Orijin

What Orijin does

AFIS International Foods, operating under the Orijin brand, is a French specialty food importer and B2B distributor headquartered in Le Havre, France. Founded in 1990, the company sources, imports, and distributes exotic and ethnic food products (frozen exotic vegetables, ethnic breads and pastries, dry beans, pressed fruit juices, cream cheese, and barbecue sauce) that are largely unavailable on the French mainstream market. Its catalog combines three proprietary brands — Orijin, DJAM! (frozen plantain), and Le Petit Tom (dry beans) — with exclusive French distribution rights for premium third-party brands including Philadelphia Cream Cheese (since 2005), Head Country Barbecue Sauce (since 2010), and Andros Chef fruit purees (since 2024).

The company's technical core is a three-temperature logistics platform covering frozen (negative cold), chilled (positive cold), and ambient/dry storage, enabling it to ship mixed-product orders to professional kitchens. It serves four primary customer segments: commercial and institutional foodservice (restaurants, catering, food chains), agri-food manufacturers, large and medium supermarkets (GMS), and specialized freezer centers. Geography spans mainland France, French overseas departments (DOM), and select export markets. Go-to-market is sales-led with direct B2B relationships and quote-based transaction pricing across multiple package formats (from individual 16.67g portions to 10kg catering packs), supplemented by distributor/reseller channels in retail and freezer-center networks. Revenue is generated through product margin on import-and-resell transactions; the company is privately held, founder-influenced, and shows no external institutional investment in the available data.

Name

Orijin

Legal name

AFIS SARL

Website

https://afisfoods.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Orijin (AFIS SAS) is a French B2B specialty food importer and distributor, sourcing and supplying exotic and ethnic ingredients — frozen vegetables, ethnic breads, dry beans, juices, and premium distributed brands like Philadelphia and Head Country — to restaurants, food manufacturers, and retailers across France, DOM territories, and export markets.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

akta.pro secondary industries

International & Ethnic Packaged Foods (CRADAAAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Specialty food distribution
• Frozen food import
• Foodservice supply
• Ethnic cuisine ingredients
• International food sourcing

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Distribution: Import and distribution of specialty food products to foodservice professionals, food manufacturers, and retailers. Revenue generated through product sales with pricing based on volume and relationship terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AFIS International Foods (Orijin) imports and distributes specialty food products to foodservice professionals, food manufacturers, and retailers across France, DOM territories, and export markets. The portfolio spans three temperature categories—frozen, chilled, and ambient/grocery—and includes proprietary brands (Orijin, DJAM!, Le Petit Tom) as well as distributed premium brands (Philadelphia, Head Country, Andros Chef) covering exotic vegetables, ethnic breads, pastries, dry beans, pure fruit juices, cream cheese, and barbecue sauce.

Product overview

AFIS International Foods operates as a food sourcing, importing, and distribution company with multiple product lines across three temperature categories: frozen, chilled, and ambient/grocery. The company distributes both its own Orijin brand products and third-party brands including Philadelphia (cream cheese), Head Country (barbecue sauce), Le Petit Tom (dry beans), DJAM! (plantain banana), and Andros Chef (fruit purees). Orijin's frozen product portfolio includes bagels, English muffins, buns, exotic vegetables (plantain banana, cassava, sweet potato), pastries, cheesecakes, cakes, muffins, and pure citrus juices from Crete. The chilled category features Philadelphia cream cheese in multiple formats from individual portions to catering packs. The ambient/grocery line includes dry beans and barbecue sauce. Products target food service professionals, food manufacturers, retailers, and freezer centers in France, DOM territories, and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Orijin: Proprietary brand embodying AFIS International Foods' philosophy. Develops superior quality frozen and grocery products including exotic vegetables, dry beans, pure juices, ethnic breads, and gourmet pastries. Targets food professionals, food manufacturers, retailers, and freezer centers.
• DJAM!
• Le Petit Tom

Products and services

• Orijin (house brand) AFIS International Foods' proprietary house brand encompassing superior quality frozen and grocery products for food professionals, including exotic vegetables, ethnic breads, pastries, pure fruit juices, and dry beans sourced from producers worldwide.
• DJAM! Frozen Plantain Banana

Quantifiable outcome

• Products from best terroirs worldwide with authentic and original flavors

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BDSA L'AGENCEminorImplementation/ SI/ Consulting PartnerWeb design and technical development agency for the company website. Located at 63 Quai George V, 76600 Le Havre, France. RCS Le Havre B 519 132 070.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pro à Pro: METRO Group's foodservice distribution arm serving restaurants, caterers, and chains across France. Comparable because of its multi-temperature, multi-category foodservice offering competing for the same B2B professional food customer as AFIS.
• Pomona: France's largest specialized foodservice distributor with subsidiaries including PassionFroid and Passage du Marché. Comparable because it serves foodservice professionals with multi-temperature logistics across frozen, chilled, and ambient products, including specialty/exotic ranges that overlap with AFIS.
• Transgourmet France: French subsidiary of METRO's Transgourmet, focused on foodservice wholesale including frozen and specialty. Comparable because it combines broadline distribution with specialty ranges targeting restaurant professionals and caterers.
• Sysco France: Subsidiary of global foodservice leader Sysco, operating in France (including Davigel). Comparable because it provides broadline foodservice distribution with growing specialty offerings, competing for the same restaurant and institutional customers in France.
• Brake France: Foodservice distributor serving restaurants, hotels, and caterers across France. Comparable because it operates a multi-temperature supply model for professional kitchens with broad specialty and international SKUs competing for the same customer base as AFIS.

Emerging players

• Léa Nature: French specialty food group focused on organic and natural foods across multiple brands and distribution channels. Comparable as a similarly sized French specialty food company operating a multi-brand portfolio in the natural/clean-label category.
• Bonduelle: Major French frozen and canned vegetable producer. Comparable as an adjacent frozen-vegetable player whose products overlap with AFIS's frozen exotic vegetable lines (cassava, sweet potato) for retail and foodservice channels.

Direct peers

• Distriborg: French specialist distributor of organic and natural/ethic food products to retail and foodservice channels. Comparable because it similarly curates specialty/organic/imported SKUs and serves B2B customers in France with a curated portfolio of niche brands.
• PassionFroid: Pomona subsidiary specialized in frozen foodservice products, including a notable range of ethnic and specialty frozen SKUs. Comparable because it directly overlaps with AFIS's DJAM!, frozen plantain, cassava, sweet potato, and ethnic frozen bread/bakery offering.
• Davigel: French frozen food specialist (now part of Sysco France). Comparable because of its specialization in frozen foodservice distribution including specialty/exotic ranges, mirroring AFIS's frozen product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orijin-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orijin