Aesthetic Business Masters

What Aesthetic Business Masters does

Aesthetic Business Masters (operating as Aesthetic Coach) is an Australia-based marketing consultancy founded by Nicole Montgomery that serves the regulated aesthetic, cosmetic, and medical beauty industry. The firm sells professional services — bespoke marketing strategy, lead generation, social media management, digital advertising, rebranding, and event planning — to aesthetic clinic owners, medical spas, dermatology practices, and aesthetic device manufacturers, with documented work for clients including Venus Concept, Alma, InMode, Candela, Cynosure, Lumenis, Dr Anh Medispa, and Sydneywest Aesthetics. A distinctive capability is TGA and AHPRA advertising compliance, anchored in founder Nicole Montgomery's nursing credentials and her prior role as National Partnerships Manager at the Aesthetic Beauty Industry Council (ABIC); Alfie Lombardi, a registered nurse and NLP practitioner with 25+ years in aesthetic surgical and non-surgical nursing, partners on operations, culture, and mindset coaching.

Beyond consulting, the firm operates a multi-channel content and event ecosystem: signature summits in Sydney, Melbourne, and Perth with VIP passes at AUD $497 and Standard at AUD $347; sister events including ROAR, Level Up conferences, and ABIC educational conferences with 450+ attendees; two branded podcasts (Brand Spanking You and Aesthetic Business Masters); a YouTube channel; a content blog; and a Resource Vault of marketing templates. Productized digital revenue includes a 12-module Ultimate Marketing Course sold via self-serve checkout and the Skin Success Community membership priced at AUD $99/month or $990/year individual, and AUD $49.50/month or $495/year per team member.

Monetization is therefore hybrid: one-time event tickets and corporate sponsorships (Diamond, Sapphire, and Emerald tiers from device companies), bespoke professional-services retainers, recurring subscription revenue from the community, and self-paced course sales. The firm is privately held, founder-owned, with a stated team of five and no disclosed external funding, headquartered in Sydney with all disclosed customers in the Australian market and select international device-manufacturer engagements.

Name

Aesthetic Business Masters

Legal name

Aesthetic Coach

Website

https://aestheticcoach.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aesthetic Business Masters is a Sydney-based marketing consultancy and event operator serving Australian aesthetic clinics, medical spas, and device manufacturers with compliance-aware digital marketing, social media, events, and online courses.

Ownership category

akta.pro rank

Product category

Aesthetic Marketing Consulting

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Aesthetic marketing consulting
• Beauty industry education
• Medical aesthetics events
• Clinic growth coaching
• TGA AHPRA compliance marketing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Consulting Services: Bespoke consulting services for aesthetic businesses including strategic consulting, marketing mastery, and compliance overhauls. Delivered through one-on-one engagements and ongoing retainer relationships.
2. Online Course - Ultimate Marketing Course: 12-module comprehensive marketing course for aesthetic professionals covering topics from basics to Facebook ads, copywriting, video, and personal branding. Delivered as self-paced digital course.
3. Event Tickets - Aesthetic Business Masters Summit: VIP Pass at $497 and Standard Pass at $347 for full-day summit events featuring expert sessions, networking, and workshops in multiple Australian cities.
4. Skin Success Community Membership: Monthly membership at $99 AUD or annual at $990 AUD; team pricing at $49.50/month per member. Provides educational content, mentorship, and community access.
5. Event Photography and Coverage: Professional event photography services tailored for aesthetic industry events, from intimate workshops to large conferences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Aesthetic Business Masters (operating as Aesthetic Coach) is a Sydney-based marketing and business consultancy that helps aesthetic clinics, medical spas, cosmetic practitioners, and aesthetic device manufacturers grow their leads, profits, and brand presence. The company delivers bespoke marketing strategy, digital and social media management, client engagement programs, personal branding, event planning, and compliance-aware advertising tailored to Australian TGA and AHPRA regulations. Offerings span one-on-one consulting retainers, an online 12-module marketing course, the Skin Success Community membership, and multi-city summit events across Sydney, Melbourne, and Perth.

