Koenig Equipment
Koenig Equipment is a family-owned authorized John Deere dealership, founded 1904 and operating 14 retail locations across Indiana and Ohio, selling new and used agricultural, lawn and garden, and compact construction equipment plus parts, service, and financing to farmers, homeowners, and contractors.
- Company typePrivate
- Founded1904
- HeadquartersBotkins, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Koenig Equipment does
Koenig Equipment is a family-owned authorized John Deere dealership founded in 1904 and headquartered in Botkins, Ohio, operating 14 retail locations across Indiana and Ohio under the legal entity Koenig, LLC. The company sells new and used agricultural equipment (row-crop tractors, combines, sprayers, planters, hay and forage equipment), compact and residential utility tractors, commercial and zero-turn mowers, Gator utility vehicles, and compact construction equipment (skid steers, track loaders, excavators, wheel loaders). Beyond John Deere, Koenig carries secondary brands including Kubota, Case IH, Bobcat, Ferris, Gravely, Ventrac, EGO Power+, STIHL, Frontier, and various attachment manufacturers (Worksaver, Westendorf, Unverferth, Woods, Western, Tar River).
The business operates a multi-revenue model spanning new equipment sales, used equipment resale, parts (including online through John Deere Shop), service and repair performed by factory-trained technicians, and equipment financing through John Deere Financial. Digital channels include the koenigequipment.com website, the MyDealer customer portal, an Equipment Mobile App, and online parts ordering. Precision agriculture technology (John Deere Operations Center, GPS guidance, See & Spray, Performance Upgrade Kits) is resold as an attach layer to equipment sales. Customer segments are split across farmers and agricultural producers (primary), homeowners and property owners with small acreage (primary), professional contractors (primary), and commercial lawn care operators (secondary), with a documented case-study customer in Raven Farms operating across three Ohio counties.
No proprietary technology is developed; the entire stack relies on John Deere's product, financing, and digital platforms. Pricing ranges from $599 used attachments to $220,900 large agricultural implements, with monthly subscription-style tractor packages starting at $233/month financing. Geographic reach is limited to Indiana and Ohio, with a 2025 expansion into Knightstown, Indiana via a new 65,000-square-foot facility. Revenue is not publicly disclosed.
Koenig Equipment firmographics
Firmographics- Name
- Koenig Equipment
- Legal name
- Koenig, LLC
- Website
- https://koenigequipment.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Koenig Equipment is a family-owned authorized John Deere dealership, founded 1904 and operating 14 retail locations across Indiana and Ohio, selling new and used agricultural, lawn and garden, and compact construction equipment plus parts, service, and financing to farmers, homeowners, and contractors.
- Ownership category
- akta.pro rank
Koenig Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Livestock & Dairy Equipment (IMAHACAG)
Keywords
Where Koenig Equipment is headquartered
LocationHeadquarters
- HQ city
- Botkins
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Koenig Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new John Deere agricultural equipment, compact tractors, compact construction equipment, lawn and garden tractors, zero turn mowers, commercial mowers, Gators, and related machinery. Also includes other branded equipment such as Ferris, Gravely, Ventrac, EGO Power+, Frontier.
- Used Equipment Sales: Resale of pre-owned farm, lawn, and construction equipment including tractors, combines, sprayers, hay equipment, skid steers, compact loaders, and attachments from various manufacturers.
- Parts Sales: Sale of replacement parts, filters, oils, and maintenance supplies for equipment. Parts can be purchased online through John Deere Shop or in-person at dealership locations.
- Service and Repair: Factory-trained technicians provide equipment service, maintenance, and repairs. Includes performance edge service programs and off-season inspections for agricultural and turf equipment.
- Financing: Equipment financing through John Deere Financial, offering payment plans and financing options for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Compact Tractor Packages starting at $233/month |
| One time/ perpetual license | Pay-as-you-go | Used attachment equipment - $599 to $3,500 |
| One time/ perpetual license | Pay-as-you-go | Used compact tractors - $13,995 to $19,995 |
| One time/ perpetual license | Pay-as-you-go | Used compact utility tractors - higher end |
| One time/ perpetual license | Pay-as-you-go | Large agricultural equipment - $25,900 to $220,900 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Koenig Equipment product offering
Product offeringCore offering
Koenig Equipment is a family-owned authorized John Deere dealership operating 14 retail locations across Indiana and Ohio. The company sells new and used agricultural equipment, compact utility tractors, lawn and garden machinery, commercial mowers, compact construction equipment, and Gator utility vehicles, complemented by parts, factory-trained service and repair, and equipment financing through John Deere Financial.
