ADEVA SALON & SPA, INC.

What ADEVA SALON & SPA, INC. does

Adeva Salon & Spa, Inc. is a privately held, single-location Aveda lifestyle salon and spa operating at 901 E 2nd Ave Ste 125 in the Iowa River Landing area of Coralville, Iowa. The company is owned by Allisha W and Shannon K, with Lyn-z H serving as Salon Manager and Cami V as Assistant Manager. The business serves local individual consumers in the Iowa City Metro area, offering a comprehensive range of hair services (cuts, color, blowouts, extensions, treatments, perms) and spa services (pedicures, facials, waxing, lash services, makeup applications), plus dedicated wedding and bridal party offerings and a discounted Stylist-in-Training service line.

The company's core technology is its use of Aveda's 100% vegan treatment hair color and professional hair care product line, including custom-made color formulations crafted by expert colorists. Services are priced by stylist level (Levels 1-5 plus owner/artist tiers), with haircut tickets ranging from $40 to $150, hair color services from $90 to $350+, and event styling starting at $120 plus a 20% auto-added gratuity. Revenue streams consist of in-salon service transactions (hair and spa), retail sale of Aveda products both in-salon and through Aveda's e-commerce shop, and gift card sales through a third-party platform (Boulevard).

Adeva's go-to-market is direct-to-consumer, relying on a physical storefront, an online booking client portal, organic social media presence (Instagram and Facebook), local community event participation, and bridal referral marketing. The business carries no institutional investors, parent company, or external funding; ownership and operations are entirely founder/operator-led. There is no disclosed mobile application, proprietary software platform, or AI/ML capability; the technology stack is limited to standard third-party booking and retail integrations.

Name

ADEVA SALON & SPA, INC.

Legal name

Adeva Salon & Spa Inc.

Website

https://adevasalon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adeva Salon & Spa, Inc. is a privately held, single-location Aveda lifestyle salon and spa in Coralville, Iowa, serving local consumers with hair services, spa services, bridal offerings, and Aveda retail products under founder/operator ownership.

Ownership category

akta.pro rank

Product category

Hair Salon and Spa Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• Hair salon services
• Spa treatments
• Hair coloring
• Wedding hairstyling
• Vegan beauty products

Headquarters

HQ city

Coralville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hair Services: Hair cutting, coloring, styling, extensions, and treatments. Services priced by complexity and stylist level. Includes new client services, bridal services, and stylist-in-training services.
2. Spa Services: Pedicures, facials, waxing, lash services, and makeup applications offered as standalone services.
3. Retail Products: Aveda hair care and styling products sold in-salon and online through Aveda's shop platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adeva Salon & Spa operates as a single-location Aveda lifestyle salon and spa in Coralville, Iowa, offering a comprehensive range of hair care services (cuts, color, blowouts, extensions, treatments, perms) and spa services (waxing, facials, lashes, makeup, pedicures). The salon also provides bridal and event styling, discounted services from stylists in training, and retails Aveda vegan hair and beauty products in-salon and through Aveda's online platform.

