What Able2B does

Able2B is a Norwich, UK-based disability-adapted fitness and rehabilitation service provider founded in 2019 by Rachael Hutchinson, an Orthopaedic Surgeon (MB ChB MD FRCS (Tr.&Orth)) and Medical Classifier for British Para-Sport, and Jon Thaxton, a former British and European Boxing Champion with over 35 years of training experience. The company delivers personalised one-to-one and group fitness programmes for children and adults with physical disabilities, learning difficulties, and neurodisabilities (including Cerebral Palsy, Parkinson's Disease, multiple sclerosis, and post-stroke rehabilitation), applying sports medicine principles to everyday functional improvement rather than traditional NHS physiotherapy approaches.

The service portfolio spans eight core delivery lines: 1-1 Gym Sessions, Group Sessions, Virtual 1-1, Adapted Swimspa, Rebound Therapy, Sports Massage, Frame Running, and free Online Classes. Core physical infrastructure includes a Wellis Swimspa with adjustable temperature, sensory lighting, resistance current, and Molift 200 ceiling hoist; trampolines for rebound therapy; and six Frame Runners (three-wheeled adaptive running frames with saddle and body plate support) governed by England Athletics and used at Sportspark Norwich Running Track. Complementary offerings include one-day CPD training courses for personal trainers on adapting exercise for disability clients, school-based programmes (mainstream and SEN) across Norfolk, B2B workplace inclusivity consulting, and event-driven community engagement (monthly coffee mornings, quiz nights, annual flagship events, Brazil villa raffle fundraiser).

Revenue is generated through a hybrid mix of unit-priced sessions (£35 per 30-minute 1:1 gym session; £45-£55 swimspa; £50-£60 rebound therapy; £35 virtual 1:1), one-time assessments (£50 payable in advance), a single monthly subscription tier (£50/month for one weekly 40-minute group class), freemium virtual group classes, professional training course fees, B2B school and employer contracts, and raffle fundraising. Customer segments are horizontally segmented across individuals with disabilities (primary), schools (mainstream and SEN), and businesses/employers, distributed across Norwich in-person delivery, Norfolk regional school partnerships, and UK/global virtual delivery. The company is founder-owned and bootstrapped, with a team of approximately 12-20 staff including co-founders, departmental managers, trainers, physiotherapist apprentices, marketing, and accounts personnel, operating from a single headquarters facility at 9 Gilchrist Close, Bessemer Road, Norwich NR4 6AT.

Name

Able2B

Legal name

Able2B

Website

https://able2b.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Able2B is a Norwich, UK-based disability-adapted fitness and rehabilitation provider founded in 2019, delivering personalised gym sessions, adapted swimspa, rebound therapy, frame running, sports massage, virtual classes, school programmes, and CPD training courses for children and adults with physical disabilities, neurodisabilities, and chronic conditions.

Ownership category

akta.pro rank

Product category

Disability Fitness and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (61171), Sports and Recreation Instruction (611620)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Adaptive & Special Needs Personal Training (HSADAAAL)

akta.pro secondary industries

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Assistive Technology (AT) & AAC Services (EDAJAKAF), Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Disability fitness services
• Adapted physiotherapy sessions
• Rehabilitation gym programs
• Accessible swimspa training
• Frame running coaching

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Session-based Personal Training: Revenue from individual and group sessions including 1:1 gym sessions, rebound therapy, swimspa sessions, and sports massage. Priced per session with varying rates based on service type and number of trainers.
2. Group Class Subscription: Monthly subscription at £50 per month for one group class per week (40 minutes). Recurring revenue model billed monthly.
3. Virtual Classes: Free online virtual classes (Mon, Wed, Fri 11am) offering boxercise and shadow boxing sessions. Provides accessibility to clients who lack local resources across the UK and globally.
4. Initial Assessment: One-time £50 assessment fee payable in advance to evaluate client needs and develop personalised programme.
5. Professional Training Courses: CPD training courses for personal trainers, gym teams, and coaches on adapting exercise for clients with physical disabilities. Includes one-day workshops for continuing professional development.
6. Fundraising and Events: Raffle ticket sales (£5-£20) for fundraising events like the Brazil villa raffle to support Able2B's charitable mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Able2B delivers adapted fitness, rehabilitation, and sports-medicine-based programmes for children and adults with physical disabilities, learning difficulties, and neurodisabilities. Core services include personalised 1:1 gym sessions, group classes, rebound therapy, an adapted Wellis Swimspa, sports massage, Frame Running, and online virtual classes, complemented by school programmes, business inclusivity consulting, and CPD training courses for fitness professionals.

