AFABB

What AFABB does

AFABB — formally Associação de Benefícios e Assistência Familiar — is a Brazilian benefits association founded in 2004 and headquartered in Dores do Indaiá, Minas Gerais. The organization provides a discount-based health benefits membership, not a traditional health insurance plan: members pay a fixed monthly fee starting at R$ 1.05/day (approximately R$ 31.50/month) in exchange for access to discounted medical consultations, laboratory and imaging exams, dental care, 24-hour psychological support, and 24-hour funeral assistance covering members, dependents, and aggregates. Enrollment requires no medical underwriting and no waiting periods, positioning AFABB as an accessible alternative for families in Minas Gerais who are excluded from or cannot afford traditional health plans.

The core product is the Plano de Benefícios AFABB, supported by AFABB's own medical clinics in Dores do Indaiá and Formiga, a credenced provider network accessible through the third-party member portal afabb.clubeben.com.br, and an ecosystem of ancillary benefits. These include insurance brokerage access to seven carriers (Tokio Marine, Porto Seguro, Allianz, Zurich, SulAmérica, Bradesco Seguros, Mapfre), educational discounts through seven partner institutions (Anhanguera, Estácio, Unicesumar, Uniube, ETEMIG, FASF, Pitágoras), a pharmacy and retail discount club, and a monthly prize draw of R$ 20,000. AFABB makes no claim to proprietary technology; operations rely on WhatsApp as the primary communication and sales channel, a third-party portal for member self-service, and the physical clinic network.

The business model is a recurring subscription model sold direct-to-consumer, primarily via WhatsApp outreach, the company website, and word-of-mouth. With 16 employees and no disclosed funding, AFABB operates an asset-light model with additional commission revenue from insurance brokerage and educational referrals. Cumulative scale metrics include 50,000+ families served and 100,000+ consultations performed over more than 20 years, with geographic focus confined to Minas Gerais, Brazil.

Name

AFABB

Legal name

Associação de Benefícios e Assistência Familiar

Website

https://afabb.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AFABB is a Brazilian benefits association, founded in 2004 and based in Minas Gerais, offering discount-based health, dental, funeral, insurance, and education memberships to underserved families at approximately R$ 1.05 per day.

Ownership category

akta.pro rank

Product category

Health Benefits Association

NAICS

Health and Welfare Funds (525120), Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

akta.pro secondary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Health benefits association
• Discount healthcare plans
• Funeral assistance services
• Family benefit programs
• Membership healthcare access

Headquarters

HQ city

Dores do Indaiá

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Membership Fees: AFABB generates revenue through recurring monthly membership fees charged to associates. Members pay a fixed monthly amount to access discounted healthcare services including medical consultations, laboratory tests, imaging exams, dental care, psychological support, and 24-hour funeral assistance. The pricing starts at R$ 1.05 per day (approximately R$ 32 per month). Dependents and aggregates can be included under a single family plan with no additional cost mentioned. Additional revenue streams include insurance brokerage commissions and educational institution referral fees through partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AFABB operates a low-cost membership-based health benefits program priced at R$1.05 per day, granting families access to discounted medical consultations, laboratory and imaging exams, dental care, 24-hour psychological support, and 24-hour funeral assistance, supplemented by pharmacy and retail discounts, monthly prize drawings, and an educational benefits program. Delivery combines a credencialed provider network with AFABB's own clinics in Minas Gerais, while insurance brokerage for life, auto, home, and accident coverage is offered as an affiliated service.

Product overview

AFABB is a health benefits association offering a unified membership plan combining health discounts, funeral assistance, and member benefits. The core product is the Plano de Benefícios (R$ 1.05/day) which bundles medical consultations, laboratory/imaging exams, dental care, psychological support, 24h funeral assistance, and pharmacy discounts. Additional modules include educational discounts through university partnerships, insurance products via partner insurers, company-owned clinics in Dores do Indaiá and Formiga, and monthly prize drawings. The company positions itself as an affordable alternative to traditional health insurance plans for families in Minas Gerais, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Benefícios AFABB Core AFABB membership priced at R$1.05 per day that grants families access to discounted medical consultations, laboratory and imaging exams, dental care, 24-hour psychological support, 24-hour funeral assistance, pharmacy and retail discounts, and monthly prize drawings, with no medical underwriting and no waiting periods.
• Educational Benefits Program Educational benefits program offered as part of the AFABB membership, providing members with access to educational discounts and family-oriented educational benefits.
• Insurance Brokerage Services Insurance brokerage for life, auto, home, and accident coverage offered through AFABB, allowing members to access supplementary insurance products alongside their health benefits membership.

