ADV Moto Parts

What ADV Moto Parts does

ADV Moto Parts is a Brazilian motorcycle parts and accessories retailer operating under the legal entity Manuel Josemir da Silva LTDA. Founded in 2016 and headquartered in Brasília, DF, the company runs two physical retail stores — the Asa Norte headquarters and a second location in Taguatinga — alongside an e-commerce storefront at advmotoparts.com.br. It serves motorcycle riders in Brazil's Central-West (Centro-Oeste) region and self-describes as the largest motorcycle accessories store in that region. The catalog spans helmets, riding apparel, motorcycle accessories (top/side cases, engine protectors, windshields, risers), tires, replacement parts (clutches, piston kits, transmission kits, brake pads, filters), and intercom systems, featuring both international premium brands (Shoei, Alpinestars, GIVI, HJC, LS2, Cardo, MT Helmets, Shark) and Brazilian OEMs (Chapam, Scam, Invictus, Curtlo, ASW).

The underlying technology is a standard, off-the-shelf retail stack: the Tray e-commerce platform powers the online storefront and checkout, with the Vindi payment gateway handling transactions. Supporting sales channels include dedicated WhatsApp business lines for store and e-commerce support, an Instagram account (@advmotoparts) for organic social, and a YouTube channel (@advmotoparts7733) for product video. There is no proprietary software, no app, and no disclosed API or integration partners beyond Tray and Vindi. Operational hours (Monday–Friday 9:00–18:00, Saturday 9:00–13:00) and same-day local delivery for orders placed before midday indicate a lean, locally-anchored fulfillment model.

Revenue is generated through one-time unit-priced retail sales of physical goods. Product prices range from approximately R$49.90 for small accessories to R$4,499.99 for premium helmets, with credit card installments up to 12x interest-free, PIX, bank slip, and a 5% discount for upfront payments. Free shipping is offered above R$499 to specific states (CO, SD, SU), and a loyalty/cashback program encourages repeat purchases redeemable at the physical stores. The business is founder-owned and bootstrapped under a single-member LLC structure, with no external institutional investment, no subsidiaries, and a headcount of 7 employees.

Name

ADV Moto Parts

Legal name

Manuel Josemir da Silva LTDA

Website

https://advmotoparts.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ADV Moto Parts is a Brasília-based motorcycle accessories retailer operating two physical stores and a Tray-powered e-commerce platform serving motorcycle riders in Brazil's Central-West region with helmets, apparel, parts, and accessories from international and Brazilian brands.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Motorcycle accessories retail
• Riding gear sales
• Motorcycle helmets
• Motorcycle replacement parts
• Adventure touring equipment

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through direct sales of motorcycle accessories, parts, and riding gear through both physical retail stores and online e-commerce platform. Products include helmets, protective clothing, motorbike accessories, tires, and replacement parts. Payment options include credit card installments (up to 12x interest-free), PIX, and bank slip.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ADV Moto Parts retails motorcycle accessories, parts, and riding gear through two physical stores in Brasília, DF and an e-commerce website (advmotoparts.com.br). The catalog spans helmets, riding apparel, motorcycle accessories (cases, protectors, windshields), tires, replacement parts, intercom systems, and outlet items from brands such as GIVI, Alpinestars, Shoei, LS2, MT Helmets, HJC, Shark, Cardo, Chapam, and Scam. Sales are also supported via WhatsApp with multiple payment options including credit card installments, PIX, and bank slip.

Product overview

ADV Moto Parts is an e-commerce platform and physical retail store (with locations in Asa Norte and Taguatinga, Brasília) specializing in motorcycle parts and accessories. The offering includes a comprehensive range of helmets, riding apparel (jackets, pants, boots, gloves), motorcycle accessories (cases, protectors, windshields), tires, replacement parts, and intercom systems. The product portfolio features both proprietary Brazilian brands like Chapam and Scam (for protectors, footpegs, and bodywork) as well as international brands including Givi, Alpinestars, Cardo, Shoei, HJC, Shark, LS2, and MT Helmets. The store operates as both an online e-commerce platform and physical retail presence with same-day delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacetes (Helmets)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and major.

