417 Magazine
417 Magazine is a privately held regional lifestyle media company serving the Ozarks and Southwest Missouri with a monthly print and digital magazine, sub-brands (Biz 417, 417 Bride), email newsletters, business directories, event coverage, and custom publishing services for local advertisers and enterprise clients.
- Company typePrivate
- Founded2001
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 417 Magazine does
417 Magazine is a privately held regional lifestyle media company founded in 2001 and headquartered in Springfield, Missouri, serving the Ozarks and Southwest Missouri market under the FourOneSeven umbrella. Its flagship is a monthly print and digital lifestyle magazine covering food, events, travel, home, outdoors, family, and people, distributed by subscription (with auto-renewal, gift, and professional tiers), at newsstands, and via a Square-powered e-commerce merchandise storefront. The company also publishes Biz 417, a business-focused sub-brand with its own subscription and newsletters, and operates 417 Bride as a wedding vertical, 417 Directories as a searchable local business directory covering 1,158+ listings, People Pics as an event-photography gallery, and five branded email newsletters (Table Talk, Datebook, House of 417, Biz Break, The Launch).
The business runs on a diversified four-stream revenue model: recurring consumer subscriptions, B2B advertising and sponsored branded content targeting local and regional advertisers, custom publishing services (417 Custom Content / 417 Story Studio) producing branded magazines and visitor guides for enterprise clients such as the Springfield Area Chamber of Commerce, Russell Cellular, and Prime Inc., and merchandise sales. Underlying technology is conventional for a regional media company: a content management and digital publishing platform, email marketing systems for newsletter distribution, and a Square e-commerce storefront. There is no disclosed proprietary technology, API, mobile app, or AI/ML capability.
Distribution and go-to-market are omnichannel: direct-mail subscription, newsstand, owned website, social media (Facebook, Instagram), event coverage and sponsorship (417 Day, Faces of 417, Best of 417 Party Bus, and a 2025–2026 community event calendar anchored by healthcare, tourism, banking, and nonprofit sponsors), and direct B2B sales of custom publishing services. The company serves two primary customer cohorts: Ozarks-region consumer readers seeking local lifestyle and event content, and local/regional businesses and institutions seeking targeted advertising reach and custom branded-content production in the southwest Missouri market.
417 Magazine firmographics
Firmographics- Name
- 417 Magazine
- Legal name
- 417 Magazine
- Website
- https://417mag.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 417 Magazine is a privately held regional lifestyle media company serving the Ozarks and Southwest Missouri with a monthly print and digital magazine, sub-brands (Biz 417, 417 Bride), email newsletters, business directories, event coverage, and custom publishing services for local advertisers and enterprise clients.
- Ownership category
- akta.pro rank
417 Magazine industry classification
Industry- Product category
- Regional Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Business, Finance & Industry Trade Magazines (MPAJAEAM), Travel & Outdoors Magazines (MPAJAEAH), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where 417 Magazine is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
417 Magazine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Monthly magazine subscriptions with auto-renewal feature, including gift subscriptions and professional subscription tiers for business readers.
- Advertising: Local business advertising across the magazine, website, and branded content sections. Includes featured listings, directory placements, and sponsored content.
- Custom Publishing Services: Custom content creation services under the 417 Custom Content and 417 Story Studio brands, producing branded publications for local partners including visitor guides, company magazines, and marketing materials.
- Merchandise Sales: Sale of branded merchandise including hats, t-shirts, totes, keychains, and custom plaques through the Square online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magazine Subscription with Auto-Renewal |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
417 Magazine product offering
Product offeringCore offering
417 Magazine publishes a monthly regional lifestyle magazine in print and digital editions covering food, drink, events, outdoors, travel, home, family, and people across the Ozarks and Southwest Missouri. The company sells monthly subscriptions with auto-renewal, gift, and professional tiers, and complements the consumer magazine with advertising sales, a searchable 1,158+ business directory, custom publishing services, branded merchandise, and event coverage (People Pics) for the regional market.
Product overview
417 Magazine operates as a multi-platform regional lifestyle media company covering the Ozarks and Southwest Missouri. The core offering is 417 Magazine, a monthly print and digital publication covering food, drink, events, outdoors, travel, home, family, and people content. The company extends this with Biz 417, a business-focused publication serving local entrepreneurs and business professionals, and 417 Story Studio, a branded content creation studio for custom partner narratives. Additional products include 417 Bride (wedding vertical), the 417 Directories (searchable local business listings across 16+ categories), People Pics (event photography galleries), five branded newsletters (Table Talk, Datebook, House of 417, Biz Break, The Launch), a merchandise e-commerce store via Square, and custom publishing services through 417 Custom Content that creates branded publications for local business partners. The portfolio is completed by subscription services for both 417 Magazine and Biz 417, along with custom plaque keepsakes.