Product overview

Adeva Salon & Spa operates as a single-location AVEDA lifestyle salon and spa in Coralville, Iowa, offering a comprehensive range of hair care and spa services. The core offerings include Hair Cuts, Hair Color (Color Retouch, Dimensional Color, Fashion Color), Blowouts and Styling, Treatments and Perming, Hair Extensions, Facial and Body Waxing, Facials/Lashes/Makeup, and Pedicures. Additional services include Wedding Services for bridal parties and discounted Stylist in Training Services. Retail products include Aveda vegan hair and beauty items. The salon also offers online booking through their client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cuts Haircut services including consultation, shampoo, condition, cut and blow dry style. New clients are scheduled for 1 hour for their first haircut. Priced by stylist level.
• Hair Color High-performance vegan hair color services including Color Retouch, Dimensional Color (Partial and Full), and Fashion Color services using Aveda 100% vegan products.
• Blowouts and Styling Blow dry and styling services including Blow Dry, Style, Event Style (Updo, Half Up/Half Down, Bridal), Wash & Go, and Silk Press.
• Treatments and Perming Standalone treatments including Gloss Maintenance, Botanical Repair, Scalp Solutions, Nutriplenish Deep Conditioning, K18 Molecular Treatment, and perming services for short and long hair.
• Hair Extensions Extension services using three methods: Bonded (K-Tip, Fusion, Pre-Bonded), Tape In, and Hand Tied (Sew Ins, Weft Extensions), with installation services.
• Stylist in Training Services Services offered at 50% off by stylists in training, including haircuts, blowouts, facial and body waxing, and color services.
• Facial and Body Waxing Hair removal services using soft wax or hard wax, including facial waxing (Eyebrow, Lip, Chin, Nose, Full Face) and body waxing (Bikini, Brazilian, Under Arm, Arms, Legs, Back, Chest).
• Facials, Lashes and Makeup Spa services including Signature 30 and 60 Minute Facials, Lash Lift, Lash Lift & Tint, Brow Tint, and Makeup Applications.
• Pedicures Dry pedicure services including foot and calf massage, cuticle softening, nail trimming, and polish, with all levels priced at $70.
• Wedding Services Bridal party hairstyling and makeup services including event styles at $120+ tax with 20% gratuity, makeup applications at $130+ tax, and $200 travel fee for off-site services.
• Aveda Retail Products Aveda vegan hair and beauty products available for purchase in-salon and online through Aveda's retail platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AvedacoreTechnology or IntegrationAdeva Salon is an Aveda lifestyle salon, certified to use Aveda 100% vegan hair color and professional products. Aveda provides the proprietary color formulations and product line that forms the core of the salon's service offerings.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Phenix Salon Suites: Phenix Salon Suites is a franchise salon suites concept providing private studio space to independent stylists and beauty professionals. It is comparable as an emerging player offering an alternative operational model that competes with traditional full-service salons like Adeva for stylists and walk-in clientele.
• Sola Salons: Sola Salons operates a salon suites concept renting individual studios to independent beauty professionals. It is comparable as an emerging player disrupting traditional salon models and competing with traditional full-service salons like Adeva for both stylists and clients.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Hand & Stone is a national spa franchise specializing in massage, facials, and hair removal. It is comparable as a broad incumbent where its facial, waxing, and spa services directly overlap with Adeva's spa service offering, though operating under a corporate-franchise model.
• Sephora: Sephora is a global multi-brand beauty retailer selling cosmetics, skincare, fragrance, and hair care. It is comparable as a broad incumbent where its retail product assortment competes with Adeva's in-salon Aveda retail sales and influences consumer beauty purchasing behavior in the same local markets.
• Sport Clips: Sport Clips is a men's and boys' hair salon franchise with hundreds of U.S. locations. It is comparable as a broad incumbent where it competes for men's haircut and grooming clients that Adeva also serves (e.g., Shannon K's men's cutting specialty), though with a sports-themed value positioning.
• Great Clips: Great Clips is the largest U.S. hair salon franchise with thousands of locations. It is comparable as a broad incumbent in hair salon services, though operating at a value-oriented price point that competes for the same broad consumer demand as Adeva's premium services.
• Regis Corporation: Regis Corporation operates a portfolio of salon brands (Supercuts, Hair Cuttery, Cost Cutters, SmartStyle) across thousands of locations. It is comparable as a broad incumbent in the same hair salon industry, though operating a corporate-owned multi-brand model at lower price points than Adeva's premium Aveda positioning.
• Massage Envy: Massage Envy is a national membership-based spa franchise offering massage, skin care, and stretch services. It is comparable as a broad incumbent where its skin care and spa services overlap with Adeva's facials and spa offerings, though structured around a subscription model rather than à la carte.
• Ulta Beauty: Ulta Beauty is the largest U.S. beauty retailer combining cosmetics, skincare, fragrance, and in-store salon services. It is comparable as a broad incumbent where its in-store salon services overlap with Adeva's hair offerings and its retail assortment competes with Adeva's Aveda retail sales.

Others

• Aveda: Aveda is the brand partner that supplies Adeva's core professional products and grants the lifestyle salon designation. It is relevant as both the upstream supplier and the brand framework under which Adeva operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adevasalon
• Instagraminstagram.com/adevasalon
• LinkedInlinkedin.com/company/adeva-salon-&-spa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADEVA SALON & SPA, INC.