7Entertainment

What 7Entertainment does

7Entertainment is an India-based live concert and event promotion company that organizes, produces, and co-promotes music concerts and festivals across Bollywood, hip-hop, and devotional/kirtan genres. Its portfolio spans stadium-scale productions such as Arijit Singh Live at ACA Stadium Barasapara, Guwahati (40,000+ attendees, 4-hour-20-minute performance; WOW Awards Gold 2024), multi-city tours such as the 9-city Radhika Das Kirtan Concert India Tour (WOW Awards Gold and Bronze 2025), international artist debuts including G-Eazy's first India performance at the Music Head Festival, and college-circuit bookings (Seedhe Maut at Alegria 2026; Raftaar at Pillai College). The company books talent ranging from marquee Bollywood singers (Arijit Singh) and hip-hop acts (G-Eazy, Seedhe Maut, Raftaar, King, Jay Sean) to devotional artists (Radhika Das, Jahnavi Harrison) and crossover acts (Anuv Jain, Hanumankind), executing events across tier-1, tier-2, and tier-3 Indian cities including Mumbai, Delhi, Chandigarh, Kolkata, Guwahati, Pasighat, and Itanagar.

Operationally, the company runs a project-based, event-driven go-to-market: it sources and books talent, secures venues (ACA Stadium Guwahati, Dome India/NSCI Mumbai, Sri Shanmukhananda Auditorium Mumbai, Indradhanush Auditorium Panchkula, NCUI Auditorium Delhi, Pillai Campus Navi Mumbai), distributes tickets primarily through the District Updates/Zomato platform, and partners with co-organizers (Unified Music Group, Startist Management, Team Innovation, Mantra Roots, Pride East Entertainment) and media outlets (Rolling Stone India) for promotion and audience development. International growth is supported through the India-Australia music alliance with Unified Music Group and Startist Management.

Revenue is generated through ticket sales and event production economics; specific revenue, headcount, funding, and management information are not publicly disclosed in the source material. No app, proprietary technology platform, AI/ML capabilities, patents, certifications, or institutional investors were identified. Company ownership appears founder-operated with no external capital backing evident from the data; a footer reference to '160BPM' hints at an adjacent creative/production entity but no formal ownership structure is disclosed.

Name

7Entertainment

Legal name

7Entertainment

Website

https://7entertainment.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

India-based live concert and event promoter organizing Bollywood, hip-hop, and kirtan music concerts across tier-1 to tier-3 cities, serving audiences through ticketing platform partnerships and co-promoter alliances with marquee Indian and international artists.

Ownership category

akta.pro rank

Product category

Live Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live concert promotion
• Music event management
• Artist tour services
• Kirtan concert tours
• Live entertainment booking

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Live Event Ticketing and Concert Promotion: The company generates revenue through organizing and promoting live concerts and events. Revenue is earned from ticket sales for concerts featuring various artists including Bollywood singers, hip-hop artists, kirtan performers, and international acts. The company also collaborates with brands and venues as part of event organization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

7Entertainment is a live entertainment and concert promotion company that organizes, promotes, and produces music concerts and festivals across India. Its offering spans stadium-scale mainstream concerts (e.g., Arijit Singh Live in Guwahati), spiritual kirtan tours (e.g., Radhika Das India Tour across 9 cities), music festivals (e.g., Music Head Festival featuring G-Eazy), and end-to-end artist touring services including bookings, venues, and logistics for international artists touring India and Indian artists touring overseas.

Product overview

7Entertainment is a live events and entertainment company that operates as a single unified service offering rather than a platform with separate modules. The company provides live concert events, kirtan concert tours, music festival management, and artist touring services. Their portfolio includes major concerts featuring artists like Arijit Singh, G-Eazy, Jahnavi Harrison, and Radhika Das, with events ranging from intimate kirtan gatherings to large stadium concerts with 40,000+ attendees. The company also facilitates India-Australia music alliances through partnerships with organizations like Unified Music Group and Startist Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Concert Events End-to-end organization and promotion of live music concerts featuring national and international artists at stadiums, arenas, and venues across Indian cities. Examples include Arijit Singh Live in Guwahati (40,000+ attendees) and Seedhe Maut live concerts at Alegria 2026. Service includes artist booking, venue coordination, ticketing via District Updates, marketing, and on-ground event production.
• Kirtan Concert Tours Multi-city spiritual devotional music concert tours featuring kirtan artists such as Radhika Das (9-city India Tour) and Jahnavi Harrison (first-ever India performance tour across Mumbai, Delhi, and Chandigarh). Target audience is bhakti/spiritual music lovers. Awarded WOW Gold 2025 (Concert of the Year under 10k) and WOW Bronze 2025 (Entertainment Event of the Year) for the Radhika Das Kirtan Concert Live in Mumbai.
• Music Festival Management Production and management of multi-artist music festivals across India, including the Music Head Festival in Itanagar featuring international hip-hop artist G-Eazy (first-ever India concert experience) and performances by King. Target audience is mainstream music fans in emerging Indian markets.
• Artist Touring Services Comprehensive touring support for domestic and international artists touring India, including visa arrangements, venue bookings, ticketing coordination, and on-ground logistics. Also covers outbound India-Australia music tours in partnership with Unified Music Group and Startist Management. Examples include Anuv Jain and Hanumankind Australia tour and Jay Sean Pasighat concert (31st January 2026).

