United Ag & Turf - Northeast

What United Ag & Turf - Northeast does

United Ag & Turf - Northeast is a private John Deere equipment dealer operating 41+ retail locations across Connecticut, Massachusetts, Maine, New Hampshire, New York, and Vermont, with a corporate office in Scarborough, Maine and an additional former Hudson River Tractor site in Goshen, New York. Founded in 2019, the company sells the full John Deere agricultural, lawn-and-garden, and compact construction product range — including compact utility tractors (1-4 Series, 21.5-65.9 HP), commercial and residential mowers, Gator utility vehicles, row-crop and 4WD tractors, harvesting and tillage equipment, plus multi-brand accessories (Honda, STIHL, Ariens, Frontier, HLA, Blue Diamond, Alamo Industrial, Kuhn, Big Tex, Great Plains, Landoll, Pottinger) — supplemented by a parts catalog exceeding one million SKUs and factory-trained technician service.

Name

United Ag & Turf - Northeast

Legal name

United Ag & Turf

Website

https://agandturf.unitedequip.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

United Ag & Turf - Northeast is a private John Deere dealer network operating 41+ locations across six northeastern US states, selling agricultural, lawn-and-garden, and compact construction equipment, parts, and service to homeowners, landscapers, farmers, and government buyers.

Ownership category

akta.pro rank

Product category

Agricultural and Lawn Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural equipment dealer
• Compact utility tractors
• Commercial mowing equipment
• Tractor parts service
• Compact construction equipment

Headquarters

HQ city

Scarborough

HQ country

United States

HQ region

North America

Offices41 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sales of new John Deere equipment including tractors, compact construction, lawn mowers, and utility vehicles. Revenue generated from direct sales at 41+ physical dealer locations and online catalog.
2. Used Equipment Sales: Pre-owned equipment sales with thorough technician inspection. Economical pricing on certified used inventory.
3. Parts Sales: Over 1 million OEM parts available for order. Online parts catalog, in-store purchases, and customer portal ordering. Parts include maintenance kits, blades, batteries, wheels, belts, seats, and attachments.
4. Service and Repair: On-site repairs, routine maintenance plans, and complete machine diagnostics by factory-trained technicians. Preventative maintenance plans offered. Quick inspections and repairs to minimize equipment downtime.
5. Financing Services: Financing offered through John Deere Financial with installment credit options. Quick application process, flexible payment plans, and leasing options. Government procurement through competitive bid contracts.
6. Government Contracts: Competitive bid state and cooperative procurement contracts. Leverages manufacturer contracts from John Deere and Alamo Industrial for government agency sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

United Ag & Turf - Northeast is a full-service John Deere equipment dealer operating 41+ locations across six northeastern US states, selling new and used agricultural, lawn and garden, compact construction, and commercial mowing equipment. The dealer provides over 1 million OEM parts, factory-trained service and repair, preventative maintenance plans, financing through John Deere Financial, and dedicated government procurement via cooperative contracts. Revenue is generated through equipment sales, parts sales, service fees, financing, and government contract channels.

Product overview

United Ag & Turf - Northeast is a John Deere dealer network offering a comprehensive portfolio of agricultural, lawn & garden, and compact construction equipment across 41+ locations in the Northeastern United States. The product portfolio centers on John Deere equipment including compact utility tractors (1-4 Series ranging 21.5-65.9 HP), lawn tractors (100-700 Series), zero turn mowers (Z300-Z700 Series), Gator utility vehicles (Work/Mid-Size/Full-Size Crossover), commercial mowers, full-line agriculture equipment (tractors, harvesting, planting, tillage, hay), and compact construction equipment (wheel loaders, track loaders, excavators, skid steers). The offering is complemented by attachments/accessories, pre-configured tractor packages/bundles, parts sales, service/repair, and government procurement programs. The company also carries supporting brands including Frontier, STIHL, Honda, Western, Ariens, Athens, Avant, HLA, and Blue Diamond.

Differentiator

Problem solved

Functional benefit

Brands

• My UAT: Customer portal for parts ordering, service management, and fleet management.

