Accounting & Business Expo

What Accounting & Business Expo does

Accounting & Business Expo is an annual trade exhibition and conference held in Sydney, Australia, serving accountants, finance professionals, bookkeepers, and business owners in the Australian accounting ecosystem. Founded in 2016 and operated by Terrapinn Australia Pty Limited (a subsidiary of Terrapinn Holdings Ltd.), the event takes place at the International Convention Centre Sydney, drawing approximately 3,700 visitors, 2,300 decision makers, 150 expert speakers, and 135 exhibitors across two days. The event combines a free exhibition floor with a paid multi-track conference program offering 75 Continuing Professional Development (CPD) hours across 10 specialized tracks, including summits for CFOs and corporate accountants.

The business operates an event-driven go-to-market model monetized through three primary streams: tiered sponsorship packages (Title, Diamond, Platinum, Gold, Silver, Bronze) sold to enterprise accounting software vendors, exhibitor booth fees, and paid conference session tickets that deliver CPD accreditation. Major recurring sponsors include MYOB (Title & Coffee Sponsor), Intuit QuickBooks, The Access Group, Sage, Dext, Karbon, Xero, and Wolters Kluwer CCH. The event leverages Terrapinn's established event marketing infrastructure and a global series that also runs in Asia and Middle East markets.

Name

Accounting & Business Expo

Legal name

Accounting & Business Expo (operated by Terrapinn Australia Pty Limited)

Website

https://accountingbusiness.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Annual Sydney-based trade exhibition and conference for accountants, finance leaders, and business owners, organized by Terrapinn, featuring 150 speakers, 135 exhibitors, and 75 CPD hours across 10 tracks.

Ownership category

akta.pro rank

Product category

Trade Shows & Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Professional & Association Conferences (MPAGAGAB)

Keywords

• Accounting trade show
• Accounting conference events
• Financial professional expo
• Business networking expo
• CPD training events

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Sponsorship Packages: The expo generates revenue primarily through tiered sponsorship packages including Title Sponsor, Diamond, Platinum, Gold, Silver, and Bronze tiers. Sponsors receive booth space, branding exposure, speaking slots, and networking opportunities. Featured sponsors include MYOB (Title & Coffee Sponsor), Intuit QuickBooks (Diamond), The Access Group (Diamond), Sage (Platinum & Lanyard), and many others.
2. Exhibitor Fees: Companies pay to exhibit at the event, gaining access to thousands of accounting and finance professionals. Exhibitor categories include general exhibitors, startups, and various sponsorship levels. The 2026 event featured 135+ exhibitors across multiple categories.
3. Conference Session Tickets: Revenue generated from attendees participating in paid conference sessions offering CPD (Continuing Professional Development) hours. The event offers 75 CPD hours across 10 conference tracks, including specialized summits like the CFO Summit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Accounting & Business Expo is an annual trade exhibition and conference held at ICC Sydney for accountants, bookkeepers, finance leaders, and business owners. The event combines a free exhibition floor featuring 135+ solution providers with paid conference sessions across 10 tracks delivered by 150+ expert speakers, offering 75 CPD hours. It is organized by Terrapinn as part of a global series spanning Australia, Asia, and the Middle East.

Product overview

Accounting & Business Expo is an annual trade exhibition and conference event for the accounting, finance, and business community in Australia. Organized by Terrapinn, the event features an exhibition hall with vendors and service providers, a multi-track conference program, and networking opportunities. The event serves accountants, bookkeepers, finance professionals, business owners, and entrepreneurs seeking to stay current with industry developments, discover solutions, and connect with peers and solution providers.

Differentiator

Problem solved

Functional benefit

Brands

• ABExpo: Shorthand brand name used for the event, also used as hashtag #ABExpo on social media