Product overview

Able2B is a disability-focused fitness and rehabilitation service provider offering a unified suite of services centered on enhancing everyday function for individuals with disabilities. The core offering consists of in-person and virtual fitness services including 1-1 Gym Sessions, Group Sessions, Virtual 1-1, Adapted Swimspa, Rebound Therapy, Sports Massage, Frame Running, and Online Classes. Complementing direct client services, Able2B provides Business Collaboration & Support for workplace inclusivity and Training Courses for fitness professionals. The company also offers school programs and community events. All services are coordinated by co-founders Rachael Hutchinson (orthopaedic surgeon) and Jon Thaxton (former boxing champion) from their Norwich, UK facility.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-1 Gym Sessions Personalised 30-minute one-to-one gym sessions designed for adults and children of all abilities, including those with physical or learning disabilities. Each session is tailored to individual needs and led by qualified staff, priced at £35 per session.
• Group Sessions Group fitness classes for children and adults of all abilities, designed to build self-confidence through guided physical activity in a supportive, inclusive environment. Available via monthly subscription at £50/month for one weekly 40-minute class.
• Adapted Swimspa Water-based training and swimming using a Wellis Swimspa with adjustable temperature, resistance current, sensory lighting, and music. Includes Molift 200 ceiling hoist and accessible wet room/changing facilities. Priced at £45 (one trainer) or £55 (two trainers) per session.
• Rebound Therapy Therapeutic trampoline-based exercise for children and adults with severe physical disabilities, neuromuscular balance problems, autism, and stiffness. Improves strength, muscle tone, balance, and sensory development. Priced at £50 (one trainer) or £60 (two trainers) per session.
• Sports Massage Specialised massage technique to enhance performance and recovery for clients with neuromuscular conditions such as post-stroke, brain and spinal cord injury, cerebral palsy, and MS. Helps restore muscle balance and improve function.
• Frame Running Adapted sport using three-wheeled frames with saddle and body plate support, enabling individuals who cannot functionally run to improve fitness, strength, and physical well-being. Governed by England Athletics.
• Online Classes (virtual) Free virtual group classes featuring boxercise (shadow boxing), suitable for all ages and abilities to improve balance, cardiovascular fitness, coordination, and mobility. Accessible to clients across the UK and globally.
• Virtual 1-1 Online one-to-one training sessions enabling individuals across the UK and internationally to access Able2B's techniques from home, priced at £35 for 30 minutes.
• Business Collaboration & Support Inclusivity consulting for employers, including supported work experience programmes and disabled employee workplace support. Helps businesses integrate employees with disabilities and create inclusive environments.
• Training Courses (One Day CPD) Continuing professional development workshop for personal trainers on adapting exercise for clients with physical disabilities. Covers neurodisabilities including Parkinson's Disease, post-stroke, cerebral palsy, and multiple sclerosis.
• For Schools Fitness classes and support programmes for mainstream and special educational needs schools, including supported work experience and teacher/provider training.
• Initial Assessment One-time £50 assessment fee payable in advance to evaluate client needs and develop a personalised programme.

Quantifiable outcome

• Post-stroke patients regaining ability to walk with just a stick after sustained sessions
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Irwin MitchellcoreStrategic or Co-development PartnerIrwin Mitchell, a major UK law firm, partners with Able2B to help families access the right advice and support. The partnership combines Irwin Mitchell's legal expertise (Medical Negligence, Personal Injury, Court of Protection, Education Law, Family Law, Future Planning) with Able2B's specialist disability services. Sarah Wealleans, Senior Associate Solicitor, serves as the contact.
• Smash MarketingminorOthersWebsite design and development partner that built Able2B's website.
• WelliscoreTechnology or IntegrationManufacturer of the Wellis Swimspa installed in Able2B's new gym extension, providing adaptable water-based training environment with adjustable temperature, sensory lighting, and resistance current capabilities.
• MoliftcoreTechnology or IntegrationManufacturer of the Molift 200 ceiling hoist installed in the Swimspa pool room, enabling Able2B to work with clients with the most severe physical disabilities.
• England AthleticsminorStrategic or Co-development PartnerGoverning body for athletics in England that governs Frame Running as an athletics discipline. Able2B's Frame Running programme operates under England Athletics governance.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Everyone Active: One of the largest UK leisure operators running public-sector leisure centres with inclusive programming. Overlaps with Able2B's group-class and adapted gym offering but operates as a broad portfolio player rather than a disability specialist.
• Better (GLL): UK-wide charitable social enterprise operating leisure centres, gyms, and swim facilities on behalf of local authorities. Comparable as a general fitness and swim provider where disabled clients are a sub-segment, but with no specialist neurodisability focus.
• The Gym Group: UK low-cost gym chain with nationwide locations. Tangentially comparable on gym-facility operations and group-class revenue model, but operates in the mass-market segment and lacks Able2B's adaptive equipment and clinical specialism.

Others

• Swim England Inclusive Swimming Programmes: National governing body for swimming in England, with inclusive and disability swimming frameworks that overlap with Able2B's Adapted Swimspa offering. Relevant as a sector enabler, training certifier, and potential referral route.
• Special Olympics Great Britain: UK charity delivering year-round sports training and competition for children and adults with intellectual disabilities. Overlaps with Able2B's inclusive sport and community-event approach but is competition and participation-led rather than clinical fitness.
• WheelPower (British Wheelchair Sport): UK charity promoting wheelchair sport and supporting disabled people into physical activity. Comparable target audience and adapted-activity ethos to Able2B, particularly relevant for Frame Running and neurodisability clients who use wheelchairs.
• CP Sport: UK national disability sport body for people with cerebral palsy. Comparable because Able2B's case studies (Cerebral Palsy, post-stroke) and Frame Running work sit within CP Sport's domain, though CP Sport is governance and competition-focused rather than a fitness operator.
• Activity Alliance (English Federation of Disability Sport): UK umbrella body for disability sport and active lifestyles. Comparable in its focus on disability-adapted activity and inclusive sport, and operates as a sector enabler that influences funding, training, and policy around providers like Able2B.

Direct peers

• Neurokinex: UK-based provider of activity-based rehabilitation and adaptive exercise for people with spinal cord injuries and neurological conditions. Directly comparable to Able2B's adapted gym, swimspa, and neurodisability focus, and competes for the same post-stroke, MS, and CP client base.
• The Calvert Trust: UK operator of outdoor activity centres delivering inclusive adventure and adaptive sports for people with disabilities. Comparable in its adapted-equipment approach and disability-fitness specialism, though more outdoor/centre-based than Able2B's clinical-fitness mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/able2bnorwich
• YouTubeyoutube.com/channel/UCWHcJoe_Z46-OQDPuXcwpxg
• Facebookfacebook.com/Able2B
• LinkedInlinkedin.com/company/able2b
• Instagraminstagram.com/able2bnorwich

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Able2B