Aegeliss

What Aegeliss does

Aegeliss is a direct-to-consumer e-commerce company founded in May 2024 and headquartered in Bellevue, WA, that sells evidence-based dementia care products to families, caregivers, therapists, and senior living communities. The company's portfolio centers on a "Familiar Space" visual support system comprising waterproof Home & Routine Labels with over 100 pre-designed cues ($129/set), Room Signs for wayfinding ($49/set), and a patent-pending 2-in-1 adaptive jigsaw puzzle in book-style format ($45), complemented by an Adjustable Bamboo Book Stand accessory ($39). All products are grounded in Montessori principles for dementia care and developed in collaboration with the Center for Applied Research in Dementia (CARD), which formalized a strategic partnership with Aegeliss in May 2025; the company claims 1,000+ hours of development per product.

The business operates a self-serve Shopify storefront (aegeliss.com) shipping to US addresses only, with free shipping on orders $85+, a 30-day return policy with a $6.95 restocking fee, and a 10% first-order discount. A separate B2B channel serves senior living and memory care communities through bulk-order inquiries. Revenue is entirely transactional with no subscription component. Distribution is single-channel (owned DTC), supported by content marketing across a Caregiving Insights blog, Montessori in Dementia Care blog, and organic social presence on Instagram, TikTok, YouTube, and LinkedIn, plus a LoveStrong Ambassador referral program.

Aegeliss is founder-led by Ju Tu and operates with a core team of approximately five people including advisors in gerontology, speech-language pathology, and product. The company appears to be self-funded with no disclosed institutional capital. Additional partnerships span the Alzheimer's Association, Northwest Parkinson's Foundation, Nolia Health, and RehabMart, which broaden credibility and potential distribution reach beyond the owned storefront.

Name

Aegeliss

Legal name

Aegeliss

Website

https://aegeliss.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Aegeliss is a Bellevue, WA-based direct-to-consumer company founded in 2024 that sells evidence-based visual support tools and adaptive puzzles, designed using Montessori dementia care principles, for people with dementia, their families, and senior living communities.

Ownership category

akta.pro rank

Product category

Dementia Care Products

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Dementia care products
• Visual support systems
• Memory care aids
• Adaptive jigsaw puzzles
• Cognitive engagement tools

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform selling physical products (puzzles, labels, signs, accessories) to families, caregivers, and individuals. One-time product purchases with no subscription component.
2. B2B Bulk Orders: Bulk order sales to senior living communities, memory care facilities, and care organizations with personalized purchasing experiences and volume discounts.
3. Gift Cards: Gift card products starting at $50 for gifting to caregivers and families.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Aegeliss designs and sells evidence-based physical products for people living with dementia and their caregivers. Core offerings include waterproof home and routine labels, dementia-friendly room signs, patent-pending 2-in-1 adaptive jigsaw puzzles, and an adjustable bamboo book stand, all developed using Montessori dementia care principles in collaboration with the Center for Applied Research in Dementia (CARD). Products are sold directly to families, caregivers, and senior living communities through a Shopify e-commerce storefront.

Product overview

Aegeliss offers a unified portfolio of dementia care products designed to support cognitive wellness and independence. The core offerings include the Familiar Space Home & Routine Labels (waterproof visual cue system with 100+ labels), Familiar Space Room Signs (door signs for wayfinding), and the patent-pending 2-in-1 Jigsaw Puzzles for Seniors (adaptive cognitive engagement activity). These products work together as a comprehensive visual support system, with the Adjustable Bamboo Book Stand serving as an ergonomic accessory to enhance puzzle and activity engagement. All products are grounded in Montessori dementia care principles and developed in collaboration with the Center for Applied Research in Dementia (CARD). The company sells directly to families, senior living communities, and healthcare professionals through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Familiar Space: A product sub-brand for the Familiar Space Room Signs and Home & Routine Labels product line, designed to help individuals with memory changes navigate their homes with greater confidence and independence.

