AgX

What AgX does

AgX operates as Drover, a pre-launch ag-tech hardware company developing a solar-powered ear-tag system that applies Electrical Muscle Stimulation (EMS) to create virtual fences for cattle. Instead of delivering the 3000V+ electric shock used by competing virtual-fencing collars, the tags direct cattle movement through gentle muscle contractions, drawing an analogy to reins on a horse, and consume only about 0.02% of the energy required by shock-based systems. The tags are roughly the size of a maxi tag, run on solar power so no battery swaps are needed, and operate without base stations or additional infrastructure. The product is currently in manufacturing, with a stated target of early 2027 for commercial availability.

Drover serves cattle ranchers who practice or wish to practice rotational grazing, with the initial go-to-market focused on the United States, Australia, and New Zealand. The value proposition centers on increasing carrying capacity through flexible grazing management, reducing interior fence installation and manual labor, and improving soil health through reduced soil compaction and lower fertilizer use. Two patents are pending on the EMS and directional-control technology, and the company is overseen by veterinarians and animal welfare experts who vet the welfare claims.

The business model is direct-to-rancher hardware sales through the company's own website, supported by a country-segmented mailing list for early access and a ranch-trial program running prior to launch. Pricing has not been disclosed but is intended to be transparent and published publicly rather than gated behind a quote process. The company is privately held, was founded in 2023, operates with a 6-person team, and is backed by institutional supporters shown as BS, WS, and PROD. As of the input data, no revenue is being generated and no management team, parent entity, or funding-round details are disclosed.

Name

AgX

Legal name

Drover

Website

https://agxfarm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AgX, operating as Drover, is a pre-launch ag-tech company building solar-powered ear tags that use Electrical Muscle Stimulation to create virtual fences for cattle, targeting rotational-grazing ranchers in the US, Australia, and New Zealand with a 2027 commercial launch.

Ownership category

akta.pro rank

Product category

Livestock Technology / Virtual Fencing Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industry

Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Virtual fencing technology
• Cattle ear tags
• Livestock management
• Rotational grazing
• Animal wearables

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Virtual Fencing Ear Tags: Hardware product sold as ear tags for cattle. Tags are roughly the size of a maxi tag. Product is still in manufacturing phase with pricing not yet released. Revenue likely derived from initial hardware sales with possible recurring elements for software/connectivity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AgX (Drover) sells a solar-powered, ear tag-based virtual fencing system for cattle that uses EMS (Electrical Muscle Stimulation) technology to guide animals through muscle contractions instead of electric shock. The tag operates at approximately 0.02% of the energy required by traditional shock collars (3000v+), requires no base stations or infrastructure, and is designed for cattle ranchers practicing rotational grazing in the US, Australia, and New Zealand. The product is currently in manufacturing with availability targeted for early 2027.

Product overview

Drover offers a single unified product: the Drover Virtual Fencing Ear Tag system. This is a hardware-based virtual fencing solution designed specifically for ranchers to manage cattle grazing through rotational grazing without physical fences. The system uses proprietary EMS technology in an ear tag form factor, operating without base stations or infrastructure, and is solar-powered to eliminate battery replacement. The product is currently in manufacturing with availability targeted for early 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Drover Virtual Fencing Ear Tag A solar-powered ear tag for cattle that uses EMS (Electrical Muscle Stimulation) technology to create virtual fences, guiding cattle through muscle contractions rather than electric shock. Designed for cattle ranchers to manage rotational grazing without physical fences, with no base stations or infrastructure required. Tags are roughly the size of a maxi tag.

Quantifiable outcome

• Uses only ~0.02% of the energy required by shock collars (which use 3000v+)
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• American Wagyu AssociationminorStrategic or Co-development PartnerDr. Roger Osinchuk, who serves as Director at American Wagyu Association, has provided testimonials for Drover and is overseeing/advising on animal welfare aspects. He has seen the technology in action and believes it will benefit cattle ranchers.
• Veterinary and Animal Welfare ExpertscoreStrategic or Co-development PartnerDrover is overseen by veterinarians and animal welfare experts. Animal welfare is described as a top priority in their operations. The company utilizes EMS technology that is considered more humane than electric shock, reviewed by these experts.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Halter: Halter is a New Zealand-based cattle technology company offering GPS-enabled smart collars for virtual fencing and herd management. It competes with Drover in the NZ market and shares the same target customer and use case of rotational grazing optimization.

Direct peers

• eShepherd (Gallagher): Gallagher's eShepherd is a solar-powered GPS collar virtual fencing system for cattle. It directly competes with Drover in the same product category and target customer segment, with established commercial deployments.
• NoFence: NoFence is a Norwegian company using GPS collars with audio cues to contain cattle and sheep without physical fences. It competes directly with Drover's virtual fencing value proposition and represents the longest-running commercial virtual fencing solution in market.
• Vence (Merck Animal Health / Allflex): Vence pioneered virtual fencing for cattle using GPS collars and was acquired by Merck Animal Health. It is the most direct competitor to Drover in cattle virtual fencing, serving ranchers with similar rotational grazing use cases.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Allflex is a global leader in livestock identification (ear tags, RFID) and now part of MSD Animal Health, offering monitoring and intelligence solutions. As the dominant ear tag supplier, it is both a potential competitor and channel partner for Drover's ear tag form factor.
• Y-TEX Corporation: Y-TEX is one of the largest US manufacturers of livestock identification ear tags, including insecticide-impregnated tags. It represents an incumbent in the ear tag category that Drover may partner with or compete against for tag hardware distribution.
• Smartbow (Zoetis): Smartbow, owned by Zoetis, provides real-time location and health monitoring for cattle using ear-tag sensors. It overlaps with Drover in cattle monitoring technology and shares similar end-customers (dairy and beef operations).

Emerging players

• CattleMax: CattleMax provides cattle management software for herd records, breeding, and health. While not a direct virtual fencing competitor, it serves the same rancher customer and represents a complementary or ecosystem technology that may partner with Drover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agxfarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgX