AGRAVIS Technik
- Company typePrivate
- Founded-
- HeadquartersMünsterland, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AGRAVIS Technik does
AGRAVIS Technik is the agricultural equipment distribution and service division of AGRAVIS Raiffeisen AG, a German agricultural cooperative group. The company operates through 11 wholly-owned regional subsidiaries (including AGRAVIS Technik BvL, Lenne-Lippe, Münsterland-Ems, Raiffeisen, Sachsen-Anhalt/Brandenburg, Saltenbrock, Landtechnik Steigra, Technik Center Alpen, TecVis GmbH, NEWTEC-Gruppe, and AGRAVIS Technik Polska) running more than 100 branch locations across Germany and six additional locations in Poland, with service territory spanning from the Dutch to the Polish border. The company sells agricultural machinery — primarily as an authorized dealer for New Holland via NEWTEC-Gruppe and other equipment brands — and provides technical service, repair, and maintenance through branch-based service technicians. Its primary customers are farmers and agricultural SMB operators, with a secondary segment serving municipal and communal equipment needs.
The company's technology layer centers on the myfarmvis digital farm management portal, which provides farmers with online access to manage agricultural operations and engage with AGRAVIS Technik services digitally. Beyond myfarmvis, AGRAVIS Technik operates multiple e-commerce and marketplace platforms: AGRAVIS Technik Parts and ATC Trader for spare parts, raiffeisenmarkt.de for general agricultural supplies, and ab-auction for used equipment auctions. Revenue is generated through one-time agricultural equipment sales, recurring service and maintenance contracts, spare parts e-commerce, and transaction fees on the auction platform. Pricing is quote-based and varies by product, region, and customer requirement. The company is privately held as part of the AGRAVIS Raiffeisen cooperative group, has no public listing, and operates from its registered base in Isernhagen, Lower Saxony. Marketing and customer engagement combine a multi-channel digital presence (corporate website, online shops, social media including Facebook, Instagram, LinkedIn, Xing, and YouTube, and a digital online magazine) with regional field events such as "Feldabende" (field evenings) for customer engagement at the local level.
AGRAVIS Technik firmographics
Firmographics- Name
- AGRAVIS Technik
- Legal name
- AGRAVIS Raiffeisen AG
- Website
- https://agravis-technik.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
AGRAVIS Technik industry classification
Industry- Product category
- Agricultural Equipment Services
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where AGRAVIS Technik is headquartered
LocationHeadquarters
- HQ city
- Münsterland
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
AGRAVIS Technik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Equipment Sales: Sale of agricultural machinery and equipment from brands including New Holland through regional subsidiaries and service centers
- Service and Maintenance: Technical service, repair and maintenance of agricultural equipment through service technicians at branch locations
- Spare Parts E-commerce: Online sales of agricultural equipment spare parts through dedicated e-commerce platforms including AGRAVIS Technik Parts and ATC Trader
- Online Auction Platform: Digital marketplace for agricultural equipment through ab-auction platform
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AGRAVIS Technik product offering
Product offeringCore offering
AGRAVIS Technik sells agricultural machinery and equipment (including New Holland and other major brands), provides technical service, repair and maintenance through 100+ regional branch locations, and operates online spare parts and equipment auction platforms. It also offers the myfarmvis digital farm management portal for farmers to manage their agricultural operations digitally.
Product overview
AGRAVIS Technik is a network of regional agricultural technology companies offering comprehensive solutions for farmers. The portfolio consists of 11 regional subsidiaries (AGRAVIS Technik BvL, AGRAVIS Technik Lenne-Lippe, AGRAVIS Technik Münsterland-Ems, AGRAVIS Technik Raiffeisen, AGRAVIS Technik Sachsen-Anhalt/Brandenburg, AGRAVIS Technik Saltenbrock, Landtechnik Steigra, Technik Center Alpen, TecVis GmbH, NEWTEC-Gruppe, and AGRAVIS Technik Polska) with more than 100 branches covering an area from the Dutch to the Polish border. These subsidiaries provide sales, service, maintenance, and support for agricultural machinery and equipment from various brands including New Holland. Additional services include online shops for parts and trading platforms.
