Nofence
Nofence AS is a Norwegian agtech company that provides solar-powered GPS virtual fencing collars and a subscription software platform for cattle, sheep, and goat producers, serving over 10,000 livestock operations across six European and US markets.
- Company typePrivate
- Founded2011
- HeadquartersMolde, Norway
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nofence does
Nofence AS is a Norwegian agtech company founded in 2011 in Batnfjordsøra and headquartered in Molde, Norway. The company has developed the world's first commercially available virtual fencing system for livestock, replacing physical fences with GPS-defined boundaries managed through a mobile application. Its core products are solar-powered GPS-enabled collars (Cattle Collar version 25 and Sheep/Goat Collar version 25) that communicate via LTE-M cellular and Bluetooth, with audio cues and mild electric pulses used to contain animals within user-drawn virtual pastures. A proprietary technology called HerdNet enables collars to communicate directly with each other in a mesh network, sharing connectivity and collectively reducing battery consumption across the herd.
Nofence operates a hardware-plus-subscription business model: producers purchase collars (backed by a 5-year warranty) and pay recurring software subscription fees for app access, firmware updates, cloud connectivity, and customer support, with monthly usage-based billing tied to active collar days. Pricing is quote-based rather than publicly disclosed, and the company sells through a hybrid channel combining direct-to-consumer e-commerce with regional field sales specialists. As of 2024 the company reported record revenue of $19 million (nearly 70% year-over-year growth), over 10,000 global customers, and more than 200,000 collars sold, serving livestock producers across six markets (Norway, Sweden, UK, Ireland, Spain, and the US) with 91 employees as of June 2025.
The company targets primarily small and medium livestock operations across beef cattle, dairy, sheep, goat, solar grazing, and conservation grazing segments. Customers report material cost and labor savings (including $35,000 in avoided fencing costs and 2-month grazing season extensions in documented case studies). Distribution leverages producer-to-producer referral programs, industry events, content marketing, and regional sales specialists across at least six US states. The September 2025 Series B round of over $35 million led by the European Circular Bioeconomy Fund is funding further US and global expansion, product development, and customer service scaling.
Nofence firmographics
Firmographics- Name
- Nofence
- Legal name
- Nofence AS
- Website
- https://nofence.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nofence AS is a Norwegian agtech company that provides solar-powered GPS virtual fencing collars and a subscription software platform for cattle, sheep, and goat producers, serving over 10,000 livestock operations across six European and US markets.
- Ownership category
- akta.pro rank
Nofence industry classification
Industry- Product category
- Livestock Management Technology
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Nofence is headquartered
LocationHeadquarters
- HQ city
- Molde
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Nofence business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (GPS Collars): Sale of solar-powered GPS collars for cattle, sheep, and goats. Hardware comes with 5-year warranty. Purchase through online store or sales team.
- Software Subscription: Subscription-based access to Nofence app, firmware updates, cloud connectivity, and customer support. Subscription auto-renews for successive terms. Monthly usage-based billing after initial term, where collars count as used if battery inserted for 3+ consecutive days per month.
- Accessories and Replacement Parts: Sale of accessories including chains, straps, chargers, and replacement components for collars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Custom collar configuration based on herd size and animal type |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Nofence product offering
Product offeringCore offering
Nofence develops and sells a virtual fencing system for livestock, consisting of solar-powered GPS-enabled collars for cattle, sheep, and goats, paired with a mobile app and cloud platform. The collars use audio cues and mild electric pulses to contain animals within GPS-defined boundaries, eliminating the need for physical fences. The system enables rotational grazing, real-time herd monitoring, and remote pasture management for livestock producers.
Product overview
Nofence offers a virtual fencing system for livestock management consisting of solar-powered GPS-enabled collars (available in Cattle Collar version 25 and Sheep/Goat Collar version 25), a proprietary mobile app for iOS and Android, and web-based account management pages. The core system replaces physical fencing with GPS-based virtual boundaries, using escalating audio cues and mild electric pulses to contain livestock. HerdNet mesh networking technology enables collars to share connectivity across the herd, improving both signal coverage and battery life. The company operates on a hardware-plus-subscription model where customers purchase collars and pay ongoing subscription fees for access to the software, cloud connectivity, and support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Nofence for Cattle (Cattle Collar version 25) Solar-powered GPS-enabled collar for cattle that enables virtual fencing through audio cues and mild electric pulses, replacing physical fences. The collar communicates via LTE-M cellular and Bluetooth, with HerdNet mesh networking for extended connectivity and battery life. Includes 5-year warranty. Designed for beef cattle producers and dairy operations managing rotational grazing on range, pasture, and rough terrain.
