Agridemain

What Agridemain does

Agridemain is a French non-profit association (Association d'intérêt général under the law of July 1, 1901) headquartered at 19 rue Jacques Bingen, 75017 Paris, that operates as a bridge between the French agricultural sector and the general public. Founded as a communication platform in February 2016 and formally constituted as an association on September 26, 2018, it is led by President Basile Faucheux and Director Gilles Maréchal with a small operational team of 5 employees. Its core product is the #agridemain communication platform, anchored by a nationwide network of 271 farmer ambassadors who conduct direct public engagement, farm visits, and dialogue about modern French agriculture.

The association's product surface is content- and event-led rather than technology-led. It operates the annual Journées Nationales de l'Agriculture (JNAgri) co-organized with Make.org Foundation under the high patronage of the Ministry of Agriculture (220,000+ visitors and ~2,000 events in 2025), a regional AgridemainTour, the harvest-focused Fête des moissons et des récoltes, and a 100 m² dedicated stand at the Salon International de l'Agriculture at Paris Expo Porte de Versailles. Supporting editorial initiatives include the video series RDV en ferme inconnue and En pleine lumière. Agridemain has no proprietary technology stack, APIs, or AI products — it is a communications and convening organization, not a software business.

Agridemain's revenue model is based on diversified non-profit streams rather than transactional pricing. Income derives from membership fees across six categories (founding, economic partner, benefactor partner, ambassador partner, civil society partner, honorary), corporate sponsorship and patronage (notably Grand Patrons Coopérative U and Panzani for JNAgri, plus Bel, VIVESCIA, Axema, Unifa), and in-kind or financial contributions from institutional partners (FNSEA, INRAE, Ministère de l'Agriculture, Marché international de Rungis, Euro-Toques France, Make.org Foundation, TSE). Pricing is not publicly disclosed. Geographic reach is exclusively domestic — France only — with no international footprint claimed.

Name

Agridemain

Legal name

#agridemain

Website

https://agridemain.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agridemain is a French non-profit association that connects farmers with the general public through a nationwide network of 271 farmer ambassadors and events including the Journées Nationales de l'Agriculture and the Salon International de l'Agriculture.

Ownership category

akta.pro rank

Product category

Agricultural Communication and Outreach

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Agricultural communication services
• Farmer-consumer outreach
• Agricultural event management
• Agricultural association programs
• Public engagement agriculture

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership and partnership contributions: As an Association d'intérêt général (general interest association) governed by the law of July 1, 1901, Agridemain operates through membership fees from its diverse member categories: founding members, economic partner members, benefactor partner members, ambassador partners, civil society partner members, and Honorary members. The association also receives support from partner organizations and sponsors for its various programs and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Agridemain is a French non-profit association (Association d'intérêt général under the law of July 1, 1901) that operates a nationwide agricultural communication platform connecting the farming community with the general public. It runs a network of 271 farmer ambassadors across France, organizes national events such as the Journées Nationales de l'Agriculture and the Salon International de l'Agriculture presence, and produces editorial and video content (En pleine lumière, RDV en ferme inconnue) to demystify modern agriculture.

Product overview

Agridemain is a French agricultural communication association that operates primarily as a content and outreach platform. The core offering is the #agridemain communication platform, which connects farmers with the public through an ambassador network. Supporting programs include the AgridemainTour (regional tour), the annual Journées Nationales de l'Agriculture event, and the Fête des Moissons et des Récoltes harvest festival. Content initiatives include video series like 'En pleine lumière' and 'RDV en ferme inconnue'. The organization functions as a public-facing communication hub rather than a technology product with modules or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• #agridemain Platform A communication platform connecting the French agricultural sector with the general public, featuring a farmer ambassador network, educational content about farming, and public engagement initiatives for French farmers, agricultural organizations, and citizens.
• AgridemainTour A regional tour initiative that travels across France monthly to highlight agricultural activities, wholesale markets, and farming communities, targeting French citizens and agricultural professionals.

Quantifiable outcome

• 220,000+ visitors and 1,700 events organized during the 2024 Journées Nationales de l'Agriculture
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, secondary and major.

