585 Magazine
585 Magazine is a bimonthly regional lifestyle publication serving Rochester, NY, operated by (585) Publishing Inc. since 2011, with subscription and local advertising revenue across flagship and sub-brand titles including (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal.
- Company typePrivate
- Founded2011
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 585 Magazine does
585 Magazine is a regional lifestyle publication serving the Rochester, NY metropolitan area, operating under (585) Publishing Inc. since 2011. The flagship product is a bimonthly print magazine covering local dining, events, culture, and lifestyle content, distributed via subscription at $12/year or $18/two years. The company has built a diversified sub-brand portfolio including (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal, each targeting a specific audience segment within the same geographic base.
The underlying technology is a standard small-publisher stack: WordPress as the content management system for the online presence and SimpleCirc for subscription management and circulation. The website hosts an archive of 2,520+ articles, representing a content library built over 15 years of continuous publishing. Editorial coverage has expanded into adjacent regions including the Finger Lakes tourism area.
The business model combines direct subscription revenue with local advertising sales. Subscriptions provide predictable recurring revenue at a low ARPU, while advertising — likely the larger revenue contributor — depends on relationships with Rochester-area businesses. The geographic concentration in Rochester and surrounding upstate New York counties is both the core value proposition and the primary structural constraint, limiting TAM but deepening local-market penetration.
585 Magazine firmographics
Firmographics- Name
- 585 Magazine
- Legal name
- (585) Publishing Inc.
- Website
- https://585mag.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 585 Magazine is a bimonthly regional lifestyle publication serving Rochester, NY, operated by (585) Publishing Inc. since 2011, with subscription and local advertising revenue across flagship and sub-brand titles including (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal.
- Ownership category
- akta.pro rank
585 Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where 585 Magazine is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
585 Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: The primary revenue stream comes from annual and biennial magazine subscriptions delivered bimonthly to physical mailboxes. Subscriptions are managed through SimpleCirc platform.
- Print and Digital Advertising: Local businesses and organizations can purchase advertising space across multiple publications including (585) Magazine, (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal. Ad options include digital ads on website, digital ads in newsletter, and print ads in magazine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | One year subscription - $12 |
| Subscription | Multi-year contract | Two year subscription - $18 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
585 Magazine product offering
Product offeringCore offering
585 Magazine is a bimonthly regional lifestyle publication covering dining, culture, entertainment, weddings, events, restaurants, and community history for the greater Rochester, NY and Finger Lakes area. The company operates the flagship (585) Magazine alongside four niche sub-brands — (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal — and sells print subscriptions delivered to physical mailboxes plus print and digital advertising to local businesses.
Product overview
585 Magazine operates a multi-brand regional publishing platform consisting of its flagship publication (585) Magazine and four sub-branded editions: (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal. All publications cover lifestyle content including dining, culture, entertainment, family activities, and gardening in the greater Rochester, NY region. The company generates revenue through print and digital advertising sales and direct subscription fees. The flagship magazine is published bimonthly, while sister publications serve specialized audience segments.
Differentiator
Problem solved
Functional benefit
Brands
- (585) Kids: Children and family-focused publication covering parenting, activities, and family-friendly content in the Rochester area.
- Upstate Gardener's Journal
- (585) Baby
- (585) Pets
Products and services
- (585) Magazine The flagship bimonthly regional lifestyle magazine covering living, dining, culture, and entertainment in the greater Rochester, NY region. Published near the 1st of every odd-numbered month (January, March, May, July, September, November).
- (585) Kids A children's publication covering family activities, education, health, and entertainment for families in the Rochester area.
- (585) Pets A pet-focused publication covering animal-related content, pet services, and animal welfare in the Rochester region.
- (585) Baby A publication focused on parenting, baby care, and family topics for new and expecting parents in the Rochester area.
- Upstate Gardener's Journal A gardening publication covering horticultural topics, garden clubs, events, and landscaping for gardeners in the Upstate New York region.
- Magazine Subscription Service Annual and two-year paid subscriptions delivered to physical mailboxes for the (585) Magazine. One year subscription costs $12; two-year subscription costs $18.
- Advertising Services Digital advertising on website, digital advertising in newsletter, and print advertising in magazine across (585) Magazine, (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal. Media kit available upon request.
Companies that use 585 Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
585 Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
585 Magazine partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
585 Magazine competitors and assessment
Company assessmentDirect peers
- Hour Detroit: Hour Detroit is a regional lifestyle magazine serving metro Detroit with local dining, arts, and culture coverage. Operates the same single-metro, print-plus-digital, advertising-supported model as 585 Magazine, targeting a comparable mid-size U.S. metropolitan reader.
- Indianapolis Monthly: Indianapolis-based regional lifestyle publication covering local dining, culture, and events. Closely comparable to 585 Magazine in business model: print magazine, digital presence, local advertising sales, and city-focused content for a mid-size Midwest metropolitan market.
- Boston Magazine: Boston-based regional lifestyle magazine covering dining, culture, weddings, and events in the greater Boston area. Operates a similar model to 585 Magazine — bimonthly/regular print issues, advertising-supported, with a content-rich website and digital membership — but at a much larger market scale.
- Cincinnati Magazine: Cincinnati-based regional lifestyle publication serving the greater Cincinnati metro area. Comparable to 585 Magazine in scope (single-city lifestyle content), distribution (print + digital), and monetization (subscriptions + local advertising).
- Baltimore Magazine: Baltimore-based regional lifestyle magazine covering dining, entertainment, weddings, and local culture. Operates the same dual subscription + advertising revenue model as 585 Magazine, serving a single mid-size U.S. metropolitan market with multi-channel distribution.
- Nashville Lifestyles: Nashville Lifestyles is a regional lifestyle magazine covering dining, music, weddings, and culture in the Nashville metro area. Directly comparable to 585 Magazine in serving a single mid-size U.S. city with print issues, digital content, and local advertising sales.
- 417 Magazine: 417 Magazine is a regional lifestyle publication serving the Springfield, Missouri metro area (area code 417) with dining, culture, and event coverage. Closely analogous to 585 Magazine's area-code branding and Mid-sized-metro positioning.
- Phoenix Magazine: Phoenix-based regional lifestyle magazine serving the Phoenix metropolitan area with local dining, culture, and event coverage. Directly comparable to 585 Magazine in format, revenue model, and single-metro geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
585 Magazine social profiles
Digital presence585 Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
585 Magazine leadership team
Management profileNumber of profiles
585 Magazine subsidiaries and ownership
Company hierarchySubsidiaries4 records
585 Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
585 Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 585 Magazine
What does 585 Magazine do?
585 Magazine is a bimonthly regional lifestyle publication covering dining, culture, entertainment, weddings, events, restaurants, and community history for the greater Rochester, NY and Finger Lakes area. The company operates the flagship (585) Magazine alongside four niche sub-brands — (585) Kids, (585) Pets, (585) Baby, and Upstate Gardener's Journal — and sells print subscriptions delivered to physical mailboxes plus print and digital advertising to local businesses.
Is 585 Magazine a public or private company?
585 Magazine is a private company. It is classified as unknown and is currently operating.
When was 585 Magazine founded?
585 Magazine was founded in 2011. It employs 11 to 50 people.
Where is 585 Magazine based?
585 Magazine is headquartered in Rochester, United States, in the North America region.
How does 585 Magazine make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are print and Digital Advertising.
Who are 585 Magazine's main competitors?
Direct peers on record are Hour Detroit, Indianapolis Monthly, Boston Magazine, Cincinnati Magazine, Baltimore Magazine, Nashville Lifestyles, 417 Magazine and Phoenix Magazine.
Does 585 Magazine have an API?
No public API is recorded for 585 Magazine.
What industry is 585 Magazine in?
585 Magazine's product category is Regional Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.