Solar Br Coca-Cola Caf - Água Mineral Crystal

What Solar Br Coca-Cola Caf - Água Mineral Crystal does

Crystal – Água Mineral Crystal is a Brazilian consumer packaged goods brand owned and operated by The Coca-Cola Company through its local bottling system. The brand produces bottled mineral water sourced from natural springs, offering two core products — still mineral water ("Crystal sem gás") and sparkling mineral water ("Crystal com gás") — alongside an expanding sub-brand line called Crystal Sabores / Crystal Sabor that delivers flavored sparkling water variants in seven flavors: Limão (Lemon), Maracujá (Passion Fruit), Maçã (Apple), Frutas Vermelhas (Red Fruits), Tangerina (Tangerine), and Melancia (Watermelon). Flavored variants use natural aroma and a combination of artificial sweeteners (sucralose, acesulfame potassium, and/or aspartame) to deliver zero-calorie flavoring.

The brand's go-to-market is direct-to-consumer through mass-market Brazilian retail and quick-commerce channels, including hypermarket chains (Carrefour), premium grocery (Pão de Açúcar), and on-demand delivery platforms (iFood, Rappi). Distribution is enabled by Coca-Cola's national bottling network, giving Crystal shelf presence that independent water brands cannot replicate. Marketing is conducted through Coca-Cola Brasil's owned digital channels (Instagram, YouTube, Facebook) and digital advertising campaigns integrated with retail partners.

The business model is one-time retail sales of bottled water SKUs at varying price points across retail tiers; no subscription, licensing, or recurring revenue model is disclosed. The customer base is fragmented Brazilian mass-market consumers seeking flavored, low-calorie hydration alternatives to plain water and sugary soft drinks. The brand is currently in a regional rollout phase, with flavored variants available in Rio de Janeiro, Espírito Santo, and Ribeirão Preto, while the core still and sparkling water range is distributed nationally through Coca-Cola's bottling system. Crystal is positioned under the tagline "Viva primeiro, Crystal depois" (Live first, Crystal after), targeting active-lifestyle consumers rather than purely health- or wellness-driven segments.

Name

Solar Br Coca-Cola Caf - Água Mineral Crystal

Legal name

The Coca-Cola Company

Website

https://aguamineralcrystal.com.br

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Crystal is a Brazilian mineral water brand owned by The Coca-Cola Company, producing still, sparkling, and flavored sparkling water distributed through major Brazilian retailers and quick-commerce platforms for mass-market consumer hydration.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled mineral water
• Sparkling flavored water
• Natural spring water
• Beverage brand
• Non-alcoholic refreshment

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Bottled Water and Flavored Water Sales: Crystal generates revenue through the sale of bottled water products including still water, sparkling water, and flavored sparkling water variants. Products are sold through retail and quick-commerce channels in Brazil.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Crystal produces and sells still mineral water, sparkling mineral water, and flavored sparkling water variants (lemon, passion fruit, apple, red fruits, tangerine, watermelon) sourced from natural springs in Brazil. The brand is owned by The Coca-Cola Company and distributed through major Brazilian retailers and quick-commerce platforms, targeting consumers seeking low-calorie flavorful hydration alternatives to sugary drinks.

Product overview

Crystal is a Brazilian mineral water brand owned by The Coca-Cola Company, operating as a beverage product portfolio rather than a technology platform. The portfolio consists of two core still and sparkling mineral water offerings sourced from natural springs, complemented by a sub-brand line called Crystal Sabores / Crystal Sabor offering flavored sparkling water variants in seven flavors: Limão (Lemon), Maracujá (Passion Fruit), Maçã (Apple), Frutas Vermelhas (Red Fruits), Tangerina (Tangerine), Limão, and Melancia (Watermelon). All flavored variants use natural aromas and are sweetened with a combination of artificial sweeteners. The brand tagline is 'Viva primeiro, Crystal depois' (Live first, Crystal after).

