What Unplugged does

Unplugged is a UK-based hospitality company that operates a network of off-grid, nature-immersed cabins designed to enforce a digital detox experience for guests. Founded in 2020 by Hector Hughes and Ben after both experienced burnout from 11-14 hour daily screen time at a tech startup, the company built its product around the science-backed "3 Day Effect" — asserting that 72 hours offline in nature reduces stress, improves cognitive function, and curbs phone dependency. The core customer base consists of stressed urban professionals, couples seeking romantic retreats, and solo travelers, with secondary segments including pet owners and corporate clients seeking employee wellness benefits. The company cites a $5B+ addressable market driven by Gen Z demand for analog experiences.

The product comprises 50+ cabin locations across the UK countryside (England and Wales), positioned within 1-2 hours of major cities including London, Manchester, Birmingham, Bristol, and Cardiff, with an initial expansion into Spain via unpluggedcabins.es. Each cabin is built on a consistent infrastructure: solar power, USB-only charging (no traditional plug sockets), composting toilets, and low-carbon circular-economy materials. A standardized off-grid amenities package differentiates the experience and includes a physical phone lockbox, instant camera with film, an old Nokia phone with Snake, a cassette player with sleep stories, radio, board games, physical maps, books, and conversation cards. A specialized Helix Wellbeing Cabin in Tunbridge Wells adds sauna and ice bath facilities.

Unplugged monetizes through a direct-to-consumer booking engine on its own website (£538-960 per 3-night stay, with midweek/weekend tiered pricing from £420/£510), an annual membership programme at £90/year with 15% stay discounts, gift vouchers from £100, and a B2B corporate wellness channel called "Out of Office." Add-on revenue includes dog-friendly stays (£40 flat), breakfast hampers, and late check-out. Marketing is anchored by owned content assets — a 200+ post blog, the weekly Unplugged Pod podcast hosted by co-founder Hector Hughes (14,000+ Tune Out Tuesday newsletter subscribers), and a cabin recommendation quiz. The company has served over 15,000 guests since launch and holds a 4.8/5 rating from 1,766 reviews.

Name

Unplugged

Legal name

Get Unplugged Limited

Website

https://unplugged.rest

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Unplugged operates 50+ off-grid digital detox cabins across the UK countryside, where guests lock away phones for 3-4 night stays. It serves stressed professionals, couples, and solo travelers within 1-2 hours of major UK cities, with a corporate wellness channel.

Ownership category

akta.pro rank

Product category

Wellness Hospitality Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Off-Grid & Eco-Sustainable Stays (THAMADAI)

akta.pro secondary industries

Cabins & Cottages (THAMADAA), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Off-grid cabin stays
• Digital detox retreats
• Nature-based accommodations
• Wellness hospitality services
• Eco-friendly cabin rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Cabin Stay Bookings: Primary revenue from 3 or 4 night off-grid digital detox cabin stays. Pricing varies by cabin type, location, and season. Weekend stays (Thu-Sat check-in) priced higher than midweek stays. 50% deposit required if booking more than 2 weeks in advance.
2. Annual Membership: Annual membership programme at £90/year offering 15% off all full-price stays, 30% off new cabin launches, free late checkout/early check-in, and exclusive partner discounts. Auto-renews after 12 months.
3. Gift Vouchers: Digital and physical gift vouchers starting from £100, valid for 12 months. Includes pre-defined packages for midweek (£420) and weekend (£510) digital detoxes.
4. Add-on Services: Additional revenue from optional extras including dog-friendly add-on (£40), breakfast hampers, late check-out/early check-in (£25), log store access (£20), and firewood.
5. Landowner Revenue Share: Revenue share model with landowners who provide land for cabin placement. Unplugged handles all operations, marketing, and guest management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Unplugged operates a network of more than 50 off-grid, solar-powered cabins in the UK countryside (with expansion to Spain) where guests lock away their smartphones and spend 3 or 4 nights immersed in nature as a digital detox experience. Cabins feature USB-only charging (no traditional plug sockets), composting toilets, padlocked phone lockboxes, and curated offline entertainment such as instant cameras with film, old Nokia phones with Snake, cassette players with Sleep Stories, board games, books, and physical maps.

