body pilates

What body pilates does

Body Pilates is a privately held boutique wellness studio headquartered at 5 Boulevard Lazare Carnot in Toulouse, France, operating since 2005 under the legal entity STUDIO SPORT SANTE BODY PILATES (SAS, €5,000 capital, RCS Toulouse 812 195 873). The studio delivers group Pilates, yoga, and cardio/stretch classes in small cohorts of 4–10 participants across 6 equipped rooms — including Matwork, Reformer, Springboard, Cadillac, and private-session spaces — with over 80 classes scheduled per week and a strict cap of 4 reformers per room to maintain instructor supervision quality. Its service portfolio extends beyond core classes to prenatal and adapted sessions, private and duo training, and a recurring program of international 7-day wellness retreats to destinations including Paros (Greece), Marrakech (Morocco), Saly (Senegal) and Bacalar (Mexico), priced at €1,500–€2,000 per participant.

The studio's technology layer is intentionally lean: bookings, payments, credit management, and scheduling are powered by the Eversports SaaS platform, with a proprietary branded mobile application (iOS and Android) layered on top to enable 2-click reservation, real-time credit balance management, and self-serve class booking. Class access is sold through a flexible credit-pack system (Liberté 10–100, €230–€1,250) plus unlimited subscriptions (weekly €105, quarterly €900, annual €2,500), with a €49 discovery pack (4 credits, 15-day validity) serving as the primary acquisition hook and a €40 adhesion fee gating subscription access.

Revenue is generated entirely through direct-to-consumer channels — the physical studio, the website, the mobile app, and the Eversports marketplace — with no third-party distribution or institutional capital involved. The studio is owned and led by founder Poppy Atenza-Gach (Président), operates with a small core team (7 listed employees plus instructor contractors all holding DE Sport or CQP state diplomas), and is currently expanding capacity via a new Reformer room and a dedicated wellness/spa space opening September 2025, alongside a strategic partnership with Fit Studio to host instructor certification programs on-site.

Name

body pilates

Legal name

STUDIO SPORT SANTE BODY PILATES

Website

https://body-pilates.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pilates & Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Pilates studio classes
• Yoga studio sessions
• Reformer pilates training
• Wellness retreat services
• Cardio stretch fitness

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Credit Packs (Liberté): Customers purchase credit bundles (10–100 credits) valid for up to 1 year. Credits are consumed per class attended (1–4 credits per class type). This is a usage-based model providing revenue visibility while maintaining customer flexibility.
2. Unlimited Membership Plans: Recurring membership plans (weekly, monthly, quarterly, annual) providing unlimited access to all group classes. Monthly and annual plans offer predictable recurring revenue. Annual plan is priced at 2,500€/year.
3. Discovery Pack: First-time customer acquisition product: 49€ for 4 credits usable within 15 days of activation. Also a 290€ offer including adhesion and 15 credits valid 1 year.
4. Wellness Retreats: Organized multi-day retreats (7-day) at international destinations (Greece, Morocco, Senegal) priced at 1,500–2,000€ per person, including accommodation, meals, activities, and wellness sessions. These are premium one-time revenue events.
5. Adhesion Fee: One-time 40€ adhesion fee required to access subscription plans and promotional offers. Valid indefinitely once purchased.
6. Private & Duo Classes: Higher credit-consuming sessions (3–4 credits for duo/private) that generate higher per-session revenue compared to group matwork (1 credit).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Body Pilates operates a physical Pilates, yoga, and cardio/stretch studio in Toulouse, France, delivering group classes (4 to 10 participants), duo sessions, and private instruction across Matwork, Reformer, Springboard, and Cadillac equipment. It runs a credit-based booking system (Liberté packs plus unlimited weekly, monthly, quarterly, and annual subscriptions) and organizes 7-day international wellness retreats to Paros (Greece), Marrakech (Morocco), and Saly (Senegal). Customers reserve and pay through the Eversports-powered website, the Body Pilates mobile app (iOS/Android), or in person at the studio.

