What Adaptogen Science does

Adaptogen Science is a Brazilian sports-nutrition and dietary-supplement company that designs, sources, and distributes a broad CPG portfolio through its own e-commerce storefront at adaptogen.com.br, a nationwide authorized-reseller network, and three major marketplaces (Shopee, Mercado Livre, Amazon). The company was founded in 2014 in Hollywood, Florida by Fernando Rosenberg and Mário Crespo with a taste-first formulation thesis; it now operates primarily under the Brazilian legal entity ADAPTO COMPANY DO BRASIL SUPLEMENTOS ALIMENTARES LTDA (CNPJ 36.062.277/0004-39), with São Paulo as headquarters and 38 employees.

Its product portfolio centers on the Tasty Whey 3W flagship — a proprietary blend of concentrated, isolated, and hydrolyzed whey protein delivering 24g protein per serving — complemented by Gold Whey (concentrated whey), Vegan Iso (pea protein isolate for plant-based consumers), five pre-workout SKUs (Panic, Muscle Bunny, Dila Pump, N.O Xplosion, Test On), creatine monohydrate variants, BCAAs and intra-workout amino acids, vitamins (Cúrcuma, Ômega-3, Multivitamínico, Vitamins C and D), a Linha Vegana sub-brand, protein snacks (bars, wafers), and branded athletic apparel and accessories. Differentiation rests on taste optimization developed over multi-year R&D, imported raw materials with rigorous QC, and a 'most flavorful protein' positioning rather than clinical or athletic-performance claims.

The business model combines direct-to-consumer e-commerce (primary), wholesale to authorized resellers (B2B channel), affiliate/influencer commissions (10% above R$1,000/month), and a 3% Adapto Cash loyalty program. Pricing is unit-based in Brazilian Reais (e.g., Tasty Whey 3W at R$317.90, Creatina Pro at R$89.00) with up to 6x interest-free credit installments, PIX/bank-slip discounts of ~5%, and free shipping above region-dependent thresholds. Customer segments span general fitness enthusiasts (primary), competitive athletes, weight-management consumers, vegans/vegetarians, health-conscious consumers, and healthcare professionals — reached through an integrated marketing mix of organic social (Instagram, Facebook, YouTube, TikTok), a 40+-article SEO blog, email/newsletter, and Team Adaptogen influencer/athlete partnerships.

Name

Adaptogen Science

Legal name

ADAPTO COMPANY DO BRASIL SUPLEMENTOS ALIMENTARES LTDA

Website

https://adaptogen.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Adaptogen Science is a Brazilian sports-nutrition e-commerce company (founded 2014) that sells whey protein, pre-workouts, creatine, vitamins, and apparel direct-to-consumer via adaptogen.com.br and through authorized resellers and marketplaces, serving fitness enthusiasts, athletes, vegans, and healthcare-recommended consumers across Brazil.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Whey protein powders
• Pre-workout supplements
• Dietary supplements Brazil
• Fitness nutrition ecommerce

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct Product Sales (E-commerce): Primary revenue through direct-to-consumer online sales via adaptogen.com.br. Products include supplements (proteins, creatines, pre-workouts, vitamins, amino acids), snacks, apparel, and accessories. Supports credit card installments (up to 6x), PIX, and bank slip payments.
2. Wholesale to Authorized Resellers: B2B revenue through network of authorized resellers across Brazil including X3 Suplementos, Marmota Suplementos, Hard Extreme, Fit House, and Armazém Pura Saúde. Products also distributed via marketplaces (Shopee, Mercado Livre, Amazon) through verified partners.
3. Affiliate Program Commission: 10% commission on affiliate sales exceeding R$1,000/month threshold. Influencers and content creators promote products via exclusive discount coupons.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Adaptogen Science manufactures and sells sports nutrition and dietary supplements—including whey protein powders (Tasty Whey 3W, Gold Whey, 100% Beef Protein), plant-based protein (Vegan Iso pea isolate), pre-workout formulations (Panic, Muscle Bunny, Dila Pump, N.O Xplosion, Test On), creatine, BCAAs, vitamins, and protein snacks—primarily through its Brazilian direct-to-consumer e-commerce store adaptogen.com.br, supplemented by a nationwide authorized reseller network, marketplace listings, and influencer/affiliate channels. The portfolio also extends to athletic apparel and accessories, with the Adapto Cash loyalty program supporting customer retention.

Product overview

Adaptogen Science is a Brazilian sports nutrition and dietary supplement company that operates a diversified e-commerce platform offering protein supplements, pre-workout products, amino acids, vitamins, and athletic apparel. The core product portfolio centers on the Tasty Whey 3W Gourmet (flagship whey protein combining concentrated, isolated, and hydrolyzed whey), Gold Whey (concentrated whey), and Vegan Iso (plant-based pea protein), complemented by pre-workout supplements (Panic, Muscle Bunny, Dila Pump, N.O Xplosion, Test On), amino acids and recovery products (Super BCAA, Glutamine, ZMA, Intra Amino Sport, Osteo Ultra), creatine products (Creatina Pro, Creatina Platinum Series), vitamins (Cúrcuma, Ômega-3, Multivitamínico, Vitaminas C and D), protein snacks (Barras de Proteína, Wafer Proteico, Naked Protein, Ueifer Protein), and a vegan product sub-brand. The company also offers athletic apparel (Vestuário) and accessories, with loyalty program Adapto Cash adding customer retention functionality. The business model combines direct-to-consumer e-commerce with a partner reseller network and affiliate program.