Product overview

Aesthetic Business Masters is a marketing and business consultancy for the aesthetic and beauty industries, founded by Nicole Montgomery. The company operates as a service-based agency rather than a software platform, offering a portfolio of marketing services (lead generation, digital marketing, social media management, event planning, consulting) alongside educational products. The core educational products include Nicole's Resource Vault (marketing templates and tools), the Ultimate Marketing Course (12-module online course), the Aesthetic Business Masters Summit (annual events in Sydney, Melbourne, and Perth), and two podcasts (Aesthetic Business Masters and Brand Spanking You). Services are delivered through consulting engagements, training programs, and managed marketing services, with compliance expertise in TGA and AHPRA guidelines for the Australian aesthetic industry.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Spanking You Podcast: A podcast exploring the good, bad, and ugly of marketing in cosmetic medicine, featuring exclusive interviews with industry insiders, patients, and clinicians.
• Aesthetic Business Masters Podcast

Products and services

• Lead Generation & Marketing Services Comprehensive marketing services including lead generation strategies, digital marketing, online advertising, content creation and production, and campaign building tailored for aesthetic and beauty businesses, sold as managed engagements to clinic owners and device manufacturers.
• Client Engagement & Relationship Management Services Services including client journey mapping, email marketing, client nurturing, and targeted 1:1 training and support to foster long-term relationships and repeat business for aesthetic clinics.
• Product Launch & Personal Branding Services Services for launching new products or devices, building personal brands, and creating online courses for aesthetic entrepreneurs and clinic principals.
• Event Planning & Management Services Event services including in-house events, event coverage and photography, intimate bespoke events, product launches, large conferences (450+ attendees), and clinical workshops for aesthetic and device companies.
• Consulting & Strategy Services Business consulting covering policies, procedures, planning, staffing, culture, risk management, and mindset coaching for aesthetic businesses, delivered via bespoke one-on-one engagements and retainers.
• Ultimate Marketing Course

Quantifiable outcome

• Transformed brand presence and drove substantial business growth for Dr Anh Medispa
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, minor and core.

• OMG (Diamond Sponsor)flagshipGTM or Marketing Partner · 1 January 2025Diamond tier sponsor for Aesthetic Business Masters 2025 events in Sydney, Melbourne, and Perth
• Gay Wardle - Skin Success CommunityminorGTM or Marketing Partner · 1 January 2024Partnership to promote Gay Wardle's Skin Success Community through Aesthetic Coach platforms; community provides educational content for skin professionals with membership options at $99/month or $990/year
• Aesthetic Beauty Industry Council (ABIC)coreStrategic or Co-development Partner · 1 January 2023Nicole Montgomery served as National Partnerships Manager, propelling ABIC's brand and partnerships to unprecedented growth. Spearheaded remarkable growth in partnerships, memberships, and marketing efforts. Organized inaugural ABIC Educational Event 2023 and other council events.
• Meder (Shappire Tier)coreGTM or Marketing PartnerShappire tier sponsor for Aesthetic Business Masters 2025
• Costec (Shappire Tier)coreGTM or Marketing PartnerShappire tier sponsor for Aesthetic Business Masters 2025
• Osmosis (Shappire Tier)coreGTM or Marketing PartnerShappire tier sponsor for Aesthetic Business Masters 2025
• Tissue Repair (Shappire Tier)coreGTM or Marketing PartnerShappire tier sponsor for Aesthetic Business Masters 2025
• Murad (Emerald Tier)minorGTM or Marketing PartnerEmerald tier sponsor providing products for swag bags at Aesthetic Business Masters 2025
• Dermalogica (Emerald Tier)minorGTM or Marketing PartnerEmerald tier sponsor providing products for swag bags at Aesthetic Business Masters 2025
• Hugel (Emerald Tier)minorGTM or Marketing PartnerEmerald tier sponsor for Aesthetic Business Masters 2025
• Venus ConceptcoreGTM or Marketing PartnerLong-standing client and event partner; Whitney Kabel testimonial endorses ROAR events; provided sponsorship and collaboration on industry events
• Venus ConceptcoreChannel Partner/ Reseller/ DistributorMajor device company client; Nicole previously worked as marketing manager; ongoing collaboration on events and marketing
• AlmacoreChannel Partner/ Reseller/ DistributorDevice manufacturer partner listed among companies worked with; marketing support and event collaboration
• InModecoreChannel Partner/ Reseller/ DistributorDevice manufacturer partner; marketing services and event support collaboration
• CandelacoreChannel Partner/ Reseller/ DistributorDevice manufacturer partner for aesthetic marketing services
• CynosurecoreChannel Partner/ Reseller/ DistributorDevice manufacturer partner for aesthetic marketing services
• LumeniscoreChannel Partner/ Reseller/ DistributorDevice manufacturer partner for aesthetic marketing services
• NeograftcoreChannel Partner/ Reseller/ DistributorDevice company partner; collaborated on workshops including Neograft workshops with Dr. Lisa Freiderich
• Professional BeautycoreGTM or Marketing PartnerMedia partner for Aesthetic Business Masters; Editor-in-Chief Hannah Gay speaking at events; Australia's longest-standing beauty trade publication
• Spa + ClinicminorGTM or Marketing PartnerMedia partner for Aesthetic Business Masters 2025
• Aesthetic Medical PractitionerminorGTM or Marketing PartnerMedia partner for Aesthetic Business Masters 2025