Quantifiable outcome

• 50,000+ families protected with dignity over 20+ years
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Tokio MarineminorGTM or Marketing PartnerAFABB offers Tokio Marine insurance products (life, auto, home, personal accident) to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• Porto SegurominorGTM or Marketing PartnerAFABB offers Porto Seguro insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• AllianzminorGTM or Marketing PartnerAFABB offers Allianz insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• ZurichminorGTM or Marketing PartnerAFABB offers Zurich insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• SulAméricaminorGTM or Marketing PartnerAFABB offers SulAmérica insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• Bradesco SegurosminorGTM or Marketing PartnerAFABB offers Bradesco Seguros insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• MapfreminorGTM or Marketing PartnerAFABB offers Mapfre insurance products to its members at differentiated rates through a brokerage relationship. Members receive facilitated access to insurance products with specialized consulting and humanized support.
• AnhangueraminorGTM or Marketing PartnerAFABB provides its members access to Anhanguera educational programs (graduation, postgraduate, technical courses) at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• ETEMIGminorGTM or Marketing PartnerAFABB provides its members access to ETEMIG educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• FASFminorGTM or Marketing PartnerAFABB provides its members access to FASF educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• PitágorasminorGTM or Marketing PartnerAFABB provides its members access to Pitágoras educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• UnicesumarminorGTM or Marketing PartnerAFABB provides its members access to Unicesumar educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• UniubeminorGTM or Marketing PartnerAFABB provides its members access to Uniube educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.
• EstáciominorGTM or Marketing PartnerAFABB provides its members access to Estácio educational programs at special discounted rates and differentiated payment conditions. AFABB acts as a referral channel directing members to partner institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Unimed: Brazil's largest medical cooperative system, offering individual and family health plans through regional cooperatives nationwide. Directly comparable to AFABB in serving the Brazilian family segment with regional/localized delivery, though Unimed offers regulated health plans rather than discount memberships.
• Qualicorp: Brazil's largest operator of association- and corporate-sponsored health plans, intermediating access to multiple insurers for collective member groups. Directly comparable to AFABB's association-based, multi-carrier brokerage model, though at much larger scale and primarily employer- rather than individual-sponsored.

Broad incumbents

• Amil: One of Brazil's largest health insurers, now part of UnitedHealth Group, offering individual and family plans nationwide. Targets overlapping demographics but at a higher price point and with full regulated coverage, positioning itself as an upgrade alternative from AFABB's discount model.
• SulAmérica Saúde: Major Brazilian insurer with a substantial health line offering individual and family plans. A current AFABB brokerage partner (SulAmérica is offered through AFABB's insurance module) but also a competitor for the same consumer health dollar at the regulated-plan tier.
• Mapfre Brasil: Global insurer with Brazil health operations serving families and individuals. Functions both as a brokerage partner via AFABB's module and as an incumbent offering fully regulated health plans at higher price points.
• Allianz Brasil: Global insurer with Brazilian health operations. A current AFABB brokerage partner and broader incumbent competing in the upper-tier family health segment with regulated coverage products.
• Hapvida NotreDame Intermédica: Largest vertically integrated health plan operator in Brazil, with a strong value-segment positioning similar to AFABB's affordability wedge. Competes for the same price-sensitive family segment but operates at massive national scale with own hospitals and a regulated plan structure.
• Bradesco Seguros: One of Brazil's largest insurance groups with a significant health line. Functions as both a brokerage partner via AFABB's insurance module and a broader incumbent serving overlapping family demographics through employer- and individual-sponsored plans.
• Porto Seguro Saúde: Major Brazilian insurer offering health plans alongside its core auto/insurance portfolio. Like SulAmérica, it is both a brokerage partner of AFABB and an incumbent competitor for the family health segment at higher price points with full coverage.

Emerging players

• Alice Saúde: Brazilian digital-native health plan startup offering tech-enabled, primary-care-anchored plans for individuals and families. Targets a similar value-conscious segment with modern UX; represents the kind of digital-first competitor that could pressure AFABB's manual WhatsApp-driven model in the next 3-5 years.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/afabbmg
• Instagraminstagram.com/afabbmg
• LinkedInlinkedin.com/company/afabbmg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFABB