large portfolio of urban and resort hotels, primarily in Spain and a few Mediterranean destinations. Highly comparable to Sercotel in urban Spanish focus, 3-4 star positioning, and reliance on Spanish and inbound leisure demand.
• Ilunion Hotels: Spanish urban hotel chain with a strong corporate and MICE focus across Spain's main business cities. Comparable to Sercotel in urban Iberian footprint, 4-star positioning and emphasis on corporate and event demand.
• Room Mate Hotels: Spanish boutique-hotel group operating design-led urban hotels in Spain and select international cities. Comparable to Sercotel in urban mid-scale positioning and Iberian heritage, with a stronger design/boutique angle.

Broad incumbents

• Barceló Hotel Group: Major Spanish family-owned hotel group operating urban and resort properties across Europe, the Americas and beyond. Comparable to Sercotel in domestic Spanish urban presence and 4-star positioning, with a broader international and resort portfolio.
• Meliá Hotels International: Largest Spanish-headquartered hotel operator with a broad global portfolio of 4- and 5-star urban and resort properties. Directly comparable to Sercotel in the urban mid-to-upper scale Spanish segment but operates at much larger scale and broader international footprint.
• NH Hotel Group: Spain-origin urban hotel chain now majority-owned by Minor International, operating 3-4 star mid-scale hotels across Europe and Latin America. Closest comparable to Sercotel in urban tier, brand architecture and Iberian heritage, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sercotel-sorolla-palace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sercotel Sorolla Palace