Products and services

• Lawn & Garden Equipment Residential and commercial lawn care equipment including 100-700 Series lawn tractors, Z300-Z700 Series zero-turn mowers, and riding mowers designed for homeowners and property maintenance applications.
• Compact Utility Tractors (1-4 Series) Subcompact to compact tractors (21.5-65.9 HP) including 1 Series (21.5-23.9 HP), 2 Series (24.2-36.7 HP), 3 Series (24.7-45.3 HP), and 4 Series (43.1-65.9 HP) for landscaping, property maintenance, and small farm applications.
• Gator Utility Vehicles Utility vehicles including Work Series (up to 1,000 lb cargo capacity), Mid-Size Crossover XUVs (up to 500 lb cargo), and Full-Size Crossover XUVs (up to 4,000 lb towing capacity) for farm, work, and recreational use.
• Compact Construction Equipment Compact construction equipment including compact wheel loaders, compact track loaders, compact excavators, and skid steers for construction and landscaping applications.
• Agriculture Equipment Full-line agricultural equipment including 4WD and Track Tractors (5E-9R Series), specialty tractors (low profile, high-crop, narrow), row crop tractors (6-8 Series), harvesting equipment (combines, corn heads, draper platforms), sprayers, planters, tillage equipment, hay equipment, and cutters and shredders.
• Commercial Mowers Commercial landscaping equipment including Z900 Series Zero Turn Mowers, QuikTrak Stand-On Mowers, Walk-Behind Mowers, and Front and Wide Area Mowers for professional landscapers and commercial grounds care.
• Tractor Packages/Bundles Pre-configured tractor bundles including Lawn and Garden packages (Mow & Go, Clean Cut, Green Thumb), Four-Seasons packages (Jack of All Seasons, Green with Envy), Muscle Power packages (Grab & Go, Tow & Go XL, Back 40 Boss), Homesteader packages (Heavy Lifter, Tow & Go, DIY Digger), and Snow Control packages (Snowscraper, Nor'easter, Nor'easter XL).
• Parts and Service Parts sales through online catalog and dealer locations featuring over 1 million OEM parts available, factory-trained technician service and repairs, preventative maintenance plans, PowerGard extended warranties, and John Deere Operations Center PRO service support.
• Used Equipment Pre-owned equipment inventory including used tractors (compact, utility, articulated 4WD, row crop), commercial mowing equipment (zero-turn, front mowers, walk-behind, stand-on), compact construction equipment (excavators, track loaders, skid steers), hay and forage equipment, sprayers, balers, residential mowing equipment, and snow equipment including ATVs, Gators, and trailers. All units undergo thorough technician inspection with economical pricing on certified inventory.
• Financing Services Equipment financing through John Deere Financial offering installment credit options, quick application process, flexible payment plans, leasing options, and promotional rates including 0% for 60 months and 2.9% for 84 months with 10% down on tractor bundles.
• Government Procurement Program Government sales program providing competitively bid state and cooperative procurement contracts for municipal governments, state agencies, and public works departments. Leverages Sourcewell cooperative contracts for turf products (031121-DAC), agricultural products (110719-JDC), compact construction products (032119-JDC), and Alamo Industrial products (070821-AGI), bypassing competitive bidding process.
• Attachments and Implements Extensive line of attachments and implements including loader attachments, landscape equipment (box blades, rear blades, aerators, trenchers), tillage implements, hay and forage equipment, snow removal tools, Gator-specific accessories, and compatible products from Frontier, STIHL, Honda, Western, Ariens, Athens, Avant, HLA, Blue Diamond, Kuhn, Big Tex Trailers, Great Plains AG, Landoll, and Pottinger brands.
• Precision Ag Technology John Deere precision agriculture technology including Operations Center PRO for farm management, GPS guidance systems, and remote operations management tools designed to reduce input costs for farming operations.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell cooperative purchasing contracts enable government procurement of turf products (contract 031121-DAC), agricultural products (contract 110719-JDC), compact construction products (contract 032119-JDC), and Alamo Industrial products (contract 070821-AGI). These contracts allow government agencies to bypass competitive bidding while receiving competitive pricing.
• John DeerecoreChannel Partner/ Reseller/ DistributorExclusive John Deere dealer offering full product line including tractors, compact construction, lawn and garden equipment, and Gator utility vehicles. Products include precision ag technology, financing through John Deere Financial, and parts catalog integration.
• Maine FFAminorGTM or Marketing PartnerCommunity partnership supporting agricultural education. Hosted Maine FFA students for safe tractor-driving event, skid-steer experience, and facility tours as part of 'Shaping Future Ag Leaders' initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. Largest John Deere dealer network in North America, operating across multiple states with full ag, construction, and lawn & garden equipment lines plus parts, service, and government sales. Directly comparable to United Ag & Turf in business model, product mix, and customer segments, though it operates in different geographies.
• Koenig Equipment: John Deere dealer in Indiana and Ohio with full-line ag, lawn & garden, and compact construction equipment plus parts and service. Comparable multi-location John Deere dealer model with similar customer mix.
• Stotz Equipment: John Deere dealer in the western US with multiple locations across several states offering the same full-line ag, lawn & garden, and compact construction equipment, plus parts, service, and government sales. Closest structural peer to United Ag & Turf with multi-state footprint.
• PrairieLand Partners: John Deere dealer in Kansas with multiple locations offering full ag equipment, parts, service, and precision ag technology. Mid-size multi-location dealer comparable in operational scope to United Ag & Turf.
• Cazenovia Equipment Company: John Deere dealer in New York State offering ag, lawn & garden, and compact construction equipment with parts, service, and financing. Geographic overlap with United Ag & Turf in NY makes it a direct competitor, particularly in Central and Northern NY.
• Cervus Equipment: John Deere dealer in Canada (now part of Brandt) operating across multiple provinces with full-line ag, lawn & garden, and compact construction equipment. Comparable John Deere dealer model, though operating in a different country.
• GreenMark Equipment: John Deere dealer group operating across Indiana and Michigan with full-line ag, lawn & garden, and compact construction equipment. Comparable multi-location John Deere dealer model with similar GTM and customer segments.
• James River Equipment: John Deere dealer in Virginia, North Carolina, and West Virginia with full-line ag, lawn & garden, and compact construction equipment. Similar regional density play and product breadth as United Ag & Turf in the Northeast.

Regional players

• Bobcat Company (Doosan Bobcat): Compact construction and compact tractor manufacturer with its own dealer network that competes with John Deere-affiliated dealers in the compact construction segment. While not a direct peer, Bobcat dealers target the same commercial landscaper and contractor customer base.

Broad incumbents

• John Deere (Deere & Company): Manufacturer of the equipment United Ag & Turf sells. While not a direct competitor, John Deere sets dealer agreements, pricing, and product strategy that United Ag & Turf operates within. Useful comparable for understanding the equipment category economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTnZx7CABNDYd0R6r1hgm_Q
• Facebookfacebook.com/UnitedAgandTurfNortheast
• LinkedInlinkedin.com/company/unitedagandturfnortheast
• Instagraminstagram.com/united_ag_and_turf_northeast
• TikToktiktok.com/@united_ag_and_turf_ne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Ag & Turf - Northeast