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Sem Gás: Still mineral water without added gas, sourced from natural springs.
• Crystal Com Gás
• Crystal Sabor Limão
• Crystal Sabor Maracujá
• Crystal Sabor Maçã
• Crystal Sabores Frutas Vermelhas
• Crystal Sabores Tangerina
• Crystal Sabores Melancia

Products and services

• Água Crystal sem gás (Still Mineral Water)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is a major quick commerce and food delivery platform in Brazil. Crystal products are promoted through iFood with dedicated campaign links, enabling consumers to order Crystal flavored waters for delivery. The partnership includes digital marketing integration and featured product placement on the platform.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour operates hypermarket and supermarket locations throughout Brazil. Crystal products are available both in-store and through Carrefour's online marketplace. The partnership includes co-branded marketing campaigns and digital promotions driving online sales.
• Pão de AçúcarcoreChannel Partner/ Reseller/ DistributorPão de Açúcar is a premium Brazilian retail chain. Crystal products are featured in the cocacola brand special collection on the retailer's e-commerce platform, providing visibility and accessibility to premium shoppers seeking branded beverages.
• RappicoreChannel Partner/ Reseller/ DistributorRappi is a quick commerce delivery platform operating in Brazil. Crystal products are available through Rappi's on-demand delivery service, with promotional links driving customer acquisition through the app. The partnership targets consumers seeking convenient beverage delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• LaCroix: LaCroix is a US-based flavored sparkling water brand with a broad flavor portfolio and strong brand recognition. Comparable to Crystal as a flavored sparkling water brand appealing to consumers seeking flavorful, zero-calorie hydration alternatives.
• Spindrift: Spindrift is a US-based flavored sparkling water brand positioned as a premium, real-fruit alternative in the zero-calorie hydration segment. Comparable to Crystal's flavored sparkling line in targeting consumers seeking flavorful, low-calorie hydration.

Direct peers

• Indaiá: Indaiá is a Brazilian mineral water brand with broad national distribution and a portfolio including flavored variants. Directly competes with Crystal for shelf space and consumer share in the Brazilian mineral water segment.
• Minalba: Minalba is one of Brazil's leading mineral water brands, offering still and sparkling variants and increasingly flavored sparkling SKUs. It directly competes with Crystal on shelf placement, regional distribution, and the Brazilian flavored hydration consumer.
• Bioleve: Bioleve is a Brazilian water brand focused on flavored sparkling water and zero-calorie hydration. Closely comparable to Crystal's flavored 'Sabores' positioning in targeting health-conscious consumers seeking alternatives to sugary soft drinks.
• Água São Geraldo: São Geraldo is an established Brazilian mineral water brand with national distribution across retail and foodservice. Comparable to Crystal as a directly competing national mineral water brand with similar still and sparkling offerings.

Regional players

• Schin: Schin is a Brazilian beverage brand primarily distributed in the South region, offering water and soft drinks. Comparable to Crystal as a regional beverage competitor with overlapping product categories and Brazilian retail focus.

Broad incumbents

• Nestlé Waters Brazil: Nestlé operates globally in bottled water through brands like Pure Life, Perrier, and São Lourenço in Brazil. A broader incumbent competing with Crystal across still and sparkling water categories in Brazilian retail.
• Danone Waters Brazil (Bonafont): Danone's Bonafont brand operates in Brazilian bottled water and competes broadly with Crystal in retail channels. As a broader multinational beverage incumbent, it shares comparable scale advantages and category overlap.
• PepsiCo Brazil: PepsiCo is a broad incumbent in the Brazilian beverage market, competing via sodas, juices, and increasingly through water and hydration lines. Comparable as a multinational beverage competitor leveraging similar distribution and marketing resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@cocacolabrasil
• Facebookfacebook.com/CocaColaBrasil
• Instagraminstagram.com/cocacola_br/?hl=es
• LinkedInlinkedin.com/company/solar-br-coca-cola-caf---%C3%A1gua-mineral-crystal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Br Coca-Cola Caf - Água Mineral Crystal