AIDAN
- Company typePrivate
- Founded-
- HeadquartersSydney, NSW, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
AIDAN firmographics
Firmographics- Name
- AIDAN
- Legal name
- Aidan Australia Pty Ltd
- Website
- https://aidanthebrand.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AIDAN industry classification
Industry- Product category
- Premium Travel Luggage
- NAICS
- Luggage and Leather Goods Retailers (458320)
- akta.pro primary industry
- Travel Goods & Luggage Manufacturing (IMAOAHAC)
- akta.pro secondary industries
- Leather Travel Goods & Luggage (CRAKAEAC), Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where AIDAN is headquartered
LocationHeadquarters
- HQ city
- Sydney, NSW
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
AIDAN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Luggage Product Sales: One-time hardware sales of premium luggage products through direct e-commerce. Revenue generated from sale of polycarbonate (Core Series) and aluminum (Apollo Series) luggage in various sizes from carry-on to large checked bags.
- Limited Edition Collaborations: Premium limited edition and collaboration products (New York Yankees, Dallas Cowboys capsules) sold at higher price points as part of brand positioning strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Series Carry-On - Entry-level premium polycarbonate carry-on |
| One time/ perpetual license | Pay-as-you-go | Core Series Carry-On Plus - Larger cabin carry-on with 50L capacity |
| One time/ perpetual license | Pay-as-you-go | Core Series Medium Checked - Mid-size checked luggage for week-long trips |
| One time/ perpetual license | Pay-as-you-go | Core Series Large Checked - Maximum capacity checked luggage |
| One time/ perpetual license | Pay-as-you-go | Apollo Series Carry-On - Premium aluminum flagship carry-on |
| One time/ perpetual license | Pay-as-you-go | Apollo Series Large Checked - Premium aluminum large checked bag |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AIDAN product offering
Product offeringCore offering
AIDAN designs, patents, and sells premium travel luggage through a direct-to-consumer e-commerce channel. Its product range comprises the Core Series (German aerospace-grade polycarbonate shells) in carry-on and checked sizes, the flagship Apollo Series (German aerospace-grade aluminum shells) with a zip-free latch system, and limited-edition sports collaborations. All products feature German-engineered silent 360° spinner wheels, TSA-approved combination locks, premium YKK zippers, Italian nylon interiors, and a lifetime guarantee. Manufacturing is conducted through partnerships across Japan, Italy, and the USA.
Product overview
AIDAN is a premium luggage brand offering two main product lines: the Core Series (polycarbonate luggage in carry-on and checked sizes) and the Apollo Series (premium aerospace-grade aluminum luggage). The Core Series includes Carry On, Carry On Plus, Medium Checked, Large Checked, and Front Pocket variants ranging from $295-$445, featuring German polycarbonate shells, YKK zippers, and Italian nylon interiors. The Apollo Series represents the premium tier with aluminum shells, zip-free latch systems, and dual TSA locks at $495-$695. The brand also offers limited edition collaborations including New York Yankees and Dallas Cowboys partnerships. All products include lifetime guarantees and are designed, patented, and trademarked in New York, with manufacturing across Japan, Italy, and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Series Carry-On Cabin-size lightweight carry-on luggage with German aerospace-grade polycarbonate shell, anti-scratch finish, TSA-approved combination lock, integrated USB-C charging pass-through, German-engineered silent 360° spinner wheels, and Italian nylon interior with leather detailing. 42.5L capacity expandable to 47.5L. Priced at $295 USD.
- Core Series Carry-On Plus Enhanced cabin-size carry-on with 50L capacity (expandable to 56L), German aerospace-grade polycarbonate shell, German-engineered silent 360° spinner wheels, and Italian nylon interior with leather detailing. Priced at $345 USD.
- Core Series Medium Checked Mid-size checked luggage with 90L capacity (expandable to approximately 105L, 17% additional packing capacity) featuring German aerospace-grade polycarbonate shell with reinforced corner guards and premium YKK zippers. Priced at $395 USD.
- Core Series Large Checked Large checked luggage with 120L capacity (expandable to approximately 140L) featuring German aerospace-grade polycarbonate shell, German-engineered silent 360° spinner wheels, and integrated TSA-approved lock. Designed for extended journeys and family travel. Priced at $445 USD.
- Core Series Front Pocket Lightweight carry-on at 6.6 lbs (3 kg) with 50L capacity featuring a front-access padded pocket for laptop and travel essentials, aircraft-grade aluminum corner plating, and German-engineered Run-Silent 360° wheels.
- Apollo Series Carry-On Premium aluminum carry-on with 47.5L capacity featuring a German aerospace-grade aluminum shell, precision-engineered zip-free latch opening system with dual TSA-approved combination locks, and finishes designed to develop unique character over time. Priced at $495 USD.
- Apollo Series Large Checked Large premium aluminum checked luggage with 110L capacity, German aerospace-grade aluminum shell, zip-free latch opening system with dual TSA-approved combination locks. Designed for 14-21+ day trips. Priced at $695 USD.
