What adam&eveStudios does

Omnicom Group Inc. (NYSE: OMC), founded in 1986 and headquartered at 280 Park Avenue in New York, is a publicly traded marketing and sales holding company that completed the acquisition of The Interpublic Group of Companies (IPG) in November 2025, creating the world's largest marketing services company. Following the deal, Omnicom operates a Connected Capabilities portfolio spanning advertising (BBDO, McCann, TBWA), media (OMD, PHD, UM, Initiative, Hearts & Science, Mediahub), precision marketing (Credera, Critical Mass, RAPP, Targetbase), production, commerce (Flywheel, Haygarth, TracyLocke), healthcare communications (Area23, Biolumina), branding (Interbrand, FutureBrand, Siegel+Gale), experiential (Octagon, GMR Marketing), and public relations (FleishmanHillard, Weber-Shandwick, Porter-Novelli). The firm serves global enterprise clients — reportedly almost two thirds of the world's leading companies — across sectors including retail, food & beverage, and healthcare, with named deployments at Guitar Center and Danone.

The technology backbone is the Omni platform, an AI-driven marketing and sales intelligence system that unifies strategy, creativity, media, CRM, commerce, data, and AI. Omni's Unified Intelligence Backbone is powered by Acxiom Real ID, a privacy-first identity foundation of 2.6 billion verified global IDs enriched with trillions of cultural, media, and commerce signals (sourced in part from Flywheel Commerce Cloud). The platform supports an agentic AI framework, generative creative production, predictive audience intelligence, outcome-driven activation, localized optimization, and central orchestration across Omnicom's agency brands. Disclosed integrations span Salesforce Marketing Cloud, Amazon DSP, The Trade Desk, and VideoAmp, with direct audience activation across Amazon, AMC, Disney, Fox, NBCUniversal, Roku, Paramount, and Samsung streaming environments.

Omnicom generates revenue primarily through fees for professional services, media commissions, and production work, supplemented by data, identity, and AI-driven platform capabilities delivered through Omni, Acxiom, and Flywheel. The company managed $73.5 billion in media investment in Q1 2026, when consolidated revenue reached $6.2 billion ($5.6 billion from Core Operations, up 6.7% year-over-year) with 3.9% organic growth, $861.4 million in Non-GAAP Adjusted EBITA at a 13.8% margin, and adjusted diluted EPS of $1.90 (up 12% YoY). It is certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, GDPR, and CCPA, and is led by Chairman and CEO John Wren with Christine Gambino as CEO of the Omni platform since May 2026.

Name

adam&eveStudios

Legal name

Omnicom Group Inc.

Website

https://adamandeveddbstudios.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnicom Group (NYSE: OMC) is a publicly traded global marketing and sales holding company that operates the Omni AI-driven platform and Acxiom Real ID identity foundation to deliver advertising, media, commerce, health, PR, branding, and experiential services to enterprise clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Communications Services: Omnicom generates revenue primarily through providing marketing and sales services including advertising, media, precision marketing, production, health, public relations, branding, experiential, and commerce. Revenue is generated through fees for services, media commissions, and production fees. The company operates on a global scale with $73.5 billion in media investment managed.
2. Technology Platform Services: Revenue generated through Omni platform services including data analytics, identity solutions, and AI-powered marketing intelligence. Platform serves as a differentiator for agency services and may include licensing elements.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Omnicom Group is a holding company providing full-service marketing, advertising, and sales solutions through a network of 100+ agency brands organized into ten connected capabilities: Advertising, Media, Commerce, Precision Marketing, Production, Health, Public Relations, Branding, and Experiential. Services are delivered through and orchestrated by the Omni AI-driven marketing intelligence platform, which is powered by the Acxiom Real ID data foundation (2.6 billion verified global IDs enriched with trillions of cultural, media, and commerce signals) and the Flywheel Commerce Cloud, enabling end-to-end strategy, creative, media planning and buying, production, and measurable business outcomes for global enterprise brands.

Product overview

Omnicom operates a platform-plus-modules architecture centered on Omni, its next-generation AI-driven marketing and sales intelligence platform. Omni serves as the central intelligence hub connecting Acxiom Real ID (2.6 billion verified global IDs), Flywheel Commerce Cloud (retail media and commerce acceleration), and Omnicom's Connected Capabilities. These capabilities span Advertising (BBDO, McCann, TBWA), Media (OMD, PHD, UM), Precision Marketing (Credera, Critical Mass), Production (AI-powered content systems), Commerce (Flywheel, Haygarth), Health (Area23, Biolumina), Branding (Interbrand, FutureBrand), Experiential (GMR, Octagon), and Public Relations (FleishmanHillard, Weber-Shandwick). The integrated system delivers Central Orchestration, Predictive Intelligence, Personalized Production at Scale, Unified Intelligence Backbone, Outcome-Driven Activation, and Localized Optimization powered by agentic AI frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Omni: AI-driven marketing intelligence platform that connects strategy, creativity, media, CRM, commerce, data, and AI
• Acxiom Real ID
• Flywheel
• OPEN

Products and services

• Omni Platform Omnicom's next-generation AI-driven marketing and sales intelligence platform that connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. It powers Central Orchestration, Personalized Production at Scale, Predictive Intelligence, the Unified Intelligence Backbone, Outcome-Driven Activation, and Localized Optimization.
• Acxiom Connected data and identity foundation that powers Omnicom's marketing solutions. Provides Acxiom Real ID with 2.6 billion verified global IDs enriched with trillions of cultural, media, and commerce signals, supporting Digital Recognition, audience targeting, and omnichannel personalization for enterprise marketing and commerce clients.
• Acxiom Digital Recognition Standalone Digital Recognition solution that connects digital signals to Acxiom's offline identity assets to power superior customer recognition, personalization, and open omnichannel orchestration, with demonstrated lifts in website conversion rates, email remarketing recognition, and cost per conversion.
• Flywheel Omnicom's commerce and technology solutions provider combining tailored commerce expertise with retail media capabilities and advanced software to help clients drive incremental sales, market share, profitability, and measurable commerce growth across digital and brick-and-mortar retail channels.
• Omnicom Media Video Content Cross-Screen Planner First-to-market video content planning capability that enables precise frequency management within and across linear TV and CTV environments, leveraging VideoAmp's STB+ACR data, The Trade Desk programmatic bid stream data, streaming partner first-party data, and Acxiom audience data.
• Omnicom Commerce End-to-end commerce specialist capability running on the Flywheel Commerce Cloud platform, seamlessly integrated across Omnicom's connected capabilities and connecting sales and marketing, including Haygarth and TracyLocke brands.
• Omnicom Advertising World's biggest creative network trusted by approximately two-thirds of the world's leading companies, comprising iconic agencies BBDO, McCann, TBWA, and creative boutiques such as antoni, Deutsch, Goodby Silverstein & Partners, The Martin Agency, GSD&M, Alma, and Dieste.
• Omnicom Media Global media integration capability powered by Omni and backed by $73.5 billion in managed media investment, with sub-brands OMD, PHD, UM, Hearts & Science, Initiative, and Mediahub; orchestrates media, commerce, and content to deliver measurable value.
• Omnicom Precision Marketing Performance-driven capability with deeply specialized agencies and consultancies across experience design, CRM, and marketing technology — including Credera, Critical Mass, RAPP, and TargetBase — delivering solutions rooted in data, technology, and AI.
• Omnicom Production Connected content and production engine leveraging AI-powered tools, platforms, and connected data to support large-scale global campaigns, content amplification, and development of scaled and synthetic content through the 'Atomic Content' methodology.
• Omnicom Public Relations Reputation and influence authority connecting clients to an ecosystem of public relations, public affairs, and specialty firms — including FleishmanHillard, Porter-Novelli, Weber-Shandwick, The Weber Shandwick Collective, Marina Maher Communications, GMMB, Mercury, FP1, Maslansky+Partners, PLUS Communications, Portland Communications, and Vox Global.
• Omnicom Branding Brand value catalyst offering brand strategy, valuation, and design through brands including FutureBrand, Interbrand, Siegel+Gale, Sterling Brands, and Wolff Olins, with decades of brand economics data underpinning brand valuation practices.
• Omnicom Experiential End-to-end sports, entertainment, and experiential marketing ecosystem including Auditoire, GMR Marketing, Momentum Worldwide, and Octagon, helping brands activate and grow across global cultural moments.
• Omnicom Health Multi-specialty healthcare communications network powered by Omni and Acxiom's life-sciences data, with brands including Area23, Biolumina, Remedy Edge, Olixir, Neon, Propeller, Adelphi, Snow, and specialty divisions serving pharma, biotech, and healthcare clients.

Quantifiable outcome

• 10% increase in website conversion rates for clients using Acxiom Digital Recognition
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability11 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered notable and core.

