What adfinitas GmbH does

adfinitas GmbH is a privately held German fundraising agency headquartered in Hannover (Theaterstr. 15, 30159 Hannover) that exclusively serves non-profit organizations. Founded approximately 19 years ago (circa 2005-2006) and operating under the brand "adfinitas Fundraising Agentur," the company delivers a "360-degree" fundraising offering across six integrated service modules: strategic fundraising consulting, campaign concept development, direct mail production, NGO web development, performance marketing and automation, and data-driven target audience consulting (including listbroking). Its underlying technology stack is conventional rather than proprietary: third-party donation platform integrations, Google Analytics with IP anonymization, Facebook Pixel for conversion tracking, email marketing automation, and CMS-based website development, augmented by in-house multivariate scoring models used for client donor targeting (e.g., Stiftung Pfennigparade).

The firm's go-to-market is sales-led and community-driven, relying on direct consultations, free introductory "Kennenlerngespräch" calls, and a strong referral network within the German-speaking non-profit sector. Revenue is generated entirely through professional services fees: project-based engagements for campaign concepts, direct mail production and printing pass-through costs, retainer arrangements for ongoing performance marketing and consulting, and pass-through list costs for address rental. Pricing is not publicly disclosed and is negotiated individually per engagement. Notable clients include Handicap International, Stiftung Pfennigparade, Deutsches Rotes Kreuz, Save the Children, DKMS, Johanniter, ifaw, Menschen für Menschen, and Adservior. The company is led by two managing directors, Klas Brokmann and Déborah Berger, and is associated with the Bonum Group via its "adfinitas digital GmbH" branding entity.

Name

adfinitas GmbH

Legal name

adfinitas GmbH

Website

https://adfinitas.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

adfinitas GmbH is a Hannover-based, privately held German fundraising agency that delivers integrated 360-degree fundraising services — strategy, direct mail, web development, performance marketing, and audience targeting — exclusively to NGOs and non-profit organizations in the DACH market.

Ownership category

akta.pro rank

Product category

Non-Profit Fundraising Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Fundraising consulting services
• Nonprofit campaign management
• Direct mail fundraising
• NGO donor acquisition
• Listbroking services

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fundraising Consulting & Strategieentwicklung: adfinitas provides strategic consulting services to NGOs, including strategy development, success measurement and reporting, project management, and workshops and training. Revenue is generated through project-based consulting fees and retainer arrangements for ongoing advisory services.
2. Kampagnenkonzeption & Kreation: The agency creates bespoke fundraising campaign concepts, messaging frameworks, and creative assets (copy, design, production) for NGO clients. Fees are typically project-based, determined by scope and complexity of each campaign.
3. Direct Mail & Produktion: adfinitas develops, writes, designs, and produces print mailings for NGOs, managing the full production pipeline from concept to print release and mailing. Costs for printing and mailing are passed through to clients as reimbursable expenses.
4. Webentwicklung & Digital Services: Website development, programming, UX design, and donation platform integration services for NGOs, including ongoing maintenance and analytics tracking.
5. Performance Marketing & Automation: Search engine marketing, paid social media, email marketing, and display advertising services billed as managed service retainer engagements.
6. Zielgruppenberatung & Listbroking: Data consulting, audience selection, address rental, and list management services. The agency sources and curates donor address lists for client campaigns, with list costs typically passed through to clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

adfinitas GmbH is a full-service fundraising agency that delivers an integrated 360-degree fundraising concept exclusively to non-profit organizations (NGOs). Its offering combines strategic consulting, fundraising campaign concept and creative development, direct mail production, NGO website development with donation platform integration, performance marketing (SEM, paid social, email, display), and data-driven audience targeting and listbroking services.

Product overview

adfinitas GmbH is a full-service fundraising agency offering a unified 360-degree concept that integrates six core service modules: Strategisches Fundraising (strategic consulting and planning), Fundraising Kampagnenkonzept (campaign development), Direct Mail (print fundraising letters), Webentwicklung für NGO's (website development), Performance Marketing & Automation (digital advertising and email), and Zielgruppenberatung (audience targeting and data services). These services work together as an integrated offering, combining digital and print channels, strategic planning with creative execution, to help NGOs build donor relationships and maximize fundraising effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategisches Fundraising
• Fundraising Kampagnenkonzept
• Direct Mail
• Webentwicklung für NGO's
• Performance Marketing & Automation für NGO's
• Zielgruppenberatung

Quantifiable outcome

• Stiftung Pfennigparade reported significantly increased response rates in house list fundraising, more targeted address targeting, new potentials unlocked, and process professionalization after partnering with adfinitas.
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Bonum GroupminorStrategic or Co-development Partneradfinitas GmbH is a subsidiary of the Bonum Group (adfinitas digital GmbH is shown as the logo entity in the site footer with a link to bonumgroup.com/en/). The Bonum Group appears to be a parent company or affiliated group providing shared infrastructure, branding, or strategic direction to its subsidiaries including adfinitas.

Scale indicators4 records

Broad incumbents

• TBWA\Germany: German creative network with social and cause-marketing capabilities. Comparable in executing multi-channel campaigns for nonprofits and advocacy organizations at a larger scale.
• Serviceplan Group: Largest independent German agency group with full-service capabilities including digital, performance, and direct marketing. Overlaps with adfinitas on performance marketing, direct mail, and data-driven campaign work for NGOs and brands.
• Scholz & Friends: Major German creative agency group with a dedicated social marketing and nonprofit practice. Comparable to adfinitas in serving NGO clients with integrated campaigns, but operates at much larger scale across multiple industries.
• DDB Germany: German arm of the global DDB network, offering creative, digital, and direct marketing services. Overlaps with adfinitas on direct response and integrated campaign work for nonprofit and social-sector clients.
• Jung von Matt: Leading German creative agency with strong social and cause-related marketing credentials. Comparable in delivering integrated creative campaigns, including nonprofit work, but with a much broader client base.

Direct peers

• Russ Reid: Long-standing US fundraising and direct-response agency serving nonprofits with direct mail, digital, and donor acquisition services. Closely comparable to adfinitas in its integrated fundraising agency model and donor-list/data capabilities, but US-focused.
• Weber Shandwick Germany: Global communications agency with a German presence focused on public affairs, social impact, and nonprofit work. Comparable to adfinitas in delivering strategic communications and campaign support for NGO clients.
• SPAG: German communications and PR agency with deep public-sector and nonprofit experience. Comparable to adfinitas in targeting NGO and public-interest clients with integrated communications, though SPAG leans more on earned media.
• Pursuant: US-based fundraising and donor engagement agency for nonprofits, offering strategy, data, and multichannel campaign services. Functionally comparable to adfinitas in the 360° nonprofit fundraising agency model, though operating across North America rather than DACH.
• Hill+Knowlton Germany: Global communications consultancy with a German team experienced in social purpose, advocacy, and nonprofit campaigns. Comparable in serving NGO clients with strategic communications and campaign execution.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adfinitas-deutschland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adfinitas GmbH