Differentiator
Problem solved
Functional benefit
Products and services
- 417 Magazine Flagship monthly regional lifestyle magazine published in print and digital editions, covering food, drink, events, outdoors, travel, home, family, and people across the Ozarks and Southwest Missouri; available via auto-renewing monthly subscription, gift subscription, professional subscription tiers, and regional newsstand sales.
- Biz 417 Business-focused sub-brand publication and digital platform covering local businesses, business services, entrepreneurs, and business news in the 417 region; available as a separate subscription alongside 417 Magazine.
- 417 Story Studio Branded content and storytelling studio that produces custom narratives and editorial content for partner businesses and organizations in the Ozarks region.
- 417 Custom Content Custom publishing services that produce branded magazines, visitor guides, company magazines, and marketing materials for local business partners including chambers of commerce, tourism boards, and corporate clients.
- 417 Bride Wedding-focused editorial vertical offering venue guides, vendor directories, and real wedding features for couples planning weddings in Southwest Missouri, with featured venue partners including Finley Farms, Dogwood Canyon Nature Park, and Big Cedar Lodge.
- 417 Magazine Newsletters
Companies that use 417 Magazine
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
417 Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
417 Magazine partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- 4 By 4 Brewing CompanycoreStrategic collaboration between Finley Farms and 4 By 4 Brewing Company to create the Golden Hour Lager, brewed with barley milled at the historic Ozark Mill. Finley Farms Executive Chef Brandon Peterson, who has brewing experience, led the partnership. The beer launch party was held at The Workshop at Finley Farms.
- Finley FarmscoreFeatured wedding venue partner in 417 Bride section, highlighted for couples seeking picturesque settings along the Finley River in Ozark, Missouri. Featured with extensive photography and detailed venue information.
- Dogwood Canyon Nature ParkcoreFeatured wedding venue partner spanning over 10,000 acres on the Missouri-Arkansas border, certified partner of Wedding Wire and The Knot with extensive editorial coverage.
- Big Cedar LodgecorePremier wedding destination featured with over 20 wedding venues across the Ozarks property, comprehensive branded content coverage in the wedding guide.
- Springfield Area Chamber of CommercecoreCollaboration to create the Springfield, Missouri Relocation Guide as part of the Chamber's Talent Attraction Initiative. 417 Magazine provides expertise and quality production to showcase the Springfield region.
- Russell CellularminorLong-term custom publication client since 2015, using 417 Magazine's custom publishing services to create internal company magazines that enhance communication, employee engagement, and company culture.
- Prime Inc.minorCustom publication client in the trucking industry since 2015, with 417 Magazine creating company publications featuring associate stories and company programs.
- Visit Springfield, MissouricoreCustom publishing partner for area tourism guides that inspire travel to the Springfield region, produced in partnership to create publications that stand out from other destination marketing materials.
- Finley FarmscoreFeatured venue partner in the Southern Missouri Wedding Venue Guide with multiple locations including The Ozark Mill, Riverside Bridge, open-air chapel, and The Workshop event spaces.
- Citizens Memorial HospitalminorEvent sponsor for Medical Excellence Golf Classic, 2026, presented by Citizens Memorial Hospital at Silo Ridge Golf & Country Club.
- American Cancer SocietyminorEvent sponsor for American Cancer Society Golf Classic, 2026, presented at Millwood Golf & Racquet Club.
- Springfield BalletminorEvent sponsor for Rendezvous en Pointe 2026 and Beauty & the Beast 2026 performances presented by Springfield Ballet.
- Make-A-WishminorEvent partner for The Wish Ball: A Masquerade Un Paraiso 2026, presented by Make-A-Wish at Oasis Hotel & Conference Center.
- Mother's Brewing CompanyminorEvent sponsor and host of Oktoberfest 2025 presented by Mother's Brewing Company at 4 by 4 Brewing Company.
- Alps PharmacyminorEvent sponsor for Christmas Extravaganza 2025, presented by Alps Pharmacy at White River Conference Center.