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rosemont Media: Marketing agency focused on plastic surgeons and medical aesthetic practices, providing website design, SEO, and digital advertising. Comparable due to its vertical focus on aesthetic medical practices with similar service stack (digital marketing, lead gen, branding).
• InflowMD: Marketing agency specialized in medical aesthetics and plastic surgery practices. Comparable as a vertical-focused marketing services provider targeting aesthetic clinic operators with lead generation and patient acquisition services.
• Practice Bloom: US-based digital marketing agency specialized in medical spas and aesthetic practices, offering lead generation, SEO, and website services. Directly comparable as a niche marketing services firm targeting the same end customer (aesthetic clinic owners) with a similar playbook of digital marketing, lead gen, and practice-growth services.
• Crystal Clear Digital Marketing: Digital marketing agency serving medical spas, plastic surgeons, and aesthetic practices with SEO, paid media, and website design. Comparable as another niche marketing agency targeting the same clinic-owner customer with overlapping service offerings.
• Studio Thirty Three: A digital marketing agency specializing in medical aesthetics, skin clinics, and beauty brands. Comparable as a vertical-specialist marketing agency serving aesthetic clinic owners with branding, web, and growth marketing services.

Broad incumbents

• HubSpot: Broad CRM and marketing platform with a growing vertical presence in healthcare and aesthetics. Comparable as a broad incumbent whose marketing automation and content tools overlap with the marketing-stack services ABM helps clinics deploy, and which clinic owners may use instead of agency services.

Emerging players

• Studio 8E8: Boutique branding and marketing studio for beauty, wellness, and aesthetic brands. Comparable as an emerging specialized creative/branding agency serving similar end customers (aesthetic and beauty brands) but with a narrower creative-only scope.

Others

• Eventbrite: Event ticketing and event-management platform. Comparable as an enabling infrastructure provider for the live-event revenue stream, similar in role to Humanitix which ABM currently uses for event ticket sales.
• Professional Beauty (ABIC-aligned industry media): Australia's longest-running beauty trade publication and ABIC-aligned media partner to ABM's events. Comparable as an ecosystem participant — media partner in the same aesthetic industry network that drives ABM's event audience and thought-leadership reach.

Regional players

• Medical Marketing Solutions: Australian marketing agency focused on medical and aesthetic practices. Comparable as a regionally overlapping (Australian) marketing services firm targeting the same aesthetic clinic vertical, providing direct regional competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm2-Pr9sm99DN-T3iLMJVSg
• Facebookfacebook.com/AestheticMarketingCoach
• LinkedInlinkedin.com/company/aestheticbusiness
• Instagraminstagram.com/aestheticmarketingcoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aesthetic Business Masters