What Åssiden Idrettsforening does

Åssiden Idrettsforening (ÅIF, also known as Åssia) is a member-owned Norwegian nonprofit sports club (idrettsforening) founded in 1937 and headquartered at Buskerudveien 52B in Drammen, Norway (organization number 971 307 730). The club operates a multi-sport portfolio centered on football and handball, with the senior men's football team competing in Norsk Tipping-ligaen Division 3 since 2022. Beyond competitive teams, ÅIF runs an after-school sports leisure program (IFO – Idrettsfritidsordning, plus FFO and HFO variants) that enrolled roughly 60 children in its initial weeks at August-tier pricing of NOK 850–2,850 per month, Allidrett for young children, Aktive Seniorer and Eldres Avdeling for older adults, holiday football schools in partnership with McDonald's, an annual Åssia Handball Cup (launched 2023 with 30 teams) and an Åssia KIWI BAMA Cup, plus inclusive community events such as the Inkluderende Feiring Christmas Eve gathering and Åssiadagen family day. The club also manages Tverken, a community cabin in Drammensmarka, and operates Åssia Event as a venue-rental business around its clubhouse.

The business model is typical of a Norwegian idrettsforening: revenue is generated from tiered member fees, IFO subscription pricing, sponsorships (a three-year main sponsor agreement with Sparebanken Øst plus roughly a dozen minor commercial partners including Kiwi/BAMA, Kinnarps, Union Pizza and Drammen Padel), the Norsk Tipping Grasrotandelen scheme, and public grants. Distribution is largely direct via in-person sign-up, the club website, and self-serve digital forms; marketing runs through organic Facebook/Instagram, the monthly Åssiabrevet newsletter, the annual Christmas content calendar, and community events. The technology stack is operational rather than product-oriented: Hoopit (migrated from Spond in March 2025) for member administration, Spiideo cameras for match video analysis with password-protected access for head coaches, Microsoft 365 Forms for IFO registration, and Google / Idrettens ID OAuth for member authentication. The club employs approximately 6 paid staff alongside extensive volunteer labor, and is led by General Manager Ørjan Dimmestøl with department heads for handball (Ingrid Rørlien), football development (Sander Gurrik, from March 2026), IFO (Anniken Braaten, with Karianne Øiseth covering maternity leave from May 2026), and Allidrett/Aktiv på Åssia (Karianne Øiseth).

Name

Åssiden Idrettsforening

Legal name

ÅSSIDEN IDRETTSFORENING

Website

https://aif.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Åssiden Idrettsforening is a member-owned Norwegian nonprofit multi-sport club in Drammen offering football, handball, IFO after-school sports care, and senior fitness programs to children, adults, and seniors across the Buskerud community.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community sports club
• Youth sports programs
• After-school activities
• Grassroots football training
• Amateur handball leagues

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Åssiden Idrettsforening operates a multi-sport community club in Drammen, Norway, offering organized football and handball teams across all age groups, an after-school sports leisure program (IFO/FFO/HFO), Allidrett for young children, Aktive Seniorer fitness programs, venue rentals (Åssia Event), and inclusive community events. The club competes in Norsk Tipping-ligaen Division 3 for senior football and hosts annual tournaments such as the Åssia Handball Cup and Åssia KIWI BAMA Cup.

Product overview

Åssiden Idrettsforening is a multi-sport club offering handball, football, and various recreational programs. The core activities include competitive handball and football teams across all age groups, plus IFO (Idrettsfritidsordning) - an after-school sports leisure program. The club operates venue rental through Åssia Event, hosts annual tournaments (Åssia Handball Cup, Åssia KIWI BAMA Cup), and runs summer football camps and group fitness classes. Administrative operations are managed via Hoopit club management system. The club also maintains Tverken mountain cabin and offers inclusive community events including Christmas Eve celebration.

