Promodis
Promodis is a French agricultural equipment and parts distributor founded in 1984, operating 400+ retail points and an e-commerce platform serving approximately 300,000 farmers across France, Belgium, and Luxembourg with parts, new and used machinery, tires, and specialized agricultural services.
- Company typePrivate
- Founded1984
- HeadquartersOrléans (St Cyr en Val), France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Promodis does
Promodis is a French agricultural equipment and parts distribution network, founded in 1984 and headquartered in Orléans, operating approximately 400+ local sales points (points de vente) across France with a secondary presence in Belgium and Luxembourg. The company serves roughly 300,000 farmers and agricultural cooperatives, offering original and adaptable replacement parts, new and used agricultural machinery, tires, personal protective equipment, and specialized agricultural services through a hybrid e-commerce and physical retail model. Its e-commerce platform (promodis.fr) operates 24/7 and features a parts compatibility search engine that filters products by machine brand (e.g., John Deere, Claas, Fendt, Massey Ferguson), type, and model, with Click & Collect available at local branches and home delivery for orders above defined thresholds.
The company's product architecture spans two interconnected lines: (1) Pi\u00e8ces et \u00c9quipements — a comprehensive catalog of technical parts, wear parts, and accessories covering mechanical, electrical, and hydraulic systems for all major agricultural machinery brands; and (2) Mat\u00e9riels Agricoles Neufs — new agricultural equipment including tractors, harvesters, and specialized vehicles. Supporting these are branded service centers (Centre Pneus, Centre Clim, Centre Vitres, Contr\u00f4le Pulv\u00e9, Cardan Flexible Express, Rendez-vous Diagnostic) and a dedicated used equipment marketplace (occasions.promodis.fr).
Promodis generates revenue through transactional sales across these product and service lines, distributed via its 400+ point-of-sale retail network and e-commerce platform. Pricing is unit-based with free shipping thresholds (€199 HT to branches, €500 HT for home delivery), with payment options including bank card, PayPal, Credit Agricole, Alma installments, and Fintecture instant transfer. The company is structured as a Soci\u00e9t\u00e9 Anonyme (public limited company), privately held, with Rodolphe Perdereau serving as legal representative and a workforce of approximately 107 employees supporting the broader network.
Promodis firmographics
Firmographics- Name
- Promodis
- Legal name
- Promodis
- Website
- https://promodis.fr
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Promodis is a French agricultural equipment and parts distributor founded in 1984, operating 400+ retail points and an e-commerce platform serving approximately 300,000 farmers across France, Belgium, and Luxembourg with parts, new and used machinery, tires, and specialized agricultural services.
- Ownership category
- akta.pro rank
Where Promodis is headquartered
LocationHeadquarters
- HQ city
- Orléans (St Cyr en Val)
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Promodis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Parts and Equipment Sales: Promodis generates revenue primarily through the sale of agricultural equipment parts (both original and adaptable), accessories, and small agricultural equipment. Products are sold through the e-commerce platform with delivery to local branches or directly to customers.
- New Agricultural Equipment Sales: Sale of new agricultural machinery including tractors, harvesters, and specialized agricultural equipment through their network.
- Used Equipment Sales: Sale of pre-owned agricultural equipment through dedicated occasions.promodis.fr portal.
- Services: Various agricultural services including tire fitting (Centre Pneus), agricultural sprayer testing (Contrôle Pulvé), glass replacement (Centre Vitres), and diagnostic services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing with volume discounts |
| Transaction based/ take rate | Multi-year contract | Installment payment option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Promodis product offering
Product offeringCore offering
Promodis distributes agricultural equipment parts (original and adaptable replacement components) and new/used agricultural machinery through a network of 400+ local points of sale across France and a dedicated e-commerce platform. The company also operates specialized service centers providing tire fitting, air conditioning, glass replacement, sprayer certification testing, cardan shaft repair, and equipment diagnostics for farmers and agricultural cooperatives.