Products and services

• Familiar Space Home & Routine Labels A comprehensive waterproof visual cue system with over 100 pre-designed labels for everyday items and procedure/reminder cues, designed to help individuals with dementia navigate daily routines with confidence and independence. Priced at $129.00 per set.
• Familiar Space Room Sign Set Dementia-friendly door signs featuring simple icons and clear text that help individuals with memory loss navigate their home environment safely and independently. Priced at $49.00 per set.
• 2-in-1 Jigsaw Puzzles for Seniors - Breathtaking Mountains (12 Pieces) Patent-pending adaptive jigsaw puzzle featuring large easy-grasp pieces, guided templates, and a book-style format that supports focus, independence, and meaningful engagement. Priced at $45.00 per puzzle book.
• Adjustable Bamboo Book Stand Ergonomic bamboo stand with interlocking joints that lifts puzzle books and materials to a comfortable viewing angle, reducing neck and back strain during tabletop activities for seniors. Priced at $39.00 per stand.
• Aegeliss Gift Card Gift cards available from $50 for gifting dementia-friendly products and caregiving tools.

Quantifiable outcome

• Over 45 minutes of sustained engagement vs. typical 10-15 minute attention span
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Center for Applied Research in Dementia (CARD)coreStrategic or Co-development Partner · 1 May 2025Strategic partnership formalized in May 2025 with CARD, the world's leading experts in applying Montessori principles to dementia care. CARD serves as the scientific foundation for Aegeliss product development, ensuring all products are built on evidence-based methods and rigorous research. The partnership involves co-development of dementia-friendly tools for home and care community settings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Senior Helpers: Large national in-home senior care services franchise offering personal care, companionship, and dementia care. Broad incumbent in the dementia care value chain that complements rather than directly competes with Aegeliss's product offering.
• Visiting Angels: National in-home senior care franchise with dedicated dementia and Alzheimer's care programs. Broad incumbent operating in the same end market as Aegeliss but in the services rather than products layer.
• Home Instead: Global in-home senior care franchise specializing in Alzheimer's and dementia care services. Broad incumbent serving overlapping customers (families of people with dementia) but offering services rather than products.

Direct peers

• Best Alzheimer's Products: Specialty retailer curating daily living aids, activities, and caregiver products for the dementia community. Comparable as a multi-product DTC retailer serving families and care communities in the same category.
• Memory Lane Games: Dementia-focused games and reminiscence products designed to engage people with memory loss. Comparable to Aegeliss in targeting dementia engagement, though primarily digital/app-based versus Aegeliss's physical product focus.
• The Alzheimer's Store: Online retailer specializing in products for people with Alzheimer's and dementia, including daily living aids, activities, and caregiver tools. Direct e-commerce peer with overlapping product categories such as visual supports and engagement activities.
• Crosswalk Productions: Creator of adaptive puzzles and games specifically designed for people with dementia and Alzheimer's. Direct peer in the adaptive puzzle category that competes for the same caregiver and memory care community buyer.
• Relish: UK-based maker of dementia-friendly jigsaw puzzles, games, and activity products. Closely comparable to Aegeliss in product category (especially puzzles), target customer (people with dementia and caregivers), and premium evidence-based positioning.

Emerging players

• GrandPad: Simplified tablet and connected platform built specifically for seniors and their families. Emerging player in the senior cognitive support and connection space, intersecting with Aegeliss's independence-and-engagement value proposition through technology rather than physical aids.
• Intuition Robotics (ElliQ): Maker of ElliQ, an AI-powered companion robot for older adults designed to reduce loneliness and support independent living. Emerging player intersecting with Aegeliss's mission of supporting aging-in-place, though via technology rather than physical products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Aegeliss
• LinkedInlinkedin.com/company/aegeliss
• Instagraminstagram.com/aegeliss
• TikToktiktok.com/@aegeliss

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aegeliss