What Agronorte S.R.L does

Agronorte S.R.L. is a privately held Argentine company founded in 1973 that operates as an official John Deere concessionaire. The company distributes and services a comprehensive portfolio of John Deere agricultural machinery (67 models including tractors, harvesters, sprayers, and seeders), construction equipment (28 models including backhoes, loaders, and excavators), garden equipment, and used machinery through 16 branches strategically distributed across five provinces in north-central Argentina (Santa Fe, Córdoba, Entre Ríos, Corrientes, and Misiones). It also serves as Master Dealer Oficial for DJI Agriculture drones (Agras T25P, T70P, T100) since July 2025, and distributes Mara high-precision land levelers since September 2025.

The company's underlying technology revolves around the John Deere precision agriculture ecosystem — Operations Center, JDLink connectivity, AutoTrac Vision (camera-based row guidance), AutoTrac Turn Automation, Section Control, iGrade (GPS RTK land leveling), and HarvestLab 3000 (NIR forage sensing) — supplemented by the Paquete Esencial retrofit kit that connects any-brand equipment into the John Deere ecosystem. Agronorte operates a Centro de Soluciones Conectadas staffed by specialized technicians providing remote diagnostics and calibration, and an AI-assisted WhatsApp chatbot ("John") for customer engagement. Proprietary assets are limited to its branch network, customer relationships built over 50+ years, and dealer-level operational expertise; the core precision-agriculture IP resides with Deere & Company.

Agronorte's business model combines one-time equipment sales (new machinery, used equipment, DJI drones, Mara levelers) with recurring revenue from annual precision-agriculture software licenses, Agronorte Plus/Premium service packages, and equipment rental. Financing is facilitated through John Deere Financial captive lending (Plan de Ahorro Previo, up to 5-year peso-denominated terms) and partner banks. The go-to-market is enterprise field sales through 16 physical branches, supported by a centralized WhatsApp line, e-commerce portals for used equipment and drones, dealer-organized events (Feria Original John Deere), and participation in major agricultural trade shows (Agroactiva, Expoagro). Primary customers are agricultural producers and contractors in north-central Argentina, with secondary segments in construction companies and residential garden equipment buyers; marketing alliances with Aapresid, CREA, CACF, and FACMA extend reach into organized farmer/contractor networks.

Name

Agronorte S.R.L

Legal name

Agronorte S.R.L.

Website

https://agronorte.com.ar

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Agronorte S.R.L. is a privately held Argentine John Deere concessionaire (founded 1973) that distributes and services agricultural and construction machinery, DJI drones, and precision agriculture technology through 16 branches across five north-central Argentine provinces.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealer

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

Keywords

• Agricultural machinery dealer
• Construction equipment sales
• Precision agriculture solutions
• Heavy equipment service
• Used equipment trading

Headquarters

HQ city

San Justo

HQ country

Argentina

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural and Construction Machinery Sales: Agronorte sells a comprehensive portfolio of new John Deere agricultural machinery (tractors, harvesters, sprayers, seeders) and construction equipment (backhoes, loaders, excavators), along with garden equipment. The company offers 67 agricultural models and 28 construction models. Revenue is generated through one-time equipment sales with financing options available via John Deere Financial and partner banks.
2. Used Equipment Sales: Dedicated used equipment sales portal (agronorteusados.com) offering pre-owned agricultural and construction machinery, with financing options through John Deere Financial.
3. Spare Parts and After-Sales Service: Posventa (after-sales) division providing genuine John Deere spare parts, technical service, and service packages (Agronorte Plus and Premium). Original parts installed at official workshops carry 12-month warranty.
4. Precision Agriculture Technology: Annual John Deere software licenses (AutoTrac, section control, yield mapping), precision hardware kits (Paquete Esencial), and precision services including agronomist-led support through the Centro de Soluciones Conectadas.
5. Equipment Rental: Equipment rental services offered as a separate business line for customers who prefer not to purchase.
6. DJI Agriculture Drones: Sales of DJI Agriculture drones (Agras T25P, T70P, T100) through dedicated drone sales portal and 16 branch locations, with authorized distributors across Entre Ríos, Corrientes, and Misiones.
7. Training and Capacitaciones: Technical and technological training services for clients and collaborators, delivered by John Deere-certified specialists, offered in virtual, hybrid, and in-person formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Agronorte S.R.L is an authorized John Deere concessionaire that sells new and used agricultural and construction machinery (tractors, harvesters, sprayers, seeders, planters, Mara levelers, Wacker Neuson construction equipment) and complementary brands such as DJI Agriculture drones. Around the hardware, it delivers a full aftermarket layer of spare parts, in-branch and field technical service, operator training, equipment rental, financing, and recurring precision-agriculture solutions including AutoTrac, JDLink, Operations Center, the AutoTrac Universal, and the agronorte Plus/Premium after-sales follow-up packages.

Product overview

Agronorte S.R.L. is an official John Deere dealer in Argentina offering a comprehensive portfolio of agricultural and construction machinery and services. Their core offerings include: agricultural equipment (tractors, harvesters, sprayers, seeders - 67 models), construction equipment (28 models), garden equipment, equipment rental, and used equipment. They serve as Master Dealer for DJI Agriculture drones and recently added Mara high-precision land levelers. The company provides extensive after-sales support including spare parts, technical service, and follow-up packages (Agronorte Plus and Premium). Their precision agriculture division offers John Deere's connected ecosystem including Operations Center, JDLink, AutoTrac guidance systems, Section Control, HarvestLab sensors, and Precision Upgrade Kits that can connect any equipment brand to the John Deere ecosystem. Additional services include training programs and the Connected Solutions Center providing 24/7 technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Agronorte: Official John Deere dealer brand for agricultural and construction machinery
• Agronorte Drones
• Agronorte Usados

Products and services

• John Deere Agricultural Machinery Sales of new John Deere agricultural equipment including tractors, combine harvesters, sprayers, seeders, planters, and associated implements, sold to agricultural producers in northwest Argentina under the John Deere authorized concessionaire relationship.
• John Deere and Wacker Neuson Construction Equipment Sale of new construction machinery (John Deere construction line plus Wacker Neuson compact equipment) targeting construction contractors and infrastructure operators in the regional market.
• John Deere Garden Equipment Sale of John Deere branded garden equipment (ride-on mowers and compact outdoor utility equipment) targeted at residential and small property buyers, distributed through Agronorte's specialty shops.
• Used Equipment Sales Sale of pre-owned agricultural and construction machinery sourced from trade-ins, marketed through a dedicated used-equipment portal (agronorteusados.com) and across the branch network.
• Equipment Rental Rental of agricultural, construction, and other heavy equipment for short-duration use, operated directly by Agronorte for contractors and producers that prefer rental over ownership.
• Original Spare Parts and Accessories Distribution of original manufacturer spare parts and accessories for John Deere agricultural and construction equipment and other represented brands, sold through the branch network and online parts channels.
• DJI Agriculture Drone Portfolio Sale and intermediation of DJI Agras agricultural drones (including the Agras T50 and T25) for crop spraying and agronomic applications, offered as a new product line within Agronorte's agricultural technology offering.
• Mara Levelers (Niveladoras Mara) Sale of Mara leveling equipment used for ground leveling in agricultural and construction applications, sold alongside the John Deere construction line.
• Technical Service and After-sales Follow-up Packages Certified technical service for agricultural and construction equipment, delivered in-branch and in-field, and formalized into recurring Agronorte Plus and Agronorte Premium follow-up packages with scheduled preventive maintenance and remote support.
• Precision Agriculture Solutions and Annual Licenses Sale and subscription licensing of John Deere precision agriculture technology, including AutoTrac guidance, JDLink telematics, the Operations Center platform, and the AutoTrac Universal 300 retrofit, plus annual software licenses for precision-ag capabilities.
• Operator Training Structured training programs for equipment operators covering agricultural and construction machinery operation, safety, and precision-agriculture technology use, delivered at Agronorte facilities.
• Equipment Financing Intermediation Intermediation of equipment financing through John Deere Financial and partner banks, offering installment plans and interest-free promotional campaigns to support equipment purchases by agricultural and construction customers.