• Guitar CenternotableStrategic or Co-development Partner · 14 July 2026Guitar Center adopted Acxiom's expanded Digital Recognition capabilities to recognize pseudonymous site visitors, increase conversion rates, and improve customer lifetime value. Integrated Acxiom Real ID into Salesforce Marketing Cloud.
• Amazon AdscoreTechnology or Integration · 16 March 2026Acxiom deepened partnership with Amazon Ads, making over 10,000 Acxiom audiences directly available within Amazon DSP's Audience Hub for immediate activation across Amazon ecosystem and premium open-internet supply in U.S., U.K., and Germany.
• VideoAmpnotableTechnology or Integration · 1 January 2026Collaboration with VideoAmp on first-to-market video content planning capability leveraging STB+ACR data, programmatic bid stream data, streaming partner first-party data, and Acxiom audience data for cross-screen frequency management.
• The Trade DesknotableTechnology or Integration · 1 January 2026Integration of The Trade Desk's programmatic bid stream data into video content planning capability for cross-screen frequency management.
• Amazon, AMC, Disney, Fox, NBCU, Roku, Paramount, SamsungcoreStrategic or Co-development Partner · 1 January 2026Collaboration with leading streamers on first-to-market video content planning capability for frequency management within and across linear and CTV environments.
• Mark RitsonnotableStrategic or Co-development Partner · 1 January 2026Omnicom Oceania partnered with Mark Ritson's MiniMBA in Marketing program, committing to roll out the globally recognized marketing effectiveness program across 1,000+ client-facing leadership staff.
• CrederacoreStrategic or Co-development Partner · 1 January 2026Jantzen Bridges, Global President of Credera, participates in executive discussions on AI adoption and organizational alignment at Omnicom events.
• DanonenotableStrategic or Co-development Partner · 1 January 2025Danone partnered with Flywheel on the 'Become a Home'Rista' Total Commerce campaign that connected influencer content, retail media, digital shelf activation, and in-store experiences, generating 641M impressions.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Havas: Havas is a global advertising holding company (Havas Creative, Havas Media, Havas Health) with a more integrated 'Village' model. Smaller than Omnicom but a direct competitor across creative, media, and health communications.
• Publicis Groupe: Publicis is the second-largest advertising holding company, with Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, Starcom, Digitas, and Epsilon data. It competes head-to-head with Omnicom across media, creative, data, and commerce, and is the most direct peer on the global holding-company matrix.
• WPP: WPP is the world's largest advertising holding company by legacy revenue, operating Ogilvy, Grey, GroupM, VMLY&R, and Hogarth. It is the most direct competitor to Omnicom across creative, media, PR, and commerce, mirroring the same holding-company architecture.
• Dentsu: Dentsu is a Japanese-headquartered global advertising holding company (Dentsu Creative, Dentsu Media, Merkle) competing directly with Omnicom in media, creative, CXM, and data/identity (via Merkle). Significant Asia-Pacific overlap.
• Interpublic Group (IPG): IPG was the third major global advertising holding company (McCann, FCB, MullenLowe, Mediabrands) until being acquired by Omnicom in November 2025. It remains the closest structural and historical peer for benchmarking post-integration.

Others

• The Trade Desk: The Trade Desk is a leading demand-side platform for programmatic advertising and a technology partner of Omnicom Media. It is an infrastructure/enabler for Omnicom's media activation rather than a competitor, but its growing data and CTV capabilities overlap with Acxiom Real ID's audience activation products.
• Salesforce (Marketing Cloud + Data Cloud): Salesforce is the leading martech/CRM platform underpinning much of the marketing ecosystem, including Acxiom Real ID's integration with Salesforce Marketing Cloud (Guitar Center case). It is an enabling/ecosystem participant rather than a direct competitor, but its expanding AI capabilities position it as an alternative platform for some Omni use cases.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the creative/consulting arm of Deloitte, offering integrated marketing, creative, technology, and CRM services. It is a 'Big Four' adjacent incumbent competing with Omnicom's enterprise transformation and martech practices for large CMO/CEO-level engagements.
• Accenture Song: Accenture Song is the marketing services arm of Accenture, a global consulting giant. It competes with Omnicom Precision Marketing and Omnicom's broader digital transformation work, leveraging Accenture's consulting scale to deliver end-to-end marketing technology and customer experience engagements.

Emerging players

• Stagwell: Stagwell is a publicly traded marketing/communications holding company built largely through M&A (Anomaly, Assembly, Goodway Group, MediaMonks). It pursues an aggressive acquisition strategy overlapping with Omnicom's media, digital, and PR capabilities, particularly competing for digitally native enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omnicom
• Facebookfacebook.com/OmnicomGroupInc
• LinkedInlinkedin.com/company/adamandeveddbstudios
• Instagraminstagram.com/Omnicom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adam&eveStudios