Product overview
Koenig Equipment is an authorized John Deere dealership operating as a single-location family business with multiple branches across Indiana and Ohio, serving farmers, homeowners, and professional contractors. The product portfolio centers on John Deere equipment spanning compact utility tractors (1-5 Series), agricultural machinery (tractors, sprayers, planters, harvesting, hay equipment), commercial and residential mowing equipment, compact construction equipment (skid steers, track loaders, excavators), and Gator utility vehicles. The offering is complemented by pre-owned equipment from multiple manufacturers, bundled tractor packages with financing starting at $233/month, and comprehensive parts/service support including Performance Edge maintenance programs. Digital services include MyDealer customer portal, John Deere Operations Center farm management platform, Equipment Mobile app, and Precision Technology solutions with GPS guidance. Secondary brands carried include Kubota, Case IH, Bobcat, Ferris, Gravely, Ventrac, EGO Power+, Woods, Unverferth, and various attachment manufacturers, supported by John Deere Financial for equipment financing.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Compact Utility Tractors Sub-compact and compact utility tractors across the 1 Series (1025R), 2 Series (2025R), 3 Series, 4 Series, and 5 Series, designed for property maintenance, loader work, and light-duty farm tasks for homeowners and small farm operators.
- John Deere Agricultural Equipment Full line of farm equipment including tractors, sprayers, planters, harvesting equipment, hay and forage equipment, and precision farming technology for row crop and large-scale agriculture operations.
- John Deere Residential Lawn and Garden Equipment Lawn and garden tractors, residential mowers, and homeowner-grade equipment for residential property maintenance and yard care.
- John Deere Commercial Mowers Commercial-grade mowing equipment including zero turn mowers, stand-on mowers, and walk-behind mowers designed for professional landscapers and large property maintenance.
- John Deere Compact Construction Equipment Compact track loaders, skid steers, compact excavators, and compact wheel loaders for light construction, landscaping, and material handling applications serving contractors.
- John Deere Gators Utility Vehicles Utility vehicles including Work Series, Full-Size Crossover, and Mid-Size Crossover Gators for property transport, farm work, and outdoor utility tasks.
- Parts and Service Aftermarket and genuine parts supply, factory-trained service technicians, maintenance programs including Performance Edge, off-season inspections for agriculture and turf equipment, and bulk oil and DEF products.
- Used Equipment Pre-owned agricultural, compact construction, and lawn and garden equipment including tractors, combines, sprayers, planters, skid steers, loaders, and attachments from multiple manufacturers including John Deere, Kubota, Case IH, and Bobcat.
- Tractor Packages Pre-configured tractor bundles combining compact tractors with compatible attachments and implements at package pricing, starting at $233 per month financing.
- Secondary Equipment Brands Additional equipment brands carried alongside John Deere including EGO Power+, Ferris, Frontier, Gravely, Ventrac, STIHL, Kubota, Case IH, Bobcat, Woods, Unverferth, and various attachment manufacturers.
- John Deere Financial Financing Equipment financing options, payment plans, and financial services for purchasing new and used equipment through John Deere Financial.
- John Deere Operations Center Cloud-based farm management platform enabling equipment tracking, field operations monitoring, and precision agriculture data management across multiple machines and acres.
- Precision Technology GPS guidance systems, precision farming equipment, performance upgrade kits, and technology support for enhanced farming efficiency and accuracy.
Companies that use Koenig Equipment
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Koenig Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koenig Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- John DeerecorePrimary brand partnership - Koenig Equipment is an authorized John Deere dealership offering the full line of John Deere agricultural, lawn and garden, compact construction equipment, Gators, and precision farming technology.
- FerrisminorFerris commercial mowers carried as additional brand, providing commercial mowing equipment options beyond John Deere.
- GravelyminorGravely commercial equipment brand carried, offering commercial mowing and property maintenance equipment.
- VentracminorVentrac compact utility tractors and attachments carried, providing articulating tractor options for commercial and residential property maintenance.
- EGO Power+minorEGO Power+ battery-powered outdoor power equipment offered, providing electric alternatives for lawn care.
- KubotaminorKubota tractors and equipment available in used inventory, providing additional compact tractor options.
- BobcatminorBobcat equipment available in used inventory, offering compact construction equipment options.
- WorksaverminorWorksaver attachments including bale spears, CCE attachments, and skid steer adapters carried in used inventory.
- WestendorfminorWestendorf loader attachments and compact tractor implements available in used inventory, including brush crushers and loader attachments.
- WoodsminorWoods grooming mowers and rotary cutters available in used inventory for property maintenance.
- UnverferthminorUnverferth agricultural equipment including grain carts, tender carts, strip tillers, rolling baskets, and header carts available in used inventory.
- Tar River ImplementsminorTar River compact tractor attachments including rotary tillers, manure forks, and hay equipment carried in used inventory.
- WesternminorWestern snow removal and material handling equipment including snow blades available in used inventory.
- FrontierminorFrontier attachments and implements available, providing additional options for compact tractors and loaders.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Koenig Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. One of the largest authorized John Deere dealership groups in North America, operating dozens of locations across multiple states. Directly comparable to Koenig as a multi-location John Deere dealer serving agriculture, construction, and turf customers.
- Stotz Equipment: Authorized John Deere dealership group operating across the western U.S. Both companies sell the full John Deere ag, turf, and compact construction lineup with parts, service, and financing support to similar customer types.
- TriGreen Equipment: Multi-location authorized John Deere dealer operating in the southeastern U.S. Closely comparable business model, footprint, and customer mix (farmers, homeowners, contractors) to Koenig Equipment.
- Greenway Equipment: Authorized John Deere dealer group with multiple locations across Arkansas and Missouri. Similar multi-state regional dealership model selling agricultural, lawn/garden, and compact construction equipment with parts and service.
- P&K Equipment: Authorized John Deere dealer operating multiple locations across Oklahoma, Iowa, and Texas. Directly comparable as a regional John Deere dealership group with similar product mix and customer base.
- Cervus Equipment: Canadian-based John Deere dealership group with locations across western Canada. Same authorized John Deere dealer business model serving agricultural, commercial, and residential customers with full parts and service.
Broad incumbents
- Brandt Holdings: Large agricultural and construction equipment dealer group operating in Canada and the U.S. Overlaps with Koenig as a multi-brand equipment dealer serving farmers and contractors, though with broader product portfolio and geographic reach.
- Ritchie Bros. Auctioneers: Global used equipment marketplace and auctioneer with IronPlanet and other digital channels. Comparable to Koenig's used equipment business but operates as a marketplace/brokerage rather than a traditional dealership.
- Tractor Supply Co. Large rural-lifestyle retailer selling smaller agricultural and lawn/garden equipment, parts, and supplies nationwide. Adjacent competitor to Koenig in the small-acreage/property maintenance segment but does not sell full-size farm equipment.
Others
- Stihl (USA): Manufacturer of outdoor power equipment carried by Koenig as one of its brands. Listed as an ecosystem/OEM relationship rather than a direct competitor — both companies intersect through equipment distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Koenig Equipment social profiles
Digital presenceKoenig Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koenig Equipment leadership team
Management profileNumber of profiles
Koenig Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koenig Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koenig Equipment
What does Koenig Equipment do?
Koenig Equipment is a family-owned authorized John Deere dealership operating 14 retail locations across Indiana and Ohio. The company sells new and used agricultural equipment, compact utility tractors, lawn and garden machinery, commercial mowers, compact construction equipment, and Gator utility vehicles, complemented by parts, factory-trained service and repair, and equipment financing through John Deere Financial.
Is Koenig Equipment a public or private company?
Koenig Equipment is a private company. It is classified as family owned and is currently operating.
When was Koenig Equipment founded?
Koenig Equipment was founded in 1904. It employs 251 to 500 people.
Where is Koenig Equipment based?
Koenig Equipment is headquartered in Botkins, United States, in the North America region.
How does Koenig Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, service and Repair and financing.
Who are Koenig Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Stotz Equipment, TriGreen Equipment, Greenway Equipment, P&K Equipment and Cervus Equipment. Broad incumbents are Brandt Holdings, Ritchie Bros. Auctioneers and Tractor Supply Co.. Stihl (USA) is listed as an others.
Does Koenig Equipment have an API?
No public API is recorded for Koenig Equipment.
What industry is Koenig Equipment in?
Koenig Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAI, Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 42382 and its SIC code is 3523.