- Nofence for Sheep and Goat (Sheep/Goat Collar version 25) Solar-powered GPS-enabled collar designed for sheep and goats, operating on the same virtual fencing principle as the cattle collar but sized appropriately for smaller livestock with adjustable chain lengths (24cm). Enables flock management, targeted grazing, and conservation grazing applications for sheep and goat producers.
- Nofence Mobile App Proprietary iOS and Android mobile application used to control and operate the Nofence collar hardware. Enables users to draw and edit virtual pasture boundaries on a map, monitor herd location in real-time, receive alerts, and manage subscription settings.
- Nofence Account Pages Web-based customer portal for managing subscriptions, accessing the web store for collar purchases, viewing order history, and accessing support resources. Serves as the account management hub for Nofence customers.
Quantifiable outcome
- 96% of boundary interactions resolve with audio cues alone without requiring electric pulse
- +5 more outcomes
Companies that use Nofence
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Nofence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Nofence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cereals Event 2026minorSponsorship as Livestock Zone sponsor at the Cereals Event 2026, held at Jeremy Clarkson's Diddly Squat Farm in the UK.
- Jeff Glasson (Former Apple and VMware Executive)coreFormer Apple and VMware leader Jeffrey Glasson joined as CPTO to scale technology and product development following Series B funding.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Nofence competitors and assessment
Company assessmentEmerging players
- Connecterra: AI-driven dairy cow monitoring platform using wearable sensors and analytics. Comparable in livestock sensor + software approach but focused on dairy herd health analytics rather than virtual fencing.
- Moovement: Australia-based GPS livestock tracking and virtual fencing solution. Comparable category and cattle-focused value proposition, though regional to Australia rather than operating globally.
- AgriWebb: Farm management software for livestock producers covering records, grazing, and compliance. Comparable target market (livestock producers) and recurring SaaS model, but software-only with no hardware/virtual fencing.
Broad incumbents
- Allflex Livestock Intelligence (MSD): Global leader in livestock identification, monitoring, and traceability sensors. Comparable to Nofence in livestock monitoring hardware, with broader animal ID and farm management offerings.
- Coretex: Provides fleet management, cold chain, and livestock monitoring IoT solutions. Comparable in GPS/sensor-based livestock monitoring, though it serves a broader transport and cold chain market beyond agriculture.
- Afimilk: Established dairy farm management and cow monitoring company offering sensors, software, and analytics for dairy operations. Overlaps with Nofence in dairy cattle monitoring, but covers a much broader farm management portfolio.
Direct peers
- Halter: New Zealand-based virtual fencing company using GPS-enabled solar collars for dairy cattle with a mobile app. Direct competitor to Nofence in the same virtual fencing category, primarily serving dairy producers.
- Vence (MSD Animal Health): Originally an independent virtual fencing startup acquired by MSD Animal Health/Elanco. Offers GPS-based virtual fencing for cattle and is a direct competitor backed by a major animal health incumbent.
- Gallagher (eShepherd): Gallagher Group's eShepherd virtual fencing platform offers GPS collars for cattle. A direct peer leveraging an established livestock equipment manufacturer's distribution network to compete in the same category.
Others
- Cargill (Digital Solutions): Major agricultural commodity and animal nutrition company that has invested in livestock digital tools and sustainability programs. Adjacent ecosystem participant rather than direct virtual fencing competitor, but a potential partner or acquirer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Nofence social profiles
Digital presenceNofence compliance and trust
Trust signalCompliance4 records
Nofence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nofence leadership team
Management profileNumber of profiles
Profiles10 records
Nofence funding detail
Funding detailFunding overview
Funding rounds11 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nofence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nofence
What does Nofence do?
Nofence develops and sells a virtual fencing system for livestock, consisting of solar-powered GPS-enabled collars for cattle, sheep, and goats, paired with a mobile app and cloud platform. The collars use audio cues and mild electric pulses to contain animals within GPS-defined boundaries, eliminating the need for physical fences. The system enables rotational grazing, real-time herd monitoring, and remote pasture management for livestock producers.
Is Nofence a public or private company?
Nofence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nofence founded?
Nofence was founded in 2011. It employs 101 to 250 people.
Where is Nofence based?
Nofence is headquartered in Molde, Norway, in the Europe region.
How does Nofence make money?
Three revenue lines are on record. Hardware Sales (GPS Collars) is the primary driver. The others are software Subscription and accessories and Replacement Parts.
Who are Nofence's main competitors?
Emerging players on record are Connecterra, Moovement and AgriWebb. Broad incumbents are Allflex Livestock Intelligence (MSD), Coretex and Afimilk. Direct peers are Halter, Vence (MSD Animal Health) and Gallagher (eShepherd). Cargill (Digital Solutions) is listed as an others.
Does Nofence have an API?
No public API is recorded for Nofence.
What industry is Nofence in?
Nofence's product category is Livestock Management Technology. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 1152 and its SIC code is 3823.