Agrotec Solsona

What Agrotec Solsona does

Agrotec Solsona is an official New Holland agricultural machinery dealer operating under the umbrella of Grupo Motor Tàrrega, headquartered in Sanaüja (Lleida) with seven additional branch offices across Catalonia, Tarragona, and Aragón. The company distributes New Holland's full agricultural equipment range — tractors, combine harvesters (CX/CR series), round and square balers, telescopic handlers, forage harvesters, grape harvesters, and the compact line — alongside implements from Gaspardo, Maschio, Id David, Solá, and Promodis. It complements this portfolio with used machinery, spare parts (via the integrated mycnhstore.com online store), after-sales service (including mobile workshops and pre-ITV inspections), equipment rental, and customer financing.

The business model is multi-stream and dealer-style: one-time machinery sales dominate revenue, augmented by recurring parts, service, and rental lines. Go-to-market relies on the physical branch network across northern Spain, digital marketing through agrotecsolsona.com (172 news articles, online catalog, digital magazine co-marketing with New Holland), co-marketing within the CNH dealer network, and direct field sales. Customer segments are primarily Spanish SMB farmers and agricultural professionals, including general crop farmers, vineyard and orchard operators, and livestock/forage producers in Catalonia and surrounding regions.

Agrotec Solsona has no proprietary technology stack; its technical value-add is the integration, distribution, and authorized servicing of New Holland's precision agriculture platform (PLM, IntelliSteer, IntelliView, ISOBUS, FieldOps) and, more recently, the AI-enabled visual parts search on mycnhstore.com. In May 2026, the company absorbed Talleres Naval, strengthening its service capacity and territorial coverage within the Grupo Motor Tàrrega structure. The firm is privately held, has no disclosed venture or institutional funding, and operates as a Sociedad Limitada (SL) registered in Lleida.

Name

Agrotec Solsona

Legal name

AGROTEC SOLSONA SL

Website

https://agrotecsolsona.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrotec Solsona is an official New Holland agricultural machinery dealer and part of Grupo Motor Tàrrega, distributing tractors, harvesters, balers, and implements from eight branches across Catalonia, Tarragona, and Aragón, and serving SMB farmers, vineyard operators, and livestock producers with sales, service, parts, financing, and rental.

Ownership category

akta.pro rank

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

Keywords

• Agricultural machinery distribution
• New Holland dealership
• Farm equipment sales
• Agricultural after-sales service
• Used tractor sales

Headquarters

HQ city

Sanaüja

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of new and used agricultural machinery including tractors, harvesters, balers, telescopic handlers, forage harvesters, and vineyard equipment from New Holland and other brands.
2. After-Sales Service: Post-sale support services including maintenance, repairs, pre-ITV inspections, and mobile workshop services for agricultural machinery.
3. Parts and Spare Parts: Sale of replacement parts and components for agricultural machinery. Online store available through mycnhstore.com.
4. Financing Services: Financial solutions for agricultural machinery purchases, enabling customers to acquire equipment through payment plans.
5. Equipment Rental: Rental services for agricultural machinery providing flexible access to equipment without full purchase commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Agrotec Solsona is an official New Holland dealer that distributes new and used agricultural machinery including tractors, combine harvesters, balers, telescopic handlers, forage harvesters, grape harvesters, and soil preparation implements, alongside implements from Gaspardo, Maschio, Id David, Solá, and Promodis. The company complements equipment sales with spare parts, after-sales maintenance and repair services, financing solutions, machinery rental, and precision agriculture technologies across 8 branch locations in Catalonia and surrounding Spanish provinces.

