Agpro Equipment

What Agpro Equipment does

Ag-Pro Companies is a privately-held authorized John Deere dealer network operating 83 dealership locations across seven U.S. states (Ohio, Georgia, Florida, South Carolina, Tennessee, Kentucky, and North Carolina), with corporate headquarters in Boston, GA. (Note: a data conflict exists between the 2003 founding year in the firmographics record and the 1957 founding date / 68-year operating history referenced in other source blocks; the 1957 date is corroborated by the company's "68 Years" brand claim.) The company reported a total of 27 employees in one firmographic record, but the operating profile (496 service technicians, 83 staffed dealerships, and 800,000 parts on hand) indicates a substantially larger workforce across technical, sales, and parts roles. Ag-Pro sells new and pre-owned agricultural, residential, and compact construction equipment from John Deere as the primary OEM, alongside 15+ complementary brands (Stihl, JLG, Hagie, Great Plains, Frontier, Wacker Neuson, Morbark, Rayco, Western, Honda, Ashland, Ariens, Unverferth, LINX), and operates a fuel distribution sub-brand (Ag-Pro Fuel) in Thomasville, GA.

The core technology is a physical dealer and parts/service network rather than a software platform. Dealer-level capabilities include Precision Agriculture support and services (technology integration, guidance systems, data management), AutoConnect mid-mount mower decks for John Deere equipment, and a Parts Cabinet Program delivering parts directly to customer locations. Digital infrastructure includes the Ag-Pro Portal (Intellidealer dealer management system) for online parts ordering, Shop.Deere.com integration, and promotional financing through John Deere Financial (including 0% for 60-month and 1.9% split-rate offers). The company also operates the Ag-Pro Online Auctions platform through a partnership with Merit Auctions for pre-owned equipment.

Ag-Pro's revenue model is multi-stream: new equipment sales (one-time), pre-owned equipment sales (one-time), parts sales (transactional, with 800,000 SKUs in inventory), service and repair by 496 technicians (professional services), and financing facilitation through John Deere Financial (managed services). Pricing is quote-based and not publicly disclosed; customers are directed to local dealerships. The go-to-market is an enterprise field sales model through 83 physical dealership locations supported by a corporate website, online parts ordering, and a broad social media presence (Facebook, Twitter/X, Instagram, YouTube, LinkedIn, TikTok). Customer segments are organized vertically into Large Agriculture, Small Agriculture, Compact Construction, and Turf/Residential, serving large-scale commercial farmers, small farmers, contractors, landscapers, and property owners.

Name

Agpro Equipment

Legal name

Ag-Pro Companies

Website

https://agproco.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Agpro Equipment (Ag-Pro Companies) is a privately-held authorized John Deere dealer network operating 83 dealerships across seven U.S. states, selling new and pre-owned agricultural, residential, and compact construction equipment along with parts, service, and financing, serving large and small farmers, contractors, landscapers, and property owners.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

Keywords

• Agricultural equipment dealership
• John deere dealer
• Compact construction equipment
• Outdoor power equipment
• Equipment parts service

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices85 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new agricultural, residential, and compact construction equipment through authorized dealership locations
2. Pre-Owned Equipment Sales: Sales of used equipment including tractors, mowers, gators, and construction equipment through inventory and online auctions
3. Parts Sales: Sales of replacement parts and accessories through online parts portal and in-store, with 800,000 parts on hand
4. Service and Repair: Service and repair operations with 496 service technicians across the dealership network
5. Financing Services: Equipment financing options through John Deere Financial including promotional rates

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Ag-Pro Companies is a large authorized John Deere dealer network operating 83 locations across seven U.S. states, selling new and pre-owned agricultural, residential, and compact construction equipment; distributing replacement parts from an inventory of 800,000 SKUs; providing repair service through 496 service technicians; offering equipment financing via John Deere Financial; and supporting precision agriculture technologies.

Product overview

Ag-Pro Companies operates as a large authorized John Deere dealer network with 83 locations across seven states. The company offers a comprehensive portfolio of equipment categories organized around three main segments: Agriculture (tractors, combines, harvest, application, cutters/shredders, hay/forage, planting/seeding, tillage, and precision technologies), Residential (compact utility tractors, commercial/residential mowers, and Gator utility vehicles), and Compact Construction (wheel loaders, skid steers, compact track loaders, and excavators). The portfolio is anchored by the John Deere brand with additional equipment lines including Stihl, JLG, Western Plows, Rayco, Morbark, Honda, Great Plains, Frontier, Ashland, Anderson/Ariens, Unverferth, Wacker Neuson, and LINX. The company supplements equipment sales with parts distribution (800,000 parts on hand), service operations (496 technicians), pre-owned inventory, precision agriculture support, and online auction services. As a dealership network rather than a technology platform, the core offering is equipment sales and after-sale support rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Ag-Pro Fuel: Fuel operations division located in Thomasville, GA handling fuel distribution services.

Products and services

• John Deere Agricultural Equipment Full line of John Deere agricultural equipment including tractors, combines, harvest equipment (cotton pickers, auger platforms, windrower draper platforms, draper platforms, row crop headers, belt pickups), application equipment (self-propelled sprayers, Hagie sprayers, spreaders, pull-type), cutters and shredders (flail mowers, grooming mowers, rotary cutters, AutoConnect mid-mount mower decks), hay and forage equipment, planting and seeding equipment, scraper systems, tillage equipment, and precision agriculture technologies for large and small farming operations.
• John Deere Residential Equipment Residential and light commercial equipment including compact utility tractors (1 Series Sub-Compact, 2 Series, 3 Series, 4 Series compact tractors, utility tractors and attachments), commercial and residential mowers (commercial mowers, riding mowers, zero-turn mowers), and Gator utility vehicles (Work Series, Mid-Size Crossover, Full-Size Crossover Gas and Diesel) for property maintenance, residential, and small commercial lawn care.
• Compact Construction Equipment Compact construction equipment including wheel loaders, skid steers, compact track loaders, compact excavators, and attachments for contractors and construction companies. Additional compact brands available include Wacker Neuson and JLG Agriculture telehandlers, with promotional financing offerings.
• Parts and Service Replacement parts sales (800,000 parts on hand) and service request operations through Shop.Deere.com and Ag-Pro Portal, supported by 496 service technicians across 83 locations. Includes the Parts Cabinet Program for direct-to-customer parts delivery, all-makes parts, and precision agriculture support services.
• Pre-Owned Equipment Used equipment inventory including tractors, mowers, Gators, and construction equipment, with value trade-in service and online auction platform through Merit Auctions (Ag-Pro Online Auctions).
• Precision Agriculture Support Precision agriculture technology support and services including technology integration, guidance systems, and data management for optimized farming operations.
• Equipment Financing Equipment financing options through John Deere Financial including promotional rates (such as 0% for 60 months and 1.9% split rate offers), Multi-Use Account, and governmental contracts, with online financing application.
• Additional Equipment Brands Additional equipment brand offerings complementing the John Deere line, including Stihl outdoor power equipment and chainsaws, JLG Agriculture telehandlers, Honda power equipment, Wacker Neuson compact equipment, Great Plains agricultural implements, Frontier farm implements, Rayco environmental equipment, Morbark wood processing equipment, Western Plows snow removal equipment, Ashland equipment, Anderson (Ariens) outdoor power equipment, Unverferth farm equipment, and LINX equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAg-Pro is an authorized John Deere dealer selling, servicing, and providing parts for John Deere agricultural, residential, and construction equipment across all 83 locations
• StihlcoreChannel Partner/ Reseller/ DistributorAuthorized Stihl dealer offering Stihl power equipment including chainsaws and outdoor tools
• JLG AgricultureminorChannel Partner/ Reseller/ DistributorJLG Agriculture telehandler equipment sales with special financing promotions
• Merit AuctionsminorChannel Partner/ Reseller/ DistributorOnline auction platform partner for Ag-Pro Online Auctions selling pre-owned equipment
• Hagie SprayersminorChannel Partner/ Reseller/ DistributorHagie sprayer equipment available as part of application equipment product line
• Great Plains EquipmentminorChannel Partner/ Reseller/ DistributorGreat Plains agricultural implements available through partnership
• Frontier ImplementsminorChannel Partner/ Reseller/ DistributorFrontier farm implements available as additional brand product line
• Wacker NeusonminorChannel Partner/ Reseller/ DistributorWacker Neuson compact equipment available through partnership
• MorbarkminorChannel Partner/ Reseller/ DistributorMorbark wood processing equipment available as additional brand
• Rayco EquipmentminorChannel Partner/ Reseller/ DistributorRayco environmental equipment available as additional product line
• Western PlowsminorChannel Partner/ Reseller/ DistributorWestern snow removal and冰 equipment available through partnership
• Honda EquipmentminorChannel Partner/ Reseller/ DistributorHonda power equipment available as additional brand
• AshlandminorChannel Partner/ Reseller/ DistributorAshland equipment available as additional brand product line
• Anderson (Ariens)minorChannel Partner/ Reseller/ DistributorAnderson outdoor power equipment (Ariens) available through partnership
• UnverferthminorChannel Partner/ Reseller/ DistributorUnverferth farm equipment and implements available as additional product line
• LINX EquipmentminorChannel Partner/ Reseller/ DistributorLINX equipment available as additional brand product line