Differentiator

Problem solved

Functional benefit

Brands

• Adapto Cash: Cashback loyalty program where customers earn 1 point per R$1 spent, redeemable for discounts
• Team Adaptogen
• Tasty Whey
• PANIC

Products and services

• Tasty Whey 3W Gourmet Flagship whey protein combining concentrated, isolated, and hydrolyzed whey (3W formula) with 24g protein per serving, marketed in 21+ gourmet flavors including Chocolate Suíço, Cookies and Cream, Cappuccino, Doce de Leite, and Mousse de Maracujá. Targeted at Brazilian fitness consumers seeking high-protein supplementation with superior taste.
• Gold Whey Concentrated whey protein supplement offering a cost-effective protein option, available in Original and Chocolate Maltado flavors. Targeted at Brazilian consumers seeking affordable whey protein for daily use.
• Vegan Iso Plant-based protein supplement derived from pea protein isolate, providing 24g protein per serving, free from gluten and lactose, available in Banana Smoothie, Chocolate Fudge, and Vanilla Cream flavors. Targeted at vegans, vegetarians, and consumers with dairy sensitivities.
• Panic Pré Treino High-potency pre-workout supplement positioned as one of the strongest on the market, available in Tangerina flavor and 150g and 300g sizes. Targeted at competitive athletes and serious gym-goers seeking training intensity.
• Muscle Bunny Pré Treino Pre-workout supplement with 3x1 formulation designed to maximize training results, available in Pink Lemonade flavor. Targeted at fitness enthusiasts seeking energy and pump enhancement.
• Dila Pump Energy Pre-workout supplement focused on energy and pump, available in Kiwi flavor. Targeted at Brazilian consumers seeking focused energy during workouts.
• N.O Xplosion Pre-workout supplement focused on nitric oxide enhancement for improved muscle pumps during training. Targeted at bodybuilders and weight-training athletes seeking vascularity and pump.
• Test On Energia e Testosterone Pre-workout supplement designed to support energy and testosterone levels for enhanced athletic performance. Targeted at male athletes seeking performance optimization.
• Creatina Pro Creatine monohydrate supplement in 300g packaging for muscle strength and performance enhancement. Targeted at gym-goers and athletes seeking foundational creatine supplementation.
• Creatina Platinum Series Premium creatine supplement available in 100g and 300g sizes. Targeted at competitive athletes and serious bodybuilders (e.g., sponsored athlete Carlão) seeking high-grade creatine.
• Super BCAA Branched-chain amino acid supplement available in Limão, Maçã Verde, and Tangerina flavors in 225g packaging. Targeted at athletes seeking intra-workout recovery and muscle preservation.
• Intra Amino Sport Intra-workout amino acid supplement designed to support performance during training sessions, available in Maçã Verde and Manga e Laranja flavors. Targeted at endurance and resistance athletes.
• ZMA Zinc and Magnesium supplement with aspartate formula for muscle recovery support. Targeted at athletes seeking sleep quality and recovery support.
• Osteo Ultra Bone health supplement designed to support skeletal system and joint health. Targeted at health-conscious consumers and athletes seeking joint support.
• Tasty Carb Carbohydrate supplement in gel format for endurance athletes, available in Frutas Amarelas and Limonada flavors in 30g sachets (box of 10). Targeted at endurance athletes and runners needing intra-exercise fueling.
• 100% Beef Protein Beef protein supplement recognized as the best beef protein on the market by supplementreview.com in 2016, available in Chocolate flavor. Targeted at consumers seeking dairy-free, lactose-free protein alternatives.
• HIT Protein High-intensity training protein supplement available in Chocolate Maltado flavor. Targeted at high-intensity training athletes.
• Barras de Proteína Protein bars providing convenient high-protein snacking options. Targeted at consumers seeking portable, on-the-go protein supplementation.
• Wafer Proteico Protein wafer snacks with coating, offering a crispy protein-rich treat. Targeted at consumers seeking indulgent yet protein-rich snacks.
• Naked Protein Plain protein wafer snack without coating for minimal-ingredient preferences. Targeted at clean-label consumers seeking simple protein snacks.
• Ueifer Protein Protein snack product in confectionery format, available in Avela (hazelnut) flavor. Targeted at consumers seeking indulgent, branded protein snacks.
• Cúrcuma Turmeric supplement for anti-inflammatory and antioxidant support. Targeted at health-conscious consumers seeking natural inflammation management.
• Multivitamínico Comprehensive multivitamin supplement providing essential vitamins and minerals. Targeted at health-conscious consumers seeking general wellness support.
• Ômega-3 Omega-3 fatty acid supplement for cardiovascular and anti-inflammatory support. Targeted at health-conscious consumers seeking heart and joint health.
• Vitamina C Vitamin C supplement for immune support and antioxidant benefits. Targeted at health-conscious consumers and athletes seeking immune support.
• Vitamina D Vitamin D supplement for bone health and immune function support. Targeted at health-conscious consumers seeking foundational micronutrient support.
• Linha Vegana (Vegan product line) Complete vegan product line anchored by Vegan Iso (pea protein isolate), providing plant-based protein alternatives for consumers following vegan or vegetarian diets.
• Vestuário (Athletic Apparel) Athletic apparel line including feminine (cropped, tops, shirts, shorts, pants, blouses, jackets), masculine (t-shirts, tank tops, pants, shorts, blouses, jackets), and flip-flops categories. Targeted at fitness consumers seeking branded apparel.
• Acessórios (Sports Accessories) Sports accessories including shakers, water bottles (galões), backpacks, and caps. Targeted at fitness consumers seeking supplement preparation and carrying accessories.