• Euro-Toques FrancecoreStrategic or Co-development PartnerCulinary association collaborating with Agridemain on the Table d'hôtes concept at the Salon International de l'Agriculture. Euro-Toques chefs cook and serve products from Agridemain ambassador farms, creating direct connections between agricultural producers and consumers through gastronomy. Partnership active since 2019.
• TSEsecondaryStrategic or Co-development PartnerAgrivoltaics expertise partner contributing to the Salon International de l'Agriculture 2026 stand. TSE provides knowledge and presentations on solar energy solutions for farms, supporting Agridemain's mission to showcase agricultural energy innovations.
• Marché international de RungiscoreGTM or Marketing PartnerWorld's largest fresh produce market and new partner in 2026. Rungis participates in Agridemain stand activities including daily breakfasts, roundtables, and discussions around food sovereignty. President Stéphane Layani contributes to debates on agricultural valorization and commercialization.
• Make.org FoundationcoreStrategic or Co-development PartnerCo-organizer of the Journées Nationales de l'Agriculture since its launch in 2021. Make.org Foundation brings civic engagement expertise and platform resources to the annual agricultural open days event, held under the high patronage of the Ministry of Agriculture.
• Ministry of Agriculture and Food SovereigntycoreGTM or Marketing PartnerProvides high patronage for the Journées Nationales de l'Agriculture and strengthened support in 2025 by including JNAgri in the Pact for Orientation for Renewal of Generations in Agriculture. Minister Marc Fesneau actively participates in agricultural events.
• Coopérative UmajorGTM or Marketing PartnerGrand patron (major patron) of the 2025 Journées Nationales de l'Agriculture, providing significant financial and promotional support for the national agricultural outreach event.
• PanzanimajorGTM or Marketing PartnerGrand patron (major patron) of the 2025 Journées Nationales de l'Agriculture, supporting agricultural communication initiatives and consumer education programs.
• BelsecondaryGTM or Marketing PartnerPatron (sponsor) of the 2025 Journées Nationales de l'Agriculture, contributing to the cheese and dairy agricultural awareness programming at the event.
• VIVESCIAsecondaryGTM or Marketing PartnerAgricultural cooperative group presenting the TRANSITIONS program at Agridemain's 2026 Salon stand, focusing on low-carbon agricultural practices and soil biodiversity initiatives.
• Coopérative UsecondaryGTM or Marketing PartnerOrganizing a table d'hôtes at Agridemain's 2026 Salon stand on the theme 'Pour un meilleur équilibre alimentaire' (For better food balance), engaging consumers in dialogue about agricultural food choices.
• Unifa (Union des industries de la fertilisation)secondaryGTM or Marketing PartnerHosting a table d'hôtes at Agridemain's 2026 Salon stand on the theme of public solutions for food awakening, discussing fertilization industry's role in agricultural productivity.
• INRAEsecondaryStrategic or Co-development PartnerNational research institute supporting the 2025 Journées Nationales de l'Agriculture with scientific expertise and agricultural research presentations.
• AxemasecondaryStrategic or Co-development PartnerAgricultural equipment manufacturers' union supporting agricultural innovation communication, providing expertise on farm machinery and decarbonation technologies.
• FNSEAcoreStrategic or Co-development PartnerMajor French farmers' union and founding member of Agridemain, contributing to agricultural policy dialogue and farmer representation in communication initiatives.
• FMGF (Fédération des marchés de gros de France)coreStrategic or Co-development PartnerFederation of French wholesale markets collaborating with Agridemain on the AgridemainTour program, highlighting wholesale market operations and producer-distributor relationships. President Jean-Jacques Bolzan participates in solidarity initiatives with the agricultural sector.
• AnefasecondaryStrategic or Co-development PartnerNational association for employment and training in agriculture, participating in JNAgri events to promote agricultural careers and address workforce challenges in the sector.
• Bienvenue à la fermesecondaryChannel Partner/ Reseller/ DistributorAgricultural on-farm sales network and JNAgri partner network, providing infrastructure for farm visits and direct producer-consumer sales experiences.
• Gabrielle HalpernsecondaryOthersPhilosopher and author served as godmother of the 2025 Journées Nationales de l'Agriculture, bringing intellectual perspective on agricultural-societal relations and hybridation of knowledge.

Scale indicators11 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Coordination Rurale: Independent French farmers' union engaged in agricultural advocacy and public communication. Comparable peer in representing farmer voices and countering 'agri-bashing' narratives.
• FNSEA: France's leading farmers' union and a founding member of Agridemain. Operates as a sector-wide advocacy and communication body for French agriculture, with overlapping mission around farmer representation and public outreach.
• Chambres d'agriculture France: National network of agricultural chambers providing advisory services and public-facing communication on behalf of French farmers. Comparable in mission to bridge farmers with consumers and institutions.
• Bienvenue à la ferme: National on-farm sales and farm-visit network operated by Chambres d'agriculture. Directly comparable to Agridemain's farm-visit ambassador programs and is an explicit Agridemain partner.
• Jeunes Agriculteurs: French young farmers' union focused on generational renewal and public communication about agriculture. Directly comparable as an agricultural advocacy organization with media and event-driven GTM.
• Confédération Paysanne: French farmers' union with strong communication and public-engagement focus. Comparable in agricultural advocacy mission though with differing political stance.

Others

• Comexposium: Major French exhibition organizer operating the Salon International de l'Agriculture where Agridemain runs its 100m² stand. Comparable as an agricultural exhibition operator and co-awarding body for Syrpa'Ward recognition.

Broad incumbents

• CNIEL: French dairy inter-professional organization running consumer-facing campaigns about dairy farming practices. Comparable as a sector-funded agricultural communication body with established brand campaigns.
• Interbev: Inter-professional association for the French livestock and meat sector, running large-scale public communication campaigns (e.g., 'Viande de terroir,' 'Aimez la viande'). Comparable as a sector-specific agri-communication organization with broader resources.

Emerging players

• Make.org: Civic engagement platform and co-organizer of Journées Nationales de l'Agriculture since 2021. Comparable as a partner enabling large-scale civic consultation and event mobilization for Agridemain's flagship programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agridemain
• YouTubeyoutube.com/channel/UCBXvqbsgAETKU29Sf3otckg?reload=9
• Facebookfacebook.com/agridemain
• LinkedInlinkedin.com/company/agridemain
• Instagraminstagram.com/agridemain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agridemain