What Acturis Group does

Acturis Group is a London-headquartered, privately held insurance software group founded in 2000 that operates a portfolio of seven SaaS subsidiaries serving insurance brokers, insurers, and managing general agents (MGAs) across more than 40 countries. Its core product is a multi-tenant SaaS platform delivered through Acturis SaaS (UK), Acturis Deutschland (Germany), Acturis Canada, Acturis France, ICE-Tech, Add Value Assurances, and Broker Buddha, providing electronic trading, policy administration, claims, billing, rating, business intelligence, and digital client engagement. The group runs eight of the top 10 UK insurer extranets per the Insurance Times E-trading Survey 2024, with over 32,000 UK broker users, a 3,000+ broker network in France, and 100,000+ users globally.

The underlying technology architecture is a multi-tenant SaaS platform with real-time insurer integrations, ICE-Tech serving as the AI-native layer spanning policy, claims, assistance, analytics and digital, including the Alice AI solutions and a governed framework that allows insurers to integrate with ICE-Tech AI, their own models, or partner solutions. The group has consolidated regional technology through a series of acquisitions (Nordic Insurance Software, NAFI, ASSFINET, ICE InsureTech, Brovada, Broker Buddha, among others), and in January 2026 unified ICE InsureTech and Nordic Insurance Software under the ICE-Tech brand.

Acturis generates revenue primarily through SaaS subscription contracts with insurance brokers, insurers, and MGAs. In FY2023 (year ended 30 September 2023), revenue reached £144.1m, an increase of £23m year-over-year, with £19.3m reinvested in platforms and technologies. The go-to-market is enterprise SaaS sales with direct engagement across global, regional and local teams, supported by ten office locations in the UK, Germany, France, Denmark, Canada, and the United States. European private equity firm Astorg acquired a minority stake in March 2019 and increased its holding to approximately 52% in July 2024, with co-founders Theo Duchen and David McDonald retaining a sizable minority and remaining as Group Co-CEOs.

Name

Acturis Group

Legal name

Acturis Ltd

Website

https://acturisgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Acturis Group is a London-based privately held insurance software company operating multi-tenant SaaS platforms for brokers, insurers, and MGAs across 40+ countries via seven subsidiaries including Acturis SaaS, Acturis Deutschland, Acturis Canada, Acturis France, ICE-Tech, Add Value Assurances, and Broker Buddha.

Ownership category

akta.pro rank

Product category

Insurance Software (SaaS)

NAICS

Software Publishers (513210), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance SaaS platform
• Broker management software
• Insurer policy administration
• Electronic trading insurance
• MGA underwriting software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Software-as-a-Service platform subscriptions for insurance brokers, insurers and MGAs. Revenue derived from multi-tenant SaaS deployment with continuous platform reinvestment of £19.3m in 2023.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Acturis Group develops and operates a multi-tenant SaaS insurance software platform that enables insurance brokers, insurers, and managing general agents (MGAs) to perform electronic trading, policy administration, claims processing, billing, rating, and digital client engagement. The Group's portfolio spans the Acturis SaaS platform for UK commercial insurance, ICE-Tech (an AI-native platform for policy, claims, assistance, analytics and digital), and regional brands such as Acturis Deutschland, Acturis Canada, Acturis France, Add Value Assurances, ASSFINET, NAFI, Power Broker, Brovada, and Broker Buddha, collectively serving more than 100,000 users across over 40 countries.

Product overview

Acturis Group is a multi-platform insurance software provider operating a portfolio of seven distinct products across over 40 countries. The core Acturis SaaS platform serves as the primary multi-tenant administration, distribution and underwriting platform for brokers, insurers and MGAs in the UK, adapted for Canada (Acturis Canada) and France (Acturis France). ICE-Tech, the AI-native platform formed from the 2026 unification of ICE InsureTech and Nordic Insurance Software, spans policy, claims, assistance, analytics and digital capabilities. Regional leaders include Acturis Deutschland with ASSFINET (broker administration) and NAFI (tariff engine), Add Value Assurances (French e-trading), and Broker Buddha (US digital engagement). The portfolio supports over 100,000 users across 1,200+ colleagues.

