Aftenposten Junior

What Aftenposten Junior does

Aftenposten Junior is a Norwegian weekly subscription newspaper targeting children aged 6-12, publishing curated national and international news in an age-appropriate format. It operates as a sub-brand of Aftenposten within the Schibsted media group, headquartered in Oslo with a lean team of 8 employees. The product is delivered through three commercial channels: individual consumer subscriptions (with auto-renewing monthly billing at 269 kr/month and tiered introductory packages of 12, 25, or 50 issues), bulk school subscriptions (Klassesett) priced from 22-42 kr per issue with semi-annual billing, and gift subscriptions for one-time prepaid multi-recipient purchases.

The underlying technology stack is a hybrid print-and-digital delivery model. Print editions are mailed weekly to subscribers' homes and schools; digital access is bundled into every subscription and delivered through the Magasin+ mobile app and magasinpluss.no web platform, authenticated via a single Schibsted account. A separate digital learning tool, Aftenposten Junior Skole, is distributed to schools through a partnership with Gyldendal, Norway's largest educational publisher, enabling teacher-led news integration in primary classrooms. Content is produced by professional Aftenposten journalists under editor Mari Midtstigen and includes quizzes, crosswords, comics, sports, and science features alongside core news.

The business model is a recurring subscription D2C operation supported by a dedicated e-commerce front-end (magasintilbud.no, order.aftenposten.no) and email-based school order intake ([email protected]). Revenue streams are diversified across individual, institutional, and gift subscribers, with volume discounts for larger school orders. Marketing leverages the broader Aftenposten brand ecosystem and direct school outreach, and the unit benefits from Schibsted-shared infrastructure (identity, billing via mediaconnect.no, customer service), keeping operating costs low relative to a standalone publisher of comparable reach.

Name

Aftenposten Junior

Legal name

Aftenposten Junior

Website

https://aftenpostenjunior.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aftenposten Junior is a Norwegian weekly subscription newspaper for children aged 6-12, published under Schibsted's Aftenposten brand, delivering print and digital editions via Magasin+ and a school-focused product distributed through a Gyldendal partnership.

Ownership category

akta.pro rank

Product category

Children's News Publication

NAICS

Periodical Publishers (513120), Educational Support Services (611710)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Educational Services (8200)

akta.pro primary industry

Early Readers & Chapter Books Publishing (MPAJAFAB)

akta.pro secondary industry

Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

Keywords

• Children's news publication
• Subscription newspaper
• Educational media
• School newspaper service
• Norwegian journalism

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Subscriptions: Recurring subscription revenue from individual customers purchasing magazine issues delivered weekly in print and/or digital format. Subscriptions auto-renew monthly at 269 kr/month with no binding period.
2. School/Classroom Subscriptions: Class sets sold to teachers and schools with weekly delivery, priced per issue with volume discounts. Billed semi-annually to educational institutions.
3. Gift Subscriptions: One-time prepaid gift subscriptions available in various issue quantities, delivered as a complete package with no auto-renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Aftenposten Junior publishes a weekly Norwegian newspaper for children aged 6-12, delivering age-appropriate news from Norway and the world alongside quizzes, crosswords, comics, sports, science, and animal stories. Subscribers receive weekly print home delivery plus full digital access through the Magasin+ platform (app and magasinpluss.no) via Schibsted account authentication. A dedicated school learning tool, Aftenposten Junior Skole, is offered to teachers via distribution partnership with Gyldendal.

Product overview

Aftenposten Junior is a weekly newspaper magazine published for children aged 6-12 years, providing news from Norway and internationally in an accessible format. The core product (Aftenposten Junior) is available as print subscription or digital access via Magasin+. The portfolio includes Aftenposten Junior Skole, a digital learning tool for classroom use distributed via Gyldendal, and Klassesett bulk subscriptions for schools. All subscribers receive digital access as part of their subscription, allowing reading through the Magasin+ app or website.

Differentiator

Problem solved

Functional benefit

Brands

• Aftenposten Junior Skole: A digital learning tool for children and young people. Content specially developed for primary school students that makes it easier for teachers to use news in teaching. Aftenposten Junior collaborates with Gyldendal for distribution of the school product.

Products and services

• Aftenposten Junior

Quantifiable outcome

• Subscription saves up to 1551 kr compared to newsstand prices (for 50-issue plan)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• GyldendalcoreChannel Partner/ Reseller/ DistributorGyldendal serves as the distribution partner for Aftenposten Junior Skole, a digital learning tool specifically designed for primary school students. This partnership enables Gyldendal's established education distribution network to reach teachers and schools with Aftenposten's educational content. The collaboration focuses on making news-based learning accessible in Norwegian classrooms.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Gyldendal: Gyldendal is a major Norwegian publisher and education distributor that serves as the channel partner for Aftenposten Junior Skole. Comparable as the B2B education distribution partner and a relevant Norwegian publishing incumbent in adjacent categories.
• NRK Super: NRK Super is the Norwegian public broadcaster's children's channel, offering free, professionally-produced news and entertainment content for Norwegian children. It is comparable as a free alternative competing for children's media time and a potential substitute for paid subscriptions.

Broad incumbents

• Aftenposten: Aftenposten is the flagship Norwegian newspaper and direct parent brand of Aftenposten Junior. It shares editorial resources, customer service, and subscriber benefits, and represents the broader incumbent in Norwegian news that Aftenposten Junior extends into the children's segment.
• Schibsted: Schibsted is the parent media conglomerate that owns Aftenposten Junior along with Aftenposten, VG, and other Nordic media brands. It is comparable as the broader incumbent operating the infrastructure (Magasin+, Schibsted-konto) that powers Aftenposten Junior.

Direct peers

• Time for Kids: Time for Kids is a weekly news magazine for elementary and middle school students published by TIME. It shares Aftenposten Junior's model of curating age-appropriate current events for school-age children with classroom distribution.
• The Week Junior: The Week Junior is a weekly news magazine for children aged 8–14 in the UK, delivering age-appropriate current events. It is the closest direct peer to Aftenposten Junior in product, format, and target audience, though operating in the UK market.
• National Geographic Kids: National Geographic Kids is a children's publication focused on science, nature, animals, and exploration. While not strictly news, its content mix (science, animals, exploration) overlaps with Aftenposten Junior's editorial themes, and it competes for the same parent purchase decision.

Regional players

• Cappelen Damm: Cappelen Damm is one of Norway's largest publishing houses, operating in educational and trade publishing. It is a regional peer operating in the same Norwegian publishing market, with comparable educational publishing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aftenposten-junior

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aftenposten Junior