Product overview
Promodis operates as a cooperative network of approximately 400 retail outlets specializing in agricultural equipment, parts, and services across France. The company's core offering centers on two interconnected product lines: (1) Pièces et Équipements — a comprehensive catalog of technical parts, wear parts, original and adaptable replacement components covering mechanical, electrical, and hydraulic systems for all major agricultural machinery brands, and (2) Matériels Agricoles Neufs — new agricultural equipment including tractors, harvesters, and specialized vehicles. Supporting these core products are specialized service centers (Centre Pneus for tires, Centre Clim for climate systems, Centre Vitres for windows, Contrôle Pulvé for spray certification, Cardan Flexible Express for drive shafts, and Rendez-vous Diagnostic) that provide installation, repair, and certification services. The network also offers used equipment (Matériels d'Occasion), personal protective equipment, landscape maintenance tools, livestock equipment, and crop protection products. Customers interact through both the e-commerce platform (7/7, 24/24) and phone support, with delivery available to points of sale or directly to customers.
Differentiator
Problem solved
Functional benefit
Brands
- Formule Directe: Direct delivery service for livestock products
- Centre Pneus
- Centre Vitres
- Centre Clim
- Contrôle Pulvé
- Cardan Flexible Express
Products and services
- Pièces et Équipements (Parts and Equipment) Core product category encompassing all replacement parts (original and adaptable), accessories, and small agricultural equipment available for online purchase and delivery to farmers and agricultural cooperatives across France.
- Matériels Agricoles Neufs (New Agricultural Machinery) New agricultural machinery including tractors, harvesters, and specialized farm equipment sold through the Promodis network across France.
- Matériels d'Occasion (Used Agricultural Equipment) Used/pre-owned agricultural equipment marketplace including tractors, harvesters, soil tools, and hay equipment sold through the dedicated occasions.promodis.fr portal.
- Centre Pneus (Tire Service Center) Tire service center offering tire fitting, repair, and replacement services for agricultural vehicles, distributing Michelin, Continental, Bridgestone, Dunlop and other brands.
- Centre Clim (Climate/AC Service Center) Climate/air conditioning service center for agricultural vehicle cabin climate systems, including maintenance and recharging.
- Centre Vitres (Glass/Window Service Center) Glass/window service center for replacement and repair of agricultural vehicle windows and windshields.
- Contrôle Pulvé (Sprayer Testing and Certification) Spray control certification and testing service ensuring sprayer equipment meets regulatory standards for crop protection application.
- Cardan Flexible Express (Drive Shaft Express Service) Express service for flexible cardan (drive shaft) replacement and repair, enabling rapid turnaround for critical farm equipment.
- Rendez-vous Diagnostic (Diagnostic Appointment Service) Diagnostic appointment service allowing farmers to schedule professional equipment diagnostics for their agricultural machinery.
- Pneumatiques (Agricultural Tires) Agricultural tires and wheels including rims and complete tire solutions for farm vehicles and equipment, distributed through the Promodis network.
- Équipements de Protection Individuelle (Personal Protective Equipment) Personal protective equipment including work clothing, footwear, gloves, safety glasses, hearing protection, and respiratory protection for agricultural workers.
- Entretien du Paysage (Landscape Maintenance Equipment) Landscape maintenance equipment including robotic mowers, ride-on mowers, gardening tools, wood work equipment, and related consumables.
- Véhicules (Agricultural Vehicles Catalog) Complete vehicle catalog covering tractors, loaders, telescopic handlers, combine harvesters, sprayers, balers, and specialized agricultural vehicles from multiple brands including Case IH, John Deere, Claas, and others.
- Élevage (Livestock Farming Equipment) Livestock farming equipment including containment systems, fencing, electric fences, and related animal husbandry tools.
Quantifiable outcome
- 300,000 farmers rely on Promodis for their agricultural equipment needs
- +1 more outcomes
Companies that use Promodis
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Promodis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Promodis partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AlmacoreAlma provides buy-now-pay-later and installment payment solutions for Promodis customers, enabling flexible payment options for agricultural equipment purchases.
- KUHNcoreKUHN is a major agricultural equipment brand whose products are distributed through the Promodis network. Promodis features KUHN equipment including tillage tools, harvesters, and agricultural machinery.
- MichelincoreMichelin agricultural tires are distributed through Promodis points of sale and website, providing premium tire options for farm equipment.
- ContinentalcoreContinental agricultural tires available through Promodis distribution network for various farm equipment applications.
- BridgestonecoreBridgestone agricultural tire products distributed through Promodis retail network.
- GrammercoreGrammer supplies tractor seats and cab components distributed through Promodis network.
- DunlopcoreDunlop agricultural tires available through Promodis retail and e-commerce channels.
