foodora

What foodora does

foodora is a European quick-commerce and food delivery platform wholly owned by Delivery Hero SE (Frankfurt: DHER), operating across Austria, Czechia, Hungary, Norway, and Sweden following its February 2026 exit from Finland. The platform connects consumers in 600+ directly served cities — and 6,000+ cities and towns per its Local Impact Report — with restaurants, grocery chains, and local shops for delivery of meals, groceries, household products, and pharmacy items within a 60-minute promise. Beyond the consumer marketplace, foodora operates 35+ proprietary foodora Markets grocery stores and supports 35% rural-access delivery within its markets, with 99% of merchant partners being SMBs and a reported 51% average revenue uplift for restaurants six months post-onboarding. Customer segments span individual consumers, restaurants and food businesses (primary), grocery and retail partners (secondary), and riders/couriers (gig supply). Product surface includes the core delivery platform, foodora PRO subscription (unlimited free delivery, bundled with Klarna top-tier membership in AT/NO/SE, Spotify Premium, and Voi micromobility discounts in Sweden), foodora Business corporate accounts, foodora GO sub-brand, foodora Selection curated partners, Saver Delivery, and a Last Stop rider feature.

The business model combines transaction-fee revenue (commissions on restaurant and partner orders, customer delivery fees) with recurring subscription revenue (foodora PRO) and bundled-distribution revenue share via Klarna. GTM motion is consumer-direct (mobile app and web self-serve ordering across country-specific domains) layered with channel-partner expansion into grocery Q-commerce through exclusive integrations with PENNY (REWE Group) in Austria and SPAR (NorgesGruppen) in Norway. Technology architecture centers on a delivery marketplace platform with AI-driven personalization, demand forecasting, route optimization, fraud detection, and LLM-based customer support chatbots, plus a partnership with Starship Technologies for autonomous robot delivery (pilots in Sweden, Norway, and Czechia including McDonald's hot food delivery in Prague 8).

foodora's revenue is not separately disclosed within Delivery Hero SE group reporting; with 1,800+ stated employees across five markets and external scale signals (PENNY 130% order growth, 700+ tonnes CO2 saved via robot delivery, deepest grocery Q-commerce positions in Austria and Norway), the business operates as a focused, mid-sized regional platform within Delivery Hero's European portfolio. Strategic posture as of 2026 emphasizes market-leadership concentration in core geographies over greenfield expansion, deepening retail-grocery vertical integration, and subscription-monetization through Klarna-distributed PRO — alongside active management of gig-worker regulatory risk that recently triggered its Finland exit.

Name

foodora

Legal name

Foodora AB

Website

https://foodora.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

foodora is a European quick-commerce and food delivery platform operating in Austria, Czechia, Hungary, Norway, and Sweden, serving consumers, restaurants, and grocery retailers via a 60-minute delivery platform, foodora PRO subscription, and 35+ proprietary foodora Markets stores.

Ownership category

akta.pro rank

Product category

Food Delivery Platform

NAICS

Food Service Contractors (72231), Food Service Contractors (722310), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Grocery Stores (5411)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industries

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Food delivery platform
• Quick commerce
• Grocery delivery
• Restaurant delivery
• On-demand delivery

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant and Partner Commissions: Foodora charges commission to restaurants and partners for each order placed through the platform. Commission is only charged when a sale has taken place.
2. PRO Subscription: Foodora PRO subscription offering unlimited free delivery and discounts for subscribers. Partnership with Klarna extends PRO benefits to Klarna's top-tier members.
3. Delivery Fees: Delivery fees charged to customers for order delivery, with many shops offering free delivery above minimum order values.
4. Membership Program Integration: Integration of PRO benefits into partner membership programs like Klarna, creating cross-promotional revenue opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

foodora is a quick commerce and food delivery platform that connects customers with restaurants, grocery stores, and local shops, enabling delivery of restaurant meals, groceries, household products, and pharmacy items within 60 minutes or less across 600+ cities in Austria, Czechia, Hungary, Norway, and Sweden. The platform monetizes through restaurant and retailer commissions, customer delivery fees, and the foodora PRO subscription program, while also operating its own foodora Markets grocery stores and piloting autonomous robot delivery through Starship Technologies.

Product overview

foodora is a quick commerce delivery platform operating across Austria, Czechia, Hungary, Norway, and Sweden (formerly also Finland before exiting in February 2026). The core platform enables delivery of restaurant meals, groceries, household products, and pharmacy items within 60 minutes or less. The product portfolio includes foodora PRO (subscription with free delivery and discounts), foodora Markets (proprietary grocery stores), foodora Business (corporate accounts), and foodora GO/Selection sub-brands. The company is expanding into autonomous delivery through Starship robot partnerships and offers features like Saver Delivery and Last Stop. foodora is part of Delivery Hero, the world's leading local delivery platform.

Differentiator

Problem solved

Functional benefit

Brands

• foodora Market: Foodora's own grocery stores and quick commerce offering, delivering groceries and household items.
• foodora PRO
• foodora GO
• foodora Selection

Products and services

• foodora Delivery Platform A quick commerce and food delivery marketplace connecting consumers with restaurants, grocery stores, and local shops. Delivers restaurant meals, groceries, household products, and pharmacy items within 60 minutes or less across 600+ cities in Europe, accessible via mobile app and country-specific websites.
• foodora PRO Subscription membership program offering unlimited free delivery and exclusive discounts for members. Extended via partnership with Klarna (top-tier members) and bundled with Spotify Premium and Voi micromobility discounts.
• foodora Markets foodora's proprietary grocery and quick commerce stores offering up to 10,000 items for rapid delivery across product categories including groceries and household items. Part of the company's expansion into groceries and household items alongside restaurant meals.
• foodora Business Corporate account service allowing businesses to enable employee orders and provide vouchers, gift cards, or allowances. Employees can access company accounts for streamlined business meal ordering.