Quantifiable outcome

• Feria Original events attract 250-400+ customers per event, demonstrating strong engagement and brand loyalty.
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature14 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• DJI AgriculturecoreChannel Partner/ Reseller/ Distributor · 15 July 2025Master Dealer Official for DJI Agriculture agricultural drones. Agronorte commercializes DJI Agras T25P, T70P, and T100 drones for precision farming, with authorized distributors in Entre Ríos, Corrientes, and Misiones.
• AuravantcoreTechnology or Integration · 1 September 2021Integration between John Deere Operations Center and the Auravant digital platform enables automatic transfer of machinery data, allowing users to generate new maps and analyses. John Deere has over 20 million hectares and 25,000 connected machines in the region; Auravant monitors over 20,000 professionals on 7 million hectares in 73 countries.
• PLA (Pulverizadoras y Plantadoras Argentinas)coreTechnology or Integration · 1 April 2018PLA, acquired by John Deere in 2018, is integrated into the John Deere product portfolio. Agronorte presents and sells PLA sprayers (SIA Motor Delantero, SIA RED DOT) with full John Deere technology integration and support.
• John DeereflagshipChannel Partner/ Reseller/ DistributorOfficial John Deere concessionaire in Argentina since 1973, with exclusive rights to sell, service, and support the full John Deere portfolio of agricultural machinery, construction equipment, precision agriculture technology, and genuine spare parts across 16 branches in five provinces.
• Nando Agro S.R.L.minorChannel Partner/ Reseller/ DistributorAuthorized distributor of DJI Agriculture drones by Agronorte in Entre Ríos (Aldea Spatzenkutter).
• Agro Veterinaria San MartínminorChannel Partner/ Reseller/ DistributorAuthorized distributor of DJI Agriculture drones by Agronorte in Corrientes (Goya / Mercedes / Curuzú Cuatiá).
• La Calandria S.R.L.minorChannel Partner/ Reseller/ DistributorAuthorized distributor of DJI Agriculture drones by Agronorte in Corrientes (Santa Lucía).
• Aapresid (Asociación Argentina de Productores en Siembra Directa)coreGTM or Marketing PartnerJohn Deere partnership with Aapresid offering exclusive benefits and discounts to producers certified in Sustainable Agriculture on equipment, precision agriculture technology, monitoring packages, training, and personalized advice.
• CACF (Cámara Argentina de Contratistas Forrajeros)coreGTM or Marketing PartnerPartnership with the Argentine Forage Contractors Chamber providing joint training, promotions, and discounts on equipment, repuestos, and technology for members.
• CREA (Consorcio Regional de Experimentación Agrícola)coreGTM or Marketing PartnerPartnership with CREA offering benefits to its member agricultural enterprises, supporting sustainable and economically viable farming.
• FACMA (Federación Argentina de Contratistas de Máquinas Agrícolas)coreGTM or Marketing PartnerPartnership with FACMA providing exclusive commercial solutions and opportunities to rural service contractors, including discounts on machinery, maintenance packages, and Plan de Ahorro Previo for 6J tractors.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• CNH Industrial: Global manufacturer of agricultural and construction equipment (Case IH, New Holland, Iveco). Competes with John Deere in Argentina through its dealer network, including the brands Agronorte competes against for farmer equipment purchases.
• RDO Equipment Co. One of the largest John Deere dealer networks in the United States with 80+ locations across multiple states. RDO is the closest large-scale comp for Agronorte's dealer model, multi-branch footprint, and John Deere-only focus, though at materially greater scale.
• AGCO Corporation: Global manufacturer of agricultural equipment (Massey Ferguson, Fendt, Valtra) competing with John Deere at the equipment level. Relevant to Agronorte as the principal competing equipment brand whose dealers compete for the same farmer wallet share in Argentina.

Direct peers

• Grupo Chiantello (CNH dealer Argentina): Major Case IH/CNH agricultural equipment dealer in Argentina with multi-branch presence. Direct competitor to Agronorte in the Argentine ag equipment dealer market, selling competing brands to overlapping farmer and contractor customers.
• Stotz Equipment: Family-owned John Deere dealer with 25+ locations across the western US. Closely comparable to Agronorte in being a multi-branch, multi-state/province John Deere-only dealer with a long family ownership history and similar ag services focus.
• Acogroup (Case IH Argentina): Argentine agricultural equipment dealer group representing Case IH (CNH Industrial) brands with multiple branches across Argentina's main farming regions. Directly competes with Agronorte for the same farmer and contractor customers with comparable equipment and service offerings.
• Rocky Mountain Equipment: Canadian John Deere dealership group operating across Western Canada with farm and construction equipment focus. Comparable to Agronorte in dealer scale, product breadth (ag + construction), and multi-province branch strategy.
• Cervus Equipment: Canadian John Deere dealer operating 40+ locations across Western Canada before being acquired. Directly comparable to Agronorte as a multi-branch John Deere agricultural equipment dealer with similar territory coverage philosophy and customer segments.

Others

• Deere & Company (John Deere): The principal brand partner and supplier to Agronorte, not a competitor in the dealer layer. John Deere's strategic decisions on dealer networks, financing programs, and product roadmap directly shape Agronorte's economics, making it the most consequential counterparty despite no direct product overlap.
• DJI Agriculture: Manufacturer of agricultural drones (Agras series) and a new product line partner for Agronorte since July 2025. Not a competitor but a strategic supplier whose channel and product decisions shape Agronorte's drone distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agronortejohndeere
• Facebookfacebook.com/agronortejohndeere
• LinkedInlinkedin.com/company/agronorte-s-r-l
• Instagraminstagram.com/agronortejohndeere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agronorte S.R.L