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kibble Equipment: Kibble Equipment operates multiple John Deere dealership locations across the Upper Midwest selling ag, lawn, and construction equipment with parts and service support. Directly comparable authorized dealer model with similar multi-store scale.
• Brandt Industries: Brandt (formerly Cervus Equipment) is one of North America's largest John Deere agricultural equipment dealer groups, operating across Canada and the U.S. with construction equipment dealerships. Same authorized John Deere dealer model at significant scale, with diversified construction-equipment dealerships comparable to Ag-Pro's compact construction line.
• RDO Equipment Co. RDO Equipment is one of the largest authorized John Deere dealer networks in the U.S., with locations across the Midwest, West, and Southwest selling ag, construction, and turf equipment with parts and service. Directly comparable business model to Ag-Pro with similar multi-state dealer footprint and John Deere dependency.
• Greenway Equipment: Greenway Equipment is a multi-location authorized John Deere dealer in Arkansas, Missouri, and surrounding states offering new and used agricultural, residential, and construction equipment with parts and service. Closely comparable authorized dealer model.
• Heritage Tractor: Heritage Tractor is an authorized John Deere dealer network serving Kansas, Missouri, Arkansas, and Oklahoma with full-line agricultural, residential, and compact construction equipment plus parts and service. Closely comparable in geographic spread and customer segment focus.
• Plains Ag: Plains Ag is a multi-store authorized John Deere dealer serving the Texas Panhandle and Oklahoma with full-line agricultural equipment, parts, and service. Directly comparable dealer business model targeting large-acreage agricultural producers.
• PrairieLand Partners: PrairieLand Partners is a multi-store authorized John Deere dealer in Kansas and surrounding Plains states offering new/used equipment, parts, and service for agricultural, residential, and construction customers. Directly comparable authorized dealer model with similar service intensity.
• Stotz Equipment: Stotz Equipment is an authorized John Deere dealer with 25+ locations across the Rocky Mountain and Southwest regions selling agricultural, residential, and compact construction equipment. Same authorized John Deere dealer model, multi-store footprint, and equipment/parts/service revenue mix.

Broad incumbents

• AGCO Corporation: AGCO is a global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra, Hesston by Massey Ferguson) competing head-to-head with John Deere in tractors, combines, and application equipment. As a competing OEM with its own dealer network, AGCO defines the competitive set in which Ag-Pro's John Deere dealerships operate.
• John Deere (Deere & Company): Deere & Company is the manufacturer of Ag-Pro's primary product line and the upstream partner that controls dealer territories, pricing, and digital strategy. As the broad incumbent OEM, Deere shapes the entire competitive context and economics for Ag-Pro's dealership operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgProco
• YouTubeyoutube.com/user/AgProCompaniesVideos
• Facebookfacebook.com/AgProCompanies
• LinkedInlinkedin.com/company/agpro-equipment
• Instagraminstagram.com/agproco
• TikToktiktok.com/@agproco?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agpro Equipment