- John DeerecoreJohn Deere agricultural equipment and parts available through Promodis distribution network, with extensive model compatibility coverage.
- ClaascoreClaas agricultural machinery and parts including harvesters and tractors distributed through Promodis.
- Web & SolutionscoreWeb & Solutions is the web hosting provider for promodis.fr website, providing technical infrastructure for the e-commerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Promodis competitors and assessment
Company assessmentBroad incumbents
- BayWa: Large German agricultural trading and services group with extensive retail, equipment, and inputs operations across Europe. Comparable to Promodis as a multi-channel agricultural retailer with adjacent services, though operating at substantially larger scale and broader geographic footprint.
- AGCO Corporation: US-listed global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra). Comparable to Promodis in that its products are distributed through Promodis and similar dealers; AGCO's direct-to-farmer digital initiatives represent competitive pressure on Promodis's distribution layer.
- CLAAS: German manufacturer of harvesting machinery and tractors, with branded parts and service networks. Comparable as both a partner of Promodis and a structural risk: CLAAS's direct dealer-network and online parts initiatives could bypass distributors like Promodis.
- CNH Industrial (Case IH, New Holland): Global agricultural and construction equipment manufacturer with brands Case IH and New Holland. Comparable to Promodis as a key supplier partnership and as a structural threat through its direct dealer network and digital parts platforms.
- John Deere (Deere & Company): Global agricultural equipment OEM with growing direct-to-farmer digital parts and precision-ag platform. Comparable as a Promodis partner and as a competitive threat — JD's dealer consolidation and direct customer platforms could reduce third-party distributor relevance over time.
Direct peers
- Granit Parts: European multi-brand spare parts catalog and distributor for agricultural, forestry, and garden equipment. Comparable to Promodis in serving independent farmers with cross-brand parts, online catalog, and compatibility search functionality.
- Agriaffaires: Europe's leading online marketplace for new and used agricultural equipment. Directly comparable to Promodis's occasions.promodis.fr used-equipment marketplace, with broader international reach and competing for the same farmer-buyer traffic.
- KRAMP: Europe's largest technical wholesaler of agricultural and outdoor power parts with a multi-brand catalog and compatibility search. Highly comparable to Promodis in product breadth, OEM-brand distribution partnerships, and multi-channel distribution across Europe.
- Agriconomie: French agricultural e-commerce platform selling inputs, parts, and equipment online to farmers. Direct competitor to Promodis in French agricultural parts and equipment distribution, competing primarily on digital convenience and price rather than physical retail network.
- InVivo Retail (Gamm vert, Ternoveo): French agricultural cooperative retail network operating Gamm vert and affiliated farm-supply stores across France. Same customer base (French farmers) and same rural retail footprint as Promodis, with comparable positioning in agricultural parts, equipment, and lifestyle/rural products.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Promodis social profiles
Digital presencePromodis compliance and trust
Trust signalCompliance2 records
Promodis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promodis leadership team
Management profileNumber of profiles
Profiles1 record
Promodis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promodis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promodis
What does Promodis do?
Promodis distributes agricultural equipment parts (original and adaptable replacement components) and new/used agricultural machinery through a network of 400+ local points of sale across France and a dedicated e-commerce platform. The company also operates specialized service centers providing tire fitting, air conditioning, glass replacement, sprayer certification testing, cardan shaft repair, and equipment diagnostics for farmers and agricultural cooperatives.
Is Promodis a public or private company?
Promodis is a private company. It is classified as unknown and is currently operating.
When was Promodis founded?
Promodis was founded in 1984. It employs 101 to 250 people.
Where is Promodis based?
Promodis is headquartered in Orléans (St Cyr en Val), France, in the Europe region.
How does Promodis make money?
Four revenue lines are on record. Agricultural Parts and Equipment Sales are the primary driver. The others are new Agricultural Equipment Sales, used Equipment Sales and services.
Who are Promodis's main competitors?
Broad incumbents on record are BayWa, AGCO Corporation, CLAAS, CNH Industrial (Case IH, New Holland) and John Deere (Deere & Company). Direct peers are Granit Parts, Agriaffaires, KRAMP, Agriconomie and InVivo Retail (Gamm vert, Ternoveo).
Does Promodis have an API?
No public API is recorded for Promodis.