Team Innovation

What Team Innovation does

Team Innovation, operating as Team Entertainment Innovation LLP, is a Mumbai-based private live entertainment company founded in 2016 that produces concerts, multi-city tours, and nightlife experiences primarily across India. The company organizes stadium-scale productions featuring high-production elements such as 50-foot stages, LED walls, drone shows, and immersive staging for marquee South Asian music artists including Karan Aujla, AP Dhillon, Rishab Rikhiram Sharma, DJ Chetas, Jasmine Sandlas, and Krishna Das. The company reports 250+ employees, 100+ celebrity events produced over approximately nine years, and a stated 350M+ combined social media reach through artist partnerships.

The company's core offerings include Concert & Live Event Production, Artist Booking & Management, and Event Planning Services. The product portfolio extends into specific named tour products (e.g., Karan Aujla's P-Pop Culture India Tour 2026, AP Dhillon's One of One India Tour, Chandni Bar Tour 2.0, Krishna Das India Tour 2026) and specialized sub-brands: Team Innovation Cultural for devotional and bhajan events, and Team Innovation International for North American operations launched in 2026. Technical innovations include the SITARA electric sitar co-developed with Rikhi Ram's Music, featuring 140+ integrated LEDs for synchronized visual effects. The company holds registered brand IP for the Team Innovation mark and has no disclosed proprietary software or AI/ML technology stack.

Revenue is generated through three primary streams: event production and artist management services contracted under bespoke proposals and agreements, public concert ticketing distributed through third-party platforms (BookMyShow and District by Zomato), and emerging merchandise and IP monetization through the Odd Not Even investment tied to artist Karan Aujla. Ticketing pricing for public events starts at ₹1,499 with category-based premium tiers, while service engagements follow per-engagement custom pricing. The go-to-market combines an event-driven model with direct artist partnerships and B2B contracting with venues, alongside direct-to-consumer ticketing via established platforms. Geographic expansion is underway into North America via the Team Innovation International subsidiary, targeting 50+ shows annually.

Name

Team Innovation

Legal name

Team Entertainment Innovation LLP

Website

https://teaminnovation.co.in

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Team Innovation (Team Entertainment Innovation LLP) is a Mumbai-based live entertainment company producing stadium-scale concerts and multi-city tours for South Asian music artists across India, expanding into devotional events and North American operations.

Ownership category

akta.pro rank

Product category

Live Event Production and Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live event production
• Concert promotion services
• Music tour management
• Artist booking services
• Nightlife entertainment events

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production and Services: Team Entertainment Innovation LLP provides event planning and production services, artist booking and management, and related entertainment and promotional services for clients, partners, and venues. Revenue is generated through service engagements governed by specific proposals and agreements.
2. Concert Tickets and Public Events: The company produces public concerts and tours with tickets sold through third-party platforms like BookMyShow and District by Zomato. Revenue is earned from ticket sales for live music events featuring prominent artists.
3. Merchandise and Brand Investments: Team Innovation invested in Odd Not Even, a culture-led merchandise brand tied to artist Karan Aujla, with plans to scale globally beyond e-commerce into retail and concert-led sales. This represents a diversification into merchandise and IP monetization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Team Innovation produces live music concerts, multi-city tours, and entertainment events for prominent South Asian music artists, including Punjabi pop, Bollywood, international DJs, and devotional artists. The company delivers end-to-end event production covering artist booking, venue partnerships, stage design, ticketing, and on-site execution. Stadium-scale productions feature advanced stagecraft such as 50-foot stages, LED walls, drone shows, and immersive lighting design, with ticketing distributed through BookMyShow and District by Zomato.

Product overview

Team Innovation operates as a live events and entertainment company offering a portfolio of services centered around concert and live event production. The core offerings include Concert & Live Event Production (featuring stadium-scale productions with advanced elements like LED walls and drone shows), Artist Booking & Management (for Punjabi pop, Bollywood, international DJs, and devotional artists), and Event Planning Services. The company operates through sub-brands including Team Innovation Cultural (devotional and kirtan events) and Team Innovation International (North America operations). The product portfolio includes named tour products such as Jasmine Sandlas – The Dream Girl India Tour 2026, Chandni Bar Tour 2.0, Krishna Das India Tour 2026, and AP Dhillon 'One of One' India Tour. The company also has strategic investments in culture-led merchandise brands like Odd Not Even.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert & Live Event Production End-to-end production of live music concerts and events including stadium-scale productions with advanced production elements such as 50-foot stages, LED walls, drone shows, and immersive experiences.
• Artist Booking & Management Booking and management services for artists, including Punjabi pop artists, Bollywood performers, international DJs, and devotional music artists for live events and tours.
• Event Planning Services Comprehensive event planning including venue selection, logistics coordination, regulatory compliance, and promotional services for public events and private engagements.
• Krishna Das India Tour 2026 Five-city kirtan tour featuring Grammy-nominated artist Krishna Das performing traditional Sanskrit mantras in a continuous meditative format across New Delhi, Mumbai, Pune, Ahmedabad, and Bengaluru.
• Chandni Bar Tour 2.0 14-city nationwide tour celebrating 1990s Bollywood nightlife featuring retro-themed venues, remixed Bollywood classics, and celebrity lookalike acts with a travelling crew of over 50 members.
• Jasmine Sandlas – The Dream Girl India Tour 2026 Multi-city arena tour featuring Punjabi singer Jasmine Sandlas performing hits including 'Illegal Weapon', 'Sip Sip', 'Yaar Naa Miley', and 'Bamb Jatt' across Delhi, Mumbai, Bengaluru, and Chandigarh.
• SITARA Electric Sitar Debut Debut of India's first LED-enhanced electric sitar called SITARA, developed by master luthier Sanjay Sharma from Rikhi Ram's Music, featuring modern sound design, portability, and 140+ integrated LEDs for synchronized visual effects.
• Sitar for Mental Health India Tour 2026 10-city tour featuring India's first LED-enhanced electric sitar SITARA, spanning Bengaluru, Mumbai, Pune, Hyderabad, Chennai, Jaipur, Ahmedabad, Chandigarh, Kolkata, and New Delhi with expected 10,000-15,000 attendees per city.
• AP Dhillon 'One of One' India Tour Eight-city India tour with Rs 100 from every ticket allocated to flood relief in Punjab, covering Delhi-NCR, Mumbai, Bengaluru, Ahmedabad, Ludhiana, Pune, Kolkata, and Jaipur.

Quantifiable outcome

• 100+ celebrity events produced over nine years
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 7EntertainmentcoreStrategic or Co-development Partner · 1 August 2026Production partner for Krishna Das's five-city India tour (October-November 2026), collaborating with Team Innovation and UNI7IED to deliver a kirtan experience across New Delhi, Mumbai, Pune, Ahmedabad, and Bengaluru.
• UNI7IEDcoreStrategic or Co-development Partner · 1 August 2026Co-producer of Krishna Das's five-city India tour alongside Team Innovation and 7Entertainment, handling production logistics for the devotional music tour.
• District by ZomatocoreChannel Partner/ Reseller/ Distributor · 1 August 2026Exclusive ticketing partner for Krishna Das's India tour. Also co-producer of Rishab Rikhiram Sharma's Sitar for Mental Health Tour 2026 with 10,000-15,000 expected attendees per city.
• Bisleri InternationalminorGTM or Marketing Partner · 8 April 2026Official Beverage Partner for Karan Aujla's P-Pop Culture India Tour 2026, spanning 11 shows across 10 cities. Bisleri set up free hydration stations at venues as strategic investment to build cultural relevance with younger audiences.
• Malay Shodhan (Managing Partner and CEO)coreOthers · 21 February 2026Newly appointed Managing Partner and CEO overseeing Team Innovation's North America expansion under subsidiary Team Innovation International, planning 50+ shows annually across North America.
• Odd Not EvenminorStrategic or Co-development Partner · 12 January 2026Culture-led merchandise brand tied to artist Karan Aujla. Team Innovation invested in the brand with plans to scale globally beyond e-commerce into retail and concert-led sales, signaling growing investor interest in India's culture-led consumer brands at the intersection of music IP and live events.
• BookMyShowcoreChannel Partner/ Reseller/ Distributor · 24 September 2025Primary ticketing platform partner for AP Dhillon's 'One of One' India Tour covering 8 cities. BookMyShow contributed additional Rs 25 lakhs for animal welfare and local businesses alongside ticket sales.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AEG Presents: Global concert promoter and venue operator (Staples Center, O2, etc.). Comparable as the other major global incumbent Team Innovation must compete against to scale North American shows.
• Live Nation Entertainment: Global live entertainment and ticketing leader operating across concert promotion, venues, and sponsorship. The dominant incumbent Team Innovation will face as it scales into North America under Team Innovation International.

Direct peers

• White Fox India: Indian event management and experiential marketing agency producing large-scale concerts, brand activations, and music tours. Directly comparable as a mid-sized Indian concert production peer.
• Only Much Louder (OML): Indian live entertainment, artist management, and festival operator (NH7 Weekender, comedy tours). Closely comparable to Team Innovation as a domestic peer promoting South Asian music artists and producing high-profile tours.
• Cineyug Entertainment: India-based event management and concert production company specializing in celebrity weddings, corporate events, and music concerts. Comparable as a peer promoter producing high-budget South Asian music tours.
• E2M Entertainment: Indian event management firm producing concerts, corporate events, and artist tours. Comparable peer operating in the same concert production and event services segment.
• Percept Limited: Indian entertainment conglomerate spanning events, talent management, and media. A direct competitor in the Indian live events and celebrity concert production market.
• Wizcraft Entertainment: One of India's largest event management and entertainment companies producing concerts, celebrity events, and large-format spectacles. Comparable to Team Innovation in offering end-to-end event production and artist booking for marquee Indian and international artists.

Others

• District by Zomato: Exclusive ticketing partner for several Team Innovation tours and co-producer on others (e.g., Rishab Rikhiram Sharma). Thematically related as a partner-turned-co-producer and emerging event commerce platform in India.

Emerging players

• BookMyShow Live: Event production and ticketing arm of India's dominant ticketing platform. Both a distribution partner and an emerging competitor producing in-house concerts (Sunburn festival, etc.), making it a partially overlapping peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/L3YytyEHYgjXy4S9
• LinkedInlinkedin.com/company/teaminnovation
• Instagraminstagram.com/team.innovation/profilecard/?igsh=MXJ0aGlrdGltZDMwag==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Innovation