• GIVIcoreTechnology or IntegrationGIVI is a major brand partner for luggage systems and motorcycle accessories. ADV Moto Parts features GIVI prominently on their website with dedicated banner advertisements and extensive product listings including top cases, side cases, tank bags, and mounting hardware.
• AlpinestarscoreTechnology or IntegrationPremium riding gear and protective clothing brand. Store carries extensive Alpinestars product line including jackets, pants, boots, and gloves for both men and women riders.
• ShoeicoreTechnology or IntegrationHigh-end helmet manufacturer. Featured with dedicated banner on the website. Store offers various Shoei helmet models including premium adventure and touring helmets.
• ChapamcoreTechnology or IntegrationBrazilian manufacturer of motorcycle protection equipment including engine guards, radiator guards, front protectors, and luggage racks. Extensive Chapam product catalog carried by the store.
• Scam Moto PartscoreTechnology or IntegrationBrazilian manufacturer specializing in motorcycle protection systems, engine guards,风和挡风玻璃. Store features extensive Scam product lines including BMW GS series protectors and universal accessories.
• LS2majorTechnology or IntegrationHelmet manufacturer offering a wide range of helmet types including open, closed, modular, and adventure helmets. Featured as a key brand on the homepage.
• MT HelmetsmajorTechnology or IntegrationHelmet brand specializing in adventure and touring helmets. Multiple MT Helmets products featured in the product catalog.
• InvictusmajorTechnology or IntegrationBrazilian brand for riding gear and accessories. Products include boots, pants, and casual riding apparel.
• CardomajorTechnology or IntegrationCommunication systems for motorcycles. Store carries Cardo intercom systems and accessories.
• HJCmajorTechnology or IntegrationHelmet manufacturer offering various helmet styles. Featured as a brand partner with dedicated brand page.
• SharkmajorTechnology or IntegrationHelmet brand available through the store. Featured as one of the branded partners.
• VindicoreTechnology or IntegrationPayment gateway provider used for credit card processing, enabling installment payments up to 12x interest-free. Powers the checkout experience.
• TraycoreTechnology or IntegrationE-commerce platform provider powering the online store infrastructure, shopping cart, and payment processing integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magazine Luiza: Large Brazilian multichannel department retailer that carries motorcycle gear, tires, and accessories alongside general merchandise. Overlaps with ADV on helmet, tire, and apparel categories but does not specialize in adventure/touring equipment.
• Americanas: Brazilian omnichannel retailer with national reach selling motorcycle parts, accessories, and apparel online. Competes with ADV on convenience and assortment breadth, particularly in basic accessories and parts.
• Mercado Livre: Latin America's largest e-commerce marketplace with a deep motorcycle parts and accessories category in Brazil. Competes with ADV on convenience and price across many of the same helmet, apparel, and parts SKUs, but operates as a horizontal platform rather than a specialist.
• Casas Bahia: Major Brazilian retail chain selling automotive and motorcycle accessories alongside general merchandise. Overlaps with ADV on basic accessory and parts categories for value-oriented Brazilian consumers.
• Amazon Brasil: Major horizontal e-commerce platform selling motorcycle helmets, apparel, accessories, and parts in Brazil. Competes with ADV on catalog breadth, fulfillment, and price, but lacks ADV's specialized adventure/touring curation and physical retail presence.
• BMW Motorrad Brazil (dealer network): Official BMW motorcycle dealer network in Brazil, which sells OEM accessories, apparel, and parts for adventure bikes like the GS series. Directly overlaps with ADV's adventure rider target customer and premium accessory assortment.
• Triumph Brazil (dealer network): Official Triumph motorcycle dealer network in Brazil selling branded apparel, accessories, and parts for Tiger and other adventure models. Competes with ADV for the same premium adventure/touring customer segment.
• Ducati Brazil (dealer network): Official Ducati dealership and accessory retail network in Brazil. Sells premium motorcycle apparel, helmets, and accessories through branded boutiques, competing with ADV for premium urban and sport-touring riders.

Emerging players

• Chapam: Brazilian manufacturer of motorcycle protection equipment (engine guards, radiator guards, luggage racks) that also sells direct to consumers. Overlaps with ADV's parts and protection categories and is also an ADV brand partner, making it both supplier and partial competitor.
• Scam Moto Parts: Brazilian manufacturer specializing in motorcycle protection systems and engine guards. Sells directly online and through dealers, overlapping with ADV's parts/protection assortment and creating direct competition for those SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@advmotoparts7733
• Instagraminstagram.com/advmotoparts
• LinkedInlinkedin.com/company/adv-moto-parts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADV Moto Parts