- New York Yankees Limited Edition Collection Limited edition luggage collection featuring official New York Yankees branding on AIDAN Core Series cases, marketed as AIDAN's official luggage partnership with the franchise.
- Dallas Cowboys Capsule Collection Limited edition capsule collection featuring Dallas Cowboys branding on AIDAN Signature Advanced Cases with aerospace-grade German materials and front-access pockets.
Quantifiable outcome
- Up to 17% additional packing capacity through expandable design
- +1 more outcomes
Companies that use AIDAN
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
AIDAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AIDAN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- New York YankeesflagshipOfficial luggage partner with limited edition collection. Features New York Yankees branding on AIDAN Core Series cases. Exclusive collaboration positioning the brand with a major sports franchise.
- Dallas CowboysminorThe Capsule Collection featuring Dallas Cowboys branding on AIDAN Signature Advanced Cases. Limited edition collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AIDAN competitors and assessment
Company assessmentDirect peers
- Away: Away is the leading DTC premium luggage brand, offering polycarbonate hard-shell suitcases at comparable price points ($245-$545) with similar direct-to-consumer distribution. It is the most directly comparable competitor to AIDAN in category, model, and GTM.
- Monos: Monos is a premium minimalist luggage DTC brand with polycarbonate carry-ons and checked bags in similar price bands ($265-$445). Direct head-to-head competitor in design philosophy and target customer (design-conscious premium travelers).
- Paravel: Paravel is a DTC premium luggage and travel brand with sustainable materials and direct-to-consumer positioning, operating at similar price points and overlapping target customer (design-conscious premium travelers).
- July: July is an Australian-founded premium luggage brand (with Australian roots like AIDAN) offering hard-shell carry-ons with lifetime guarantees and similar feature-forward positioning. Closest home-market peer for AIDAN.
- Horizn Studios: Horizn Studios is a Berlin-based DTC premium luggage brand focused on smart, tech-integrated features (USB charging, GPS) — closely aligned with AIDAN's USB-C and tech-forward positioning at similar premium price points.
- Carl Friedrik: Carl Friedrik is a London-based premium luggage and leather goods DTC brand with polycarbonate hard-shells and lifetime guarantees at $400-$700 — overlapping price points, materials philosophy, and warranty positioning with AIDAN.
Broad incumbents
- Samsonite: Samsonite is the global luggage category leader, owning both mass-market and premium brands (Tumi, Hartmann). Represents the broadest incumbent against which AIDAN's premium positioning must differentiate.
- Rimowa: Rimowa is the global leader in premium aluminum luggage and the benchmark for AIDAN's Apollo Series. Owned by LVMH, Rimowa dominates the aluminum luggage category AIDAN is directly challenging at $495-$695.
- Briggs & Riley: Briggs & Riley is an established luggage brand best known for its lifetime guarantee (the 'Simple as That' warranty) — directly comparable to AIDAN's lifetime guarantee positioning and a benchmark for warranty economics in the category.
- Tumi: Tumi is the established premium travel and luggage brand owned by Samsonite, distributed through department stores and own retail worldwide. Represents the broader premium segment AIDAN competes in, with deeper retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AIDAN social profiles
Digital presenceAIDAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIDAN leadership team
Management profileNumber of profiles
AIDAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIDAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIDAN
What does AIDAN do?
AIDAN designs, patents, and sells premium travel luggage through a direct-to-consumer e-commerce channel. Its product range comprises the Core Series (German aerospace-grade polycarbonate shells) in carry-on and checked sizes, the flagship Apollo Series (German aerospace-grade aluminum shells) with a zip-free latch system, and limited-edition sports collaborations. All products feature German-engineered silent 360° spinner wheels, TSA-approved combination locks, premium YKK zippers, Italian nylon interiors, and a lifetime guarantee. Manufacturing is conducted through partnerships across Japan, Italy, and the USA.
Is AIDAN a public or private company?
AIDAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AIDAN founded?
AIDAN was founded in -1. It employs 11 to 50 people.
Where is AIDAN based?
AIDAN is headquartered in Sydney, NSW, Australia, in the Oceania region.
How does AIDAN make money?
Two revenue lines are on record. Luggage Product Sales are the primary driver. The others are limited Edition Collaborations.
Who are AIDAN's main competitors?
Direct peers on record are Away, Monos, Paravel, July, Horizn Studios and Carl Friedrik. Broad incumbents are Samsonite, Rimowa, Briggs & Riley and Tumi.
Does AIDAN have an API?
No public API is recorded for AIDAN.
What industry is AIDAN in?
AIDAN's product category is Premium Travel Luggage. Its primary akta.pro industry code is IMAOAHAC, Travel Goods & Luggage Manufacturing, with a secondary code of CRAKAEAC, Leather Travel Goods & Luggage. Its NAICS code is 458320.