Product overview

Body Pilates operates as a comprehensive wellness studio offering Pilates, yoga, and cardio/stretching services from a single location in Toulouse, France. The core offering consists of group classes (4-10 participants), private sessions, and duo training across three main disciplines. Services are delivered through a credit-based membership system (Liberté, Illimité, Trimestre formulas) via both in-studio and mobile application channels. The studio also offers premium add-on experiences including international wellness retreats (Paros, Marrakech, Saly) and professional instructor certification programs through Fit Studio partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Pilates Classes Group Pilates sessions of 4, 8, or 10 participants delivered on Matwork and Reformer machines, aimed at individuals seeking toned strength, balance, and postural correction.
• Yoga Classes Group, duo, private, and prenatal yoga styles including Yin, Hatha, Vinyasa, Rocket, Ashtanga, Étirement & Méditation, Yoga Challenge, and children's yoga for individual members.
• Cardio & Stretch Classes Dynamic training sessions combining HIIT and Cardio Boxe cardio work with stretching exercises to improve endurance, flexibility, and recovery for individual members.
• Private & Duo Sessions Personalized one-on-one or two-person Pilates and yoga sessions using Cadillac, Reformer, and Springboard equipment, targeting members seeking customized, higher-attention instruction.
• Prenatal Pilates & Yoga Gentle, adapted Pilates and yoga sessions designed for pregnant women to relieve tension, strengthen the body, and promote well-being during pregnancy.
• Wellness Retreats 7-day international wellness retreats to Paros (Greece), Marrakech (Morocco), and Saly (Senegal) combining Pilates, yoga, excursions, spa treatments, meals, and accommodation, priced from €1,500 to €2,000 per person.
• Fit Studio Instructor Certification Programs Professional Pilates instructor certification (Reformer and Matwork) delivered at the Toulouse studio in partnership with Fit Studio, leading to a Master Pilates credential for aspiring instructors.

Quantifiable outcome

• 4.9/5 Google rating based on 51 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fit StudiocoreStrategic or Co-development PartnerFit Studio, a leading Pilates training organization with over 20 years of experience, partners with Body Pilates to deliver instructor certification programs at the studio location in Toulouse. Trainees use Body Pilates's professional equipment (Reformers, Cadillacs) for hands-on training. Fit Studio's Master Pilates certification can be validated upon completion of the program.
• EversportscoreTechnology or IntegrationEversports provides the technology platform powering Body Pilates's online booking, payment processing, credit management, and the mobile app infrastructure. The partnership enables the studio's digital commerce operations across its website and dedicated iOS/Android applications.
• Wellness Care Providers (multi-vendor)minorOthersBody Pilates is developing a dedicated wellness care space (opening September) where external wellness and beauty service providers will offer treatments in a private, boutique setting within the studio.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox: High-end fitness club operator offering group classes including Pilates with premium pricing and exclusive positioning. Comparable on premium-segment targeting, wellness integrations, and integrated class scheduling technology.
• F45 Training: Global boutique fitness franchise built around small-group, instructor-led functional training in studio settings. Comparable on small-group methodology, premium franchise positioning, and tech-enabled booking — though it targets HIIT/CrossFit-style conditioning rather than Pilates specifically.
• Pure Yoga: Premium multi-location yoga and wellness studio chain offering small-group yoga plus ancillary wellness services. Comparable on premium pricing, holistic wellness positioning, and multi-discipline class programming.
• Basic-Fit: Europe's largest low-cost fitness chain with strong French market presence. Represents the price-sensitive competitive set Body Pilates competes against for share-of-wallet among French fitness consumers.

Others

• Eversports: Booking, payment, and studio management SaaS provider used by Body Pilates for its core commerce operations. An enabling technology partner/indirect dependency rather than direct competitor, but a structural peer in the digital tooling stack.

Direct peers

• Club Pilates: Largest Pilates-focused franchise globally (founded 2007), operating small-group Reformer Pilates studios with similar instructor-led format. Directly comparable on core product (mat + Reformer), target customer (boutique wellness consumer), and unit economics.
• Polestar Pilates: Global Pilates education and method-licensing organization offering instructor certification and studio education programs. Directly comparable to the Body Pilates x Fit Studio instructor training offering, and operates its own studio-format teaching environments.
• Canyon Ranch: Premium multi-day wellness retreat operator combining fitness (including Pilates), spa, and nutrition programming. Directly comparable to Body Pilates's retreat business on duration (multi-day), premium pricing, and integrated wellness offering.
• SHA Wellness Clinic: International wellness destination resort offering structured retreats combining Pilates/yoga, spa, and nutrition at premium price points in international locations. Closest retreat-format comparable to Body Pilates's international retreat destinations.
• Heartcore: UK-based boutique Pilates studio chain offering Reformer-based small group classes with a premium positioning and instructor-led methodology. Closest European comparable in target market and class format (small group, equipment-based).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BodyPilatesToulouse
• Instagraminstagram.com/studio_bodypilates
• LinkedInlinkedin.com/company/body-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about body pilates