Differentiator

Problem solved

Functional benefit

Brands

• Acturis SaaS: Leading e-trade SaaS platform for UK commercial insurance with over 32,000 users
• Acturis Deutschland
• Acturis Canada
• Acturis France
• ICE-Tech
• Add Value Assurances
• Broker Buddha
• ASSFINET
• NAFI
• Power Broker
• Brovada
• NIS (Nordic Insurance Software)

Products and services

• Acturis SaaS Leading multi-tenant e-trade SaaS platform in the UK commercial insurance market with over 32,000 users, building and running eight of the top 10 UK insurer extranets and serving an ever-growing broker community for policy administration, electronic trading and insurer integrations.
• ICE-Tech AI-native SaaS platform spanning policy, claims, assistance, analytics and digital, enabling an open, secure and compliant approach to intelligence across its solutions and partner ecosystem. Allows insurers to integrate with ICE-Tech's Alice AI, their own AI or partner solutions within a governed framework for policy administration, claims processing, billing, rating and analytics.
• Acturis Deutschland Leading integrated software and pricing data provider to the German insurance broking market, encompassing ASSFINET broker system and NAFI tariff and comparison engine for German broker administration and pricing.
• Acturis Canada North American arm of the Group, adapting the Acturis SaaS platform to provide seamless e-trade to insurance brokers across Canada, including Power Broker broker management and Brovada connectivity solutions.
• Acturis France Integrated, end-to-end online platform for leading insurers and brokers in France, providing policy administration, electronic trading and broker-insurer connectivity across the French insurance market.
• Add Value Assurances French market leader in commercial e-trading with a network of over 3,000 brokers across France, providing commercial insurance electronic trading and connectivity between insurers and brokers.
• Broker Buddha Digital client engagement platform for insurance agencies committed to the highest quality of service, improving customer loyalty by delivering on the agency's brand promise online through digital client communication and engagement tools.
• ASSFINET Leading broker system provider in Germany and largest provider of broker administration and price comparison/trading software in the German market.
• NAFI Leading tariff engine in Germany for the motor insurance market, providing reliable and configurable SaaS solutions for insurance pricing, comparison and terms information.
• Power Broker

Quantifiable outcome

• Policy administration transformation for Aviva completed in under 12 months
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Majesco: Cloud-native insurance core platform for P&L and specialty insurers. Comparable to ICE-Tech in targeting mid-market insurer digital transformation.
• Guidewire Software: Leading global provider of core systems (PolicyCenter, ClaimCenter, BillingCenter) to property & casualty insurers. Directly comparable as an enterprise insurance core platform serving insurers and MGAs, though with deeper US carrier penetration than Acturis.
• EIS Group: Insurance core platform serving large global insurers with policy administration, claims and digital capabilities. Direct peer for enterprise insurer-side deals.
• Applied Systems: Leading insurance broker/agency management software provider in North America. Highly comparable to Acturis SaaS on the broker-side distribution and e-trading focus, though more US-centric.
• Sapiens International: Global provider of software solutions for insurance carriers, with platforms spanning policy, claims and billing. Closely comparable to ICE-Tech's insurer-side offering with a comparable geographic footprint.
• Duck Creek Technologies: SaaS-based core insurance platform for P&C insurers. Comparable to ICE-Tech in targeting insurer-side policy, billing and claims modernization with cloud-native architecture.
• Vertafore: Major insurance agency management and rating platform serving North American brokers and carriers. Overlaps with Acturis' broker-side workflow and electronic trading capabilities.
• Prima Solutions: French-headquartered insurance software platform serving insurers and brokers. Highly comparable to Acturis France / Add Value Assurances in targeting the French insurance distribution market.
• Insurity: Provider of core insurance software and analytics to P&C insurers. Comparable in serving mid-market and specialty insurers with policy, claims and billing functionality.

Emerging players

• Tia Technology: Insurance platform serving German insurers and brokers with core systems and digital portals. Comparable to ASSFINET/NAFI within the German market though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acturis-group
• Instagraminstagram.com/acturisgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acturis Group