Agritec srl

What Agritec srl does

Agritec srl is an Italian manufacturer of specialized agricultural equipment founded in 2000 and headquartered in Manciano, in the Grosseto province of Tuscany. The company operates three branded product lines: Oliviero, a family of electromechanical and cordless olive harvesters (abbacchiatori) spanning compact to professional models; Flora, a line of electric scissors and cordless pole pruners aimed at vineyards, olive groves, fruit trees, and garden maintenance; and Tendril, a plug-in professional vine tying machine for vineyard training. Underlying technology is electromechanical rather than software-driven, centered on battery-powered motors, mechanical shaking action for olive harvesting, and ergonomic electric cutting heads, with a recent product emphasis on cordless platforms (the Oliviero FLEX CORDLESS and the Flora PCP pole pruner series).

Agritec sells exclusively through its own DTC e-commerce storefront at agritecsrl.com, targeting both professional olive growers and vignerons as well as hobbyist gardeners within the Italian domestic market. Revenue is generated through one-time machine sales (e.g., the Tendril legatrice at €535.58) complemented by a recurring stream of accessories and consumables such as biodegradable and paper-coated wire coils, clips, carrying bags, and spare parts for each product family. The company emphasizes made-in-Italy manufacturing, durable materials, and ecological considerations as part of its value proposition, and supports its sales motion with a presence on Facebook, Instagram, LinkedIn, YouTube, and an email newsletter. Agritec is a privately held s.r.l. with no disclosed parent company, funding rounds, institutional investors, or management team biographies in the public record, and operates with a lean organization of approximately 12 employees.

Name

Agritec srl

Legal name

AGRITEC s.r.l.

Website

https://agritecsrl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agritec srl is an Italian manufacturer of agricultural equipment selling the Oliviero olive harvesters, Flora electric pruners, and Tendril vine tying machines directly to Italian professional farmers, vignerons, and hobbyist gardeners through its own e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Manciano (GR)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Agricultural Equipment: Direct sales of olive harvesters, electric pruners, and vine tying machines through their e-commerce platform to hobbyists and professional users.
2. Accessories and Consumables: Sales of accessories, spare parts, wire coils (biodegradable, paper-coated, standard), bags, and clips for their equipment.
3. Spare Parts: Replacement parts and components for all product lines (Oliviero, Flora, Tendril) sold through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agritec srl designs, manufactures, and sells electromechanical agricultural equipment under three brands: Oliviero olive harvesters (corded and cordless models for hobbyist to professional growers), Flora electric pruning scissors and pole pruners (for vineyards, olive trees, fruit trees, and gardens), and Tendril plug-in professional vine tying machines (with biodegradable and paper-coated wire options). Products are sold directly via the company's own e-commerce shop alongside accessories, consumables, and spare parts, targeting the Italian domestic market.

Product overview

Agritec srl is an Italian manufacturer of electromechanical tools for agriculture, specializing in three main product brands. Oliviero is a comprehensive line of electromechanical olive harvesters ranging from compact to professional cordless models, designed for hobbyists and commercial olive growers. Flora is a professional line of electric scissors and pole pruners suitable for vineyards, olive trees, fruit trees, and garden use, available in multiple series with varying specifications. Tendril is a professional plug-in vineyard tying machine for vine training and support. The company emphasizes Italian manufacturing (made in Italy), reliability, use of new materials, innovative design, and ecological/environmental respect. Products are sold directly through the company's e-commerce shop with accessories and spare parts available for all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Oliviero brand line of olive harvesters Brand of electromechanical olive harvesters (sferzatrici/abbacchiatori) for small, medium, and large olive growers, including corded and cordless models such as the FLEX CORDLESS, FLEX PCT36/PCF36, FLEX PCT21/PCF21, FLEX BCT14/BCF14, LIGHT-3, BTM, and BF. Sold to both hobbyist and professional olive cultivators.
• Flora brand line of electric scissors (PP40 and PC series) Professional electric pruning scissors for vineyards, olive trees, fruit trees, and garden use. The PP40 series (Serie I, III, IV, EX) and PC series (PC25, PC32, PC38 and EX variants) address different cutting capacities and ergonomics for varied pruning workloads.
• Flora brand line of electric pole pruners (PCP and PPP series) Professional electric pole pruners (potatori elettrici su asta) for elevated pruning work, including cordless pole pruner models for vineyards, olive trees, and fruit trees. Models include PCP100A, PCP150A, PCP200A, PCP200A-PC, and PPP200A.
• Tendril Legatrice Plug-In professional vine tying machine Professional plug-in vineyard tying machine priced at €535.58, designed for efficient vine training and support in vineyards, compatible with biodegradable and paper-coated wire coils.
• Agritec accessories, consumables, and spare parts Comprehensive catalog of accessories, consumables (wire coils, clips, bags, pliers), and replacement parts for all Agritec product lines (Oliviero, Flora, Tendril), supporting ongoing use of the machines and generating repeat purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bahco (SNA Europe): European hand tool and pruning tool manufacturer owned by Snap-on. Bahco's professional pruning shears and loppers serve the same vineyards, orchards, and olive groves as Agritec, though Bahco's portfolio spans a much broader hardware range.
• Makita: Japanese global manufacturer of cordless power tools including battery-powered pruning and gardening equipment. Makita's LXT cordless platform competes broadly with Agritec's cordless strategy, particularly in Flora pole pruners and battery-powered tools, though Makita spans a vastly broader power tool portfolio.
• Stihl: German global manufacturer of chainsaws, pole pruners, and battery-powered outdoor power equipment. Stihl's professional cordless pruner and pole pruner lines overlap with Agritec's Flora PCP pole pruner range, though Stihl operates across a much broader outdoor power equipment portfolio rather than specializing in agriculture.

Direct peers

• Infaco: French manufacturer of professional electric pruning tools for vineyards, orchards, and olive groves. Infaco's cordless electric pruners compete directly with Agritec's Flora line in the same professional European customer segments.
• Felco: Swiss manufacturer of professional pruning tools including electric and pneumatic pruners for vineyards, orchards, and olive groves. Felco's Flora-equivalent product range targets the same professional pruning customer base as Agritec, particularly vignerons and olive growers across Europe.
• Zanon: Italian manufacturer of agricultural equipment including olive harvesters, pruning tools, and vineyard machinery. Zanon is a domestic Italian competitor with overlapping electromechanical technology and product categories comparable to Agritec's Oliviero and Flora lines.
• Lisam: Italian manufacturer specializing in olive harvesting equipment and pneumatic/electromechanical shakers. Lisam competes directly with Agritec's Oliviero brand in the Italian olive harvesting market with similar product positioning.
• Pellenc: French manufacturer of professional battery-powered olive harvesters, electric pruning tools, and vineyard tying equipment. Pellenc is the closest direct competitor to Agritec's Oliviero, Flora, and Tendril product lines, with comparable electromechanical technology and similar Mediterranean professional customer base.
• Campagnola: Italian manufacturer of pneumatic, electromechanical, and battery-powered olive harvesters and pruning tools. Headquartered in Italy, Campagnola competes directly with Agritec in the domestic olive harvesting and electric pruning market with overlapping product categories and customer segments.
• Castellari: Italian manufacturer of manual and pneumatic pruning tools for vineyards and orchards. Castellari serves the same Italian professional pruning market as Agritec's Flora brand with complementary manual and pneumatic product offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@olivieroagritecsrl4620
• Facebookfacebook.com/AgritecItaly
• LinkedInlinkedin.com/company/agritec-srl
• Instagraminstagram.com/agritec.srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agritec srl