Differentiator
Problem solved
Functional benefit
Brands
- myfarmvis: Digital farm management portal for farmers
Products and services
- Agricultural Machinery and Equipment Sales
Companies that use AGRAVIS Technik
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
AGRAVIS Technik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AGRAVIS Technik partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New Holland AgricultureminorNEWTEC-Gruppe operates as AGRAVIS Technik's expert subsidiary for the New Holland brand, providing service and representing this major agricultural equipment brand within the company's portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
AGRAVIS Technik competitors and assessment
Company assessmentDirect peers
- BayWa AG: BayWa is a large German agricultural conglomerate with parallel machinery retail, service, and digital farming offerings serving German and European farmers. Highly comparable to AGRAVIS Technik as a vertically diversified agribusiness with a multi-brand equipment dealer network and inputs business.
- RWZ Rhein-Main: RWZ is a German agricultural cooperative group operating in inputs, machinery, and energy with a regional branch network. Comparable to AGRAVIS Technik's cooperative structure and combined retail/service model for farmers.
Broad incumbents
- Kverneland Group: Kverneland is a European-based manufacturer of agricultural implements (plows, sprayers, tillage) with a European dealer network. Comparable as a broad incumbent whose equipment is sold/serviced in competition with AGRAVIS Technik's portfolio.
- SDF Group: SDF Group (Same Deutz-Fahr) is a European agricultural tractor and harvester manufacturer with significant German presence. Comparable as a broad incumbent whose dealer network competes with AGRAVIS Technik and whose tractors compete for farmer wallet share.
- John Deere: John Deere is the global leader in agricultural machinery with an extensive European dealer/service network. Comparable as a broad incumbent whose dealer relationships and direct-sales initiatives directly compete with AGRAVIS Technik's service/parts business.
- Fendt / AGCO Corporation: Fendt is the German tractor brand of AGCO Corporation, with a strong German dealer/service network. Comparable as a broad incumbent whose tractors compete with New Holland equipment sold and serviced by AGRAVIS Technik.
- Maschinenfabrik Bernard Krone: Krone is a major German agricultural machinery manufacturer (forage harvesters, balers, mowers) with its own dealer/service network in Germany and Europe. Comparable as a broad incumbent whose machines AGRAVIS Technik may sell/service in competition with Krone-authorized dealers.
- CNH Industrial / New Holland: CNH Industrial is the parent of New Holland Agriculture, the principal brand represented by AGRAVIS Technik via the NEWTEC-Gruppe subsidiary. Comparable as a broad incumbent whose OEM strategy shapes AGRAVIS Technik's equipment supply and dealer economics.
- CLAAS Group: CLAAS is a leading German-based agricultural machinery manufacturer (combines, forage harvesters, tractors) operating an extensive European dealer/service network. Comparable as a broad incumbent whose machinery AGRAVIS Technik may also service and whose dealer network competes with AGRAVIS Technik's New Holland-aligned network.
Emerging players
- E-FARM GmbH: E-FARM is a German-based online marketplace for used agricultural equipment, analogous to AGRAVIS Technik's ab-auction platform. Comparable as an emerging digital-native player competing for the secondary equipment marketplace opportunity that AGRAVIS Technik is also pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AGRAVIS Technik social profiles
Digital presenceAGRAVIS Technik financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGRAVIS Technik leadership team
Management profileNumber of profiles
AGRAVIS Technik subsidiaries and ownership
Company hierarchySubsidiaries11 records
AGRAVIS Technik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGRAVIS Technik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGRAVIS Technik
What does AGRAVIS Technik do?
AGRAVIS Technik sells agricultural machinery and equipment (including New Holland and other major brands), provides technical service, repair and maintenance through 100+ regional branch locations, and operates online spare parts and equipment auction platforms. It also offers the myfarmvis digital farm management portal for farmers to manage their agricultural operations digitally.
Is AGRAVIS Technik a public or private company?
AGRAVIS Technik is a private company. It is classified as corporate owned and is currently operating.
When was AGRAVIS Technik founded?
AGRAVIS Technik was founded in -1. It employs 51 to 100 people.
Where is AGRAVIS Technik based?
AGRAVIS Technik is headquartered in Münsterland, Germany, in the Europe region.
How does AGRAVIS Technik make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are service and Maintenance, spare Parts E-commerce and online Auction Platform.
Who are AGRAVIS Technik's main competitors?
Direct peers on record are BayWa AG and RWZ Rhein-Main. Broad incumbents are Kverneland Group, SDF Group, John Deere, Fendt / AGCO Corporation, Maschinenfabrik Bernard Krone, CNH Industrial / New Holland and CLAAS Group. E-FARM GmbH is listed as an emerging player.
Does AGRAVIS Technik have an API?
No public API is recorded for AGRAVIS Technik.
What industry is AGRAVIS Technik in?
AGRAVIS Technik's product category is Agricultural Equipment Services. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 42382 and its SIC code is 3523.