Differentiator

Problem solved

Functional benefit

Products and services

• Football (Fotball)
• Handball (Håndball) Handball activities for all age groups from youth to senior levels, including competitive teams in various divisions and recreational programs.
• IFO - Idrettsfritidsordning After-school sports leisure program offering children a safe, social, and active daily routine with varied sports activities, play, and skill development. Includes FFO (Football leisure) and HFO (Handball leisure) tracks.
• Allidrett General multi-sport activities for young children, providing a playful and varied introduction to physical activity with exercises from various sports.
• Aktive Seniorer Physical activity program for seniors aged 60+ in the neighborhood, in collaboration with Drammen Tennis Club, offering group strength training and fitness activities.
• Åssia Event (Venue Rental) Club venue rental service offering the clubhouse facilities for events, including meeting rooms and event spaces for external bookings.
• Åssia Handball Cup Annual handball tournament hosted at the club's facilities, attracting youth teams from across the region. Started in 2023 with 30 teams.
• Åssia KIWI BAMA Cup Annual football cup held in May, sponsored by KIWI and BAMA, attracting teams to the club's football fields.
• Fotballskoler (Football Schools) Football camps during summer holidays, organized in partnership with McDonald's, offering children intensive football training and skill development.
• Tverken Cabin Mountain cabin facility in Drammensmarka managed by the club, offering outdoor recreation opportunities for members.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Sprek Akropolis (formerly Family Akropolis)minorOthers
• UNION PIZZAminorOthers
• KinnarpsminorOthers
• SkandesignminorOthers

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ski IL: Multi-sport amateur club in Ski (greater Oslo region). Direct peer — analogous community-rooted idrettsforening running multiple sports and youth/recreational programming with comparable scale.
• Glassverket IF: Drammen-area multi-sport club. Direct peer — comparable in scale and multi-sport offering; directly connected to ÅIF via coaching transfer (Zvonimir Kapular left ÅIF to coach at Glassverket).
• Drammen IF: Historic multi-sport club in Drammen offering football and other sports. Direct peer — same city, comparable community sports association structure and recreational/youth programming focus.
• Mjøndalen IF: Multi-sport community club in nearby Mjøndalen (Drammen region) offering football and recreational programs. Direct peer — both are community-rooted, multi-sport idrettsforeninger of comparable size serving the greater Drammen area, and ÅIF's own staff (e.g., Karianne Øiseth) previously worked at MIF's IFO.
• Asker IF (Fotball): Norwegian multi-sport community club in Asker (greater Oslo region) running football across youth and senior levels. Direct peer — similar community-club operating model, volunteer-driven, with comparable tier-of-football and member programming.
• Konnerud IL: Multi-sport amateur club based in Konnerud, Drammen. Direct peer — similar operating model: community-owned idrettsforening running football, handball, and youth programs at the local level in the same labor market.
• Bærum IF (Bærum Sportsklubb): Multi-sport community club in Bærum offering football, handball, and youth programs. Direct peer — same volunteer-led, community idrettsforening structure and breadth of recreational vs. competitive sports.

Broad incumbents

• Stabæk Fotball: Bærum-based multi-sport club with elite-tier football. Broad incumbent — significantly larger and more professional than ÅIF, but overlaps in community/multi-sport positioning and the Norwegian grassroots-to-elite pathway.
• Strømsgodset IF: Top-tier (Eliteserien) football club also based in Drammen, with broader professional infrastructure and a large academy. Broad incumbent — same city and sport, but operates at a substantially larger and more professional scale; competes for local talent, members, and sponsors.
• Vålerenga IF: Large Oslo-based multi-sport club with professional football and handball sections plus community youth programs. Broad incumbent — comparable breadth of sports and youth/community programming, but at a much larger scale and with elite-tier competitive presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/assidenif
• Instagraminstagram.com/assidenidrettsforening
• LinkedInlinkedin.com/company/assiden-idrettsforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Åssiden Idrettsforening