Products and services

• Free Expo Access
• Paid Conference Program

Quantifiable outcome

• 75 CPD hours available across conference sessions
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• MYOBflagshipGTM or Marketing PartnerTitle & Coffee Sponsor of the Accounting & Business Expo 2027. MYOB is a major Australian accounting software provider. As the highest-tier sponsor, MYOB receives prominent branding, booth space, and speaking opportunities at the event targeting accounting professionals.
• Intuit QuickBooksflagshipGTM or Marketing PartnerDiamond Sponsor of the Accounting & Business Expo 2027. Intuit QuickBooks is a leading accounting software provider for small businesses. They sponsor at the Diamond level to showcase their products to accounting professionals and bookkeepers.
• The Access GroupflagshipGTM or Marketing PartnerDiamond Sponsor of the Accounting & Business Expo 2027. The Access Group provides business management software for accounting practices. They exhibit to reach accounting firms and demonstrate their solutions.
• SagecoreGTM or Marketing PartnerPlatinum & Lanyard Sponsor of the Accounting & Business Expo 2027. Sage is a global accounting and payroll software provider. Their lanyard sponsorship ensures brand visibility throughout the event.
• DextcoreGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2027. Dext provides invoice processing and expense management solutions for accounting practices. They sponsor to connect with their target customer base of accountants and bookkeepers.
• KarboncoreGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2027. Karbon offers accounting practice management software. They sponsor to showcase their platform to accounting firm decision makers.
• Planful | CornerstoneminorGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2027. Planful provides financial planning and analysis solutions, targeting finance leaders and CFOs.
• Pinch PaymentsminorGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2027. Pinch Payments provides payment solutions for businesses, seeking to connect with accounting professionals who advise SMB clients.
• XerominorGTM or Marketing PartnerExhibitor at the Accounting & Business Expo 2027. Xero is a cloud accounting platform targeting small businesses, exhibiting to reach accounting firms that serve SMB clients.
• SavvyWiseminorGTM or Marketing PartnerPlatinum Sponsor of the Accounting & Business Expo 2026. SavvyWise provides financial advisory technology solutions.
• Frontline AccountingminorGTM or Marketing PartnerPlatinum Sponsor of the Accounting & Business Expo 2026. Frontline Accounting provides accounting software solutions.
• XBertminorGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2026. XBert provides auditing and compliance tools for accounting firms.
• XonboardminorGTM or Marketing PartnerGold Sponsor of the Accounting & Business Expo 2026. Xonboard provides onboarding solutions for accounting practices.
• Wolters Kluwer CCHminorGTM or Marketing PartnerExhibitor at the Accounting & Business Expo 2026. Wolters Kluwer CCH provides tax and accounting research and compliance solutions for accounting professionals.
• ApxiumminorGTM or Marketing PartnerSilver Sponsor of the Accounting & Business Expo 2026. Apxium provides practice management software for accountants.
• ATOmateminorGTM or Marketing PartnerSilver Sponsor of the Accounting & Business Expo 2026. ATOmate provides automation solutions for tax and BAS processing.
• Terrapinn Holdings LtdflagshipOthersThe global events company that organizes the Accounting & Business Expo. Terrapinn operates exhibitions and conferences across multiple industries and regions, including the global series spanning Asia and Middle East markets.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Money 20/20: Global fintech/event series covering payments, banking, and financial services. Overlaps with the finance/accounting audience that Accounting & Business Expo targets, but at a much larger scale and broader scope.
• FinTech Connect: Global event series focused on fintech innovation, payments, and digital banking. Overlaps with parts of Accounting & Business Expo's fintech exhibitor base, particularly payments and practice management vendors.
• QuickBooks Connect: Intuit's flagship event for the QuickBooks ecosystem, bringing together accountants, bookkeepers, and small business advisors. Comparable in audience and content focus, but hosted by a major sponsor of Accounting & Business Expo rather than independent.
• Xerocon: Xero's annual flagship conference for accounting partners and app ecosystem partners, with regional editions including Australia. Directly overlaps in audience (accounting practices) and is a sponsor/exhibitor at Accounting & Business Expo.
• Sage Summit: Sage's annual customer and partner event series for accountants and SMBs using Sage software. A major sponsor of Accounting & Business Expo (Platinum & Lanyard Sponsor) and competes for the same accounting software vendor audience.

Emerging players

• Digital Accountancy Show: UK-based trade show focused on digital transformation, cloud accounting, and practice automation. Comparable in audience (accounting practices seeking new technology) and freemium event format, but with a more tech-forward positioning.

Direct peers

• Accountex Summit (US): North American accounting trade show under the same Accountex brand family, targeting accountants, bookkeepers, and fintech solution providers. Directly comparable in format (exhibition + paid conference) and audience (accounting professionals and software vendors).
• Accountex (UK): Accountex is the UK's leading trade show for accountants and bookkeepers, combining a free expo with paid conference content. Closely mirrors Accounting & Business Expo's freemium model, sponsorship tier structure, and CPD-led content strategy, making it the most directly comparable peer.

Regional players

• CPA Congress Australia (CPA Australia): Annual flagship conference run by CPA Australia, the country's largest accounting body. Targets the same Australian accounting professional audience and offers CPD content, making it a regional competitor for attendees and sponsors.
• ICAEW Conference and Exhibition: UK-based flagship event for the Institute of Chartered Accountants in England and Wales, offering CPD content and an exhibition of accounting software and services. Comparable in professional certification focus and audience, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AccountingBExpo
• Facebookfacebook.com/accountingbusinessexpo
• LinkedInlinkedin.com/company/accounting-business-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting & Business Expo