Bonsai

What Bonsai does

Bonsai, doing business as Bonsai Clean, is a privately held, founder-owned American cleaning supplies company headquartered at 2705 McMillan Ave, Suite 120, San Luis Obispo, California. The company was founded by Nate Stein (Nathan Stein), who created the flagship Platescrape product out of frustration with inefficient dishwashing and water waste in his family's California catering business. Bonsai distributes a multi-category cleaning supplies catalog comprising American-made professional brushes, the proprietary Platescrape V2 dual-brush dish cleaning system, Genie Sheets household cleaners, an organic lavender essential oils line, Mr. LongArm extension poles, and EPA-registered PURE Hard Surface sanitizers distributed under an approved-vendor partnership with PURE Bioscience. Its core technical differentiators include a proprietary HACCP-approved metal-free fused bristle technology that eliminates metal-fragment risk in food, color-coded brush systems for cross-contamination prevention, and access to patented Silver Dihydrogen Citrate (SDC) sanitizer chemistry carrying NSF D2 food-contact certification with 99.999% efficacy and 30-second kill times.

Name

Bonsai

Legal name

Bonsai

Website

https://bonsaiclean.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonsai Clean is a privately held, founder-owned American cleaning supplies company that sells American-made professional brushes, the proprietary Platescrape V2 dish-cleaning kit, and PURE Bioscience SDC sanitizers through a Shopify e-commerce site and B2B wholesale to foodservice, industrial, and residential customers across the United States.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies

NAICS

Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH)

Keywords

• Professional cleaning brushes
• Foodservice cleaning supplies
• Commercial sanitizing chemicals
• Janitorial maintenance products
• Dishwashing equipment

Headquarters

HQ city

San Luis Obispo, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of professional-grade cleaning brushes, sanitizers, and cleaning supplies through their Shopify e-commerce platform. Products are sold at unit pricing with bulk discounts available for wholesale orders.
2. Wholesale and Bulk Orders: B2B wholesale channel offering bulk pricing on products like 55 and 275-gallon PURE sanitizers for industrial operations, with pallet orders available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bonsai manufactures and distributes American-made professional cleaning brushes, dishwashing equipment, sanitizers, and janitorial supplies through its direct e-commerce platform and B2B wholesale channel. Its portfolio spans proprietary Metal-Free Fused Technology brushes, color-coded HACCP-compliant foodservice brushes, the Platescrape V2 water-saving dish cleaning kit, EPA-registered PURE Hard Surface sanitizers featuring Silver Dihydrogen Citrate (SDC) technology, Genie Sheets household cleaners, and distributed brands such as Mr. LongArm extension poles.

Product overview

Bonsai is a cleaning supplies company offering American-made brushes and custom cleaning solutions across various industries. The product portfolio is organized as a multi-category platform centered around three main product lines: Platescrape V2 (an innovative dish cleaning kit for foodservice), PURE® Hard Surface Sanitizers and Disinfectants (silver-based antimicrobial products), and comprehensive brush collections featuring proprietary Metal-Free Fused Technology and color-coded hygiene brush systems. Additional offerings include Genie Sheets cleaning products, and three main catalog categories: Hygienic Cleaning Supplies (food-safe brushes and sanitizing equipment), Janitorial Maintenance Solutions (floor care and commercial cleaning tools), and Industrial and Paint Supplies (heavy-duty cleaners and painting equipment). Bonsai also distributes Mr. LongArm extension poles and related tools.

