Bærum Sportsklubb

Name

Bærum Sportsklubb

Legal name

Bærum Sportsklubb

Website

https://baerumsk.no

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Community football club
• Youth football development
• Football stadium rental
• Sports sponsorship services
• Inclusive football programs

Headquarters

HQ city

Sandvika

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees: 650,- for active members, 400,- for non-active members, 1500,- for family membership. All active players must be club members.
2. Ticket Sales: Single match tickets priced at 100,- for adults, free for children. Season tickets available for 350,- covering all 2026 league matches.
3. Merchandise Sales: Club merchandise sold through Anton Sport (exclusive retailer) and supporter store ('Supporterbuen') on match days with 20% discount for members.
4. Facility Rental: Revenue from field rental to other clubs (e.g., Stabæk rents for training) and clubhouse rental for events (4000,- weekdays, 6000,- weekends).
5. Sponsorship & Partnerships: General partners (AJ Produkter, Blix Datagulv, Anton Sport), main partners (adidas, OBOS, Handelsbanken, etc.), and growing B2B partner network with breakfast meetings, golf tournaments, and annual sponsor trips.
6. Grasrotandel: Norsk Tipping's Grasrotandel program where players can choose Bærum SK as their recipient, providing additional income to the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Bærum SK is a community football club that organizes competitive and recreational football activities for approximately 700 players across youth, women's, and men's teams. It operates AJ Arena stadium with modern facilities, runs youth development and inclusive community programs (dementia football, walking football, Kampkompis), and generates revenue through memberships, ticket sales, sponsorship partnerships, merchandise, and facility rentals.

Product overview

Bærum Sportsklubb is a Norwegian football club offering a comprehensive portfolio of football-related products and services. The club operates its core product, AJ Arena stadium, and provides structured football programs across all levels through sub-products including youth development (Tine Fotballskole, Bredde teams, Coerver Akademi), competitive teams (Men's A-lag, Women's Union Bærum A-lag, U-21, G19), community initiatives (Demensprosjektet, Gåfotball), major tournaments (OBOS Kalvøya Cup), and supplementary services (BærumTV content, member PWA, Grasrotandel). The club serves approximately 700 football players with a focus on both elite development and broad community participation.

Differentiator

Problem solved

Functional benefit

Products and services

• AJ Arena Stadium and Facilities
• Tine Fotballskole (Tine Football School)
• OBOS Kalvøya Cup
• Coerver Akademi
• Union Bærum A-lag (Women's Senior Football Team)
• Bredde (Youth Development Football Program)
• Seniorgruppa (Senior Member Group)
• Demensprosjektet (Dementia Football Project)
• Gåfotball (Walking Football)
• Bærum PWA Member App
• BærumTV (YouTube Channel)
• AJ Arena Match Tickets and Season Passes
• Club Memberships
• Clubhouse Event Rental
• Club Merchandise Collection

Quantifiable outcome

• 700+ football players trained at club facilities
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

24 partnerships are on record, tiered flagship, core, general and minor.