Product overview

Agrotec Solsona is an official New Holland dealer operating as part of Grupo Motor Tàrrega. The company distributes a comprehensive portfolio of agricultural machinery including New Holland tractors, combine harvesters (CX and CR series), round and square balers (Roll-Belt), telescopic handlers, forage harvesters, grape harvesters, compact line equipment, and precision agriculture technologies. In addition to New Holland products, the company distributes implements from Gaspardo, Maschio, Id David, Solá, and Promodis brands. The product line spans soil preparation, planting, crop management, and harvesting operations. Agrotec Solsona complements its machinery sales with used equipment sales, spare parts (via mycnhstore.com), after-sales service including mobile workshops and Pre-ITV inspections, financing solutions, and machinery rental. The company serves agricultural operations across Catalonia and surrounding regions through multiple branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• AGROTEC SOLSONA: Official New Holland dealer and agricultural machinery distributor

Named customers1 record

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Talleres NavalcoreStrategic or Co-development Partner · 1 May 2026Integration of Talleres Naval into Agrotec Solsona structure under Grupo Motor Tàrrega, effective May 1, 2026. This follows four decades of collaborative work between the companies and strengthens service capacity and territorial coverage.
• New Holland (CNH Industrial)coreChannel Partner/ Reseller/ DistributorOfficial New Holland dealer for agricultural machinery in Catalonia and surrounding regions. Distributes full range of New Holland products including tractors, harvesters, balers, telescopic handlers, and precision agriculture solutions. Authorized for after-sales service, warranty support, and genuine parts supply.
• GaspardominorChannel Partner/ Reseller/ DistributorDistributes Gaspardo agricultural implements and equipment alongside New Holland products.
• MaschiominorChannel Partner/ Reseller/ DistributorDistributes Maschio agricultural implements and soil preparation equipment.
• Id DavidminorChannel Partner/ Reseller/ DistributorDistributes Id David agricultural equipment and implements.
• SoláminorChannel Partner/ Reseller/ DistributorDistributes Solá agricultural implements and seeding equipment.
• PromodisminorChannel Partner/ Reseller/ DistributorDistributes Promodis agricultural equipment and implements through dealer network.
• Javier Lodares (Country Manager Iberia - CNH)minorStrategic or Co-development PartnerJavier Lodares as Country Manager for Case IH and New Holland in Iberia under new integrated organizational structure for Spain and Portugal.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CLAAS: Specialist in harvesters, balers, and forage equipment with its own Iberian dealer footprint; directly competes with New Holland in the harvester and baler categories that Agrotec Solsona distributes.
• John Deere: World's largest farm equipment manufacturer with its own dealer network across Spain; competes head-to-head with New Holland on tractors, harvesters, and precision agriculture.
• AGCO Corporation: Manufacturer of Massey Ferguson, Fendt, and Valtra tractors with competing Iberian dealer networks; AGCO dealers directly compete for the same farmer wallet share that Agrotec Solsona targets.
• CNH Industrial: Parent company of New Holland and Case IH; CNH sets the dealer-appointment, territory, and incentive economics that directly govern Agrotec Solsona's core business and supply pipeline.
• Fendt: Premium AGCO tractor brand with strong presence in European professional farming; competes for high-horsepower tractor sales and precision agriculture attachments that Agrotec Solsona's NH portfolio also targets.
• SDF Group (Same Deutz-Fahr): European tractor group behind Same, Deutz-Fahr, and Lamborghini Trattori brands; operates its own Iberian dealer network that competes directly with Agrotec Solsona's territory.
• Kubota: Japanese tractor and compact equipment manufacturer with growing presence in Spain; competes in compact and specialty segments where Agrotec Solsona also distributes New Holland compact line products.

Emerging players

• Mahindra & Mahindra (Farm Equipment): World's largest tractor manufacturer by volume; growing distribution presence in Europe and a competitive threat in entry-level and mid-horsepower segments where New Holland compact and utility tractors compete.
• Argo Tractors: Italian group behind Landini, McCormick, and Valpadana tractor brands; emerging challenger in Iberian specialty and orchard/vineyard segments that overlap with Agrotec Solsona's vineyard and fruit grower customer base.

Others

• Maschio Gaspardo Group: Manufacturer of tillage, seeding, and crop-care implements; Agrotec Solsona is already a distributor of both Maschio and Gaspardo implements, making the OEM itself a comparable adjacent player whose own dealer-direct or alternative-distributor moves could reshape the implements side of Agrotec's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrotecsolsona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrotec Solsona