Quantifiable outcome

• 40,000+ attendees at single event
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Unified Music GroupcoreStrategic or Co-development PartnerOngoing partnership for music event organization and artist management. Unified Music Group has collaborated on multiple events including Radhika Das India Tour, Jahnavi Harrison India tour, and the India-Australia music alliance. Also partners on the India-Australia music alliance with Startist Management.
• Startist ManagementcoreStrategic or Co-development PartnerPartnership for India-Australia music alliance announced with Rolling Stone India coverage. Collaboration aimed at cross-cultural exchange and collaboration between Indian and Australian music scenes.
• Rolling Stone IndiaminorGTM or Marketing PartnerMedia partnership for coverage of the India-Australia music alliance and other events. Featured in Rolling Stone coverage for major announcements.
• District UpdatescoreChannel Partner/ Reseller/ DistributorTicketing platform partner (Zomato's District) for ticket sales across multiple events including Jahnavi Harrison India tour and other concerts. Handles ticket distribution and sales.
• Team InnovationcoreStrategic or Co-development PartnerCo-organizer for events including Radhika Das Kirtan Concert Live in Mumbai. Strategic partner for event execution and organization.
• Mantra RootscoreStrategic or Co-development PartnerCo-organizer for Radhika Das Kirtan Concert events. Partnership for devotional/spiritual music concerts in India.
• Dome IndiaminorChannel Partner/ Reseller/ DistributorVenue partner for Radhika Das Kirtan Concert at NSCI, Mumbai. Provides venue facilities for large-scale concerts.
• Pride East EntertainmentcoreStrategic or Co-development PartnerPartner for Arijit Singh Live concert in Guwahati. Responsible for entrusting 7Entertainment with the event organization at ACA Stadium.
• EYP CreationsminorStrategic or Co-development PartnerCo-host for Jahnavi Harrison first India tour announcement. Partner for event promotion and organization.
• Elemeno PDminorImplementation/ SI/ Consulting PartnerVideo production partner for Jahnavi Harrison concerts in Mumbai. Provides event videography and content creation services.
• Our VisualsminorImplementation/ SI/ Consulting PartnerVideo production partner for Jahnavi Harrison concerts in Delhi. Provides event videography and promotional content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wizcraft International Entertainment: Large diversified Indian event and entertainment company producing concerts, corporate events, and IP-led properties. Comparable as a concert-and-events promoter but with a much broader mandate beyond music.
• BookMyShow (Bigtree Entertainment): India's dominant online ticketing and live-events platform. Competes for ticket-distribution control and event promotion, though primarily a platform rather than a producer of concerts like 7Entertainment.
• Live Nation India: Indian arm of the global live-entertainment giant, producing tours and festivals across India. Comparable in artist access and concert production, but with vastly deeper capital and international artist relationships.
• Percept Live: Live entertainment arm of the Percept Group; produces large-scale music festivals and concerts in India (Sunburn, SulaFest among others). Comparable in concert production; more established and larger portfolio.

Direct peers

• Only Much Louder (OML): India's largest independent music and live entertainment company, producing concerts, festivals (NH7 Weekender), and managing artists across India. Most directly comparable peer given similar scale of headline concerts and multi-city touring model.
• Asia Tour Live: India-focused concert promoter and live-events operator producing Arijit Singh, Atif Aslam, Diljit Dosanjh, and international tours. Directly competes for similar artist bookings and Indian-city tour economics.
• Vh1 Supersonic: Multi-city Indian music festival brand featuring international and Indian headliners. Directly comparable as a festival/IP operator competing for similar sponsorships, audiences and artist rosters.

Emerging players

• TribeVibe: Indian youth-focused live events and music property company producing college and city tours. Comparable as an emerging live-events operator targeting similar music audiences in metros.

Regional players

• Paytm Insider: Indian ticketing and live-events discovery platform (Paytm/Insider). Comparable as a ticketing distribution channel used by concert promoters; potential competitor in audience ownership economics.

Others

• Rolling Stone India: Indian music media outlet that has covered 7Entertainment events and partnerships. Functions as an earned-media amplifier rather than a direct competitor, but shapes artist and audience perception in this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sevenentertainment
• LinkedInlinkedin.com/company/7entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Entertainment