Product overview

Unplugged operates as a single unified product offering: off-grid digital detox cabin retreats. The core product consists of over 50 uniquely designed cabins across the UK (with expansion to Spain) where guests lock away their phones and spend 3-4 nights immersed in nature. The cabins share consistent amenities including phone lockboxes, instant cameras, Nokia phones, and board games. The portfolio includes a specialised Helix Wellbeing Cabin with sauna and ice bath facilities. Complementary offerings include an annual Membership program (15% discount and priority access), Gift Vouchers, Breakfast Hampers, and Dog Welcome Kits as add-ons. Supporting content products include The Unplugged Pod podcast and Tune Out Tuesday newsletter. A Cabin Recommendation Quiz helps guests select suitable cabins. The Out of Office corporate program targets employee wellness benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Detox Cabins Off-grid cabins in nature where guests lock away their phones and disconnect from technology for 3 or 4 nights to recharge. Each cabin includes a phone lockbox, instant camera, board games, books, and an old Nokia phone for emergencies. Available across 50+ locations in the UK countryside, within 1-2 hours of major cities.
• Helix Wellbeing Cabin A specialised sub-product cabin featuring sauna and ice bath facilities, with wellbeing-focused products included, located in Tunbridge Wells. Not dog friendly.
• Unplugged Membership Annual loyalty membership programme priced at £90 per year offering 15% off all cabin stays, 30% off new cabin launches, free late checkout or early check-in, and priority booking access.
• Gift Vouchers Digital and physical gift vouchers sold directly. Pre-defined packages for midweek stays (£420) and weekend stays (£510), with custom value vouchers from £100. Valid for 12 months for 3-night or 4-night digital detox cabin stays.
• Breakfast Hampers Optional breakfast add-on available at select cabins, featuring local farm shop items such as milk, eggs, butter, sourdough, apple juice, bacon and sausages, with vegetarian options available.
• Dog Welcome Kit Dog welcome package for a £40 flat fee per stay regardless of number of dogs. Includes a welcome pack with water bowl, treats, towel, and poop bags. Available at dog-friendly cabins.
• Unplugged Out of Office B2B corporate wellness benefit programme allowing employers to gift annual digital detox stays to employees, with dedicated voucher codes and business-specific booking terms.

Quantifiable outcome

• 72 hours offline reduces stress levels by 70%
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Piglet In BedminorOthersLuxury bedding supplier for all cabins. Provides high-quality linen bedding for double or king-sized beds in all cabin locations.
• Dark Arts CoffeeminorOthersCoffee supplier providing Dark Arts coffee beans for cabin kitchens. Part of the curated offline experience.
• TurominorGTM or Marketing PartnerCar sharing marketplace partner. Unplugged guests receive exclusive 25% discount on Turo car rentals to help reach cabins. Discount code shared after booking.
• Intelligent ChangeminorOthersProvides conversation cards for couples and individuals to facilitate meaningful conversations during cabin stays, enhancing the reconnection experience.
• University of GreenwichcoreStrategic or Co-development PartnerAcademic research partnership studying the effects of phone-free breaks on wellbeing. Conducted joint study on 'The Three Day Effect' validating the 3-night digital detox concept.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hipcamp: US-focused platform for booking unique outdoor stays including cabins and glamping. Comparable in connecting landowners with guests seeking nature-based accommodation, though primarily operating in the US market.
• The Modern Mountain Company: UK-based operator of design-led cabins and unique countryside stays. Comparable in offering curated, premium off-grid cabin experiences targeted at urban professionals.
• Under the Stars: UK-based operator offering luxury cabin and glamping experiences in countryside locations. Comparable in targeting couples and small groups seeking nature-immersed short breaks.
• Glamping Hub: Global marketplace for glamping and unique outdoor accommodation including cabins. Comparable in offering curated nature-based stays with off-grid amenities.
• Wilderness Reserve: UK luxury private estate offering unique accommodation including cabins in nature settings. Comparable in delivering premium countryside experiences with curated amenities.
• Yonder: UK booking platform for stylish countryside cabins and unique stays. Comparable in targeting UK travellers seeking curated nature-immersed accommodation with a design-forward aesthetic.

Others

• Cabin: US-based company building a network of design-forward, off-grid cabin retreats. Comparable in the off-grid cabin concept and digital detox positioning, though focused on the US market.

Direct peers

• Canopy & Stars: UK-based curated platform for unique cabin, treehouse, and glamping stays in nature. Most direct comparable as it targets the same UK market for distinctive off-grid and nature-immersed accommodation experiences.
• Host Unusual: UK platform offering unusual and unique places to stay including cabins, yurts, and shepherd's huts in countryside settings. Directly comparable in target audience and unique-stay positioning.

Broad incumbents

• Airbnb: Global short-term rental platform with a growing category for unique stays, cabins, and off-grid properties. Broad incumbent competing for the same customer demand with a much larger inventory and brand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theunpluggedpod
• Facebookfacebook.com/unplugged.rest
• LinkedInlinkedin.com/company/getunplugged
• Instagraminstagram.com/unplugged.rest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unplugged