- Great Southern BankminorEvent sponsor for Artfest 2026, presented by Great Southern Bank at Historic Walnut Street.
- State BankminorEvent sponsor for Farm to Table(aux) 2026, presented by State Bank at Highland Springs Country Club.
- Breast Cancer Foundation of the OzarksminorEvent partner for A Time to Share 2026 and Hooked on Dance 2025 presented by Breast Cancer Foundation of the Ozarks.
- Ronald McDonald House Charities of the OzarksminorEvent partner for Cup O' Cheer 2025 presented by Ronald McDonald House Charities of the Ozarks.
- Camp BarnabasminorEvent partner for Glamping for Camping 2025 presented by Camp Barnabas at Big Cedar Conference Center.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
417 Magazine competitors and assessment
Company assessmentDirect peers
- 405 Magazine: Oklahoma City regional lifestyle magazine using the same area-code identity model. Overlaps with 417 in monthly print cadence, B2B advertising focus, and event-driven community engagement around local dining, home, and travel content.
- Memphis Magazine: Regional city lifestyle magazine serving the Memphis metro with dining, culture, home, and personality features. Operates on a similar print + digital + event model targeting local advertisers and consumers in a mid-sized regional market.
- AY Magazine: Arkansas regional lifestyle magazine covering dining, travel, home, and events. Comparable to 417 in scope of regional lifestyle coverage, advertiser base, and wedding/bridal editorial vertical.
- 504 Magazine: New Orleans-based regional lifestyle magazine with the same area-code branding approach. Highly comparable business model combining print subscriptions, local advertising, branded content, and a wedding vertical — closely mirroring 417's product portfolio.
- 435 Magazine: A regional lifestyle magazine serving the Kansas City metro using the same area-code branding model as 417 Magazine. Directly comparable in product format (monthly print, local lifestyle coverage, event sponsorship) and audience targeting (regional SMB advertisers and consumers).
- 816 Magazine: Kansas City-area lifestyle magazine following the same area-code naming convention and regional lifestyle content strategy as 417 Magazine. Comparable in print frequency, advertiser mix (local hospitality, healthcare, retail), and reliance on community events.
Broad incumbents
- The Knot: National wedding marketplace and editorial platform. Comparable to 417's 417 Bride sub-brand in wedding vendor discovery and editorial coverage, though at vastly greater scale and primarily digital rather than print-anchored.
Emerging players
- StyleBlueprint: Multi-city digital lifestyle platform covering home, food, and local business stories. Comparable to 417's regional lifestyle content and SMB advertising model, though primarily digital-native rather than print-anchored.
Regional players
- Riverfront Times: St. Louis regional publication covering news, dining, and arts. Comparable as a regional media brand monetizing local advertising and event coverage, though with a more alt-weekly news focus versus 417's lifestyle-magazine positioning.
- Springfield Business Journal: Local B2B publication serving the Springfield, Missouri business community. Directly comparable to 417's Biz 417 sub-brand in audience (regional business owners, professionals) and advertising inventory (display, directories, sponsored content).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
417 Magazine social profiles
Digital presence417 Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
417 Magazine leadership team
Management profileNumber of profiles
Profiles1 record
417 Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
417 Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 417 Magazine
What does 417 Magazine do?
417 Magazine publishes a monthly regional lifestyle magazine in print and digital editions covering food, drink, events, outdoors, travel, home, family, and people across the Ozarks and Southwest Missouri. The company sells monthly subscriptions with auto-renewal, gift, and professional tiers, and complements the consumer magazine with advertising sales, a searchable 1,158+ business directory, custom publishing services, branded merchandise, and event coverage (People Pics) for the regional market.
Is 417 Magazine a public or private company?
417 Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 417 Magazine founded?
417 Magazine was founded in 2001. It employs 11 to 50 people.
Where is 417 Magazine based?
417 Magazine is headquartered in Springfield, United States, in the North America region.
How does 417 Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, custom Publishing Services and merchandise Sales.
Who are 417 Magazine's main competitors?
Direct peers on record are 405 Magazine, Memphis Magazine, AY Magazine, 504 Magazine, 435 Magazine and 816 Magazine. The Knot is listed as a broad incumbent. StyleBlueprint is listed as an emerging player. Regional players are Riverfront Times and Springfield Business Journal.
Does 417 Magazine have an API?
No public API is recorded for 417 Magazine.
What industry is 417 Magazine in?
417 Magazine's product category is Regional Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.