Quantifiable outcome

• 51% average revenue uplift for restaurants after 6 months on platform
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• VoiminorGTM or Marketing Partner · 1 June 2026Micromobility partnership in Sweden - first in Europe for foodora. foodora PRO members receive 20% discount on Voi e-scooter and e-bike rides. Active in 17 Swedish cities including Stockholm, Gothenburg, Malmö, Uppsala, and Örebro. Valid until February 28, 2027.
• NGM (Nemzetgazdasági Minisztérium - Hungarian Ministry for National Economy)minorOthers · 10 February 2026Partnership with Hungarian consumer protection authority to strengthen consumer rights. Focus on age-restricted product labeling, identity verification for alcohol and energy drinks, and rapid complaint resolution.
• PENNY (REWE Group)coreStrategic or Co-development Partner · 20 January 2026PENNY and foodora expanded grocery delivery to 10 additional areas in Austria including Leoben, Stockerau, Parndorf, Wolfsberg, Bruck an der Mur, Kapfenberg, Leibnitz, Nußdorf-Debant, Wien, and Korneuburg. Orders more than doubled (130% growth) since partnership launch in May 2024.
• Starship TechnologiescoreTechnology or Integration · 3 December 2025Robot delivery pilot launch in Czech Republic (Prague 8 district) - Czechia's first robot delivery. Autonomous robots deliver hot food and groceries. Partnership expanded from successful Swedish launch and Norway tests. Fully electric robots have saved 700+ tonnes of CO2 emissions in Europe.
• McDonald's Czech RepubliccoreStrategic or Co-development Partner · 3 December 2025McDonald's exclusive hot food delivery partner for robot pilot in Prague. Robots deliver from McDonald's Karlín restaurant within ~2km radius. First hot food robot delivery test for foodora's autonomous delivery network.
• Dely (Norway)minorStrategic or Co-development Partner · 6 October 2025Norwegian food service partnership expanding foodora's restaurant and delivery network in Norway.
• KlarnaflagshipGTM or Marketing Partner · 1 October 2025foodora partnered with Klarna to launch Klarna's global membership program. foodora PRO offered as key benefit for Klarna's top-tier members offering unlimited free delivery and discounts. Launched in Austria, Norway, and Sweden.
• SPAR NorwaycoreStrategic or Co-development Partner · 1 September 2025SPAR Norway launched QuickCommerce grocery delivery service in collaboration with foodora. Orders delivered within 20-45 minutes, expanded from 16 to 60+ stores. Average order value of Nkr460 with API integration. Solution extended across NorgesGruppen's retail portfolio.
• SpotifyminorGTM or Marketing Partner · 24 September 2024Spotify Premium offered to foodora PRO customers as added benefit, enhancing PRO subscription value proposition.

Scale indicators9 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Deliveroo: European food delivery platform operating in select markets that overlap with foodora's European footprint. Similar three-sided marketplace model with restaurants, riders, and consumers, publicly listed on the London Stock Exchange.
• Glovo: Direct competitor and sibling brand under Delivery Hero SE, operating quick commerce delivery across Southern and Eastern Europe. Shares parent company infrastructure and competes in similar restaurant and grocery delivery categories.
• Wolt: Direct competitor in food and quick commerce delivery across Nordic and European markets, now owned by DoorDash. Competes head-to-head with foodora in Sweden, Norway, and Hungary with similar restaurant and grocery delivery offerings.

Regional players

• Lieferando: Takeaway.com's German food delivery brand, dominant in Germany while foodora focuses on Austria. Comparable platform model with restaurants, delivery, and growing grocery partnerships across the DACH region.

Emerging players

• Bolt Food: Food delivery arm of Bolt, the European super-app operating across Central and Eastern Europe. Competes with foodora in Hungary and Czechia with similar restaurant delivery model backed by ride-hailing network synergies.
• Getir: Quick commerce grocery delivery specialist with operations in select European markets. Direct overlap with foodora's grocery/quick commerce offering through foodora Markets, though with narrower restaurant delivery focus.
• Flink: European grocery quick commerce player operating in Germany and other markets. Direct comparison point for foodora Markets strategy, focusing on rapid grocery delivery from dark stores.

Broad incumbents

• DoorDash: US-based food delivery leader and parent company of Wolt. Operates as a broad incumbent in the global food delivery space with sophisticated logistics technology and is a direct competitor to foodora in markets where Wolt operates.
• Just Eat Takeaway.com: European restaurant meal delivery incumbent operating across multiple foodora markets including Austria and Norway. Publicly listed with established restaurant network and broader European reach than foodora.
• Uber Eats: Global food delivery platform operating across foodora's European markets as part of Uber's broader mobility and delivery portfolio. Larger incumbent with deep capital reserves competing on restaurant selection and delivery speed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/foodora_hq
• LinkedInlinkedin.com/company/foodora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about foodora