• AJ Produkter NorgeflagshipStrategic or Co-development Partner · 1 January 2022General partner and naming rights sponsor of AJ Arena since autumn 2022. AJ Produkter is Norway's largest online retailer for office and workplace equipment. The partnership provides significant brand exposure through stadium naming rights and is described as 'landets råeste arena for eksponering' (country's best arena for exposure).
• Anton SportcoreChannel Partner/ Reseller/ DistributorExclusive cooperation agreement making Anton Sport the main retailer of all club equipment. Located in Sandvika with immediate proximity to AJ Arena. Offers 20% discount on club collection and adidas football gear for Bærum SK members.
• OBOScoreStrategic or Co-development PartnerMain partner and sponsor of OBOS Kalvøya Cup tournament. OBOS is Nordic region's largest housing developer. Partnership includes visibility at league level (OBOS-ligaen).
• adidascoreStrategic or Co-development PartnerTechnical partner and kit supplier. 'Impossible is nothing' - providing match and training equipment for all teams.
• HandelsbankencoreStrategic or Co-development PartnerMain partner and local bank in Sandvika. 'Din lokalbank i Sandvika' (Your local bank in Sandvika).
• Asker & Bærum Vaktmesterkompani (ABVK)coreStrategic or Co-development PartnerMain partner and total supplier of property maintenance services. Contributed to rapid installation of stadium roof.
• Blix DatagulvgeneralStrategic or Co-development PartnerGeneral partner providing system and installation floors. Contributed to rapid stadium roof installation.
• Den Gyldne BønnegeneralStrategic or Co-development PartnerGeneral partner described as passionate about Bærum. Local Sandvika business.
• PREG skilt og design ASgeneralStrategic or Co-development PartnerMain partner delivering all types of signage and decoration for indoor and outdoor use.
• HåndverksguttaminorStrategic or Co-development PartnerHandcraft business located in Løxaveien on Rud. Extended partnership for two more years in 2026. Provides handcraft services and participates in sponsor trips and networking events.
• Beer & BubblesminorGTM or Marketing PartnerLocal bar opened April 2026 in Rådmann Halmrastsgate, near AJ Arena. Opens from 12:00 on match days for supporters. Used for partner events and corporate gatherings.
• Asker LiveminorGTM or Marketing PartnerFestival organizer with extended partnership. Provides business lounge access for partners and cross-promotion with Frisk Asker hockey and Asker Fotball networks.
• Tærud TilfordegminorStrategic or Co-development PartnerCatering company from Høvik specializing in canteens, catering and events. Became exclusive catering supplier at AJ Arena with kickback agreement to club.
• KampkompiscoreStrategic or Co-development PartnerNon-profit organization focused on inclusion around supporter communities in hockey and football. Organizes Kampkompis match to include people who lack companions for match attendance. Free entry and inclusive environment.
• CoervercoreStrategic or Co-development PartnerInternational football coaching method. Coerver Akademi programs offered at Bærum SK. Jorge Aguiar serves as akademiansvarlig (academy responsible) and Coerver coach.
• Taxi 02000minorGTM or Marketing PartnerSafe transport partner from 2026. Provides transport for Kampkompis match and general supporter transport. Partnership includes branding at AJ Arena.
• RøhneSelmerminorGTM or Marketing PartnerCar partner with stand at 16.mai match. Awarded 'Helgule Caprien' car to best player (Samuel Gray). Festival passes included.
• Egon SandvikaminorGTM or Marketing PartnerMatch sponsor for home premiere against FC Oslo. Restaurant near AJ Arena.
• Murmester Løken Petersen ASminorGTM or Marketing PartnerMatch sponsor for Konnerud match. Contributed to stadium roof installation.
• Beer & BubblesminorGTM or Marketing PartnerOpened from 12:00 on match days. Provides space for partner events and supporter gatherings.
• Asker GolfklubbminorStrategic or Co-development PartnerHosts annual partner golf tournament in collaboration with Asker Fotball. Tærud Tilfordeg operates Høgås café at the club.
• Demensforeningen i BærumcoreStrategic or Co-development PartnerPartnership in dementia football project 'Det går i ball - i Bærum'. Weekly football training for dementia patients with collaboration on social outings including boat trips on Rigmor.
• Go Nordic CruiselineminorGTM or Marketing PartnerPartner for sponsor trips. Used for annual sponsor cruise on Oslofjord.
• Dønski VGS FotballminorStrategic or Co-development PartnerUpper secondary school with football specialization (idrettsfag med toppidrett fotball) for Bærum SK players.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• KFUM Oslo: Opposition in Norsk Tipping-Ligaen Division 1. Same competitive tier, similar Oslo-region community club model with broad youth programming and membership-based structure.
• Asker Fotball: Neighboring Asker municipality club that co-hosts Bærum SK's annual partner golf tournament and competes in similar Norwegian amateur tiers. Most direct geographic peer for community programming and B2B partnerships.
• Lyn Oslo: Historic Oslo football club competing in lower Norwegian divisions with a community-driven, member-supported model and broad youth football programming analogous to Bærum SK.
• Stabæk Fotball: Also headquartered in Bærum municipality, Stabæk is the larger local football competitor. Bærum SK rents AJ Arena to Stabæk for training while competing for the same youth talent pool and local sponsorships.
• Frigg Oslo FK: Regular Trikkeligaen opposition with similar community-led model in Oslo. Comparable scope of men's, women's, and youth teams competing at the same division 1 level.
• Skeid Fotball: Oslo-based club with long history competing in similar tiers of Norwegian football. Similar community focus with strong youth development and Bærum municipality-overlapping catchment.
• Konnerud IL: Drammen-area club that Bærum SK has played in Norsk Tipping-Ligaen Division 1. Similar small-town community sports club structure with multi-team youth and senior offerings.

Regional players

• Elverum Fotball: Regional Norwegian football club in similar lower-division tiers, listed as Bærum SK's upcoming opponent. Comparable community club with similar broad programming outside the Bærum/Oslo catchment.

Others

• Union Bærum (Women's Team): Operates as the women's senior team program within Bærum SK itself (4th division). Comparable as a women's grassroots football program with similar volunteer-driven model.

Emerging players

• Coerver Coaching: International football coaching method that runs Bærum SK's Coerver Akademi and summer camps. Comparable as an emerging player in the youth football skills development training niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Baerum_SK
• YouTubeyoutube.com/@baerumtv/featured
• Facebookfacebook.com/baerumsk
• LinkedInlinkedin.com/company/b-rum-sportsklubb
• Instagraminstagram.com/baerum_sk

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bærum Sportsklubb