Quantifiable outcome

• 24g protein per 34g serving (71% protein concentration)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• X3 SuplementosminorChannel Partner/ Reseller/ DistributorAuthorized reseller listed among Top 5 Adaptogen resellers in Brazil.
• Marmota SuplementosminorChannel Partner/ Reseller/ DistributorAuthorized reseller listed among Top 5 Adaptogen resellers in Brazil.
• Hard ExtrememinorChannel Partner/ Reseller/ DistributorAuthorized reseller listed among Top 5 Adaptogen resellers in Brazil.
• Fit HouseminorChannel Partner/ Reseller/ DistributorAuthorized reseller listed among Top 5 Adaptogen resellers in Brazil.
• Armazém Pura SaúdeminorChannel Partner/ Reseller/ DistributorAuthorized reseller listed among Top 5 Adaptogen resellers in Brazil.
• Team Adaptogen (Content Creator Affiliates)coreGTM or Marketing PartnerInfluencer/affiliate program with content creators promoting products via exclusive discount coupons. Commission of 10% on sales exceeding R$1,000/month. Top performers invited to exclusive Team Adaptogen with event access and promotional activations.
• Healthcare Professional Partners (Nutricionistas)minorChannel Partner/ Reseller/ DistributorRelationship Program for Healthcare Professionals (nutritionists, dietitians, sports medicine doctors). Provides scientific content, tools, recipes, and events to support clinical practice. Professional registration verification (CRN/CRM) required for enrollment.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Growth Supplements: Brazilian sports nutrition market leader with broad whey, pre-workout, creatine and vegan range sold via strong DTC e-commerce. Directly comparable to Adaptogen in category, geography, and D2C-led model.
• Integral Medica: Established Brazilian sports nutrition brand with extensive distribution across pharmacies and supplement retailers. Overlaps with Adaptogen in protein, pre-workout, and creatine categories serving fitness consumers in Brazil.
• Black Skull: Brazilian sports nutrition and activewear brand with cross-training, hardcore training, and supplement lines. Comparable to Adaptogen in cross-selling apparel and supplements to Brazilian fitness consumers.
• Probiótica: Long-standing Brazilian supplements brand with broad sports, vitamins, and wellness categories. Overlaps with Adaptogen in protein, pre-workout, vitamins, and DTC/retail Brazilian distribution.
• Atlhetica Nutrition: Brazilian performance nutrition brand with strong gym-channel presence and full supplement lineup. Comparable to Adaptogen in target customer (athletes/gym-goers) and Brazilian sports nutrition positioning.
• Max Titanium: One of the largest Brazilian sports nutrition brands, with full whey/creatine/pre-workout portfolio and mass retail presence. Comparable to Adaptogen in product mix and Brazilian consumer focus.

Broad incumbents

• Universal Nutrition: Long-standing US sports nutrition brand with Animal Pak and whey lines. Comparable in core protein/pre-workout categories and bodybuilding-channel heritage; competes as a broader global incumbent.
• MuscleTech: Global sports nutrition incumbent with premium whey, pre-workout, and creatine products. Comparable in product categories and gym/athlete positioning, but operates as a broad incumbent rather than a niche Brazilian D2C player.
• MyProtein: Global DTC sports nutrition giant owned by THG, with strong Brazilian localization. Directly comparable D2C playbook and product mix; competes as a larger incumbent rather than a niche peer.
• Optimum Nutrition: Globally recognized sports nutrition brand (Gold Standard Whey), with growing Brazilian availability. Comparable in whey, BCAA, creatine categories and athlete positioning, but broader incumbent with mass global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/adaptogen
• Facebookfacebook.com/adaptogen.oficial
• Instagraminstagram.com/adaptogen.oficial
• TikToktiktok.com/@adaptogen.oficial
• LinkedInlinkedin.com/company/adaptogenscience

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adaptogen Science