Differentiator

Problem solved

Functional benefit

Brands

• Platescrape: Innovative dish cleaning kit designed to streamline dishwashing, save water, and improve efficiency for restaurants, caterers, and rental pros
• Genie Sheets
• PURE Bioscience
• Mr. LongArm

Products and services

• Platescrape V2 Ultimate Dish Cleaning Kit An innovative dish cleaning kit with dual-brush design that streamlines dishwashing, conserves water, and reduces pre-washing time for caterers, restaurants, and rental professionals. Made in the USA with non-toxic food-grade materials.
• PURE Hard Surface Sanitizers and Disinfectants EPA-registered sanitizers and disinfectants using Silver Dihydrogen Citrate (SDC) technology, providing 99.999% efficacy in 30 seconds. NSF D2-certified for food-contact surfaces with no rinse required, available from 3oz travel bottles to 275-gallon totes.
• Genie Sheets Cleaning Products All-purpose cleaner, bathroom cleaner, and foaming hand soap product line targeted at household cleaning needs.
• Mr. LongArm Extension Poles and Cleaning Tools Extension poles, stain applicators, window cleaning tools, and flow-through cleaning systems distributed by Bonsai under the Mr. LongArm brand.
• Hygienic Cleaning Supplies Catalog A product catalog of food-safe brushes, sanitizing equipment, and hygienic cleaning tools for healthcare facilities, food service establishments, and households requiring high sanitation standards.
• Janitorial Maintenance Supplies Catalog Professional janitorial supplies including mops, brooms, floor buffers, floor squeegees, and other specialty and standard products for maintaining commercial spaces.
• Industrial and Paint Supplies Catalog Heavy-duty industrial cleaning products, industrial-grade cleaners, paint brushes, roller covers, and protective gear for industrial cleaning and painting tasks.

Quantifiable outcome

• 99.999% kill rate with PURE sanitizers in as little as 30 seconds
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PURE BiosciencecoreChannel Partner/ Reseller/ DistributorBonsai has become an approved vendor for PURE Bioscience, gaining the ability to distribute the full line of PURE Hard Surface Sanitizers and Disinfectants. PURE's patented Silver Dihydrogen Citrate (SDC) technology provides 30-second kill times with 99.999% efficacy, is NSF-certified for food-contact safety, and requires no PPE or rinsing. Products are available through Bonsai in sizes from 3oz bottles to 275-gallon totes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• O-Cedar: Major incumbent cleaning products brand (Procter & Gamble) covering mops, brooms, and brushes; competes broadly with Bonsai's home essentials and janitorial categories.
• Rubbermaid Commercial Products: Large incumbent commercial cleaning, waste, and janitorial products portfolio; overlaps with Bonsai's janitorial maintenance and foodservice cleaning categories.

Direct peers

• Brady Industries: U.S. janitorial and sanitation supplies distributor serving facilities and foodservice; directly comparable to Bonsai's janitorial maintenance and hygienic cleaning catalogs.
• Carlisle Foodservice Products: Large U.S. foodservice equipment and supplies manufacturer whose janitorial and cleaning brush lines overlap directly with Bonsai's foodservice brush and color-coded hygiene brush categories.
• Tundra Restaurant Supply: Direct-to-restaurant online distributor of commercial kitchen and janitorial supplies, overlapping with Bonsai's Platescrape, brush, and cleaning categories for foodservice customers.
• Spartan Chemical: U.S. manufacturer of industrial and institutional cleaning compounds (sanitizers, disinfectants, all-purpose cleaners); comparable to Bonsai's Genie Sheets and PURE sanitizer lines for B2B buyers.
• Ettus / Apex Cleaning Supplies: Cleaning brush and tool distributor with overlapping food-safe and janitorial brush product lines aimed at foodservice and industrial buyers.
• Fuller Commercial / Fuller Brush Company: Long-standing U.S. brush and cleaning products manufacturer/distributor covering foodservice, janitorial, and industrial cleaning — directly competitive with Bonsai's core brush business.
• Webstaurant Store: Largest U.S. online foodservice supplies retailer carrying comparable brush, janitorial, and cleaning product catalogs; competes directly with Bonsai for the same restaurant, catering, and institutional buyers.

Others

• PURE Bioscience: Manufacturer of the SDC-based sanitizers distributed by Bonsai; upstream supplier/partner whose EPA-registered products anchor Bonsai's sanitizer growth and brand association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bonsai-clean

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonsai