Abide Yoga

What Abide Yoga does

Abide Yoga is a privately held, founder-owned community yoga studio operating two physical locations in the Cleveland, Ohio metropolitan area — the original Larchmere Boulevard location (Cleveland East) opened in 2014, and a second Lakewood location (Abide Yoga West) opened in 2024 — plus virtual classes delivered via Walla scheduling software and Zoom livestream. The studio was founded by Hope Hamling, who has practiced yoga since the late 1990s and is certified in yoga, Qigong, and Movement for Trauma, positioning the offering around a nervous-system-informed, trauma-aware methodology rather than a conventional fitness-studio model.

The core product is a portfolio of group yoga classes (Vinyasa, Slow Flow, Yin, Restorative, Moving Forward, Qigong) sold via drop-ins, class packs, sliding scale unlimited memberships, and long-term prepaid packages. Around this, the studio layers higher-margin private and specialty services: Private Yoga/Meditation sessions, Intuitive Reiki/Marma sessions, a specialized Rewire Anxiety Management program, a 200-hour Yoga Teacher Training, gift cards, and a partnered CLE ZEN Massage offering routed through MassageBook.

The business model is direct-to-consumer with no enterprise or B2B contracts disclosed. Revenue is generated through a mix of one-time class cards ($95-$480), recurring sliding scale subscriptions ($33-$111/month, 3-month minimum), prepaid long-term packages ($460 six months, $880 one year), high-ticket private sessions ($100-$1,000), and sliding scale teacher training tuition ($2,200-$3,800). Pricing is explicitly framed as sliding scale based on self-assessed economic status, paired with a membership sponsorship program, making accessibility a stated operating principle rather than a discount.

Name

Abide Yoga

Legal name

Abide Yoga Cleveland

Website

https://abideyogacleveland.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Abide Yoga is a founder-owned community yoga studio operating two Cleveland-area locations and virtual classes, offering sliding scale yoga, anxiety management, private sessions, and a 200-hour teacher training program to wellness seekers and trauma survivors.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Wellness classes
• Yoga teacher training
• Anxiety management
• Meditation classes

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class Packages and Drop-ins: One-time purchase class cards valid for 6-12 months depending on tier. Drop-in classes at $20 per session. Class cards (5, 10, 20, 30 packs) available at progressive discounts. Cards can be shared between immediate family and household members.
2. Unlimited Monthly Memberships: Auto-renewing subscription memberships at sliding scale price points ($33-$111/month) with minimum 3-month commitment. Also available without auto-renew at $108/month. Long-term packages available (6 months $460, 1 year $880).
3. Private Sessions: Individual and small group sessions including private yoga/meditation ($100 single, $275 for 3-pack, $425 for 5-pack), Rewire Anxiety Management sessions ($375 for 3 sessions, $550 for 5, $1000 for 10), and Intuitive Reiki sessions ($100).
4. 200 Hour Yoga Teacher Training: Teacher training program with sliding scale tuition ($2200-$3800). Includes unlimited membership for duration of program. Application, conversation with Hope, and $500 non-refundable deposit required.
5. Gift Cards: Gift cards available for purchase, allowing recipients to attend classes and access services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Abide Yoga operates a community-focused yoga and wellness studio with two physical locations in Cleveland and Lakewood, Ohio, plus online virtual classes. The studio offers a portfolio of regularly scheduled group yoga classes (vinyasa, slow flow, yin, restorative, qigong), private sessions, specialized anxiety management, intuitive reiki/marma sessions, gift cards, and a 200-hour yoga teacher training program. Pricing is structured on a sliding scale to promote accessibility.

Product overview

Abide Yoga is a community-focused wellness studio offering a single unified service: in-person and online yoga/wellness classes at two physical locations (Larchmere Blvd, Cleveland and Detroit Ave, Lakewood) plus virtual classes. The company provides a portfolio of related wellness offerings including private sessions (yoga, meditation, anxiety management, Reiki/Marma), a 200-hour yoga teacher training program, and class packages/memberships. Services are primarily delivered at the studio locations with online/livestream accessibility. Pricing operates on a sliding scale model to promote accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Yoga Classes Weekly group yoga classes including vinyasa, slow flow, yin, restorative, moving forward, and qigong formats, offered at two physical locations (Larchmere and Lakewood) and online via livestream. Open to all experience levels.
• Class Packages and Drop-ins Flexible access class cards: drop-in $20, 5 classes $95 (6-month expiry), 10 classes $180 (6-month expiry), 20 classes $340 (9-month expiry), 30 classes $480 (12-month expiry). Cards are shareable between immediate family/household members.
• Unlimited Monthly Membership (Sliding Scale) Auto-renewing monthly subscription memberships offering unlimited access to all weekly classes at four sliding scale price points: Guardian $111, Sustainer $77, Friend $55, Community $33. Requires 3-month minimum commitment.
• Unlimited Long Term Packages Prepaid unlimited membership options: One Year Unlimited at $880 and Six Months Unlimited at $460. Not shareable or transferable.
• Intro Offer for New Students Introductory offer providing 3 weeks of regularly scheduled unlimited classes for $30, available to new students only and excluding workshops and special events.
• Stabilizing Practices for Anxiety Management Private 60-90 minute sessions with Hope Hamling combining Movement for Trauma, yoga asana, Qigong, meditation, Marma massage, Reiki, breathwork, and personalized anxiety management techniques. Priced at $100 single, $350 for 3 sessions, $550 for 5 sessions, or $1000 for 10 sessions.
• Private Yoga and Meditation Sessions One-on-one 60-75 minute private sessions focused on personalized yoga or meditation instruction. Available as single session ($100), 3-pack ($275), or 5-pack ($425).
• Intuitive Reiki and Marma Sessions
• How to Abide: 200-Hour Yoga Teacher Training Comprehensive 200-hour teacher training program covering vinyasa, slow flow, yin, restorative, moving forward, qigong, trauma-informed yoga, somatic practices, anatomy, and philosophy. Sliding scale tuition: $2200/$3000/$3800. Includes unlimited membership during program, recorded lectures, and requires application with $500 non-refundable deposit. 2027 cohort dates available.
• Gift Cards Gift cards available for purchase allowing recipients to attend classes and access studio services.
• CLE ZEN Massage Massage services offered through external booking via MassageBook, providing complementary wellness services to yoga offerings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Willow Room CollectiveminorOthersWillow Room Collective in Lakewood hosts anxiety management sessions on Fridays and Saturdays. This appears to be a shared space arrangement rather than a formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Online yoga and meditation platform offering on-demand and live classes. Comparable to Abide's virtual channel and direct competitor for online yoga subscribers in Abide's broader serviceable market.
• Alo Moves: Premium on-demand yoga, fitness, and mindfulness platform. Comparable to Abide as a destination for at-home yoga practice, competing for the same remote or virtual-engagement customers.
• Yoga Six: Multi-location boutique yoga chain with a class variety model similar to Abide. Comparable through multi-format class schedules (vinyasa, slow flow, restorative) and accessibility-focused pricing, though operating at significantly larger scale.
• Modo Yoga: International yoga studio chain with community-focused values and teacher training programs. Comparable to Abide through its community/eco branding, multi-format class offerings, and 200-hour teacher training program.
• Y7 Studio: Boutique yoga chain with a distinctive brand identity and multiple studio locations. Comparable to Abide as a brand-forward yoga studio with curated class styles, though Y7 focuses on hip-hop heated flow rather than trauma-informed practice.

Broad incumbents

• CorePower Yoga: Large multi-location yoga chain offering heated vinyasa, signature classes, and teacher training. Comparable to Abide as a multi-format yoga studio, but operates at significantly larger scale and lacks Abide's trauma-informed/anxiety management specialization.
• Peloton: Connected fitness platform offering yoga classes alongside cycling and strength. Comparable to Abide's hybrid in-person/virtual positioning as a destination for yoga content, though with a vastly broader fitness portfolio.

Others

• Yogafit: Yoga teacher training and certification organization. Comparable to Abide's 200-hour teacher training program as a credentialing competitor in the same yoga teacher education market.

Emerging players

• Down Dog Yoga: Yoga and fitness app generating customizable practice sequences. Comparable to Abide as an alternative modality for budget-conscious yoga students who might otherwise attend in-person classes.
• Strala Yoga: Approachable, healing-focused yoga brand with teacher training. Comparable to Abide through its emphasis on accessibility, stress relief, and beginner-friendly practice philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abideyoga
• Instagraminstagram.com/abidehope
• LinkedInlinkedin.com/company/abide-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abide Yoga